Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016


For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:

Social

Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.

Mobile

Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.

Global

Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.

Digital

We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.

Visual

In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.


To find out more about Generation Z, visit our site generationz.com.au and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.


About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


DOWNLOAD ASHLEY'S SPEAKERS PACK HERE.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

housing growth tea state grave decision qualitative research Mark McCrindle rental stress gig economy urban living gold coast micro apartments SMART future of work news gen z trend tuesday gender retirement Crime Rates area infographics wedding Financial Planning Association prince george office gen alpha nfp CPI overcast schools students Myth divorce entrepreneurs of today market research population map program trend media parenting Love choice workers educated tertiary education apartments dreaming huffington post social trends christmas ferry media activity millenials 2016 micro Res Vis resource Bathburst report criminal The Daily Edition shifts sports balance father's day research services Charlotte entertainment story christianity mccrindle in the media professional services facts sentiments Christchurch New Zealand baby boom builders study not for profit media commentary shopper's pick average aussie royal family baby boomers friends forum deloitte communicate rent growth innovation NSW seasons water sydneysider social analysis Gen Y financial independence award tableau NFP event australians staying home more economic brand Do It Yourself earning financial future of shopping optimistic in the media The ABC of XYZ Australian Families challenge divorce rate WA mccrindle tea 1994 community engagement government Northern Territory national private wealth australian real estate household care support demographic transformations Macquarie University Engineering Manager public speaking moreton bay Vocational education Geoff Brailey intern participants financial fears social impact leader follow toys dessert Australian Census Population Clock youth unemployment offenders economy census results office opening future-proof in depth interviews housing volunteer conference presentation generation alpha 2020 networking contiki internship demographer Social Trend communications volunteers waverton 1968 Scouts sunburnt country hornsby cost not-for-profit volunteering teacher skills sydney speaker EFF professional cars CBD grandparents social commentary click VET sector internships entrepreneur wage sun middle class tv professional development census data society Work place holidays vegemite Australia street income average sydneysider global generations wealth distribution NEETs SA social researcher Australian Communities Trends travelling sydneysiders speakers pack digital James Ward entrepreneurial small business demography career environment English ideas research housing market women low density the australian dream workshop healthy future wellbeing ageing population TED focus group trends of 2016 weekly earnings urban living index census fail case study public speaker relational brands quote community event Adelaide PSI child care eliane long weekend happiness baby name national crime rates Northern beaches Event property market demographic trends bureau research data cash global financial crisis census 2016 innovative google school students cooking authenticity infographic wall Channel 7 conference speaker public holiday medicine Channel Seven consumerism Australians Australian demographics investor spend rule keeper GPO wealth and income distribution ashley mckenzie product TAS local community post rationalism education research train 10 years Australian community trends young people JOMO social research megatrends investment emerging technologies Tuesday Trends award winner future optus my business awards faux-cilising leadership workshop volunteering data Royals infographic work mates publication census Australian Dream World Water Day renting manly finance urban sydney event Northern Beaches Christian School social researchers staying in marriages owning a home generations australia suburban living Western Australia speaker affordable stats data visualisation McCrindle Speakers engagement forecasting land of the middle class online baby names australia report business index employment social shifts logan Sydney Hills Business Chamber winter financial future TEDx #censusfail dream shbc etiquette going out emerging generations world Australian Home property research visualisation February 16 children survey design TED talk interactive group session pharmacy Gen X Research Director local communities vegetarian litter ACF17 cultural diveristy trends analyst royal influence media release focus groups identity ipswich cica millionth business holiday Duchess of Cambridge teach debate mythbusters breakfast crows nest crime real Australian Bureau of Statistics the hills Australia Day 2017 mentor NT brisbane omnibus socialites education future easy rider Australia Day narcissism panel Wagga Wagga royal world youth day collaboration geomapping property price list recap mobile Real Estate Institute of Victoria mccrindle mother's day professional presenters purpose conference trends rising house prices mythbusting kate middleton Queensland weather housing affordability DESTEL Wodonga repayments generation earn royal baby Real Estate monarchy Tasmania NBRS Architecture annual income TDE family IT Specialists bus alpha data house price rise marrickville communities staff money proactive home ownership population Sydney keynote speaker ultimo January 26th capital cities New South Wales suburbs house prices Australian communities rise of local chairty daily telegraph baby name predictions casual home online shopping parents apartment social enquiry demographics Territory baby names report ethnography presentations business performance menai 2014 australian communities trends report mateship earnings gig easter shopping spirituality emerging trends Australian Population survey tips culturally diverse social media population milestone community priorities wealth blaxland rain demographic social life curiosity supply and demand moderators guide schools hobart workplace culture meetings unemployment SMSF hopes insights national wealth faux-ciliser data analyst potts point 2016 census darwin ABS statistics youth financial planning ageing mortgage jobs sydney metro transport Australian schools sydney hills New Zeland ACF2017 coffee millennials cancelling event population growth socialising live the dream graphs FOMO living sydneycity fresh cartodb changing face of sydney Aussie ease of travel mover and shaker educhat renter of the future clothing 2016 census results ACT increasing densification cost of living life christian the average aussie Wellington 40 million winter blues Births politics goals thought leadership Kiwi future proof wealth and income social issues Netflix organisations South Australia insight average Australian households victoria tuesday research pack poker master pharmacies technology townhouses budget Canberra personal growth work-life debt 23 million aussie culture tattoos customer Research Executive education sector car residents city goal jobs of the future ACF teachers commute Christmas presents environmental scanning trades baby name trends summer young australians australian poor lifestyle friendship change events eliane miles ACF 2016 the hills shire Skilling unaffordable house non profit baby names stay home culture education future report internet 2013 sunny days student teaching church 1975 wealth inequality event safe hills shire slideshare Tuesday Trend communication rich hello fresh google for education food charity forecast 2015 australian social research cancel plans religion Christmas season REIV National Conference celebration hills sector students careers Word Up global university degree australian community trends report equip learning video research report HSC snapshot growing population showreel housing trends Queensland: QLD high density apartments newspaper new office dreams professional speaker learning styles shopping centre year 12 faux-cilise Generation Y organisational culture selfie social lives perth personalities sector wide commuters high school aged care puzzle travel responsive impact generational trends 24,000,000 local keynote bondi System's Architect names men presentation princess charlotte outsourcing employers typical australian suburb 1980 domestic screenage greatness Hornsby Shire Council Melbourne capital city wages investing Valentine’s Day Hills Shire Council marketing lalor park financial dreams optus couple office space VET urban taskforce faith know the times conferences generation Z 24 million social commentator school families relevant collaborative keynote speaker cultural diversity new york times home owner aged care Australian Trends salary Christmas lunch SRE visual the changing face of Sydney leadership Education Future Forum VIC REIV Conference pyrmont village speakers language NBRS house price ashley fell sector wide study buildings australian communities forum visualisation Andrew Duffin Generation X plans Financial Planning Association of Australia brand experience Deaths futurist storytelling Kirsten Brewer resilience trends of 2017 states group 2017 learn DIY belief motivate Caregiver cold twentyseventeen wolloomooloo high density living teleworking charities learner woolworths analysis social change results experience society trends year 7 sustainable fears acf15 anzac 2012 work future of education high density school satisfaction Aussies define Northern Beaches FPA cancelling plans affordability thrive social engage paying to work "know the times" workplace norwest baby researcher the great screenage meals neutral bay marriage training energy university mccrindle research consumer future proofing cloudy days Assistant Store Manager daily commute mining boom dare to dream Merry Christmas workforce Financial Planning Week education

Archive