McCrindle in the Media

Wednesday, February 10, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:


Millenials found to be far more likely to quit work than other generations

“Millenials are a multi-career generation, moving from one job to another and from one job to further study or an overseas job. Mobility defines them,” he said.
“They’re a more educated cohort, they’re more tech-resourced. Even when they’re happy in a job they’re passive job hunters because they’re so well networked. People are approaching them on LinkedIn and they want to be future proofed.”
“They are looking for belonging and leading and shaping things. They want to be successful so if employers are empowering and involving them they will stay longer. A pay increase is a short-term fix but in the long term it’s all about engagement.”
CLICK HERE TO READ THE ARTICLE


Buyers Swap 'Traditional Aussie Dream' For High Density Apartments

McCrinde Research social demographer Mark McCrindle concedes many foreign buyers are getting into the market, but said the lift in demand was also due to more Australian singles, couples and families opting for apartments.

Australia's booming population was underpinning the shift, he said, by pushing up demand for property of which apartments were an affordable type. "In less than 2 weeks we hit the 24 million mark and that's an increase of a million people in just around three years, so it's pretty significant growth," he told The Huffington Post Australia.


Inside Sydney’s homes of the future: A city of cities as homes get smaller and taller

McCrinde Research social demographer Mark McCrindle says Sydney's residential landscape will be forced to change to cope with the population growth, with multi-use residential developments the way of the future and a move away from CBD workplaces.

“We’re essentially going to be a city of cities, with not everyone working in the CBD,” Mark explains. “People will work in the suburbs, in business parks, and we will have second, third and fourth CBD areas where you work, live and play all within the locale.”




Why money is a big issue for Australian retirees in 2016

Social researcher Mark McCrindle said financial instability was an enemy of retirees. After the GFC a lot of people had to change their retirement plans and expectations because so much was wiped off,” he said.

Falling house prices in several states were adding uncertainty to retirees looking to downsize, Mr McCrindle said, while there were social impacts caused by children failing to leave the nest. “Retirees can’t quite make their own independent decisions because they still have adult children living at home.”

CLICK HERE TO READ THE ARTICLE



According to Optus’ Renter of the Future report out today, three out of ten renting households consider themselves as “choice renters” who are not buying into the great Australian property dream. And when it comes to choice renters, they are three times more likely to be tech savvy.
The report, which was conducted by McCrindle Research shows that 2016 will see a new generation of tech-savvy renters who favour a lifestyle fuelled by freedom, flexibility and choice.
“We wanted to understand the renter and find out who they are. Demographically they’re got punch, geographically they’re got punch and as we’ve found from this technologically they’re amongst the earliest adopters,” said Mark McCrindle, social demographer.




Today's trends are coming at us faster than ever and have a life cycle that is shorter than we've ever seen before. Trends are increasingly global -- and with that, they're bigger, better, and faster.

From a generation who can track, monitor, record and analyse their every moment, to work that is increasingly being done in non-traditional places, here are some trends to watch in 2016.


CLICK HERE TO READ THE ARTICLE

Working from home – is it always the best option?

Wednesday, January 20, 2016

Working from home can facilitate enormous benefits; allowing more time with family, avoiding long commutes and offering better work-life balance, but is this always the best option? Social researcher Claire Madden gives her thoughts on The Today Show, discussing the benefits and sharing the downside of this growing trend.

While teleworking might have some benefits of flexibility for the individual, it can unintentionally create an isolated wasteland back in the office. It can significantly impact team culture by removing the intangible ingredient of collaboration and spontaneous interactions where some of the greatest innovations are sparked, problems are solved and teams are energised.

With 1 in 12 people working from home, this growing trend is enabled by communication technologies facilitating far greater flexibility, connectivity and mobility. Our research found the top three reasons people work at home are:

  1. Flexibility – to juggle other things, including managing the kids
  2. Improved work-life balance – avoiding that 53 minute commute, which Australians do on average every day for work
  3. Working undistracted – our workplaces can be busy hubs of activity and home can provide a quieter place to think and work – however can be faced with household distractions – like that sudden motivation that overtakes you to put a load of washing on!
Whilst working from home can facilitate these areas of life, it is not necessarily the most productive way to work.  It can be a far more effective use of time to have a quick team meeting to get everyone on the same page, problem solve and generate ideas rather than everyone needing to be kept up to date on an email chain.  Communication technologies can enable greater efficiencies – however they will never be able to replace face to face interaction and collaboration that occurs when teams meet together.

