New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


education research woolworths real consumer winter weather shopping renting darwin 40 million earnings repayments economy sydney speaker Deaths in depth interviews TDE 10 years demographer wealth and income distribution national crime rates national private wealth gender names teach HSC New Zeland wealth distribution social analysis resilience teleworking Mark McCrindle rich lifestyle easter Australian Dream social lives list Australian Home ashley fell eliane miles entrepreneur church Bathburst education future report proactive low density McCrindle Speakers debate entrepreneurial research data emerging generations language greatness social life DIY cloudy days demographic trends 2020 learning baby boomers wedding wealth qualitative research weekly earnings stats emerging trends tableau parents Charlotte millennials population milestone not for profit presentation Christchurch 1980 shbc leader outsourcing commute community rain daily telegraph royal influence data analyst publication business index mobile non profit future proofing media commentary social seasons GPO training millionth offenders shifts buildings unemployment 2016 Tuesday Trends high density sydney event wellbeing global 2014 TAS annual income dreaming politics Canberra capital cities 23 million culture suburban living trends analyst click social enquiry rule keeper Tasmania organisational culture event thrive communicate future of work anzac online moderators guide children Caregiver australian communities trends report case study Financial Planning Week statistics ethnography social trends mccrindle research Duchess of Cambridge South Australia not-for-profit hills shire brand NT Valentine’s Day Melbourne Australia Day visualisation energy hopes Western Australia kate middleton royal engage housing trends australian communities forum house price newspaper Scouts millenials cartodb apartment social commentator Australian Bureau of Statistics finance Adelaide residents relevant leadership ipswich city follow Australian Communities Trends New South Wales cost of living growing population Merry Christmas unaffordable community engagement salary Northern Territory high density living research pack 2012 marrickville faux-ciliser insights demographics income goal identity crows nest megatrends earn Northern beaches Event mentor owning a home summer faux-cilising equip teacher sunny days dream market research Sydney keynote speaker Aussies sustainable 24 million future proof trends suburbs digital Financial Planning Association of Australia networking women Channel Seven tips Australian Trends graphs professional baby boom 2015 small business priorities ACT census mateship plans ACF 2016 video men cost New Zealand stay home focus groups deloitte 2017 Financial Planning Association Australians learner learning styles transport jobs of the future sydneycity personalities cultural diversity curiosity prince george state thought leadership victoria young australians dessert media community event product marriage baby name trends internship faux-cilise technology middle class generation Z australians staying home more Wodonga Queensland: QLD entertainment selfie collaborative tertiary education generation 1994 workshop educated experience "know the times" potts point domestic holidays Christmas presents area local Royals Northern Beaches VIC February 16 FOMO Do It Yourself mining boom cooking education future mover and shaker collaboration educhat divorce rate ABS australia trend brisbane Queensland cold Res Vis easy rider visual research visualisation religion high density apartments IT Specialists sunburnt country cancelling event marketing hornsby optus my business awards conference presentation acf15 define divorce home ownership social researcher urban group living investor customer focus group data visualisation public holiday quote FPA tea communication baby name criminal perth cash young people financial overcast ideas clothing future of education participants housing hello fresh careers environment survey results balance CBD manly aussie culture sentiments fresh moreton bay cancel plans urban taskforce suburb geomapping keynote schools students forecasting family staying in generational trends home facts google socialites friends Territory urban living hobart property price Generation X workplace father's day Australian Families sports optimistic WA business friendship youth couple staff marriages entrepreneurs of today Netflix generations work investment huffington post social researchers mccrindle in the media holiday land of the middle class Engineering Manager future-proof ACF PSI 24,000,000 Geoff Brailey school satisfaction property wealth and income mythbusters twentyseventeen pyrmont national wealth christmas slideshare shopper's pick mccrindle tea Myth learn university baby name predictions forum 2013 gold coast baby employers affordable Love home owner sun mccrindle mortgage volunteers English program royal family financial dreams future news ease of travel year 7 EFF Australian Census Word Up schools motivate NSW System's Architect village interactive change wages christianity NEETs alpha financial independence The ABC of XYZ infographic Education Future Forum conference charity housing market states dare to dream emerging technologies rental stress socialising government winter blues education youth unemployment school work mates gen alpha monarchy Christmas season research builders mother's day goals teaching demographic Australian demographics keynote speaker economic global generations presentations tattoos teachers recap narcissism Social Trend Kiwi housing affordability Australian schools world neutral bay logan Real Estate australian social research financial future waverton paying to work Population Clock daily commute life group session Northern Beaches Christian School household media activity research services World Water Day eliane The Daily Edition high school menai sector wide study house prices families social research urban living index Sydney innovation communications REIV Conference survey design January 26th toys innovative university degree Gen X Hornsby Shire Council baby names debt wolloomooloo JOMO social shifts leadership workshop ageing population going out ashley mckenzie sector wide Generation Y etiquette housing growth population growth data long weekend analysis social media poker master Crime Rates Kirsten Brewer conference speaker litter internet vegetarian meals public speaking gen z award trends of 2016 coffee school students world youth day Tuesday Trend ultimo population REIV National Conference panel rent bondi sydneysiders crime average aussie google for education population map safe demographic transformations poor Research Executive SA personal growth society trends career Channel 7 capital city new york times increasing densification authenticity property market budget Wellington media release work-life challenge intern education sector rise of local know the times Australian communities researcher society house trend tuesday students omnibus rising house prices townhouses grandparents growth households report organisations resource generation alpha typical australian student Australia Day 2017 lalor park parenting Gen Y cancelling plans royal baby tuesday local communities food Christmas lunch 1975 Assistant Store Manager fears Wagga Wagga global financial crisis water events tv social commentary post rationalism optus vegemite child care jobs in the media mythbusting the changing face of futurist consumerism blaxland social change 1968 trends of 2017 insight snapshot Births cars spend happiness brands online shopping professional development Aussie relational skills affordability study celebration employment princess charlotte year 12 Real Estate Institute of Victoria workforce responsive brand experience internships retirement renter of the future workplace culture