2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Creating a culture of wellbeing: Leading in times of Change

Wednesday, October 05, 2016

That our world is changing and shifting is not surprising – it’s the key definer of our times. On the one hand the centripetal force of change can push us towards constant innovation. We can be invigorated by the newness around us, so that our means of communication, the way we work and the spaces in which we engage are ever-evolving.

On the other, the speed and scale of change can leave us feeling overwhelmed as we work out how to navigate and juggle complex personal and professional demands.

As leaders, we often find ourselves leading teams of individuals immersed in the rapid uptake of change. Our teams respond to this change in different ways – some with a type of change fatigue in which new initiatives are merged with the old, rather than looking to new horizons. Others respond with change apathy, checking out altogether.

 In these fast-moving times, how do we lead ourselves, our teams, and our organisations through times of change?

Leadership author John C Maxwell once said that in order to lead others, we must first learn to lead ourselves. He also advised, “If you’re leading and no one is following, you’re just out for a walk.” Leadership begins by looking inward, rather than outward. It begins by taking a look at your personal values alignment, learning style, and wellness gauge.

  • Your values alignment: How do your personal passions and strengths align with the ethos and values of the organisation that you are a part of? Recognising areas where your personal passions align with your organisation’s passions will give a greater sense of energy and purpose to your work.
  • Your learning style: How do you learn, get inspired, and stay motivated? As leaders, it’s important to stay fresh by identifying sources of personal inspiration – it could be simple things like reading content that inspires, carving out down-time, or networking with leaders who are just that one step ahead of where you are.
  • Your wellness gauge: How are you tracking in terms of your energy levels and personal wellbeing? Busy lives leave little space for margin and it’s more important than ever before to carve out time to be adaptable and flexible. Manage your screen time and bring in more green time, watch your health and nutrition, and create some space for reflection and deep thinking.

The leadership styles that the new generations respond to are those that embody collaboration, authenticity, mutual understanding and empowerment. When it comes to building resilient teams, it’s not just about processes and policies, but about helping individuals thrive in complex and ever-changing business environments. Our research has identified several key drivers among young workers that motivate them towards engagement:

  • The drive for complexity and challenge: Today’s career-starters are full of innovative ideas towards problems and thrive on identifying solutions. Creating space for the cultivation of ideas and innovation is key not only for better organisational performance but strong employee engagement. When was the last time you gave your team permission to step up to the challenge of solving your most critical problem?
  • The drive for variability and flexibility: Empowering your team to take control of their workload provides them with the opportunity to structure their day towards their most productive times and builds greater levels of team trust. When team members are engaged with the vision and have the skills they need to drive the team forward, hands-off management is always better than micro-management.
  • The drive for community and belonging: In an era where movement is a constant and flux is inevitable, workplace communities have become 21st century families. Establishing a team culture where individuals themselves are celebrated (not just their work-related wins) is critical to developing work-place tribes.

Organisational change is up to all of us, and moving ahead as an organisation involves directing individuals at all levels into forward horizons by leveraging the team’s combined power for innovation. We each lead by example by creating the initiatives and by driving the culture.

In our work with hundreds of organisations across Australia, we have identified several consistent characteristics evident within organisations that have thrived in times of change. These include:

  • Organisations who scan the external horizon. By understanding the current demographic, economic, social, and technological environment, leadership teams are able to make robust and solid decisions that guide their organisation towards its future. While the future can seem uncertain, getting a grasp on the current environment adds confidence to the decision-making process that is needed to stir a ship in a new direction.
  • Organisations who commit to being the ‘only ones’ at what they do. We consistently watch organisations position themselves alongside their competitors to understand what the market is offering. Yet it’s so easy to get caught up in ‘keeping up’ that we lose track of the unique abilities that only our teams can bring. Look inside at who is on your team before looking outward to what you can bring. Commit to carving out a niche that is true to who you are, not what your competitors are offering.
  • Organisations who put their people first. Organisational leadership is at its best when people are the priority. There are countless ways to create value for individuals within your teams (50 Best Places to Work 2016 features just some of them!), and when people thrive, not only is there lower turnover and a larger applicant base, but client relationships are at their peak, there is better innovation, greater productivity, and more sustained long-term business growth.

-Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle.

At the Australian Communities Forum 2016 on October 13th she will give an overview of each generation in the workforce and some analysis of their needs and expectations, as well as strategies to manage change, inspire innovation and create a collaborative and adaptive organisation.

Purchase your ticket here


Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016


For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:

Social

Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.

Mobile

Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.

Global

Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.

Digital

We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.

Visual

In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.


To find out more about Generation Z, visit our site generationz.com.au and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.


About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


DOWNLOAD ASHLEY'S SPEAKERS PACK HERE.

Leading teams in changing times

Wednesday, July 27, 2016


Before we can lead and expect people to follow, we must be able to understand and connect.

As John Maxwell quips: “If you’re leading, and no one’s following- you’re just out for a walk.”