Find out more

Sydney: One City, 300 Cultures

Friday, January 15, 2016

Sydney, a city which will soon reach 5 million people, is Australia’s most culturally diverse capital with over 2 in 5 Sydneysiders born overseas. Over half of all Sydney’s population have both parents being born overseas and over 40% speak a language other than English.

According the Australian Bureau of Statistics Census data, Sydney is comprised of people from over 220 countries and significant sub-regions, with over 240 different languages spoken and residents identifying with almost 300 different ancestries.

So which areas of Sydney are the most diverse, and what suburbs have the strongest connections to various cultures?

VISUALISING DATA WITH TABLEAU

Explore Sydney in all its cultural diversity below, where you are able to select any country, language and ancestry and see where people with those characteristics choose to call home within Sydney, or simply click on your area on our McCrindle Tableau map to reveal your area’s profile!

 

The Optus Renter of the Future Report

Monday, January 11, 2016

We were delighted to have been commissioned by Optus to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

30% of Australians rent - that's more than own their own home outright and they are twice as likely to be living in medium and high density housing than the average Australian, are almost years younger, and move much more frequently - on average every 1.8 years.

Renters are also tech-savvy, the study showed. “Renters comprise nearly a third of Australian households. For the modern Aussie renter technology underpins and has become completely fused with their lifestyle. This group is among the first to jump onto new technologies, keeping abreast of the latest trends and, where possible, the latest devices. Accessing the internet quickly from their new rental property is a must for them." - Mark McCrindle.

Highlighting the lifestyle aspects that Australians renters seek, the top 3 best things they like about renting are:

  1. The ability to change locations easily (38%)
  2. Easier to upsize or downsize as needed (24%)
  3. Flexibility to travel for extended periods of time (18%)

When asked to list their top five lifestyle features in a home, Aussies revealed what is most important to them in a rental property:

  1. Parking (38%)
  2. Pet-friendly (32%)
  3. Cable internet (31%)
  4. A strong mobile signal (25%)
  5. Number of power points in a room (22%)

Find out more about the findings of the study in the below infographic:


This research in the media


An event recap of the Urban Living Index launch

Monday, December 14, 2015

It was a privilege for two of our team, Mark McCrindle and Annie Phillips to attend and present at Urban Taskforce’s launch of the Urban Living Index on Thursday 10th December.

The event was an opportunity to showcase the Urban Living Index and how it can be best utilised as Sydney continues to grow and increase in densification.

The Urban Living Index

Earlier this year we had the opportunity to develop The Urban Living Index, which is going to be used as an ongoing measure for the liveability of suburbs in Sydney. This instrument considers the affordability, community, employability, amenity and accessibility of an area to determine how liveable it is. The challenge for Sydney’s future is to ensure that it responds to population growth yet maintains its world-beating lifestyle and that its liveability rises to match its increasing density. While a city can always improve, the results of the Index show that the city planning and unit development are creating thriving urban communities, as evidenced by the results that show superior liveability in high density Sydney suburbs.


To read the full report, visit the Urban Living Index website here.





Sydney’s most liveable suburbs

Crows Nest-Waverton
Surry Hills
Pyrmont-Ultimo
Marrickville
Potts Point – Woolloomooloo

In the media




Sydney Morning Herald - Measuring urban living across Sydney








What attendees will hear at the Melbourne Australian Communities Forum

Thursday, November 26, 2015

The Australian Communities Forum is happening again in Melbourne in just a week's time!

DOWNLOAD THE FULL EVENT PROGRAM HERE


Attendees are in for an excellent, informative and interactive day. Check out our event line up below:

KEYNOTE SPEAKERS

ELIANE MILES | Research Manager, McCrindle

Australian communities in context

To introduce the day, Eliane will outline some of the key factors defining 21st century Australian communities and set some context around this national communities’ research.







MARK MCCRINDLE | Principal, McCrindle Research

Australian Community Trends Report; Results from the national research study

This inaugural national study reveals is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector. This session will reveal the fascinating results including the National Giving Macro Segments, Giving Blockers and enablers, the giving sentiment matrix, donor priorities, the donor participation scale, the engagement hierarchy and the sector’s Net Promoter Score. In addition to sharing the key insights, attendees will be given practical steps in how to strategically respond to these illuminating findings.


