2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Creating a culture of wellbeing: Leading in times of Change

Wednesday, October 05, 2016

That our world is changing and shifting is not surprising – it’s the key definer of our times. On the one hand the centripetal force of change can push us towards constant innovation. We can be invigorated by the newness around us, so that our means of communication, the way we work and the spaces in which we engage are ever-evolving.

On the other, the speed and scale of change can leave us feeling overwhelmed as we work out how to navigate and juggle complex personal and professional demands.

As leaders, we often find ourselves leading teams of individuals immersed in the rapid uptake of change. Our teams respond to this change in different ways – some with a type of change fatigue in which new initiatives are merged with the old, rather than looking to new horizons. Others respond with change apathy, checking out altogether.

 In these fast-moving times, how do we lead ourselves, our teams, and our organisations through times of change?

Leadership author John C Maxwell once said that in order to lead others, we must first learn to lead ourselves. He also advised, “If you’re leading and no one is following, you’re just out for a walk.” Leadership begins by looking inward, rather than outward. It begins by taking a look at your personal values alignment, learning style, and wellness gauge.

  • Your values alignment: How do your personal passions and strengths align with the ethos and values of the organisation that you are a part of? Recognising areas where your personal passions align with your organisation’s passions will give a greater sense of energy and purpose to your work.
  • Your learning style: How do you learn, get inspired, and stay motivated? As leaders, it’s important to stay fresh by identifying sources of personal inspiration – it could be simple things like reading content that inspires, carving out down-time, or networking with leaders who are just that one step ahead of where you are.
  • Your wellness gauge: How are you tracking in terms of your energy levels and personal wellbeing? Busy lives leave little space for margin and it’s more important than ever before to carve out time to be adaptable and flexible. Manage your screen time and bring in more green time, watch your health and nutrition, and create some space for reflection and deep thinking.

The leadership styles that the new generations respond to are those that embody collaboration, authenticity, mutual understanding and empowerment. When it comes to building resilient teams, it’s not just about processes and policies, but about helping individuals thrive in complex and ever-changing business environments. Our research has identified several key drivers among young workers that motivate them towards engagement:

  • The drive for complexity and challenge: Today’s career-starters are full of innovative ideas towards problems and thrive on identifying solutions. Creating space for the cultivation of ideas and innovation is key not only for better organisational performance but strong employee engagement. When was the last time you gave your team permission to step up to the challenge of solving your most critical problem?
  • The drive for variability and flexibility: Empowering your team to take control of their workload provides them with the opportunity to structure their day towards their most productive times and builds greater levels of team trust. When team members are engaged with the vision and have the skills they need to drive the team forward, hands-off management is always better than micro-management.
  • The drive for community and belonging: In an era where movement is a constant and flux is inevitable, workplace communities have become 21st century families. Establishing a team culture where individuals themselves are celebrated (not just their work-related wins) is critical to developing work-place tribes.

Organisational change is up to all of us, and moving ahead as an organisation involves directing individuals at all levels into forward horizons by leveraging the team’s combined power for innovation. We each lead by example by creating the initiatives and by driving the culture.

In our work with hundreds of organisations across Australia, we have identified several consistent characteristics evident within organisations that have thrived in times of change. These include:

  • Organisations who scan the external horizon. By understanding the current demographic, economic, social, and technological environment, leadership teams are able to make robust and solid decisions that guide their organisation towards its future. While the future can seem uncertain, getting a grasp on the current environment adds confidence to the decision-making process that is needed to stir a ship in a new direction.
  • Organisations who commit to being the ‘only ones’ at what they do. We consistently watch organisations position themselves alongside their competitors to understand what the market is offering. Yet it’s so easy to get caught up in ‘keeping up’ that we lose track of the unique abilities that only our teams can bring. Look inside at who is on your team before looking outward to what you can bring. Commit to carving out a niche that is true to who you are, not what your competitors are offering.
  • Organisations who put their people first. Organisational leadership is at its best when people are the priority. There are countless ways to create value for individuals within your teams (50 Best Places to Work 2016 features just some of them!), and when people thrive, not only is there lower turnover and a larger applicant base, but client relationships are at their peak, there is better innovation, greater productivity, and more sustained long-term business growth.

-Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle.

At the Australian Communities Forum 2016 on October 13th she will give an overview of each generation in the workforce and some analysis of their needs and expectations, as well as strategies to manage change, inspire innovation and create a collaborative and adaptive organisation.

