New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


trends analyst research services career Aussie medicine kate middleton insight storytelling ACF 2016 financial independence February 16 gold coast Christchurch young people learner tuesday rich networking study Real Estate stats parents teaching entrepreneur event parenting rain economy children sydney speaker office space English Deaths 1980 conference speaker Generation X earning gender public holiday Christmas season New South Wales menai goals young australians shopping work-life Channel 7 mother's day urban living index australian communities forum public speaking lalor park engagement women investment research visualisation prince george list princess charlotte non profit moderators guide online shopping google focus groups christmas population milestone keynote speaker trend tuesday Australian schools sector wide data analyst social shifts sydney event household media commentary church australian social research Kiwi new york times dream innovation workplace culture deloitte business monarchy communicate Northern beaches Event greatness educated increasing densification proactive social researcher woolworths optus my business awards food mccrindle innovative CBD grandparents fresh technology group Financial Planning Association of Australia HSC future of work Generation Y tableau 1975 social enquiry ageing population Bathburst NEETs mccrindle research youth unemployment authenticity research pack friends FOMO dreaming hills shire professional speaker facts sector PSI vegemite high density apartments Word Up area nfp population growth wealth entrepreneurial balance Australian Home ethnography owning a home skills 2012 publication house house price property unemployment consumerism wealth distribution schools students Geoff Brailey tv qualitative research men wealth and income distribution Do It Yourself organisations social impact national private wealth sector wide study eliane results personalities ease of travel trend JOMO wage outsourcing wages community event sports newspaper fears celebration collaborative capital cities participants sunny days new office Northern Beaches generation alpha Scouts teleworking 2014 1994 program Western Australia tea 2020 village hobart education sector video renting child care resource careers blaxland tips graphs earn visual population map communities 24,000,000 spend life university social Australian communities sustainable house price rise pharmacy retirement housing townhouses buildings define rise of local social media slideshare megatrends emerging generations leadership leadership workshop alpha know the times students Population Clock home owner Melbourne Australian Families Research Executive conferences winter blues cost curiosity internships demographic future proof the australian dream generations news unaffordable poor acf15 quote financial dreams aged care puzzle gen z social change New Zealand thrive engage daily telegraph clothing home university degree staff gen alpha culture leader financial australians staying home more crime 24 million jobs millenials waverton rule keeper the changing face of teachers volunteers Res Vis snapshot Social Trend report debt education future report easy rider baby name personal growth cold happiness neutral bay households communication experience lifestyle school students 2017 capital city holiday learning styles future-proof FPA sydneycity global financial crisis cars housing trends Northern Beaches Christian School award Canberra emerging trends supply and demand living goal Duchess of Cambridge forecast analysis Mark McCrindle cash mythbusters city Education Future Forum forecasting domestic not for profit crows nest suburbs Love 40 million work DESTEL brands millennials Wodonga Royals Australia Day 2017 Australian Census conference faux-cilising census christianity media activity rent meetings internship year 12 affordability WA politics debate Territory home ownership EFF high density repayments Adelaide sydneysiders school faux-cilise society research mythbusting social research sun follow national wealth residents SMSF demographic transformations emerging technologies dessert investing panel interactive safe cost of living forum baby names criminal vegetarian not-for-profit social life 2016 visualisation Channel Seven Queensland: QLD social lives future of education huffington post Australian Trends Tuesday Trends teacher economic statistics ipswich names education future group session hello fresh Australian Bureau of Statistics 23 million IT Specialists Engineering Manager ashley fell generational trends housing growth year 7 digital world affordable family NT ACT ashley mckenzie toys Australian Communities Trends couple builders mortgage potts point government average aussie Australia Day baby name predictions logan social trends financial future google for education cancel plans cooking education research victoria intern bureau baby boom summer winter housing affordability 2013 trends of 2017 employment local etiquette shifts relevant wedding data visualisation litter perth Aussies royal social researchers tattoos Christmas presents global Real Estate Institute of Victoria social commentator REIV Conference baby boomers Assistant Store Manager January 26th faux-ciliser schools Myth infographic South Australia marketing mining boom royal influence pharmacies 2015 workplace transport apartment GPO SA brisbane shbc meals hornsby twentyseventeen mobile youth brand in depth interviews Charlotte New Zeland families thought leadership Sydney baby name trends mccrindle in the media learning local communities relational workforce energy stay home office opening aussie culture survey environment national crime rates house prices researcher population cancelling event easter McCrindle Speakers weekly earnings sentiments going out business index online World Water Day identity australia educhat student in the media divorce DIY Crime Rates eliane miles trends of 2016 anzac bondi small business post rationalism Australians religion mateship royal family water low density coffee REIV National Conference cloudy days organisational culture urban living real Netflix Australian demographics aged care resilience consumer renter of the future future finance marriages Births urban events recap teach school satisfaction state urban taskforce futurist friendship paying to work ideas internet conference presentation product social analysis Australian Dream ultimo challenge earnings mover and shaker Tuesday Trend Tasmania overcast moreton bay click change cartodb survey design charity Sydney keynote speaker communications budget Wellington daily commute generation infographic wall professional development trends "know the times" offenders plans Christmas lunch Wagga Wagga community engagement brand experience focus group demographics royal baby annual income cancelling plans data typical australian marrickville seasons ABS manly Caregiver rising house prices insights speakers learn presentations 1968 sunburnt country optimistic global generations growth Gen X mentor growing population world youth day wealth and income demographer community keynote responsive office presentation tertiary education ageing case study land of the middle class work mates Kirsten Brewer society trends The ABC of XYZ socialites pyrmont professional Northern Territory Financial Planning Association entrepreneurs of today property price states high school Merry Christmas shopper's pick employers omnibus income environmental scanning market research hopes Valentine’s Day suburb System's Architect healthy future VIC selfie australian communities trends report 10 years narcissism TAS collaboration education investor marriage salary social commentary property market Queensland Financial Planning Week cultural diversity language Hornsby Shire Council Gen Y baby ACF poker master darwin socialising divorce rate mccrindle tea media release father's day long weekend housing market weather entertainment jobs of the future commute priorities holidays middle class millionth high density living wellbeing media motivate norwest wolloomooloo future proofing demographic trends generation Z training The Daily Edition staying in suburban living dare to dream geomapping equip optus TDE workshop research data customer NSW rental stress