2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Hornsby Shire Council [Case Study]

Wednesday, August 24, 2016

At McCrindle, our forecasts identify trends. Our strategy informs decisions. Our research future-proofs organisations. The social, generational, economic and demographic trends impacting local communities create not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However, by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

We are engaged by some of the leading brands and organisations across Australia to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

It is a privilege to see our research in action in the Hornsby Shire’s bench-marking report. This report has been designed to inform community members, councillors, staff and other government agencies about local issues for Hornsby Shire residents. The results of our research can be summarised in the following top 10 trends we identified across the Hornsby Shire. 

Top 10 trends for the Hornsby Shire

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

Read or download the report for the latest demographic and social trends insights affecting Hornsby Shire

About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


annual income Social Trend goals Andrew Duffin trends analyst hills gen z average Australian divorce rate thrive optus keynote speaker Financial Planning Association home publication balance meetings teleworking ashley fell financial independence Sydney keynote speaker mortgage divorce 2016 NEETs cartodb friends pharmacy trends Christchurch vegetarian social commentary workforce future-proof 1994 tattoos huffington post coffee Channel 7 2020 experience World Water Day 40 million supply and demand youth teach sydney event cars kate middleton forum baby collaboration monarchy social trends VET sector conference marketing Wagga Wagga high school local community trades online cultural diveristy students new office Netflix middle class debt Wellington Generation X suburb Australian Families car litter renter of the future professional services weekly earnings shopping centre report follow infographics states the great screenage generation GPO personalities sector wide study mobile ageing population mining boom EFF society generation Z average sydneysider results group award winner residents case study PSI wealth English economy urban taskforce authenticity Northern Beaches rising house prices survey optus my business awards research visualisation logan career australian communities forum infographic wall sydney hills focus groups Australian communities dessert wedding train living NBRS Architecture earnings world education wealth and income names earn financial future census results Australian Dream sydneysiders father's day safe twentyseventeen professional speaker 23 million emerging generations google brand experience Research Director crows nest Merry Christmas research cloudy days work mates Res Vis population growth storytelling easter cancelling event year 12 Financial Planning Week nfp baby name mythbusting conference speaker technology Australian Census men Australian Population public speaker high density living grandparents sydney metro blaxland christmas 2016 census results generation alpha tableau demographic transformations panel property price holiday data visualisation speakers Australia street infographic house price rise average aussie graphs trend tuesday 24,000,000 royal influence tea dare to dream local communities cold spirituality christian baby names futurist Financial Planning Association of Australia TED professional presenters networking high density event Aussie financial shbc post rationalism contiki leadership workshop transport equip hornsby 2013 research services deloitte village capital cities Adelaide Channel Seven gender learn Northern Beaches Christian School fresh newspaper social commentator global financial crisis census politics online shopping perth volunteers millennials millenials house price Melbourne mateship New South Wales Gen X DIY employment geomapping investment Australia Day CPI earning home owner 2015 baby boomers not-for-profit leader selfie CBD religion social change Christmas lunch gold coast marrickville learner family woolworths area entrepreneurs of today aged care apartment google for education households winter social researchers eliane miles organisational culture wage work digital Deaths financial fears land of the middle class university degree Assistant Store Manager investor story demographer baby name trends media activity global generations optimistic families omnibus Australian demographics ageing TDE women darwin NSW Mark McCrindle renting housing NBRS business school students suburbs social issues insight impact Northern Territory happiness townhouses education future report micro apartments mentor sector australians staying home more non profit jobs of the future Word Up visual future of shopping marriage meals innovation faith wages census fail population map interactive February 16 Scouts System's Architect buildings Christmas presents ACF marriages hello fresh Canberra brands school satisfaction recap Bathburst weather cost of living showreel social shifts prince george Territory increasing densification engagement social analysis plans