Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

the hills shire money Australian Communities Trends home Northern beaches Event sunny days aged care puzzle generational trends not for profit eliane miles CPI residents employmer Black Friday in Australia click Scouts report Christmas season brand mythbusting wealth and income distribution meetings budget wage society trends population map wedding demographic trends rental stress curiosity royal baby royal influence Melbourne australian earning millennials speaker cultural diversity litter summer wages keynote speaker social shifts house prices ashley fell presentation consumerism teach millionth presentations Jura Australia JOMO anzac coffee property development pharmacies workplace culture Northern Beaches Cobbitty-Leppington SMSF train New Zealand student ACF friendship urban development social life Willowdale baby name travel organisations cost demographics average sydneysider US healthy future community cartodb manly christian household thrive Australians marketing gender norwest ageing population Christmas data NT digital economy skills faux-cilising Social Trend NBRS TEDx forum house price graphs DESTEL Christmas lunch mythbusters deloitte Sydney’s south west quote staying in relational neutral bay Kiwi Hornsby Shire Council sydney property market not-for-profit breakfast Caregiver house Bathburst social research market research workshop statistics social media high density follow apartments moderators guide energy sydney speaker responsive nativity scene travelling generation not for profit research financial future Love the average aussie NBRS Architecture young australians 24,000,000 chairty speakers church emerging technologies internships year 7 ACF17 South Australia Canberra happiness Res Vis christianity Channel Seven trends of 2016 transport Sydney keynote speaker changing face of sydney domestic professional presenters list research innovation giving mentor Adelaide mccrindle Charlotte living selfie sector wide study sustainable aged care Education Future Forum waverton research visualisation NSW youth Australian Dream communities Black Friday sunburnt country Hunter Valley 24 million Gen Z Expert Andrew Duffin TED rising house prices census "know the times" Research Executive story Christmas Stats future-proof village home owner mccrindle in the media parents divorce entrepreneurs of today educated shopping centre builders commute goal impact gig teacher jobs of the future ACT social trends in the media bondi relevant group 2012 commuting live the dream going out Financial Planning Association of Australia year 12 wealth and income wealth technology greatness 2016 census results speakers pack teachers teleworking ACF 2016 couple hobart holidays suburban living business Gen Y IT Specialists mobile population milestone EFF Christmas in Australia mining boom dare to dream housing market training interactive social impact socialites analysis growing population divorce rate employmee Do It Yourself work public speaker gen alpha geomapping property infographic wall professional speaker dreaming mover and shaker define media activity tea WA coffee lovers insights research report public holiday schools employment life infographics global retail workforce shopping survey marriage repayments cash pharmacy sydney event new york times Black Friday Sales victoria city future of shopping etiquette proactive daily commute SMART university 23 million school satisfaction financial planning donation national private wealth social commentator winter leadership workshop overcast identity goals Lower Hunter Region environment research data poker master Mount Annan-Currant Hill increasing densification organisational culture futurist commuters educhat Duchess of Cambridge community event home ownership apartment Western Australia education sector growth of sydney survey design future keynote product education future report Australian Census tv Wodonga participants visualisation unemployment ease of travel plans middle class group session conferences slideshare office opening annual income HSC conference communicate Australia Day innovative the great screenage google Wagga Wagga megatrends New South Wales investor narcissism shifts tuesday christmas trees volunteer rule keeper facts wellbeing priorities Mark McCrindle in the media 40 million wealth inequality baby boom cold data visualisation conference speaker publication affordable motivate mccrinlde social analyst bus GPO know the times screenagers the australian dream Skilling World Water Day REIV National Conference storytelling Mark McCrindle tips micro apartments language learn capital city resource 1980 baby names criminal hornsby TDE hills sector wide Hills Shire Council earn forecasting clothing Financial Planning Association wolloomooloo What is food insecurity? housing trends January 26th sun townhouses digital Word Up English australia marriages financial fears jobs unaffordable bureau winter blues easy rider names 1994 emerging trends Australia street Sydney Lifestyle Study data analyst Gen X economic australian communities forum cancel plans politics urban living offenders the lucky country VIC acf15 Australian community trends sydneysider mccrindle research friends Territory challenge ideas financial experience brands paying to work Generation X purpose culturally diverse cars NEETs donate house