Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016


At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.



To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Work place micro apartments child care Deaths year 12 social Christmas lunch tv tattoos optus insight social researchers wealth distribution ACT Hills Shire Council Generation Y Valentine’s Day leadership renting census results DIY SMSF parenting Mark McCrindle live the dream customer car daily telegraph food summer Northern Beaches unaffordable Melbourne student marketing Sydney population ferry mythbusting bus demographic trends high density financial fears DESTEL pharmacies identity house price Engineering Manager children report royal family TEDx Speaker small business group visualisation wedding youth cost marrickville hills Christmas day weather wealth keynote participants tea ipswich public speaker waverton Merry Christmas personal growth gen z community researcher tableau focus groups Australian Home SMART christmas trees research services thought leadership work showreel VET sector baby name predictions rent culturally diverse 2016 speaker social media screenage Australian Communities Trends criminal money business index happy holidays results Bathburst residents futurist income friendship Australians choice workers local names parents acf15 language TED urban taskforce politics Christmas Stats teaching wages energy English prince george 2016 census results Northern beaches Event Research Director ultimo city financial planning global retail holidays university degree australian budget education future report paying to work australian real estate mccrindle changing face of sydney events panel Financial Planning Association friends nativity scene survey design careers Financial Planning Association of Australia conference speaker conference forecasting Australian Bureau of Statistics medicine Education Future Forum property development Research Executive casual public holiday Adelaide narcissism NSW trends of 2016 baby names report 2015 the hills employmee Jura Coffee ashley fell SA dream living safe collaborative gen alpha socialites future proof click technology baby name trends facts award offenders Jura Australia sustainable Sydney’s south west norwest conferences charities teach darwin megatrends community event group session slideshare generation cancel plans commuters hopes aged care omnibus mining boom speakers pack millenials wealth and income distribution students screenagers gold coast education future internet US event dreams school students Vocational education culture divorce rate social commentary blaxland hornsby sentiments Tuesday Trends data visualisation australian communities trends report area government national private wealth going out monarchy research pack urban living index Queensland forum church demographics happiness high school housing trends wage buildings census 2016 dreaming not for profit research change australian community trends report online shopping storytelling office opening generation alpha trends analyst national crime rates 1968 train research victoria economic home owner Christmas day Scouts demographic transformations social commentator water FPA faith Generation X the hills shire sydney property market fresh Do It Yourself census data EFF debate What is food insecurity? renter of the future Black Friday in Australia trades moreton bay Lower Hunter spend innovation Financial Planning Week christmas CPI volunteering January 26th optimistic IT Specialists world urban living mythbusters cultural diversity ageing teachers the average aussie entertainment Lower Hunter Region australia sector office space urban high density apartments communication youth unemployment Western Australia purpose families media activity young people proactive 2012 market research Geoff Brailey ACF 2016 school satisfaction learner global financial crisis financial world youth day food insecurity retirement sports emerging trends travel housing education wellbeing leadership workshop Northern Territory new office divorce VET weekly earnings workplace communities property market menai Res Vis employment builders meetings finance weather research visualisation research data royal influence product charity salary volunteering data public transport long weekend baby names New Zealand presentations collaboration domestic baby micro organisations Territory population map hobart house cancelling plans crime mccrindle in the media debt goals state Australian community trends princess charlotte brisbane suburban living states 10 years Australia street learning Christmas season sydneysiders mccrindle tea media release Real Estate Institute of Victoria mccrindle research financial future Gen Z Expert graphs Queensland: QLD Retail plans hello fresh cloudy days career hunger Christchurch society trends eliane miles HSC Tasmania Cobbitty-Leppington aussie culture balance 1980 seasons staff growing population System's Architect NFP event year 7 who is generation z wealth inequality Word Up mother's day family GPO unemployment story toys intern the australian dream investment belief earn authenticity the great screenage housing growth meals survey goal giving not-for-profit Real Estate society education research village publication healthy future consumer social shifts donation local community keynote speaker Black Friday 24,000,000 deloitte South Australia rental stress Sydney Hills