Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016


For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:

Social

Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.

Mobile

Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.

Global

Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.

Digital

We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.

Visual

In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.


To find out more about Generation Z, visit our site generationz.com.au and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.


About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


DOWNLOAD ASHLEY'S SPEAKERS PACK HERE.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

the australian dream earn university degree New Zeland Real Estate Institute of Victoria debt wages princess charlotte school hello fresh faux-cilise social researchers participants VET sector social life education future grandparents rain recap ultimo NT Mark McCrindle salary area Population Clock house prices demographics annual income trends of 2017 sector wide study researcher global generations contiki The Daily Edition emerging trends CBD medicine collaborative spend debate office space friends digital media commentary Australian communities capital city Financial Planning Week baby boom professional New South Wales 2015 organisational culture entrepreneurial darwin leadership demographer social research jobs of the future the average aussie staying in professional services infographic wall going out demographic data analyst shopper's pick Melbourne world residents results weekly earnings NEETs faith etiquette in the media culturally diverse customer city offenders aussie culture growing population shbc earnings Christmas lunch easy rider healthy future sector wide business index educhat NSW perth teaching financial future office opening FPA population growth world youth day Christchurch narcissism daily telegraph meetings local marriages clothing graphs sunny days social commentator sports ferry Australian Home mateship jobs culture ageing population cash faux-ciliser media release toys ashley mckenzie future affordability travelling holidays 10 years house Charlotte proactive January 26th NBRS Architecture father's day wealth distribution population award winner ACT program Australian Population list sydneycity 2017 mover and shaker global belief focus group report communicate VET research data children relational business English NBRS REIV National Conference communications statistics Kirsten Brewer census fail school satisfaction innovation 1994 24,000,000 SA optus my business awards Gen Y group Netflix new york times census 2016 language average aussie urban living index engage sunburnt country WA Territory property price commute baby name tableau schools divorce teachers visual Work place identity Real Estate prince george Australian Bureau of Statistics tea australia wedding education sector women social shifts safe financial dreams Aussies generational trends church event infographic Sydney social public speaker TDE summer teach cartodb resource Deaths wolloomooloo house price Love youth unemployment follow acf15 trends of 2016 REIV Conference visualisation Australians work census results litter budget PSI communities Adelaide parenting Sydney keynote speaker Res Vis suburban living huffington post bondi not-for-profit Australian Families fears cultural diversity manly deloitte australian social research year 7 train cancelling event New Zealand high density living mobile sentiments World Water Day conference speaker non profit cancel plans dessert owning a home data visualisation rising house prices family christian social lives transport home trend tuesday relevant workshop group session apartment parents optus Duchess of Cambridge study mythbusters baby rule keeper rent TAS IT Specialists couple breakfast cancelling plans award Social Trend easter cold wealth and income entrepreneur financial sun households learning Tasmania repayments tv employers society trends Northern Beaches energy urban innovative challenge speakers technology dream high density apartments baby names paying to work Macquarie University wealth and income distribution charity focus groups lalor park internships growth staff child care religion Skilling urban taskforce life mining boom 40 million personal growth career domestic sustainable vegemite generation Assistant Store Manager ACF 2016 the changing face of social change "know the times" royal influence car Merry Christmas Hornsby Shire Council Aussie economy 23 million housing trends poker master research report generation Z engagement gender weather cost goals unemployment insight social media Engineering Manager internship The ABC of XYZ priorities Research Executive marriage professional speaker brisbane #censusfail Royals young australians government Christmas season storytelling megatrends balance bus Gen X snapshot Western Australia define product plans tips school students panel hobart leadership workshop community collaboration community event volunteers millenials earning story Do It Yourself future of work slideshare Scouts tertiary education real suburb the hills shire Australian Trends 2016 census results millennials forum renter of the future Northern beaches Event hills shire change Bathburst Canberra conference 1968 high school events generation alpha baby name trends experience middle class poor sydney hills work mates wellbeing education presentations James Ward baby names australia report baby name predictions future-proof media case study forecast living Australian Census insights greatness mythbusting victoria careers increasing densification social issues gen alpha commuters household shifts future proofing capital cities national private wealth Australia Day research pack global financial crisis crows nest conferences dare to dream South Australia potts point hopes Wodonga social impact resilience Kiwi mentor home ownership goal google Births 1975 builders Wagga Wagga workplace consumer christmas royal family village news food Queensland 2016 census social commentary online skills overcast trends mccrindle pharmacy families bureau royal February 16 EFF 2012 consumerism dreaming optimistic market research eliane miles stay home social trends Tuesday Trend kate middleton 2014 twentyseventeen cooking research organisations housing affordability spirituality australian communities trends report norwest communication millionth menai pharmacies analysis McCrindle Speakers Generation X Christmas presents local communities entertainment typical australian online shopping JOMO keynote social analysis Australian Communities Trends royal baby eliane Valentine’s Day GPO research services national crime rates survey land of the middle class learner aged care holiday curiosity public holiday professional development logan not for profit grave decision politics australians staying home more divorce rate quote post rationalism states equip finance Tuesday Trends Channel 7 vegetarian celebration travel System's Architect google for education sydneysiders renting future proof suburbs presentation gen z young people environmental scanning newspaper know the times demographic trends leader intern emerging technologies video internet mccrindle research teacher Crime Rates shopping schools students men responsive moderators guide emerging generations census sector educated investment Queensland: QLD personalities Australian schools housing market workforce cost of living stats friendship community engagement trades baby names report HSC state workplace culture Financial Planning Association thrive high density education future report omnibus 24 million criminal urban living names research visualisation trend socialising FOMO long weekend learning styles Vocational education ease of travel Northern Beaches Christian School tuesday mccrindle in the media gold coast year 12 sydney metro employment Myth Hills Shire Council Education Future Forum baby boomers Andrew Duffin keynote speaker cars Australian Dream income ashley fell Australia Day 2017 qualitative research monarchy winter blues 2020 youth SMART thought leadership trends analyst learn sydney speaker rich cloudy days Word Up christianity Sydney Hills Business Chamber office DESTEL teleworking work-life buildings woolworths generations housing winter ipswich happiness future of education seasons selfie conference presentation tattoos anzac public speaking changing face of sydney student marrickville interactive alpha property market neutral bay students brand Caregiver ethnography socialites economic futurist lifestyle training rental stress nfp social researcher aged care puzzle society DIY demographic transformations moreton bay ageing mortgage affordable Geoff Brailey facts media activity survey design daily commute low density fresh VIC data faux-cilising wealth motivate ABS Northern Territory authenticity 2013 Channel Seven townhouses outsourcing 1980 property financial fears home owner publication pyrmont entrepreneurs of today rise of local coffee waverton water meals investor networking housing growth ideas small business mccrindle tea national wealth education research new office population milestone investing wage 2016 marketing business performance ACF brand experience crime hornsby social enquiry retirement in depth interviews geomapping brands Wellington environment financial independence university click forecasting unaffordable the hills australian communities forum house price rise blaxland supply and demand SMSF sydney event population map mother's day Financial Planning Association of Australia Australian demographics Generation Y

Archive