Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


The ABC of XYZ Res Vis teach ABS marriages perth leader moderators guide typical australian religion public speaker children household ease of travel manly young people unaffordable baby princess charlotte mover and shaker graphs ACF 2016 seasons conference presentation Tuesday Trend baby name sentiments earning stats christian marriage house urban taskforce education future report builders Gen Y socialising city narcissism global financial crisis royal family futurist participants social trends thought leadership home ownership sydney speaker prince george couple moreton bay ACF population growth TDE father's day aged care repayments McCrindle Speakers royal influence education research thrive consumerism rental stress Christmas presents generation alpha population map alpha pharmacy car cost baby boom debt the changing face of mentor video motivate leadership WA earnings media high density living PSI earn population milestone ideas forecasting census 2016 2015 tv trends analyst property price coffee average aussie travelling social change sunny days energy investing shbc cancel plans selfie goals personal growth mobile 2016 holidays men national wealth gen alpha australian social research conferences publication Christmas lunch personalities equip renting australians staying home more office society trends affordability house price organisations CBD 1968 ethnography Scouts schools environment FOMO townhouses annual income research visualisation friends identity priorities shopper's pick mccrindle in the media financial 2012 local student REIV National Conference media activity Generation Y Tasmania social enquiry wolloomooloo researcher rule keeper urban living index baby name predictions church Canberra demographics national crime rates economy house price rise sports data visualisation world youth day consumer growth university degree youth unemployment 40 million Australian Families poker master entertainment communications kate middleton award daily commute Real Estate Institute of Victoria NSW students the hills shire not for profit fresh survey design relevant Research Executive teachers hornsby keynote Australian Trends domestic media release skills sydney hills Do It Yourself collaboration Kirsten Brewer Merry Christmas waverton home owner REIV Conference dare to dream experience area future proofing February 16 Northern beaches Event unemployment infographic wall mining boom lalor park ageing language year 12 cars world Geoff Brailey ACT Population Clock trends hobart professional speaker follow employers 10 years school food post rationalism DIY SMSF potts point product cloudy days communities Royals professional greatness high school meals global sunburnt country cartodb wages urban statistics Australian Census high density apartments debate mythbusters presentations Western Australia 2013 infographic events contiki home future proof SA Netflix social researcher daily telegraph shopping australia trend demographic social commentary high density changing face of sydney presentation mother's day family report visual sydneysiders residents affordable financial fears suburbs Deaths 2016 census results huffington post recap sector wide study middle class celebration hello fresh educated focus group government norwest 2020 business networking digital small business new office market research future-proof Christmas season Caregiver lifestyle names gold coast story litter life emerging generations innovation cost of living cancelling event Education Future Forum bondi omnibus dreaming online cooking renter of the future emerging trends commuters NT rent future of education investor supply and demand anzac property market culturally diverse rich education sector JOMO google organisational culture sector wide Wagga Wagga wellbeing balance public holiday brisbane Sydney keynote speaker property global generations investment trend tuesday careers workshop owning a home FPA population social researchers insights Charlotte case study social impact trends of 2017 pyrmont engagement clothing educhat census capital city DESTEL Australian Communities Trends business index parents shifts optus sun toys communicate GPO grandparents internships 24 million charity social lives Australian Home social shifts parenting marketing blaxland commute mccrindle tea panel award winner office opening twentyseventeen wedding Financial Planning Association demographic transformations social commentator living acf15 menai gender insight school students teaching 1980 speakers Queensland group session qualitative research Australian Bureau of Statistics work faux-cilising teleworking mccrindle Crime Rates google for education results faux-ciliser megatrends water NEETs Australia Day media commentary English community engagement youth weather Tuesday Trends faux-cilise Queensland: QLD child care Wodonga goal logan optus my business awards generation Z bureau buildings poor retirement baby names Aussie 2016 census social analysis group resource wealth and income distribution aged care puzzle #censusfail millenials culture study Melbourne jobs South Australia forum TAS census fail learning deloitte communication young australians research focus groups future of work Channel Seven Social Trend 1994 entrepreneurs of today brands Australian schools etiquette tips Duchess of Cambridge 24,000,000 define housing proactive Generation X vegemite not-for-profit Mark McCrindle medicine eliane miles village women brand education research services Australian demographics responsive "know the times" forecast ashley mckenzie victoria bus workplace culture going out long weekend sydney event Adelaide ferry generational trends workplace schools students teacher year 7 house prices staying in local communities Word Up crime meetings resilience Bathburst Hornsby Shire Council generation New South Wales baby name trends cancelling plans Australian Dream darwin Births future leadership workshop Australia Day 2017 sydney metro The Daily Edition click Valentine’s Day train learning styles school satisfaction staff generations Assistant Store Manager office space ashley fell aussie culture Financial Planning Association of Australia christmas growing population land of the middle class capital cities slideshare cultural diversity tuesday innovative mccrindle research dream stay home challenge Sydney Northern Beaches suburban living internet visualisation know the times entrepreneur keynote speaker australian communities forum real crows nest social issues winter blues mortgage Territory education future Channel 7 analysis wealth and income Northern Beaches Christian School EFF urban living ipswich divorce economic social media 1975 low density transport marrickville budget rain eliane storytelling customer pharmacies Australian communities socialites Kiwi event 2017 census results New Zeland overcast safe sydneycity training australian communities trends report woolworths social housing affordability IT Specialists housing trends list rise of local paying to work research data work mates Real Estate jobs of the future winter neutral bay hills shire society VIC Wellington World Water Day finance housing growth new york times criminal royal fears increasing densification tertiary education state tattoos data analyst career housing market data intern financial future internship tableau wage spend news holiday sector Aussies states Gen X program Christchurch optimistic easy rider relational quote friendship royal baby non profit summer Engineering Manager Myth demographer change work-life in depth interviews HSC facts outsourcing wealth learn university demographic trends cash System's Architect monarchy survey newspaper workforce sustainable dessert in the media salary New Zealand vegetarian apartment technology 2014 national private wealth the average aussie social life rising house prices divorce rate the australian dream plans trends of 2016 politics conference speaker ageing population entrepreneurial weekly earnings travel January 26th public speaking online shopping baby boomers professional development mythbusting gen z Australians tea the hills Love financial dreams 23 million social research research pack learner authenticity nfp interactive hopes financial independence environmental scanning curiosity income easter volunteers community event geomapping community collaborative engage millennials Financial Planning Week employment conference offenders snapshot healthy future cold families christianity Northern Territory emerging technologies professional services wealth distribution happiness brand experience millionth suburb households ultimo mateship