Purchase your ticket here

Generation Z defined; The 5 characteristics of today's students

Friday, September 09, 2016

For today’s students, growing up with the emerging technologies at their fingertips has blurred the lines of work and social, of study and entertainment, of private and public. They now live in an open book environment – just a few clicks away from any information. They connect in a border less world across countries and cultures, and they communicate in a post-literate community where texts and tweets are brief, and where visuals and videos get the most cut-through.

At McCrindle, we are regularly engaged by a variety of organisations to assist with understanding who Generation Z is, what context they are being shaped in the traits that define them. Before we can engage this generation, we first need to understand them.

So how can we understand the emerging generations and their learning habits? Well, based on our research, here are five characteristics of today’s students:


Traditionally, learning took place in the classroom and the practice and application through homework. However, in the 21st Century, content can now be accessed through technology anywhere, and often in very visual and engaging forms. Thus we have the flipping of education where the learning takes place outside the classroom, but the essential engagement and practice is still conducted at school, by the all-important facilitator, rather than the teacher.


Not only through technology do today’s students interact, but they are mobile in terms of the jobs they will have and the homes they will live in. It is therefore important to think about how you can equip this generation with not just content but resilience in a changing world.


Today's generation of students are truly global, and are the most likely generation to work in multiple countries. They’re the most globally connected and influenced generation in history and are not limited to the local, but are global as never before.


We've called the emerging generation, Gen Alpha, but we also call them Generation Glass, because it is not just pen and paper, but iPads and screens on which they will learn, which are designed to not just display the written but the visual. While today’s students need literacy they also need digital skills to thrive in this changing world.


In an era of information overload, messages have increasingly become image-based and signs, logos and brands communicate across the language barriers with colour and picture rather than with words and phrases. Communicating symbols and pictures with stories isn’t an entirely new concept. Most ancient forms of communication such as indigenous rock art, reinforces the notion that it is pictures not words that tell the story. Visuals are also the way in which the brain processes information best. It can retain visual symbols and images rather than just written content. Our analysis of learning styles has shown the dominance in the visual and hands on learning styles, above auditory delivery form, which has traditionally dominated the classroom.

To find out more about Generation Z, visit our site generationz.com.au and if we can assist with any presentations on the topic of the emerging generations, please feel free to get in touch.

About Ashley McKenzie - Team Leader of Communications at McCrindle

Ashley McKenzie is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. 

Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.


Leading teams in changing times

Wednesday, July 27, 2016

Before we can lead and expect people to follow, we must be able to understand and connect.

As John Maxwell quips: “If you’re leading, and no one’s following- you’re just out for a walk.”

Our research shows that the ideal manager of the emerging generations is one who values communication and creates an environment of transparency and respect for staff. Their preferred leadership style is simply one that is more consensus than command, more participative than autocratic, and more flexible and organic than structured and hierarchical.

Here are 5 tips on how to lead people, your team or your organisation, so that people will follow.

Prioritise People

Leaders prioritise culture and build it within their organisation. By knowing your purpose (that is, what you do and why you exist) you can instil this into your team, and lead with a values-based vision.

Be Collaborative

The best leaders intersect the differing levels of their organisation to make a cohesive and united team. While you might have senior leaders, managers and executives within an organisation, leaders bring these roles together to create alignment under the one vision.

Focus on the positives

Leaders focus on the positives, spread words of affirmation and celebrate the wins within their team. When things don’t go to plan, leaders initiate a culture of focusing on the positives, and using the negatives for improvement.

Shape the culture

Effective leaders shape a culture of participation, not isolation. Collaboration is key for 21st Century organisations, and by utilising the different skill sets and talents within a team, leaders will not only find more effective solutions and ideas but also bring out the potential in the members of their team.

Be proactive, not reactive

Leaders are proactive, not reactive. A proactive leader is one who sees opportunities or potential, and acts to make effective change, rather than waiting to respond. They are not victims of change but rather see the trends, shape a response and create the future.

So in a world of flat structures and consultative practices, it is leaders who coach and mentor rather than command and control, who understand and connect with their teams who will see people follow them.

About our leadership workshops

In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. This session covers:

  • Overview of the best HR practices for today
  • Attraction and engagement strategies
  • Management strategies that connect with an intergenerational workforce

  • About Ashley Fell - Team Leader of Communications at McCrindle

    Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

    From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

    Welcome to our blog...

