2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Hornsby Shire Council [Case Study]

Wednesday, August 24, 2016

At McCrindle, our forecasts identify trends. Our strategy informs decisions. Our research future-proofs organisations. The social, generational, economic and demographic trends impacting local communities create not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However, by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

We are engaged by some of the leading brands and organisations across Australia to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

It is a privilege to see our research in action in the Hornsby Shire’s bench-marking report. This report has been designed to inform community members, councillors, staff and other government agencies about local issues for Hornsby Shire residents. The results of our research can be summarised in the following top 10 trends we identified across the Hornsby Shire. 

Top 10 trends for the Hornsby Shire

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

Read or download the report for the latest demographic and social trends insights affecting Hornsby Shire


About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

customer results property price media activity urban living the changing face of census 2016 quote rental stress 24 million Education Future Forum purpose shifts baby name trends networking Queensland norwest local conference presentation culture New Zeland investment population growth ACF2017 newspaper skills equip culturally diverse aged care not-for-profit fears australian communities trends report families men faux-cilise Christmas lunch social monarchy 1994 collaborative demographic transformations the australian dream program global Population Clock environmental scanning goals divorce rate Engineering Manager Generation X faux-ciliser workplace business performance financial dreams gender energy mother's day cost of living gig apartment sydneysider professional presenters researcher going out ABS children demographer know the times consumer paying to work population milestone life christianity Births state Adelaide infographics graphs organisations leadership events infographic gig economy NBRS wealth and income 10 years define keynote speaker baby boom water conference politics narcissism FPA generation alpha average Australian suburban living emerging technologies NFP event financial future Wodonga trends click System's Architect Myth Northern Beaches internships shopping centre volunteering slideshare Australian Population professional development couple youth teach moderators guide staying in survey design mccrindle research Tuesday Trends high density living 2012 participants product qualitative research winter blues 2016 census results Merry Christmas long weekend prince george experience toys house sunny days average sydneysider Christmas season finance census data analysis census fail low density consumerism tableau FOMO young australians Macquarie University resilience area collaboration The Daily Edition waverton city Queensland: QLD optus HSC global financial crisis demographic 2015 Aussies education renting marrickville seasons environment demographic trends marketing townhouses Royals car crows nest teleworking property poor communicate hills shire wages optimistic relational outsourcing wealth inequality eliane miles ultimo Scouts community event entertainment ashley mckenzie faux-cilising SA sydney speaker marriages staff logan weekly earnings English Sydney australian communities forum gold coast selfie cancelling plans gen alpha story christian learning nfp Australian Bureau of Statistics world youth day 23 million society trends Vocational education wellbeing holidays Gen Y socialites Canberra vegetarian aussie culture baby name forecast year 12 bus investing learning styles CPI futurist trends of 2017 buildings financial fears public speaker ACF 2016 speakers tea school satisfaction daily commute thought leadership student list priorities housing affordability TEDx hopes Western Australia follow capital cities students Valentine’s Day online shopping entrepreneur religion Tuesday Trend socialising owning a home women volunteer middle class Australian Families insights Deaths ACF17 stay home professional services Sydney keynote speaker demography entrepreneurs of today technology faith meals omnibus visual 1980 travel university degree authenticity Financial Planning Association of Australia data visualisation McCrindle Speakers sector wide social shifts ethnography stats home ownership suburb education future report housing market award generation Assistant Store Manager google friends generation Z social research schools contiki Aussie data analyst Christchurch travelling coffee anzac professional personal growth alpha celebration wedding chairty summer google for education school students real the hills shire dreaming hello fresh blaxland fresh tuesday mortgage house prices typical australian investor Gen X gen z Australian communities litter parenting divorce rain NEETs rising house prices cancelling event charity spend deloitte Channel Seven goal Australia street identity bondi online Kiwi education future innovation responsive local community 1975 schools students tips public speaking moreton bay The ABC of XYZ data REIV Conference teaching speaker property market home owner curiosity leadership workshop presentations income