Christmas season Kiwi Real Estate hills shire housing trends entrepreneur quote know the times tips stats hobart community event communicate cooking 1975 slideshare daily commute curiosity environmental scanning state priorities sydneysider Charlotte motivate grave decision 2017 easy rider tertiary education communities overcast charity Northern beaches Event New Zealand work-life environment outsourcing REIV National Conference the changing face of child care personal growth public holiday public speaking australian social research rain royal baby DESTEL The Daily Edition workplace demographic trends McCrindle Speakers clothing going out skills criminal Western Australia low density educhat Sydney Hills Business Chamber proactive goal church faux-cilising 10 years debate narcissism rule keeper socialising future of work shifts teaching dream house prices Australians office REIV Conference princess charlotte Queensland: QLD 1968 responsive Australian Trends high density apartments year 7 poker master Education Future Forum internet census 2016 Generation Y FOMO research data belief media mother's day organisations urban living index VIC NT lalor park Australian schools market research vegemite national wealth trends of 2016 urban living sports long weekend VET ferry click internship cash Do It Yourself study water local training program IT Specialists group session speaker baby names australia report offenders student engage Crime Rates parents fears learning styles schools students millionth leadership the australian dream language resilience university housing affordability property communication young australians video generations celebration hopes mccrindle tea Australia Day 2017 world youth day Tasmania Myth shopper's pick 2012 faux-cilise JOMO friendship etiquette analysis cancelling plans Vocational education housing growth travelling teachers news list commute growing population the hills shire Research Executive Work place learning dreaming small business changing face of sydney emerging trends social healthy future staying in forecast medicine relevant sunburnt country January 26th relational WA Duchess of Cambridge facts community engagement poor mccrindle research entertainment pyrmont affordable new york times Real Estate Institute of Victoria socialites Births staff 24 million challenge not for profit purpose bondi participants ABS education sector culturally diverse data analyst eliane faux-ciliser ACT menai population researcher youth unemployment manly Queensland South Australia survey design social life jobs micro community ACF 2016 education future social enquiry careers New Zeland owning a home 1980 sydney speaker workplace culture social lives megatrends James Ward TED talk sector wide children commuters retirement baby boom TEDx conferences Aussies social impact ease of travel intern entrepreneurial Royals thought leadership cost spend affordability the average aussie breakfast finance SMSF SMART mccrindle business performance conference presentation summer qualitative research victoria home ownership events parenting financial dreams resource typical australian sustainable travel 2014 Australian Bureau of Statistics workshop tuesday Australian Home product social researcher collaborative SA trend bureau unaffordable school Caregiver award anzac sentiments salary HSC demography Hills Shire Council future proofing wealth distribution mover and shaker shopping keynote property market educated Love mccrindle in the media teacher The ABC of XYZ apartments unemployment lifestyle social research wealth and income distribution Australian Communities Trends moreton bay FPA social media media release daily telegraph holidays food brand research pack paying to work baby names report #censusfail change urban baby name predictions ideas consumerism domestic housing market schools Kirsten Brewer business index forecasting ethnography cancel plans bus professional rental stress acf15 internships greatness customer SRE global aussie culture suburban living builders presentations toys neutral bay household mythbusters ultimo norwest wolloomooloo Sydney energy Gen Y waverton statistics focus group aged care puzzle city ipswich wellbeing demographic seasons Geoff Brailey census data consumer moderators guide young people rent in the media snapshot Skilling economic data education research royal tv potts point Tuesday Trends communications emerging technologies society trends sydneycity visualisation sun national crime rates insights crime Valentine’s Day cica real christianity life speakers pack Population Clock "know the times" demographics future office opening national private wealth population milestone office space government alpha sunny days future proof culture trends of 2017 winter blues cultural diversity ashley mckenzie generational trends growth budget media commentary australian communities trends report in depth interviews Tuesday Trend royal family income pharmacies brisbane Wodonga Engineering Manager employers Hornsby Shire Council couple screenage define house professional development the hills gen alpha capital city australia TAS stay home investing presentation identity rise of local research report 2016 census repayments future of education rich innovative Macquarie University