Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

click quote TDE "know the times" royal child care learning styles global WA panel 2016 census sydney event infographic finance Financial Planning Association of Australia royal family new office social research cartodb average sydneysider dessert Australian Bureau of Statistics australian communities forum victoria hills shire group session middle class geomapping the australian dream retirement motivate names gen alpha baby boomers volunteering population young people deloitte education future home owner work mates EFF goals curiosity families townhouses greatness South Australia bureau average Australian property market omnibus tableau VIC urban taskforce aged care puzzle HSC budget urban sun social criminal real Christmas presents students purpose anzac rich FPA VET 2014 wealth distribution NBRS 1994 the hills shire work environmental scanning conference presentation trades PSI SMSF transport recap Births narcissism Gen X Do It Yourself survey newspaper brand Elderslie-Harrington park Aussies McCridle Queensland: QLD demographer unaffordable tertiary education Willowdale keynote future proof royal baby Crime Rates mccrindle tea the average aussie choice workers ultimo unemployment australian real estate financial organisations researcher staying in australia Sydney Hills Business Chamber intern tattoos 24 million statistics in depth interviews Sydney’s south west buildings Duchess of Cambridge 2020 charities cancelling event business performance the lucky country Aussie data analyst selfie define Macquarie University paying to work ashley fell plans screenage mccrindle in the media year 12 entrepreneur workplace culture Wellington commuters trend tuesday brisbane home wealth and income distribution What is food insecurity? debt presentations focus group faux-ciliser REIV National Conference impact Population Clock house price know the times baby boom earn Valentine’s Day parents educated the great screenage australian post rationalism media activity IT Specialists Sydney keynote speaker Merry Christmas professional speaker education demography story spend entrepreneurial trends of 2016 award winner lifestyle Australia Day office NFP event volunteering data research pack changing face of sydney social issues balance census data long weekend graphs emerging trends cooking cancel plans demographic transformations vegetarian domestic cost nfp fears cash wages mobile investment states event religion census 2016 social lives shopper's pick learner sports staff tips The Daily Edition millenials public holiday Engineering Manager economic women DESTEL society not-for-profit suburban living global financial crisis slideshare ABS rent community event australian communities trends report clothing Australian Home owning a home australian community trends report office opening daily telegraph relevant New Zealand research visualisation Mark McCrindle data visualisation logan forecasting education future report blaxland couple showreel Australian communities ageing aussie culture daily commute local residents mentor supply and demand training Australians small business eliane speaker Australian Trends facts economy online TAS divorce hills money going out list teach moreton bay Sydney baby names growth GPO group trends of 2017 public speaker australians staying home more workforce emerging generations Wodonga relational research report community engagement REIV Conference consumer shifts teachers summer moderators guide priorities English fresh financial future winter identity sentiments thrive media commentary survey design bus volunteer wealth and income christian brands VET sector visual professional development google for education future-proof Generation Y Australian schools optimistic communicate futurist woolworths social researchers etiquette food not for profit office space Scouts proactive social change financial dreams offenders NT meetings repayments home ownership in the media hello fresh dream Andrew Duffin potts point investor baby name skills social enquiry holiday cica affordable pharmacies qualitative research Research Director Education Future Forum housing market happiness Charlotte Real Estate responsive Generation X parenting annual income workplace rain property price Canberra innovation product global generations speajer Kirsten Brewer mother's day grave decision social commentary careers commute marriages housing conference personal growth apartments online shopping lalor park demographic overcast wedding sydneysider research services professional equip Geoff Brailey the changing face of not for profit research Gen Y friends #censusfail safe outsourcing social commentator Melbourne ashley mckenzie student Cobbitty-Leppington CBD holidays alpha career Jura Australia easter house rise of local Australia street 24,000,000 income innovative Kiwi hobart demographic trends 2017 baby names australia report JOMO 2012 cloudy days media social trends communications national private wealth micro weather shopping centre capital city snapshot sunny days Australian Families change cold social analysis baby names report apartment neutral bay Hornsby Shire Council capital cities children Australian Communities Trends analysis coffee lovers monarchy follow program focus groups research data celebration financial planning events belief ACF Love future of work low density millionth ageing population generational trends 2013 youth the hills society trends house prices Territory Tuesday Trends kate middleton education research Netflix leadership Adelaide mccrindle research Word Up schools students eliane miles 2016 gen z Northern Territory care support Tasmania Research Executive brand experience insights internships bondi land of the middle class future of education trends analyst world gig thought leadership study twentyseventeen average aussie national crime rates Skilling cars national wealth school students ideas networking Northern beaches Event data ACT weekly earnings travel ACF 2016 Wagga Wagga culture speakers storytelling donate sydney speaker SMART food insecurity James Ward sydney metro giving TEDx wealth inequality 2015 grandparents CPI demographics personalities census results participants local communities earning professional presenters micro apartments coffee new york times car tea travelling food bank interactive politics generations Queensland business index marrickville Christchurch area cancelling plans stats poker master trends gold coast teleworking Vocational education educhat faux-cilising video collaboration wolloomooloo work-life results ethnography future of shopping Real Estate Institute of Victoria financial independence sustainable Tuesday Trend sector population map mateship population milestone entertainment Financial Planning Week engagement chairty sydneycity employmee Christmas season christmas ACT Report shbc census fail Assistant Store Manager socialising Australian demographics youth unemployment education sector experience 23 million case study Australian Dream divorce rate dreaming 2016 census results generation Z Channel 7 huffington post hornsby professional services culturally diverse generation alpha litter optus my business awards market research megatrends Australia Day 2017 socialites households seasons vegemite house price rise year 7 employers communication Northern Beaches Christian School sector wide NSW Jura Coffee organisational culture meals goal Res Vis System's Architect NEETs winter blues generation leader housing growth trend sector wide study village TED talk poor social researcher research donation church renter of the future toys census waverton ipswich cost of living Financial Planning Association builders household infographics language tuesday google pyrmont gender housing affordability 10 years rental stress infographic wall property marriage perth New South Wales high density living employmer teacher 1968 mortgage medicine Hills Shire Council state volunteers future Australian Census energy keynote speaker jobs father's day high school World Water Day casual shopping earnings internship business social media mccrindle SA future proofing award employment dreams stay home wellbeing Deaths ferry learn NBRS Architecture water city presentation Australian Population authenticity Northern Beaches mover and shaker McCrindle Speakers New Zeland digital technology forum tv family faux-cilise jobs of the future high density insight investing salary schools train government wealth prince george living spirituality workshop FOMO school SRE university growing population norwest debate financial fears cultural diveristy hunger The ABC of XYZ DIY crime engage increasing densification conference speaker Mount Annan-Currant Hill sunburnt country customer learning mythbusters princess charlotte population growth media release school satisfaction life live the dream housing trends social impact rule keeper visualisation Australian community trends Channel Seven 40 million faith report resource communities entrepreneurs of today 1975 challenge christianity sydneysiders renting marketing emerging technologies forecast aged care typical australian men dare to dream easy rider darwin charity TED research on coffee urban living publication suburb university degree urban living index menai Myth suburbs healthy future January 26th world youth day speakers pack internet sydney hills ease of travel wage royal influence Christmas lunch news public speaking baby name predictions February 16 gig economy non profit australian social research millennials pharmacy rising house prices Social Trend Western Australia resilience ACF2017 mining boom Bathburst environment Caregiver local community cultural diversity teaching crows nest ACF17 acf15 optus breakfast social shifts friendship 1980 conferences consumerism Work place baby manly young australians social life leadership workshop contiki high density apartments Royals collaborative affordability hopes mythbusting community baby name trends

Archive