mccrindle tea housing trends recap social researchers pharmacies renter of the future educhat christmas conference speaker cold IT Specialists census results social commentator TED wage households social analysis 2017 study young people DESTEL australian eliane presentation Financial Planning Week professional speaker financial planning baby trends analyst ashley fell overcast clothing ageing population unaffordable TED talk care support greatness social enquiry jobs sydneysiders wealth distribution friendship ageing Australia Day 2017 CBD 40 million rich manly community intern resource ipswich volunteers Research Director social trends TDE commuters social researcher research report royal family Love Res Vis Territory national crime rates New Zealand supply and demand ACT winter infographic wall event land of the middle class residents shbc Crime Rates hobart earnings mover and shaker digital brisbane builders post rationalism VET sector focus groups focus group engage dessert business index baby names australia report work trades speakers pack economy challenge commute huffington post office Australians millionth sector national private wealth future proofing employers affordable high density Australia Day SMSF jobs of the future house price rise home happiness workforce trends of 2016 lalor park market research poker master urban report Netflix communications January 26th baby name predictions showreel Wagga Wagga wolloomooloo dare to dream weather South Australia housing growth Word Up Real Estate entrepreneurial Australian community trends office space world workplace culture teachers etiquette royal choice workers Tasmania Financial Planning Association brands forum Generation Y cloudy days survey media brand leader earn REIV National Conference future-proof office opening pharmacy mining boom government facts generations cash train educated living Wellington financial independence not for profit cultural diversity New South Wales 24,000,000 wealth and income distribution criminal group royal influence food trend in depth interviews sydney metro Australian Home training insight mythbusters village career demographics mentor Hills Shire Council motivate aged care puzzle mateship grandparents daily telegraph rent live the dream Work place earning sentiments ferry Australian schools cultural diveristy census new office James Ward internet princess charlotte family 2020 volunteering data baby boomers population medicine interactive SMART tattoos sydney event Australian Trends #censusfail personalities brand experience wealth millennials statistics dreams screenage parents rule keeper trend tuesday public holiday sydneycity sydney hills shopping publication snapshot tv Hornsby Shire Council millenials vegemite high school social change geomapping 2016 1968 JOMO generational trends woolworths house price ease of travel church teacher emerging generations language perth the hills optus my business awards healthy future PSI keynote housing award winner news budget baby names report belief society capital city case study university hills February 16 sustainable NBRS Architecture forecasting shopper's pick research pack safe sun internship social issues education research future of work "know the times" Australian demographics business local communities repayments impact employment offenders Real Estate Institute of Victoria Skilling careers changing face of sydney EFF Australian Communities Trends WA kate middleton cancel plans the great screenage high density apartments GPO cars organisational culture retirement sector wide study World Water Day youth unemployment grave decision growing population plans conferences communication visualisation crime neutral bay dream megatrends small business growth debate cica new york times work mates unemployment ACF easter bureau population map future proof sports sunburnt country VET urban taskforce easy rider group session Australian Dream money acf15 research research visualisation darwin cartodb research data debt change tertiary education NSW SRE rise of local transport father's day Christmas presents Sydney Hills Business Chamber VIC Australian Census proactive NT social commentary social impact casual the average aussie learner work-life year 7 Northern Beaches Christian School 2014 Northern beaches Event mccrindle cost baby names potts point storytelling learn average aussie salary Geoff Brailey Charlotte future of shopping royal baby mccrindle in the media future victoria affordability 2016 census Do It Yourself domestic meetings pyrmont media commentary balance annual income Research Executive panel urban living index micro micro apartments Bathburst spirituality child care emerging trends TAS mobile future of education lifestyle cooking communities apartments social life household australia workshop education sector australian social research hornsby names school Social Trend australian real estate social lives global generations innovative video thrive holiday Melbourne mythbusting Caregiver australian community trends report non profit engagement Mark McCrindle ideas 2013 financial twentyseventeen Channel 7 Duchess of Cambridge australians staying home more community engagement states marriage charities breakfast Northern Territory suburbs Kirsten Brewer in the media social media economic research services menai increasing densification media release national wealth DIY relevant Andrew Duffin

Archive