Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Tuesday Trends supply and demand teachers salary rental stress award winner australians staying home more residents men online TEDx wealth distribution australian volunteer car motivate manly cars research report census marketing 2015 leader Christmas day identity lalor park 2014 environment Australia Day 2017 TED talk Elderslie-Harrington park Engineering Manager staff Northern Territory marrickville happy holidays royal influence brisbane professional presenters christmas Black Friday crows nest keynote speaker census 2016 speakers ACF 2016 Jura Coffee national private wealth New Zeland leadership 23 million father's day social analyst moreton bay debate research visualisation ACF2017 priorities curiosity socialising tips research data ethnography Work place hobart ipswich Education Future Forum tableau presentation James Ward future of work interactive community poor criminal Skilling new office storytelling 2009 culture aged care FOMO Australian schools publication economic visualisation train infographics HSC chairty royal family social commentator investment trends of 2017 gen alpha digital employmer earn house networking micro apartments Crime Rates research services Queensland: QLD REIV National Conference family millennials Caregiver darwin millionth Christmas Stats entrepreneur Australian Trends optus speakers pack study follow The Daily Edition Australian Population typical australian Christmas data staying in demographic national crime rates dreaming Merry Christmas property price optus my business awards statistics selfie narcissism seasons greetings travelling consumer English household breakfast graphs owning a home offenders innovation balance demography greatness australian community trends report baby boom focus groups Research Director millenials coffee lovers plans winter renter of the future high school educhat ACF17 financial planning housing affordability Maxim Accounting young australians commuters work New Zealand outsourcing census results Do It Yourself forecasting woolworths monarchy Generation Y Royals Queensland trends of 2016 bondi emerging trends youth unemployment blaxland tattoos baby names report 1975 learn society grandparents maiden names 40 million ease of travel divorce future proofing South Australia demographics recap ACF Word Up PSI Mark McCrindle sydneycity food insecurity cost of living china screenagers population milestone VET sector year 7 Love office click digital economy commuting medicine Births engage Lower Hunter paying to work cartodb retirement rain baby names australia report NBRS generation Z internship emerging technologies generations social research dream ACT Report norwest money JOMO gen z high density Vocational education housing growth WA in the media REIV Conference story couple toys parenting Scouts proactive work-life Wodonga ABS environmental scanning focus group debt Christmas presents equip domestic younger generations mother's day names moderators guide media release young people resource insight home ownership media activity christian shifts Hills Shire Council IT Specialists growth case study Mount Annan-Currant Hill results mortgage financial dreams cooking politics future of education mobile researcher lifestyle clothing urban development Cobbitty-Leppington who is generation z Adelaide crime neutral bay surname budget collaborative indonesia youth Northern Beaches Christian School SA change event Australia street SMART new york times dessert public transport NEETs demographic trends financial independence communication screenage responsive HR newspaper hills shire sentiments hello fresh workforce collaboration gold coast repayments conference Financial Planning Association of Australia resilience average aussie Population Clock transport Research Executive prince george population 2012 rising house prices Assistant Store Manager sydney property market office opening wedding NSW trades social commentary school students financial cloudy days women leadership workshop deloitte future-proof fears USA brand experience marriages rise of local infographic New South Wales world public speaker 24,000,000 personal growth communities forecast infographic wall wealth and income wages futurist pharmacies mythbusters data Wagga Wagga urban menai gig Willowdale learning styles January 26th census data shopping healthy future global generations litter dare to dream entrepreneurial school social life social lives apartment australian communities forum micro Deaths 2016 census results mccrindle tea mccrinlde Sydney keynote speaker news Australians generation royal baby suburbs cost Aussie "know the times" average Australian education research bus the hills shire NBRS Architecture shbc vegemite wage 1995 Christmas season local community real contiki Mark McCrindle in the media SRE cancelling plans business index relational professional services weather conference presentation states communications baby name trend cultural diversity business housing market university census fail property workplace rule keeper TAS public holiday media annual income Generation X unemployment challenge sports conferences economy geomapping home daily commute employers poker master relevant 1980 food child care slideshare Jura Australia bureau teach buildings townhouses Hunter Valley eliane earning donate survey social issues brands year 12 DESTEL the average aussie insights happiness Western Australia education future report