GEORGE SAVVIDES | CEO, Medibank Private & Chairman of World Vision Australia

The change journey; leading teams and engaging workplace communities through cultural transformation

In his thirteen years as CEO of Medibank Private, George has led the organisation from government ownership to public listing, and this IPO was the second largest in Australia’s history. He has recently transitioned this organisation which has a customer base of 3.9 million Australians to new headquarters with a layout design to create a collaborative workplace. As chair of World Vision Australia, he has also given governance to one of Australia’s best known charities in these times of unprecedented change.


CLAIRE MADDEN | Research Director, McCrindle

Understanding the power of collaborative communities

Responding to the megatrends transforming Australia will ensure that organisations remain relevant in these changing times. From demographic change to generational transitions, from new technologies to emerging consumers, communities are changing and so is the workforce. This introductory session will give leaders insights into how to respond to this and create a culture of collaborative innovation.




REBECCA KOTOW | Head of Social Impact & Community Investment, NAB

Innovating and adapting to influence change and impact communities 

In her role as head of social impact and community investment at NAB, Rebecca and her team are responsible for micro-finance, impact investment and the community engagement of one of Australia’s largest organisations. NAB is regarded as a leading innovator in not only the communities’ space, but in workplace engagement as well. Their new headquarters at Docklands and the phenomenal work space community that is The Village, along with the employee engagement programs that Rebecca leads are all great examples of people-focused innovation.


FAY CALDERONE | Lawyer and partner at DibbsBarker

Engaging workplace communities

Fay is a legal specialist in workplace and employment engagement. In this session she will outline how to create engaging workplace communities and effectively manage cultural change. An increasingly central community in Australian society is the workplace community and Fay will deliver insights into how to harness talent, drive purpose and alignment, and create a thriving and healthy workplace.





SARAH PRESCOTT | Head of Marketing and Communications, Thankyou

The Thankyou story

Thankyou is an Aussie success story, not only because of the growth of this water, food and products company, but the business model it utilises to impact and fund impoverished communities. In this inspiring closing session, Sarah will outline the Thankyou model for empowering everyday Australians to change the world through simple choices in their everyday life. She will share what has made Thankyou a household name through creating effective, fresh and motivating marketing that cut through the noise and achieved something great.



THE AUSTRALIAN COMMUNITY TRENDS INFOGRAPHIC

At the event, we will also be launching the results from the sector-wide, not-for-profit study. Mark McCrindle will deliver a presentation on the Australian Community Trends Report and will share the results from the national research study. This inaugural national study is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector. All delegates will receive a copy of the Australian Community Trends Infographic, visualising the results:

BUZZ GROUP SPEAKERS


TIM SURGENOR | Founding Director, DataMotive

Creating compassionate commercialism

One of Australia’s most important community trends is the rise of social enterprises; entrepreneurial organisations which operate to empower communities and make a difference for those in need. As the founder of DataMotive, Tim will share his story of building a business that transforms communities as well as highlighting how other organisations can utilise “impact-sourcing” and ethical buying to not only manage their costs but support ultra-poor communities.



GREG LOW | Co-founder, R2L

The power of visual story telling

Greg is an expert at helping organisations tell their story, especially through visual communications. With professional skills both behind the camera as well as in shaping campaigns and advising not-for-profits, he has a depth of experience in helping organisations create engaging content and telling their brand story.



NICHOLAS BOLTO | Managing Director, Olympus Solutions

The trust factor: giving confidence to donors 

Nic is a not-profit consultant who developed The Difference Index, an annual measure which assists in credentialing charities and their impact. Nic will review what donors are looking for and ways you can qualify your marketing claims to increase donor confidence



HEATH MCSOLVIN | Director of Fundraising, CBM 

Retaining long term donors while attracting Gen Y and Z

As Director of Fundraising at CBM Australia, Heath has worked across the mainly disciplines of fundraising for more than 20 years. During that time, he’s seen the changing face of donors - how to acquire them and how to keep them! Heath will share with you some of the insights he has found in finding new ways to recruit donors and important pathways that need to be built to keep them.



