New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

learning styles sector FPA 1994 unaffordable fears optus investment Channel 7 marketing learner wealth and income distribution mythbusters cancelling plans parents cost tuesday charity customer The Daily Edition in the media ethnography list follow demographic transformations innovative Christchurch trends of 2016 the hills men Tuesday Trends interactive challenge Real Estate ipswich ashley mckenzie Queensland GPO Financial Planning Association aussie culture 2020 volunteers wolloomooloo sun award winner generation alpha income norwest dreaming year 12 office opening public speaking changing face of sydney workforce gold coast logan post rationalism wedding video politics australian communities trends report cars authenticity culture school students school satisfaction lalor park stats futurist sunburnt country criminal Births news quote organisations CBD experience perth Caregiver training home panel wages engage TAS keynote buildings sydneycity collaboration meals etiquette prince george national private wealth generation Z hopes conference speaker energy media activity stay home shopper's pick newspaper snapshot work low density names tertiary education Bathburst insight Kiwi winter technology rain future graphs geomapping royal influence australian communities forum child care Scouts award PSI networking village financial independence house prices baby boomers gen alpha affordable ACT resource ABS household engagement brands equip couple McCrindle Speakers baby names weather trends in depth interviews entrepreneurs of today shopping Tasmania house sydney speaker food builders motivate housing growth gen z Charlotte VIC rule keeper government Australia Day twentyseventeen February 16 global generations small business mccrindle tea Engineering Manager going out education future Northern Beaches Christian School marriage cancelling event thought leadership summer DIY participants internet communication learn social commentator train Wellington urban taskforce nfp capital cities owning a home slideshare the hills shire Northern Beaches christianity cancel plans results emerging technologies sentiments Australian communities society suburbs Royals digital personal growth townhouses travelling January 26th acf15 data analyst employment define community engagement demographer mccrindle events fresh social analysis internship office space Social Trend alpha annual income generations commuters wealth distribution Australian schools NSW social impact DESTEL sunny days friends storytelling Crime Rates living market research holiday know the times Love clothing Real Estate Institute of Victoria future proofing menai Geoff Brailey report innovation young australians ageing urban living long weekend high school Generation X local communities unemployment social life royal baby omnibus offenders mining boom 23 million emerging generations education research mother's day workshop speakers mobile trends analyst Christmas season Channel Seven learning retirement baby name trends Wodonga entrepreneur hobart australia earn rise of local the changing face of Melbourne consumerism ACF 2016 Hornsby Shire Council megatrends selfie suburb community wellbeing #censusfail 24,000,000 Myth wealth and income future-proof growth publication brand social teachers communicate Assistant Store Manager public speaker education future report social lives ageing population Population Clock sector wide Australia Day 2017 eliane miles forum group session ideas HSC skills study New Zeland teleworking Sydney keynote speaker 1975 cash bureau pharmacy 2016 census conference population the average aussie visual English research visualisation NEETs social change world Financial Planning Week brisbane socialising priorities poker master Wagga Wagga infographic vegemite cloudy days click church survey 2017 litter divorce 40 million area wage tattoos SA tips goals online shopping baby name Gen Y states rich divorce rate coffee professional development business millionth ashley fell healthy future workplace culture organisational culture brand experience forecast apartment renter of the future New South Wales parenting internships future of education future of work paying to work huffington post poor Sydney demographic property market women social research travel education sector housing market gender spend cost of living meetings Australian Families IT Specialists change social researchers millenials visualisation The ABC of XYZ employers google new office Res Vis supply and demand financial dreams neutral bay tableau social commentary global financial crisis socialites future proof Christmas lunch commute online 2016 census results census social shifts hornsby medicine rising house prices tea Generation Y forecasting grandparents student hills shire careers celebration proactive waverton education baby name predictions students weekly earnings educated baby generation crows nest Kirsten Brewer faux-cilising Territory house price rise suburban living winter blues Gen X Western Australia 10 years not for profit relational ultimo economic royal family survey design new york times friendship qualitative research WA REIV Conference school earning social trends community event faux-cilise social researcher university personalities 1980 transport growing population 2012 christmas generational trends shifts conferences Australian Dream sydney metro daily commute "know the times" population growth university degree investing youth repayments Christmas presents financial fears focus group demographic trends city presentations cooking national wealth outsourcing kate middleton Education Future Forum Queensland: QLD bus sustainable data narcissism households investor event father's day responsive increasing densification leadership christian Northern Territory Canberra australians staying home more domestic Aussie princess charlotte dream story trend google for education analysis Australian Home youth unemployment conference presentation rental stress aged care puzzle environmental scanning debate not-for-profit bondi research services schools students teacher ACF real South Australia NT Research Executive tv public holiday non profit financial future potts point language debt goal 2016 JOMO Netflix ferry the australian dream safe TDE mover and shaker financial 2015 seasons keynote speaker work-life 2013 Duchess of Cambridge staying in social issues Merry Christmas daily telegraph easter toys communications statistics children demographics young people mentor 2014 World Water Day high density earnings aged care Word Up manly census results Northern beaches Event dessert car pyrmont data visualisation Financial Planning Association of Australia capital city pharmacies teaching communities census fail entrepreneurial mythbusting cartodb recap leadership workshop typical australian business index balance affordability rent entertainment Australian Communities Trends 24 million professional speaker australian social research product presentation cold REIV National Conference victoria plans housing trends teach focus groups office environment leader Do It Yourself happiness middle class salary residents water 1968 media commentary Adelaide national crime rates workplace renting Valentine’s Day curiosity jobs of the future staff families Tuesday Trend home owner research data marriages moderators guide baby boom Australian Bureau of Statistics infographic wall SMSF crime group mccrindle research thrive sports intern urban living index optus my business awards relevant dare to dream contiki sector wide study sydneysiders case study overcast trend tuesday society trends researcher mateship facts research collaborative ease of travel mortgage career average aussie media local population milestone System's Architect marrickville Australian Trends easy rider finance optimistic professional faux-ciliser blaxland royal media release schools house price property insights Australians jobs research pack holidays eliane religion wealth cultural diversity shbc mccrindle in the media Australian Census world youth day life consumer monarchy work mates New Zealand moreton bay trends of 2017 high density apartments emerging trends program deloitte hello fresh EFF budget state census 2016 sydney event family woolworths resilience social media high density living educhat year 7 darwin economy anzac home ownership global sydney hills social enquiry culturally diverse millennials Mark McCrindle housing affordability land of the middle class housing FOMO professional services property price identity Aussies Deaths Australian demographics vegetarian greatness lifestyle population map urban

Archive