2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Mentoring the Next Generations

Wednesday, September 21, 2016


Teachers, employers and parents want to see younger people reach their potential, however the problem is that the pathway to productivity and living a life of high capacity and great quality is not a straight line for Gen Y and Gen Z’s. In an era of increasing change, greater complexity and global mega-trends these younger generations need mentors to grow them, guide them and give them the feedback they need to develop and mature.

At McCrindle we know these younger generations and we believe in their potential to achieve greatness. Managers, CEO’s, team leaders, teachers and parents have a unique opportunity to mentor these younger generations through formal and informal conversations. Gen Y and Z’s are keen be mentored. That means they want to be listened to, not lectured at, encouraged and asked open-ended questions that help their decision making process.

The goal of mentoring young people is to expand their values and worldview, strengthen their character and enlarge their personal and professional capacity. These younger generations desire opportunities for personal growth through a friendly and supportive partnership.

Mentors and leaders in society today have an opportunity to shape these younger generations. The challenge mentors often face is around how to turn general conversations into character and skill development.

7 Developmental Areas mentors need to cover

PRIORITIES: Help these generations focus amongst digital distractions

RESILIENCE: Highlight their current experience and strengths to provide assurance in anxious moments

AUTHENTICITY: Showcase the benefits of community in and above digital connectivity

INSIGHT: Provide greater vision to make wise life decisions

ENERGY: Encourage decisiveness to remove blockers, overcome obstacles and move forward

BALANCE: Teach them how to say a positive 'no' in a busy ‘yes’ work/life culture, to maintain a healthy lifestyle

GREATNESS: Inspire the best in these young people as they move through the transitional stages of life.


Geoff Brailey speaking on this topic at the Australian Communities Forum 2016

Understanding the next generation of volunteers and donors

A specific area of focus in the 2016 Australian Communities Report is analysis of volunteers and supporters aged under 30 and in this session, Geoff Brailey, Research Executive at McCrindle Research, will share the findings as well as give practical insights on engaging young people in community organisations and developing the leadership capacity of the next generation of staff and volunteers.