    We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

    Our Social Media Sites

    Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

    Last 150 Articles


    Jura Coffee global generation pyrmont tableau australian social research future proofing daily telegraph sydneycity Financial Planning Association presentations school workforce sydneysider poor Sydney Lifestyle Study shbc focus groups Australian Communities Trends organisations Australian communities Willowdale Performance Sentiment Index Charlotte Gen Y visualisation NBRS names GPO meetings market research Territory award winner blaxland 1968 property price baby boomers ACF school students focus group speajer social change communities criminal IT Specialists property conference speaker visual Wagga Wagga hello fresh overcast internship Black Friday in Australia emerging trends medicine REIV National Conference social issues world youth day VET sector capital cities Australian Census digital stay home new office Wellington sector wide year 12 cost Word Up parents future of education easter TEDx Sydney economy Scouts baby names report know the times leadersip celebration goals McCrindle Speaker New Zealand ACT REIV Conference demographer hunger suburb research report Australian Families proactive google sector trends of 2017 families Australians Res Vis mateship princess charlotte plans urban development demography dare to dream apartments national private wealth conference office authenticity australian Hornsby Shire Council investor Christmas season youth Australia Day thrive ageing population sustainable ACT Report 2016 census results financial fears story not for profit research financial future Christmas lunch high school royal baby census data forecast tips 2009 teachers giving Australian community trends tuesday christianity the lucky country Australian Dream CBD work mates SMART budget click life volunteering data family schools outsourcing ACF2017 earnings sydney event infographic contiki debate global supply and demand tv tea Generation X Deaths Love 2015 cancelling plans manly community event sydney speaker ultimo Mark McCrindle in the media SA study australians staying home more McCridle 2016 census NEETs online shopping anzac research participants quote future-proof rise of local global financial crisis vegetarian ageing TEDx Speaker educated aussie culture slideshare cartodb Jura Australia careers January 26th Christmas presents teacher Hunter Valley resource public transport increasing densification education sector hopes baby names australia report 24 million professional development mccrindle shifts list average sydneysider marrickville urban in the media real Macquarie University work-life wealth and income mortgage FPA impact affordability paying to work population chairty winter Social Trend Andrew Duffin pharmacies snapshot McCrindle Keynote Speakers faux-cilising schools students changing face of sydney happiness australian real estate Royals jobs Caregiver hills keynote selfie global generaion lalor park buildings states sunburnt country mccrinlde research services going out healthy future earning data analyst typical australian environment innovative christmas 2017 social researcher salary internships sydney market HSC year 7 clothing cash relational The ABC of XYZ ethnography state New South Wales presentation cultural diveristy workplace nativity scene Channel Seven Sydney’s south west social researchers leadership workshop housing market infographics research pack trends sector wide study residents social shifts Mount Annan-Currant Hill 2016 trend hornsby survey design vegemite Geoff Brailey stats rich local collaborative bureau micro apartments seasons data visualisation grandparents Australian Bureau of Statistics the hills shire omnibus video trades HR Sydney population Gen X motivate Kiwi employers recap national wealth 1980 gold coast insight pharmacy etiquette sydneysiders 1994 2014 monarchy cloudy days technology James Ward personalities fears hills shire Understanding and Engaging with Generation Z train coffee Christmas data baby names property market builders futurist food bank mentor PSI offenders Black Friday forum Do It Yourself demographics teach divorce average aussie wage cica graphs care support communication Northern Beaches sydney metro baby name trends February 16 tertiary education interactive rising house prices energy brand experience breakfast communicate earn social enquiry economic learning styles Queensland: QLD FOMO define wolloomooloo land of the middle class group session Western Australia prince george royal christmas trees follow donation news wealth Vocational education global retail Wodonga commuting global generations 2012 student consumer responsive language professional presenters china USA generations holidays debt business index entrepreneurs of today baby name wealth distribution results Australia Day 2017 housing growth JOMO population map house price rise menai dream trend tuesday growing population younger generations Engineering Manager Sydney keynote speaker households bus Tuesday Trends easy rider norwest financial city townhouses micro neutral bay national crime rates millionth insights media commentary balance village social commentary product moderators guide education future report non profit future Black Friday Sales social commentator Northern Territory social research employment environmental scanning deloitte perth Australian Trends Mark McCrindle teaching Aussie conference presentation office opening Work place experience