JAMES MAINE and NICK HARRINGTON-JOHNSON | Monash University

The power of big data to focus and grow organisations 

James and Nicholas are Econometrics Honours students at Monash University and they have a head for numbers and a heart of not-for-profits. While organisations collect more data than ever, there are simple ways to exploit this data gold mine with traditional statistical techniques and alternatives such as text mining and sentiment analysis. In this session, they will illustrate some examples of cropping, visualising and analysing data and texts from socio media and online data sources.



NICK DUBE | Founder & Creative Director, Heartburst Digital 

Digital Storytelling and the donor experience 

As the founder and creative director of Heartburst Digital, Nick is an expert at creating a compelling brand story through online channels. Based on his extensive experience with not-for-profits, he will give insights in how little online changes can make a big communications difference.



ASHLEY MCKENZIE | Team Leader of Communications, McCrindle 

Social media tips and tricks 

In an era of message-saturation, the challenge for organisations is to deliver quality content that will cut through the noise. In this session, Ashley McKenzie, who leads the communications strategy at McCrindle, will share tips and tactics on how to best influence through social media and which platforms engage different communities.

CLICK HERE TO PURCHASE YOUR TICKET TO THE MELBOURNE AUSTRALIAN COMMUNITIES FORUM

FOR A VIDEO RECAP OF OUR SYDNEY EVENT ON 13TH NOVEMBER 2015:

Australian Communities Forum, Sydney November 13, 2015 from Power Creative on Vimeo.

The Australian Communities Forum Video

Monday, November 23, 2015

On Friday 13th November, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum. The ACF featured 13 brilliant speakers and 4 jam-packed buzz-group sessions. Overall it was a brilliant and packed day. Thank you to all the expert speakers who contributed and those who attended and shared their thoughts and expertise.

Check out this video from Power Creative for a recap of the day and some of the highlights:

Australian Communities Forum, Sydney November 13, 2015 from Power Creative on Vimeo.


We then heard from Mark McCrindle on the Australian Community Trends Report where he shared the results from the national research study. This inaugural national study is based on extensive research of the Australian public as well as current donors and also national research of staff and leaders working in Australia’s not-for-profit sector.Some of these results included the National Giving Macro Segments, Giving Blockers and Enablers, the Giving Sentiment Matrix, Donor Priorities, the Donor Participation Scale, the Engagement Hierarchy, and the sector's Net Promoter Score. All delegates were given a copy of the Australian Community Trends Infographic, visualising the results below. Image of Mark by Power Creative.

Melbourne Australian Communities Forum 2015


We are now busily preparing for our Melbourne Australian Communities Forum, on Thursday 3rd December 2015. Our keynote speakers include:

View the full program here.


Sydney's most liveable suburbs: The urban living index

Thursday, November 19, 2015

With Sydney’s population set to reach 5 million next year, there are significant densification trends underway. Sydneysiders are increasingly embracing medium and high density housing, 7 in 10 either have lived in a unit/apartment or are currently living in one. Of Sydneysiders who have never lived in a high density setting, 50% would consider unit/apartment living and this rises to 63% for Generation Y.

“Over the last decade there has been a big swing in Sydney to more urban living generally in apartments. To gain a clearer understanding of urban living patterns and satisfaction Urban Taskforce Australia commissioned McCrindle, experts in researching demographic data to develop the Urban Living Index.”, said Urban Taskforce CEO, Chris Johnson.

Mark McCrindle, Principal of McCrindle Research says, “The challenge for Sydney’s future is to ensure that it responds to population growth yet maintains its world-beating lifestyle and that its liveability rises to match its increasing density, and that is why we have developed the Urban Living Index.”

CHECK OUT THE URBAN LIVING INDEX WEBSITE HERE, TO DOWNLOAD THE FULL REPORT

Measuring the liveability of areas across Sydney

The Urban Living Index is an ongoing measure of the liveability of suburbs in Sydney. This instrument considers the affordability, community, employability, amenity and accessibility of an area to determine how liveable it is.

The Planning Regions of Sydney

The NSW Planning Regions were developed by the NSW government to allow for cohesive and integrated planning under A Plan for Growing Sydney. Exploring the Index across the six regions assists in understanding how they are equipped to respond to a high density population and where there are opportunities for improvement in the quality of urban living.