PURCHASE YOUR EARLY BIRD TICKET TODAY


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

challenge retirement 1975 population insight housing trends forecast trends of 2017 goals earning work hello fresh teleworking optus "know the times" keynote goal Netflix shopping Wodonga conference presentation environmental scanning VIC NT wealth and income distribution aged care puzzle interactive selfie training January 26th award schools students generation alpha Word Up budget emerging technologies resource Crime Rates collaboration Channel 7 brand greatness 2014 quote pharmacies owning a home define aged care renting Northern Territory NEETs celebration omnibus easter cars energy brands faux-cilise infographic rise of local church national wealth life divorce rate education sector consumerism intern case study research data internships Northern Beaches Christian School Christmas season acf15 social change Geoff Brailey mateship teacher Kiwi teachers workshop statistics year 12 not-for-profit dessert sydneysiders mentor Australian Families hills shire cancelling plans employers change tableau list brand experience ipswich Northern Beaches Real Estate Institute of Victoria city sentiments australia state Australian Census global financial crisis staff slideshare high density apartments social commentator weather dream experience debt poker master conference skills tertiary education property price religion data visualisation annual income hobart event generations wolloomooloo demographic transformations participants gen alpha February 16 global post rationalism office space trends 2017 darwin property repayments blaxland baby name not for profit qualitative research facts organisational culture CBD business index vegemite mortgage Australia Day house learn rent Christchurch millennials future of work communicate aussie culture Myth logan royal Australian Bureau of Statistics Territory investing social trends DESTEL sector wide stay home collaborative mythbusters product anzac Australia Day 2017 focus groups home owner Queensland: QLD australian social research Tasmania public speaking financial panel shifts socialising ethnography Love local mining boom click marketing holiday Bathburst newspaper ease of travel faux-cilising mccrindle tea google sydney speaker staying in professional earn father's day financial dreams woolworths moderators guide Mark McCrindle wages business McCrindle Speakers communication survey design ageing Engineering Manager unaffordable consumer digital friends visualisation TAS coffee wealth and income relational future residents australian communities trends report non profit The Daily Edition investment christmas baby boom middle class kate middleton rule keeper engagement internet cost of living housing growth social lives Western Australia REIV National Conference Canberra Generation X rental stress program crime focus group 10 years new york times wealth keynote speaker commute earnings thrive menai mother's day education area demographics mccrindle in the media Real Estate family transport culture apartment high school deloitte cash demographic social life salary baby boomers presentation geomapping australian communities forum household youth unemployment dare to dream New South Wales renter of the future storytelling nfp faux-ciliser buildings communications learning workplace social shifts study etiquette financial independence cooking the australian dream environment emerging trends equip Northern beaches Event cancel plans social research 2016 identity average aussie Valentine’s Day leader royal family university clothing FPA stats future-proof daily commute eliane miles sports ashley mckenzie forum data analyst Australian schools local communities Financial Planning Association of Australia jobs of the future lifestyle 40 million unemployment young people toys marriage Adelaide analysis winter PSI women daily telegraph vegetarian language village shbc report water Hornsby Shire Council Australian Home Gen Y Queensland infographic wall population map builders housing poor millionth forecasting supply and demand 23 million baby name predictions workplace culture Tuesday Trends lalor park teaching Sydney keynote speaker in the media crows nest authenticity 1994 employment tea research visualisation norwest sydney event census low density relevant generation resilience sustainable families leadership Melbourne wellbeing networking Research Executive research trends of 2016 emerging generations tuesday pyrmont FOMO cancelling event affordable Merry Christmas tv 1968 tips marrickville entrepreneurs of today curiosity futurist entertainment royal baby workforce home ownership outsourcing food 2020 land of the middle class research pack volunteers New Zeland work mates Wellington urban names optimistic safe social enquiry plans moreton bay shopper's pick technology professional development mccrindle research fresh learning styles spend education future report motivate DIY Gen X economic healthy future HSC growing population meetings seasons narcissism research services group medicine publication mccrindle students educhat future of education finance living tattoos market research ideas typical australian engage growth Births World Water Day manly REIV Conference Financial Planning Association housing affordability community event leadership workshop population growth ACF national crime rates demographic trends online shopping alpha friendship TDE new office follow Christmas presents dreaming schools sydneycity sector sunny days educated the changing face of communities ultimo Social Trend 24 million youth Duchess of Cambridge states personalities monarchy divorce education future victoria millenials rain bondi community engagement waverton fears gen z media year 7 researcher responsive future proofing suburbs online men video property market social researchers criminal socialites school GPO baby optus my business awards high density living population milestone thought leadership South Australia media release innovation royal influence paying to work house price litter trend tuesday Scouts English society cloudy days Australian demographics winter blues townhouses society trends parents grandparents global generations suburban living proactive pharmacy work-life data JOMO graphs WA Wagga Wagga Tuesday Trend couple social commentary world youth day group session ACT huffington post financial future urban taskforce overcast Charlotte parenting priorities ACF 2016 world innovative community Education Future Forum Aussies meals child care conference speaker cartodb Generation Y real prince george capital city debate mobile presentations customer bureau offenders investor Royals trends analyst households hopes SA capital cities university degree school students 2013 urban living index social researcher christianity urban living marriages learner 2015 conferences Financial Planning Week neutral bay gender Kirsten Brewer jobs The ABC of XYZ cultural diversity gold coast baby names 2012 trend social analysis income young australians insights social media eliane google for education school satisfaction mythbusting Channel Seven in depth interviews Deaths megatrends house prices potts point Caregiver Australian communities wage rising house prices professional speaker domestic IT Specialists going out home wedding Australian Dream sun sunburnt country high density NSW ageing population long weekend cost Assistant Store Manager 24,000,000 EFF social impact Sydney results Australian Communities Trends teach affordability twentyseventeen baby name trends speakers visual Population Clock house price rise increasing densification balance suburb office opening mover and shaker career media activity generational trends demographer rich System's Architect Aussie perth internship education research social 1980 Australian Trends politics events New Zealand australians staying home more government SMSF ABS happiness small business economy wealth distribution snapshot brisbane Australians news housing market media commentary careers summer princess charlotte easy rider sector wide study entrepreneur survey hornsby personal growth organisations Do It Yourself know the times children national private wealth student future proof recap charity ashley fell cold entrepreneurial weekly earnings holidays generation Z Christmas lunch Res Vis office public holiday

Archive