growth of sydney increasing densification schools students surnames grave decision faux-cilise choice workers TDE goal Hornsby Shire Council visual global generation analysis purpose qualitative research changing face of sydney trend tuesday McCrindle Keynote Speakers tertiary education aussie culture commute product experience state not for profit the hills households national wealth holiday anzac capital cities cica authenticity VIC mateship living omnibus aged care puzzle global financial crisis food bank Black Friday Sales holidays ageing donation sydney speaker educated Christchurch 2013 quote income charity care support Melbourne do people still change their surname after marriage? employmee school satisfaction easy rider shopper's pick safe village social shifts city students perth google overcast TEDx Speaker speajer nativity scene sydney event showreel student trends analyst Christmas in Australia Macquarie University wealth inequality 24 million stats investor thought leadership house price rise future spirituality teaching What is food insecurity? megatrends Business analysis Kirsten Brewer EFF forum language internet research conference speaker religion social Netflix DIY cancel plans thrive property market Australian communities learning urban living video McCrindle Speaker media commentary baby boomers 1968 speaker ageing population presentations Australia Day Australian Dream professional development social trends post rationalism community engagement wolloomooloo mccrindle meetings india Tuesday Trend optimistic nfp tuesday panel stay home Christmas research global retail finance australian social research Australian demographics Real Estate Institute of Victoria volunteering data logan Gen Z Expert snapshot area housing data visualisation wealth etiquette coffee list cold organisations gender rent meals organisational culture ACT learner McCridle Duchess of Cambridge seasons Gen Y growing population pharmacy volunteers know the times social researchers population growth suburb potts point alpha award career affordable hills not for profit research future proof workplace culture local unaffordable communicate ferry business performance sydney metro water investing online shopping Res Vis wealth and income distribution baby names capital city sector skills financial fears sector wide daily telegraph Australian Home Real Estate Channel 7 global vegetarian going out eliane miles keynote work from home entertainment sun schools FPA huffington post market research education families sustainable australian real estate careers office space Australian Bureau of Statistics 2017 small business ashley mckenzie data analyst energy research on coffee Black Friday in Australia demographic transformations NT sunny days not-for-profit travel intern culturally diverse VET professional speaker house prices Bathburst Retail the great screenage social analysis NFP event Christmas day weather Social Trend #censusfail ultimo home owner giving marriage charities US Sydney population 1994 Australian Census victoria rich local communities social researcher internships government GPO population map waverton low density 10 years mover and shaker mythbusting google for education divorce rate demographer group session jobs mining boom McCrindle Speakers tv hopes training land of the middle class Northern Beaches easter 2016 world youth day social media australian communities trends report wellbeing global generaion brand maiden public speaking goals financial future program christmas 2017 the changing face of earnings SMSF baby customer urban taskforce The ABC of XYZ baby name predictions christmas trees emerging generations generation alpha consumerism Australian community trends life innovative social enquiry cash summer hunger employment long weekend teacher australia professional teleworking average sydneysider Canberra Sydney’s south west celebration spend high density apartments Tasmania belief university degree define World Water Day leadersip future of shopping Territory royal housing trends cancelling event acf15 twentyseventeen education future affordability education sector cultural diveristy Christmas lunch house price social impact Geoff Brailey parents property development non profit engagement Sydney Lifestyle Study ashley fell pyrmont gig economy technology entrepreneurs of today Myth community event research pack Valentine’s Day apartments weekly earnings Wellington urban living index Aussies renting Understanding and Engaging with Generation Z baby name trends Charlotte middle class February 16 mccrindle research sunburnt country children shopping centre faux-ciliser suburban living princess charlotte volunteering Australian Communities Trends faith group christianity generational trends live the dream CPI casual TED tea social change dreams sydneysiders faux-cilising survey design Channel Seven events sydneysider ideas sector wide study CBD Australian Families 2020 socialites mentor the australian dream Kiwi facts work mates hornsby sydney market sydney hills System's Architect Financial Planning Week workshop Lower Hunter Region trends Northern beaches Event church high density living mccrindle in the media Financial Planning Association personalities Gen X impact builders report winter blues Sydney friendship participants friends fresh the lucky country Sydney Hills Business Chamber 2016 census in depth interviews Andrew Duffin jobs of the future Performance Sentiment Index kate middleton society trends