Sydney’s most liveable suburbs

This analysis of Sydney’s 228 suburbs shows that Surry Hills and Crows Nest - Waverton are Sydney’s leaders with the top rated Index of 85. In the Central planning region after Surry Hills was Marrickville with 83, in the North it was North Sydney – Lavender Bay with 82, West Central was Parramatta – Rosehill 80 followed by North Parramatta 75, South was Hurstville 76 followed by South Hurstville – Blakehurst 74, South West was Liverpool – Warwick Farm 66 followed by Cabramatta – Lansvale and West was Springwood – Winmalee 59 followed by Blaxland – Warrimoo – Lapstone 59. The results show a strong correlation between high density housing and urban liveability with seven of the top ten rated suburbs in the top twenty highest density suburbs in Sydney.

Sentiment toward housing affordability

One of the key drivers of the growth in high density housing is Sydney’s housing affordability challenge. When Sydneysiders were asked if they had to start over and buy into the current property market, more than 3 in 5 (61%) of Sydneysiders would probably or definitely be unable to do so. Sydneysiders are also not convinced that the affordability challenge will change with 51% saying that in three years’ time their area will be less affordable than it is today, and only 11% saying it will be more affordable. This is even higher in the West planning region where 56% say it will be less affordable. It is also higher amongst Generation Y (56%) than Baby Boomers (47%). More than half of all Sydneysiders (59%) say that Sydney’s housing affordability is a massive challenge for their children’s generation with an additional 29% saying it is a significant challenge.

More than half of all Sydneysiders (57%) state that the construction of units and apartments assists affordability. More than a third of Sydneysiders support the idea of allowing first home buyers to access their superannuation to buy a home (37%) and increasing unit/apartment construction (36%) while only 1 in 5 (22%) supports the tightening of bank lending rules as a solution to affordability.

The most valuable assets of Sydneysiders

When it comes to housing, Sydneysiders prioritise the intangibles (location and community) above the tangibles (buildings and fittings) by a factor of 2 to 1. They also prioritise current liveability above long term price growth, also by a factor of 2 to 1 and value walkable communities above more mobile lifestyles by a factor of 6 to 1. Sydneysiders generally like their local community assets such as shops and cafes with more than half (52%) saying they totally love or really like them compared to just 6% who are indifferent to this amenity. Twice as many (32%) believe that amenities in their local community will increase over the next 3 years compared to those who think there will be a decrease (16%). Sydneysiders are also positive about the growing infrastructure, transport and accessibility of their local area, with 37% expecting it to increase over the next three years compared to 14% expecting a decrease.

The Urban Living Index report, interactive maps and further details on Sydney’s six planning regions are all available at www.urbanlivingindex.com. The Urban Living Index results and rankings will be launched at a breakfast event at Clayton Utz, Level 5 1 Bligh Street, Sydney on the 10th December 2015, 7:30am for 8am start. Speakers will be Chris Johnson and Mark McCrindle.


Q and A: Offline Parenting in an Online World

Friday, October 02, 2015

What are the key strategies to offline parenting in an online world?

Parents today are faced with an unprecedented challenge of raising their children to be engaged offline in a world dominated by online options. A recent study conducted by McCrindle Research showed that whilst 44% of the older generations see the benefit of technology to children in enhancing learning and productivity, two thirds (65%) said that they believe that school aged students today spend too much time on technology.

In a society where digital is default, parents often feel the tension of raising their children in these technologically saturated times yet ensuring that they have the timeless characteristics and qualities to thrive in the offline environment. Parents see firsthand the extraordinary opportunities that technology facilitates, yet their experience tells them that managing their children’s screen time and ensuring they gain life skills and social skills is also essential.

We often forget how quickly this great screen age has emerged. Facebook went public just a decade ago and the tablet devices which facilitate so much learning and interaction such as the iPad arrived just half a decade ago. While many of the benefits to this first-ever digitally-based, wif- connected, social-media driven, global generation are evident, so are some emerging challenges. 1 in 4 Australians aged 15-17 have not participated in any form of physical recreation or sport in the last 12 months and for those aged 18-24 it is 1 in 3. These “screenagers” have a propensity towards increased sedentary lifestyles and based on the current overweight trends amongst Australia’s youth, by 2027, when all of Generation Z have reached adulthood, 78% of males and 62% of females in this generation are likely to be overweight. Young people spending hours in front of screens is not new. Today’s parents averaged around 3 hours of TV time per day during their formative years. However the TV screen is a “lean back” screen and did not generate the same levels of time use, sleep impediments and addictive patterns of the portable, interactive and connected “lean forward” screens of today.