Our research shows that the ideal manager of the emerging generations is one who values communication and creates an environment of transparency and respect for staff. Their preferred leadership style is simply one that is more consensus than command, more participative than autocratic, and more flexible and organic than structured and hierarchical.

Here are 5 tips on how to lead people, your team or your organisation, so that people will follow.

Prioritise People

Leaders prioritise culture and build it within their organisation. By knowing your purpose (that is, what you do and why you exist) you can instil this into your team, and lead with a values-based vision.

Be Collaborative

The best leaders intersect the differing levels of their organisation to make a cohesive and united team. While you might have senior leaders, managers and executives within an organisation, leaders bring these roles together to create alignment under the one vision.

Focus on the positives

Leaders focus on the positives, spread words of affirmation and celebrate the wins within their team. When things don’t go to plan, leaders initiate a culture of focusing on the positives, and using the negatives for improvement.

Shape the culture

Effective leaders shape a culture of participation, not isolation. Collaboration is key for 21st Century organisations, and by utilising the different skill sets and talents within a team, leaders will not only find more effective solutions and ideas but also bring out the potential in the members of their team.

Be proactive, not reactive

Leaders are proactive, not reactive. A proactive leader is one who sees opportunities or potential, and acts to make effective change, rather than waiting to respond. They are not victims of change but rather see the trends, shape a response and create the future.

So in a world of flat structures and consultative practices, it is leaders who coach and mentor rather than command and control, who understand and connect with their teams who will see people follow them.


About our leadership workshops

In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. This session covers:

  • Overview of the best HR practices for today
  • Attraction and engagement strategies
  • Management strategies that connect with an intergenerational workforce


  • About Ashley Fell - Team Leader of Communications at McCrindle

    Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

    From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

    Welcome to our blog...