cooking food insecurity optimistic wealth inequality fresh australian communities trends report area travelling #censusfail donate religion summer who is generation z housing darwin McCrindle Speakers house price wealth and income distribution screenage Duchess of Cambridge Aussies generation Z Northern Beaches Christian School business sentiments social impact research visualisation SRE education future weekly earnings house prices twentyseventeen leadership ideas WA india Gen Z Expert baby socialising ipswich do people still change their surname after marriage? the average aussie training repayments australian communities forum media activity personal growth trends of 2016 Melbourne skills sports marriage work from home parenting workplace culture Australian demographics Kirsten Brewer women TAS learn speaker gender demographic trends educhat ease of travel car South Australia ashley fell poker master meals wedding resilience 40 million Financial Planning Association of Australia coffee lovers Maxim Accounting housing trends VET education financial dreams greatness daily commute house christmas owning a home affordable social analyst social trends Netflix speakers public speaking faux-ciliser growth crows nest social analysis 2013 panel christian huffington post renting learning social life suburban living moreton bay holiday gig economy 2020 EFF social lives charity millenials demographic transformations "know the times" NSW public holiday alpha SMSF VIC communications Christmas research Christmas in Australia Lower Hunter cultural diversity employmer 24,000,000 the changing face of young people maiden names youth unemployment property development Research Executive Bathburst keynote speaker tattoos Myth Australia street sunny days indonesia narcissism dessert publication generational trends office space internet local communities shopper's pick shopping rent staying in small business ABS thought leadership Births government average Australian ACF17 TED talk jobs of the future population milestone Population Clock TDE investing ashley mckenzie Sydney Hills Business Chamber transport maiden media release mining boom customer future of work domestic travel employmee long weekend society trends The Daily Edition public speaker unemployment food urban living culturally diverse royal influence Research Director university degree investment aged care puzzle surnames eliane infographic wall friends emerging generations kate middleton australia millennials engage Adelaide Lower Hunter Region royal family networking Valentine’s Day culture storytelling money cancel plans socialites spirituality mccrindle research 10 years sun retirement social media apartment World Water Day charities demographic event father's day mobile identity mccrindle tea Business analysis household professional speaker CPI sydney hills Christmas day 1995 group new york times Elderslie-Harrington park politics population growth screenagers dreams urban taskforce urban living index brand high density living census 2016 growth of sydney unaffordable high density apartments financial planning Crime Rates faux-cilise men business performance the hills events Canberra friendship curiosity entertainment intern Australian Home priorities teleworking work local community program social gen z home owner Christmas day weather community engagement optus my business awards society survey Retail future proof mythbusters innovation Assistant Store Manager change baby boom Education Future Forum consumerism income cold acf15 crime potts point generation alpha newspaper financial independence generation toys logan home US nfp safe award Real Estate Institute of Victoria wages belief annual income surname qualitative research google for education faith volunteers career facts commuters children Real Estate Generation Y wellbeing not for profit victoria rain sydney property market relevant researcher education research System's Architect in depth interviews rental stress Christchurch emerging technologies Cobbitty-Leppington NT living DESTEL workshop census fail TED media research data commute future of shopping renter of the future learner middle class cars volunteering church gen alpha Channel 7 entrepreneurial australian community trends report spend cancelling event live the dream Northern beaches Event leader high density DIY organisational culture brands marketing young australians volunteer cost of living purpose engagement weather data brisbane happy holidays What is food insecurity? Tasmania collaboration university grave decision Queensland Christmas Stats choice workers dreaming optus digital economy marriages census mccrindle in the media speakers pack students shopping centre the australian dream waverton 1975 eliane miles case study aged care rule keeper seasons greetings challenge not-for-profit goal Financial Planning Week English ACF 2016 NFP event showreel Skilling suburbs bondi NBRS Architecture Tuesday Trend water New Zeland casual online housing affordability census results Hills Shire Council report megatrends Merry Christmas equip geomapping post rationalism mover and shaker baby name predictions ferry woolworths community world professional services 2017 child care mythbusting forecasting the great screenage staff entrepreneur home ownership hobart divorce rate school satisfaction finance 23 million research on coffee statistics mother's day trends analyst gig Australian schools litter lifestyle capital city Australian Population low density professional couple analysis winter blues conferences