Parents are the key influencers when it comes to shaping the priorities and lifestyle habits of their children, so households where active offline activities are modelled, prioritised and encouraged are likely to see the rewards of these behaviours established in the next generation. Parents have the opportunity to encourage their children to engage in physical recreation not just virtual entertainment, in offline communities’ not just online networks, and face to face interaction not just screen-based communication. And if the modelling and encouraging is too subtle, parents ought remember that they are paying the internet and mobile accounts and they are in charge. Oh, and every modem comes with an off switch!

More on effective parenting strategies can be found in Mark McCrindle’s book The ABC of XYZ: Understanding The Global Generations.


Mark McCrindle and The Changing Face of Sydney

Thursday, August 20, 2015


Sydney, the place many of us call home, is Australia’s economic powerhouse. We are adding almost 90,000 people to our city every single year, and the 5 fastest growing areas in New South Wales are all located in Sydney. Back 50 years ago Sydney had just hit 2 million people, we are going to finish next year at 5 million people.

Sydney is a fascinating and complex landscape where old ways and old attitudes are disappearing. We used to have a cringe factor of, “this part of the city is better than that part of the city” and people would perhaps be embarrassed if they weren’t closer to where the action was. That’s all changed. People in Greater Western Sydney embrace that as their moniker, proud of being a Westie.

And when it comes to work the CBD is no longer the cities undisputed top dog. Sydney is undergoing an opportunity revolution, with entrepreneurial hotspots sprouting up just about everywhere. You’ve got the media and communications hubs around Surry Hills and Ultimo, and high-tech emerging in areas of Parramatta and even in Penrith. It’s not all just happening in the CBD alone.

NSW also has the highest migration of any Australian state, and Sydney – a global city, receives most of this growth. In this city of diversity, the city’s newest citizens form new tribes in its oldest suburbs.

Sydney has many faces, but what binds us, the one thing we all have in common is this often complex, always beautiful, ever-changing city.

The Changing Face of Sydney; Urban Sprawl Goes Vertical

The Changing Face of Sydney; A closer look at Parramatta

The Changing Face of Sydney; Is the Sutherland Shire the new boom town?

The Changing Face of Sydney; The Changing Face of Liverpool

The Changing Face of Sydney; The big Development Flying Under the Rader

Q AND A WITH MARK MCCRINDLE


Q: Just wondering how many have first language of English?

A: Sydney is one of the most culturally diverse places in Australia. Almost two in three households have at least one parent born overseas, and China may soon overtake England as the country Sydneysiders born overseas were most likely born in.


Q: My children – aged 11 and eight – and I just watched the Changing Face of Sydney. They would like to know how our suburb, Loftus, has changed over the years. Or anything exciting you can tell them about our great suburb.

A: Well it is a fascinating suburb – home to far more families with kids than the state and national average. Averaging two children per household (well above the average) and with more stay-at-home parents than average. Earning more, volunteering more, and with a higher proportion of children than most Sydney suburbs – sounds like a nice, family-friendly place to live.


Q: What does the future of Blacktown look like as a part of the changing face of the western suburbs?

A: Blacktown has consistently been the fastest growing areas in the whole of NSW over the last decade. The Blacktown City area is home to more than 300,000 people, which means it is home to more people than the whole of the Northern Territory!


Q: We have just moved to Mosman from Adelaide, what can you tell me about Mosman, its demographic and its history?

A: Mosman is home to far more females than males - average age is 40, well above Sydney’s 36 and the residents’ earn more and work longer than the NSW average. Three in five of those in the labour force in Mosman work more than 40 hours per week. It is also home to twice the proportion of professionals and managers than the state average.


Q: What are your views on Sydney property growth in the short term? Is this boom likely to continue? NSW future infrastructure projects are encouraged by this strong stamp. What would be the result if the interest rates increase?

A: Yes Sydney’s property prices are no bubble. They are underpinned by more demand (population growth) than supply (new home builds). Not only is Sydney growing around 85,000 people per year, but households are getting smaller so the housing demand is even outstripping population growth. However, Sydney prices will no doubt plateau at some point, as they have before.


Q: Which suburbs have big potential for growth? Where will be more infrastructure developments?

A: Greater Western Sydney is where the population growth is and where there will be a lot of new infrastructure over the decades ahead. Plus prices are beginning from a lower base than the east. And keep in mind that by 2032 Western Sydney will be larger than the rest of Sydney (2.9m compared to 2.7m).