price rise future of education average Australian global generations Work place conference presentation hunger world youth day states water social issues event office space ethnography Australian Trends engagement TED talk Real Estate Institute of Victoria toys award winner capital cities future of work 2016 emerging generations government Lower Hunter high density apartments fresh families Crime Rates learner investing real ashley mckenzie recap religion housing affordability eliane Kirsten Brewer renting grandparents choice workers generations local community charities wealth distribution ACT Report learning styles balance demography owning a home collaborative financial dreams leader Christmas day weather state intern holiday tableau tertiary education forecast vegetarian the hills hello fresh 2017 cost of living ultimo national wealth global 2013 FOMO fears parenting young people media commentary cica Northern Beaches Christian School brisbane Sydney Hills Business Chamber Sydney internship work from home insight infographic VET sector office Australian Home mccrindle tea easter cultural diveristy census 2016 men speajer mother's day moreton bay social researcher case study snapshot Channel 7 demographer younger generations supply and demand national crime rates housing debt baby name trends social analysis SA trends marrickville gold coast baby boomers population monarchy students income child care in depth interviews rich australian communities trends report baby future proof Deaths public transport lifestyle census data Engineering Manager work mates researcher social change optus my business awards Netflix trades low density online shopping 1975 high density living suburbs hopes millenials Generation Y australian real estate Australian Population poor trends analyst australians staying home more schools students Sydney population study darwin university degree Christchurch mortgage economy Business analysis professional services trends of 2017 food bank affordability spend Elderslie-Harrington park prince george panel crime Australian Families charity ABS school Australian Bureau of Statistics stats leadership micro households data royal urban living index children pyrmont work-life faith TAS sentiments showreel outsourcing high school investment NFP event world education education future financial independence Real Estate aussie culture System's Architect weather finance safe results social enquiry stay home faux-cilise perth suburb Maxim Accounting gig economy long weekend customer focus groups new office baby name predictions entrepreneurial The Daily Edition visual shopper's pick networking tattoos weekly earnings online cancelling plans australian social research gen z internet average aussie generation Z 2016 census focus group Australian schools Jura Coffee community engagement REIV Conference ACF2017 family census results ageing professional development generation alpha dream happy holidays trend rain contiki media release volunteering data 2014 urban Queensland: QLD public speaking baby names report environmental scanning who is generation z Births grave decision Christmas presents Australian communities McCrindle Speaker February 16 Performance Sentiment Index CBD Tuesday Trends social commentary Population Clock James Ward google for education potts point debate change housing growth dreams rise of local Northern Territory 2015 area menai sector school students Royals food insecurity sydney hills hills shire blaxland equip PSI sydney market sydneysiders social workplace omnibus retirement Assistant Store Manager teaching property market newspaper social researchers small business global financial crisis authenticity cloudy days 1968 casual lalor park media demographic transformations seasons greetings Australia Day 2017 optimistic crows nest Australian demographics staff youth unemployment belief resilience business index socialising McCrindle Keynote Speakers meals optus local princess charlotte royal family consumer Aussie Christmas day women vegemite 2020 alpha trend tuesday ipswich entertainment future proofing careers volunteers Myth renter of the future census fail seasons medicine Financial Planning Week SRE Research Director personalities society typical australian DIY kate middleton car 10 years research on coffee business performance christmas food brand experience huffington post earnings mateship engage communication growth The ABC of XYZ Aussies property price program land of the middle class care support screenage ferry cancelling event Wellington urban taskforce spirituality sports the changing face of New Zeland events social lives buildings Vocational education population growth Tasmania qualitative research learning woolworths celebration award VET post rationalism collaboration faux-ciliser shbc nfp McCridle rent father's day logan McCrindle Speakers non profit dessert salary volunteering video TEDx Speaker entrepreneur education research Merry Christmas baby names australia report thought leadership news Geoff Brailey Queensland Valentine’s Day career culture sydneycity employers christmas 2017 personal growth research pack cooking daily telegraph Christmas research demographic communications FPA research services Tuesday Trend professional australian community trends report local communities Macquarie University twentyseventeen Retail sydney metro #censusfail

Archive