2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Hornsby Shire Council [Case Study]

Wednesday, August 24, 2016

At McCrindle, our forecasts identify trends. Our strategy informs decisions. Our research future-proofs organisations. The social, generational, economic and demographic trends impacting local communities create not only new challenges but great opportunities. Unprecedented change can sometimes lead to change fatigue where the response can be to become worried about change, or equally it can lead to change apathy which can create an indifference to change. However, by understanding the emerging trends, we can be more prepared for the changes and so rather than becoming defensive or blasé we can respond to the shifts, influence the trends and shape the future.

We are engaged by some of the leading brands and organisations across Australia to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

It is a privilege to see our research in action in the Hornsby Shire’s bench-marking report. This report has been designed to inform community members, councillors, staff and other government agencies about local issues for Hornsby Shire residents. The results of our research can be summarised in the following top 10 trends we identified across the Hornsby Shire. 

Top 10 trends for the Hornsby Shire

  1. Growing population, increasing densification
  2. Ageing population, transitioning generations
  3. Educational attainment, professional employment
  4. Entrepreneurship for small and home-based businesses
  5. Property ownership and investment growth
  6. Stable workforce, lower unemployment
  7. Mobile lifestyle enabled though public transport and cars
  8. A home for families and the next generations
  9. A place of cultural and language diversity
  10. The lifestyle shire

Read or download the report for the latest demographic and social trends insights affecting Hornsby Shire


About McCrindle Research Solutions

For great organisations, innovation is the oxygen of success. To innovate effectively, organisations need to understand the times and track the trends. Our market and social research services not only utilise the best research tools but ensure that the findings can be implemented by incorporating the most useful research output. Check our our Research Solutions pack to see how we can assist your organisation today.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