Q: My partner and I are planning to buy a house. What is the quietest place in Sydney?

A: The quiet suburbs on the urban fringes – Shanes Park, Cranebrook, Marsden Park, Badgery’s Creek – are acreage at the moment but will be development central in a few years. So the quiet may just be temporary.


Q: Where is the best place to invest, which suburb?

A: Really depends on budget and also having a long-term view. Suburbs change: Redfern, Balmain, Newtown, Campberdown were once not considered desirable suburbs and are now very expensive. So it is good to look at population growth trends and emerging infrastructure. A suburb not “hot” at the moment if it is in Sydney will be a winner long term.


Q: What are the reasons for different ethnicities to settle in the respective suburbs? (Chinese in Hurstville and Chatswood, British in Manly, etc.)

A: Often it is where they have connection/family and so various suburbs end up with strong ethnicities. For example, traditionally Greeks settled in Kogarah, many from Vietnam called Cabramatta home and more recently a strong connection of those from India to Harris Park.


Q: What proportion of the Hills district is evangelical and also now the Shire?

A: The ABS census data shows religion by denomination and it shows that for example the Hills have less than 19 per cent while the Shire has more than 25 per cent Anglicans.

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predictions world focus group financial independence apartment housing trends REIV Conference research data manly debate Kirsten Brewer life house price rise focus groups Australian schools youth unemployment google for education conferences Aussie media release earn royal influence organisational culture property market conference presentation national wealth marriage financial consumer population gold coast 2013 Real Estate Real Estate Institute of Victoria holiday Australians brand future Northern Beaches Christian School Christmas lunch Australian communities demographer optus my business awards future proofing tuesday newspaper global parenting emerging technologies financial fears community potts point graphs change 10 years pyrmont environment Northern Beaches 1980 hornsby sector wide communicate dessert quote baby boom internet tea moderators guide language politics resilience shopping monarchy group session learner suburb market research resource training buildings property price poker master research visualisation Melbourne baby names data analyst real going out village Crime Rates perth generations Australian Trends victoria gen z sunny days australian social research equip learn middle class sydney speaker news Christmas season infographic wall brisbane friendship student tattoos faux-cilising curiosity media commentary bureau water rise of local infographic trend tuesday small business wellbeing tableau townhouses rule keeper goals wolloomooloo high density growth mover and shaker outsourcing Royals PSI Australian Families capital cities communities menai results vegemite dreaming sunburnt country energy office JOMO social impact Research Executive cost of living priorities DESTEL households eliane Australian Dream survey design demographic cars investment travelling mobile office opening 23 million millionth social shifts Tuesday Trend not for profit education future 24 million mccrindle tea social commentary social analysis debt conference speaker ashley mckenzie house price consumerism internship area aged care puzzle rich shbc paying to work leadership workshop thrive Hornsby Shire Council rising house prices clothing keynote salary growing population travel goal entertainment balance Births mccrindle research education research hobart australia emerging generations vegetarian religion The Daily Edition wages social researchers not-for-profit FOMO work mates financial future cash demographics Northern beaches Event personal growth housing affordability WA year 7 January 26th meetings men crows nest motivate Caregiver housing families staying in wealth royal family TDE career Gen X case study optus office space CBD the changing face of plans easy rider children population milestone offenders VIC kate middleton New South Wales budget future of work trends of 2016 woolworths megatrends Queensland: QLD cold stay home Australia Day charity omnibus anzac events investing Adelaide innovative tertiary education engagement bondi grandparents Do It Yourself Financial Planning Week mentor ideas workforce parents Sydney keynote speaker school wage internships GPO high density living housing market mythbusters safe mother's day optimistic faux-cilise wedding online shopping sustainable cooking FPA princess charlotte waverton recap commute qualitative research trends insights demographic transformations capital city NEETs greatness Channel 7 challenge future of education darwin home owner work-life home finance socialites ethnography Tasmania report teaching DIY university Gen Y land of the middle class skills social enquiry proactive group Scouts city women authenticity sports society trends sun leader australian communities forum house prices teacher researcher futurist urban taskforce community engagement environmental scanning ACF 2016 poor know the times product storytelling visual royal baby Merry Christmas christianity thought leadership aged care economy rental stress keynote speaker seasons South Australia 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