    We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

    Our Social Media Sites

    Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


    Last 150 Articles


    Tags

    demographics REIV Conference Mount Annan-Currant Hill 10 years 2017 land of the middle class the hills shire research visualisation brand experience Caregiver small business energy gig economy high density apartments 24 million medicine VET sector 2012 panel financial dreams Real Estate conferences technology presentations ageing population shbc salary census fail NFP event internships financial independence wage social enquiry greatness January 26th dare to dream volunteers personalities local global financial crisis consumer Australia Day states post rationalism infographics social shifts not-for-profit TAS IT Specialists optus my business awards changing face of sydney growing population commuters parenting trends of 2016 Hunter Valley workshop Sydney keynote speaker publication Research Executive proactive volunteering data focus group criminal Channel 7 year 7 prince george rent cancelling plans population volunteering qualitative research ACF 2016 social issues wedding organisations career language faux-ciliser identity sports data leadership food insecurity domestic millionth crows nest apartments wolloomooloo housing affordability stay home community innovation participants celebration townhouses christian younger generations toys university degree social commentary presentation Scouts new york times holiday Deaths student year 12 cartodb travelling housing trends australian communities forum buildings urban taskforce infographic wall woolworths intern royal baby Western Australia ease of travel TEDx environmental scanning baby boomers Australian Families Hornsby Shire Council thought leadership gig Willowdale long weekend collaborative Performance Sentiment Index Jura Coffee ashley mckenzie social research baby boom acf15 ACF17 innovative omnibus census results Vocational education average sydneysider mccrindle tea Love motivate housing market cost of living mentor financial planning millenials 2016 census results plans resource Macquarie University Education Future Forum anzac DIY divorce screenagers Financial Planning Association DESTEL consumerism census data jobs rising house prices politics area aussie culture investing high density living gold coast networking population milestone Australian demographics TED talk residents newspaper world youth day property price CBD Tasmania urban living business index charities education sector 40 million social researchers snapshot deloitte rule keeper budget FOMO princess charlotte demographic goal village high density What is food insecurity? house prices socialising Merry Christmas school students education market research average Australian 2020 perth mover and shaker Myth sentiments Valentine’s Day employmee ageing marrickville media rich Mark McCrindle in the media wellbeing grave decision economic dreams aged care puzzle SA video personal growth 24,000,000 cars sector wide study Wellington conference gender outsourcing society quote waverton australian communities trends report conference speaker cloudy days offenders names shopping Territory award winner not for profit research 2016 census poker master Australian Communities Trends future-proof office opening dream cold 23 million speajer supply and demand meetings in depth interviews social impact future of work Social Trend Crime Rates who is generation z wealth and income customer live the dream VET McCridle hobart The ABC of XYZ internship Skilling royal family Wagga Wagga education future report friendship learner visualisation recap Financial Planning Association of Australia australian national wealth going out Andrew Duffin insight hills shire university choice workers marriages donation city nfp suburban living group session menai results ethnography selfie Channel Seven in the media speakers pack ACF Tuesday Trend Sydney professional speaker demographic trends curiosity school investment New Zealand Royals earnings communications impact households transport Hills Shire Council charity giving the lucky country coffee lovers sydney speaker hunger Mark McCrindle research New South Wales futurist affordability finance staff Business analysis February 16 vegetarian sunburnt country the average aussie future of education Gen X mccrindle gen z 1980 unaffordable household state google narcissism easy rider christianity men the great screenage entrepreneurial faith easter English safe religion teaching families fresh cost fears research data society trends micro apartments communicate bondi sydneycity work from home trend norwest church the changing face of mythbusters coffee McCrindle Speakers balance economy victoria mother's day urban professional services learn work-life ACT Report facts social lives statistics sydney event parents SMSF sun group TDE clothing Real Estate Institute of Victoria 2014 follow engagement Melbourne teach spend thrive sustainable kate middleton communication purpose educhat eliane miles google for education PSI dessert experience repayments manly tea child care generational trends travel hello fresh NBRS Architecture huffington post priorities commute keynote increasing densification Generation X social life population map careers ideas social researcher etiquette marketing bureau jobs of the future australians staying home more cooking award sydneysiders house collaboration NEETs researcher Queensland: QLD Sydney’s south west living trends of 2017 ACF2017 australia micro mythbusting media release poor learning styles workplace suburb shopper's pick Adelaide sydneysider REIV National Conference FPA teleworking earn Lower Hunter office space 1975 moreton bay dreaming logan grandparents car office contiki financial fears the australian dream Northern beaches Event pyrmont tuesday litter Research Director emerging generations australian community trends report earning volunteer survey Financial Planning Week housing growth tattoos The Daily Edition non profit christmas trends analyst internet research on coffee South Australia forecasting events social change suburbs James Ward product Geoff Brailey national private wealth ultimo Tuesday Trends healthy future Australian Census business performance couple lifestyle communities cancel plans meals #censusfail middle class visual responsive donate Elderslie-Harrington park research pack aged care public speaker mining boom System's Architect care support house price home ownership graphs socialites infographic Australian Home money data analyst media activity property Australian communities tableau divorce rate sydney hills moderators guide culture population growth analysis blaxland annual income gen alpha report optus workforce Res Vis future ACT hills trends employmer monarchy Kirsten Brewer skills emerging technologies hopes holidays high school JOMO Charlotte Duchess of Cambridge Cobbitty-Leppington Sydney population capital cities online data visualisation debate cash pharmacy Kiwi australian social research New Zeland wealth and income distribution baby name trends ABS paying to work chairty program Australia street potts point Australia Day 2017 employers darwin speaker 2015 youth unemployment Australian Population students define 1968 apartment government HSC financial future neutral bay storytelling Lower Hunter Region australian real estate food bank ashley fell Christchurch mccrindle in the media commuting baby Australian Bureau of Statistics Wodonga Births forum professional presenters water focus groups new office school satisfaction low density public transport growth winter blues global generations weekly earnings mccrinlde Australian community trends women demography sector rise of local overcast Word Up leadership workshop teachers food Aussies research services tertiary education urban living index challenge work daily commute builders community engagement EFF World Water Day culturally diverse cultural diversity social analysis goals rental stress 2016 housing train wealth distribution tv real investor Do It Yourself house price rise Australian schools wealth belief Queensland megatrends mateship forecast baby names australia report news public speaking authenticity education future average aussie home census 2016 environment CPI future of shopping property market NT leader 2013 social trends social media Northern Territory youth training brisbane Jura Australia father's day equip income cancelling event debt community event learning pharmacies WA resilience retirement Australian Dream twentyseventeen social commentator Bathburst story local communities professional development Northern Beaches Christian School census online shopping SMART hornsby friends Northern Beaches millennials ipswich mccrindle research business screenage spirituality Christmas season wealth inequality renter of the future list mortgage renting crime click global relevant weather owning a home TED Aussie NBRS showreel casual emerging trends growth of sydney case study children conference presentation alpha local community tips digital interactive professional shifts entrepreneurs of today schools students cica young australians teacher Assistant Store Manager future proofing national crime rates Engineering Manager schools public holiday Maxim Accounting brands winter ferry faux-cilise baby name predictions lalor park family change marriage geomapping daily telegraph social analyst bus shopping centre sector wide know the times education research Netflix Christmas presents relational unemployment work mates workplace culture employment staying in breakfast typical australian generation alpha Canberra baby names Christmas lunch vegemite generation Z media commentary trades Work place Population Clock future proof sunny days young people SRE happiness financial seasons social capital city optimistic entrepreneur speakers baby names report demographic transformations not for profit VIC mobile summer cultural diveristy baby name wages sydney metro Gen Y survey design 1994 Sydney Hills Business Chamber life "know the times" insights Australian Trends royal demographer educated organisational culture affordable royal influence research report home owner NSW entertainment rain brand GPO event slideshare faux-cilising stats the hills Generation Y keynote speaker trend tuesday Australians world engage generations eliane generation study

    Archive