capital cities skills buildings trends analyst property community engagement education future report Royals train Financial Planning Week australian communities trends report new york times office space culturally diverse mover and shaker plans housing affordability Do It Yourself social life capital city engagement winter society online shopping workplace cash researcher communications #censusfail urban living index names weather university pharmacies award social trends domestic 2016 census results 2015 emerging trends Births waverton workshop Hills Shire Council unaffordable divorce Real Estate Institute of Victoria professional development Australians crime sydney speaker social shifts sydney event participants future of work small business consumer EFF national wealth house price women builders organisational culture Gen Y Australian Home tea pharmacy affordable finance rich cancelling plans shopping wealth distribution changing face of sydney media commentary world youth day REIV Conference belief 10 years bureau energy professional services australia blaxland wealth technology weekly earnings Australian communities cultural diversity GPO school students young australians eliane miles states crows nest state Australian Communities Trends conferences poor ACF easy rider 24,000,000 financial dreams leadership workshop high density living ideas fears sector wide faith hopes neutral bay data analyst christmas holidays 2013 tuesday Education Future Forum 40 million future of education Australian Census students Australia Day 2017 house price rise socialising media activity newspaper commuters teleworking brands recap holiday culture demographic trends forecast easter wellbeing equip population growth Hornsby Shire Council leader business community event mythbusters friends social media innovation mythbusting wolloomooloo 2016 SMART medicine Northern Beaches Christian School the average aussie Andrew Duffin 23 million Word Up personal growth work mates investor high density growing population James Ward university degree growth church Sydney forum salary living bus households public speaking omnibus visualisation future proofing report seasons know the times Love car wages mccrindle tea optus award winner winter blues tableau 1980 travel survey design financial independence Mark McCrindle schools Vocational education criminal educhat publication litter high density apartments coffee organisations school satisfaction data visualisation victoria social researcher vegetarian Deaths aged care TAS JOMO staff focus group statistics training trends ipswich careers survey overcast Gen X visual high school snapshot curiosity logan study video Christmas presents quote school society trends tips research report news cancelling event Channel 7 stats Channel Seven land of the middle class repayments baby names rental stress housing moderators guide royal housing trends McCrindle Speakers earn potts point infographic investing facts relevant gen z February 16 social lives ageing Northern beaches Event educated year 12 FOMO wealth and income distribution national private wealth baby boomers gen alpha education research conference presentation ethnography selfie cloudy days insights focus groups goal grave decision socialites 2017 cost friendship royal influence cost of living Sydney keynote speaker ferry Kiwi collaboration retirement mining boom religion vegemite families faux-ciliser sustainable Northern Beaches click new office research baby name trends Queensland media release prince george ACF 2016 Duchess of Cambridge urban identity Financial Planning Association of Australia australians staying home more contiki google for education financial fears Social Trend program follow unemployment shbc clothing motivate keynote speaker trend tuesday royal baby urban living couple long weekend professional teach earning business performance perth in depth interviews customer toys social research spend sector wide study middle class megatrends christianity anzac property price Tasmania menai celebration norwest deloitte moreton bay group session 2016 census safe future proof Australian Population thought leadership research pack conference speaker emerging generations hello fresh shopper's pick young people sun office responsive employers speakers Australian Families Real Estate Merry Christmas generational trends professional speaker jobs millennials Res Vis christian food mother's day hornsby NT business index graphs real Aussie census 2016 24 million non profit social enquiry NBRS Architecture aged care puzzle suburb marrickville consumerism royal family parenting 1994 presentations meals sunny days kate middleton average aussie household shifts VET product population map mateship SMSF Christmas lunch affordability Assistant Store Manager Geoff Brailey insight change eliane PSI commute owning a home social analysis thrive local communities Generation Y trend group population going out Engineering Manager narcissism mortgage life schools students volunteers trends of 2016 parents panel rain census home emerging technologies wedding employment social commentary The Daily Edition trends of 2017 healthy future dream Australian Dream in the media Population Clock global generations ashley mckenzie HSC work 2012 TDE alpha nfp generation social researchers career learn housing growth baby names australia report Australia Day optimistic "know the times" New Zeland lalor park the hills shire teacher Christmas season renter of the future dreaming debate entertainment politics research data marketing ease of travel Netflix slideshare Crime Rates paying to work Western Australia poker master qualitative research population milestone proactive brand experience Christchurch generation Z 1975 australian communities forum sydneycity market research annual income geomapping work-life happiness sunburnt country millionth earnings stay home daily commute Northern Territory hills shire entrepreneurs of today learning Caregiver conference sector father's day global communicate World Water Day learner Sydney Hills Business Chamber men Wagga Wagga resilience children faux-cilise interactive Australian Trends futurist rule keeper Aussies internship social commentator IT Specialists research services intern CBD ACT Canberra generations define budget rise of local tertiary education daily telegraph travelling The ABC of XYZ brisbane dare to dream learning styles hobart mccrindle research community residents challenge spirituality australian social research increasing densification DESTEL child care data DIY Territory etiquette aussie culture Australian schools rent mccrindle in the media rising house prices ABS communication student tv demographics cold environmental scanning mentor cartodb post rationalism public speaker Adelaide housing market financial future sydneysiders teachers water staying in outsourcing tattoos engage events NEETs acf15 teaching Scouts demographic baby name predictions village ultimo suburbs office opening results income baby boom collaborative the changing face of entrepreneurial social change Research Executive investment the australian dream year 7 New Zealand sports typical australian digital personalities not-for-profit 2014 city Australian Bureau of Statistics the hills charity ageing population wealth and income networking gold coast Skilling urban taskforce supply and demand huffington post storytelling bondi baby home owner future-proof forecasting English case study keynote youth unemployment fresh economy goals experience demographic transformations Valentine’s Day FPA sydney hills authenticity jobs of the future census fail Charlotte divorce rate summer event national crime rates offenders twentyseventeen VET sector Tuesday Trend internet social faux-cilising sentiments workplace culture System's Architect education future dessert environment analysis 2020 manly house resource not for profit South Australia world social impact pyrmont New South Wales cancel plans Myth low density SA Kirsten Brewer economic property market apartment local Generation X gender entrepreneur Queensland: QLD baby names report mobile cooking Tuesday Trends education ashley fell Work place NBRS Melbourne optus my business awards January 26th home ownership generation alpha lifestyle NSW census results marriage education sector priorities google greatness media millenials REIV National Conference wage woolworths online internships baby name communities Australian demographics trades townhouses infographic wall financial Wellington balance workforce innovative youth renting presentation meetings family future cars suburban living Bathburst leadership monarchy area government list breakfast transport research visualisation sydney metro Wodonga public holiday language WA VIC global financial crisis darwin story demographer relational 1968 debt marriages Financial Planning Association mccrindle princess charlotte house prices brand Macquarie University social issues grandparents

Archive