Business Chamber research on coffee research report poor commute greatness social enquiry entrepreneurial ACF2017 Caregiver The ABC of XYZ presentation school TED talk overcast baby names australia report brands wealth and income non profit celebration millionth focus group personalities Hornsby Shire Council commuting thrive brand Duchess of Cambridge conference presentation local communities optus my business awards suburbs McCrindle Speakers World Water Day winter REIV National Conference Crime Rates grave decision kate middleton food bank NBRS Architecture care support trend CBD house price rise educated younger generations Elderslie-Harrington park ACT Report Sydney keynote speaker Sydney affordable environmental scanning financial independence generations professional Tuesday Trend follow #censusfail recap social change priorities dessert faux-ciliser Northern Beaches Christian School social issues "know the times" brand experience TDE marriage travelling Social Trend ABS household ashley mckenzie land of the middle class newspaper property price growth apartments financial dreams New Zeland Kiwi digital economy VIC snapshot outsourcing NBRS population milestone Christmas research university schools Sydney Lifestyle Study ACF rich gender moderators guide sydney speaker organisational culture potts point winter blues future demographic define educhat global generations vegetarian Population Clock christmas 2017 Hunter Valley learning styles cultural diveristy bureau volunteer curiosity Mark McCrindle in the media millennials Australia Day ethnography PSI easy rider mccrinlde REIV Conference suburb mateship australians staying home more responsive rain google for education staying in equip digital geomapping cartodb Australian Families Netflix annual income high density living litter socialising economy employers Aussies impact future proofing online JOMO gig economy sector wide study list ageing population office insights national wealth Wodonga father's day jobs of the future data analyst workforce easter mobile 1975 couple Australian Census Australian communities growth of sydney forecast sun sydneycity tertiary education interactive social analysis crows nest housing market McCrindle Keynote Speakers etiquette seasons greetings mover and shaker professional services pyrmont future-proof sunny days 2013 shopping centre coffee lovers 1994 global capital cities business performance lifestyle entrepreneurs of today study future of shopping shbc emerging generations jobs investor professional development award winner McCridle community engagement Business analysis cost of living experience tips learn fears clothing Skilling environment neutral bay sydneysider speajer manly Channel Seven NT Performance Sentiment Index 2014 James Ward workshop quote 40 million future of work 2016 census in depth interviews baby boomers supply and demand statistics vegemite Aussie post rationalism ideas workplace culture 2020 the changing face of Australian Dream real religion program Christmas presents women Wagga Wagga Black Friday Sales average sydneysider baby boom WA royal demographer Myth rule keeper NEETs contiki internship Australian Trends tuesday coffee eliane trends Australian Population rising house prices communications engage Australia Day 2017 not for profit know the times sydney market pharmacy nfp faux-cilise relational resilience social research average aussie resource professional presenters social lives generation Z Gen X case study work from home sydney metro alpha February 16 Wellington New South Wales analysis innovative visual teleworking dare to dream Love The Daily Edition donate ease of travel social analyst hills shire typical australian property data cash capital city anzac trends of 2017 poker master google McCrindle Speaker average Australian marriages woolworths sydney event lalor park Christmas data communicate shopper's pick urban development 2017 repayments trend tuesday faux-cilising entrepreneur stats TAS daily commute Assistant Store Manager cancelling event infographic wall sunburnt country cooking Royals bondi schools students townhouses education sector the lucky country cica christian 24 million low density training rise of local news 23 million social life ACF17 cars men motivate Births chairty apartment young australians professional speaker shopping Christmas in Australia wolloomooloo stay home social impact Macquarie University Andrew Duffin work mates mentor public speaking generational trends population growth affordability Australian demographics home ownership home logan aged care puzzle work-life australian social research consumerism huffington post gig census fail mortgage population leader Willowdale life baby name FOMO new york times Charlotte social researcher twentyseventeen TEDx selfie qualitative research volunteers holiday social trends owning a home perth christianity cold royal baby emerging technologies shifts grandparents housing affordability australian communities forum infographic Australian schools teacher census earnings investing Channel 7 Mount Annan-Currant Hill spirituality media commentary networking middle class demography engagement internships in the media Gen Y skills media employmer speakers transport sector wide earning SRE Canberra sydney hills challenge breakfast future of education video Maxim Accounting house prices infographics Kirsten Brewer households business relevant increasing densification

Archive