Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


happy holidays gen alpha mccrindle in the media TDE typical australian ashley fell hills shire owning a home wealth and income distribution royal tertiary education living System's Architect cloudy days market research mccrindle sydney metro social impact 24,000,000 average sydneysider life Performance Sentiment Index employmer sydney event conferences wealth Christmas presents supply and demand World Water Day dreams not for profit research marketing spend fresh future of work 1975 data analyst technology huffington post hunger Australian Census New Zeland careers population growth financial dreams rent February 16 new york times McCridle ashley mckenzie house prices urban development capital cities university degree SRE local socialising not-for-profit water Education Future Forum eliane emerging generations education future mccrindle tea stay home unemployment 1994 financial futurist curiosity world video Deaths ferry Population Clock monarchy Crime Rates food Australia Day Sydney’s south west researcher winter Australian Trends world youth day baby names digital workplace home owner social Lower Hunter Region The Daily Edition global generation CBD news social researcher micro apartments FPA millenials South Australia politics Christmas day weather gender staff cartodb EFF entrepreneurs of today event urban living sentiments repayments bus forum royal influence Skilling Hunter Valley sydney speaker media activity Social Trend giving emerging technologies holidays Adelaide schools ethnography toys train Black Friday in Australia non profit keynote speaker Northern Beaches Christian School relational Generation Y personalities live the dream wage collaborative Australians do people still change their surname after marriage? school satisfaction goal low density young people apartments earn 1995 hobart SA women Maxim Accounting selfie Gen Y 2016 census results Australian Population impact the hills shire tea priorities goals the great screenage china Australian communities baby boomers population map going out celebration future Myth organisations blaxland purpose lifestyle australian communities forum rich research dream mccrindle research global education waverton survey design professional development rental stress experience volunteers micro trend tuesday builders food bank bureau demographics US households city tattoos challenge university infographic wall USA house price rise shopping know the times public transport Christmas lunch Kiwi conference presentation ease of travel TAS social trends Real Estate the australian dream 1980 collaboration suburb Births demography divorce long weekend communication Christmas Stats NBRS Architecture etiquette forecasting cancelling event sustainable economic employment moreton bay generational trends community event fears charity Hornsby Shire Council grave decision australian speaker population chairty engage education research Macquarie University entrepreneurial generations Australia Day 2017 leadersip internships local community Wodonga follow future proofing innovative cold cultural diveristy friendship 2016 census Scouts Love shifts housing trends Hills Shire Council economy acf15 McCrindle Keynote Speakers Black Friday Tuesday Trends ABS balance Channel 7 teacher families charities Jura Australia kate middleton Engineering Manager mobile social change new office budget global financial crisis society trends speajer mateship teaching social analyst mythbusting census apartment tableau gig economy list gig Aussies IT Specialists Retail learning plans 2017 gold coast census fail teachers online shopping future of education change slideshare trends internet high density apartments professional speakers The ABC of XYZ social life care support thought leadership Queensland salary princess charlotte Duchess of Cambridge data future proof social commentator earning Financial Planning Association of Australia Western Australia shopping centre year 12 moderators guide spirituality millennials REIV Conference optus my business awards Business analysis "know the times" Tasmania mentor pyrmont megatrends social lives investor paying to work learn FOMO housing affordability language infographic changing face of sydney village VET sector Kirsten Brewer Assistant Store Manager events baby name breakfast ideas Work place in the media Research Director social media household donate employers recap the changing face of James Ward lalor park culturally diverse Andrew Duffin study public holiday sector australians staying home more professional presenters brand experience leadership January 26th Black Friday Sales Do It Yourself dessert wages donation 2020 transport Gen X Northern beaches Event workshop case study Research Executive india Christmas day sports ACF urban taskforce house JOMO crows nest work mates Sydney Hills Business Chamber grandparents eliane miles research on coffee digital economy wellbeing McCrindle Speakers research data sydney hills school christianity screenage australia Wagga Wagga 2013 easy rider Res Vis darwin youth weather clothing townhouses jobs of the future McCrindle Speaker ACF2017 Australia street storytelling outsourcing Royals communities PSI narcissism Gen Z Expert rain employmee professional speaker global generaion NBRS google Christmas data twentyseventeen coffee lovers society who is generation z survey HR demographic GPO aussie culture Australian Home Bathburst ACF17 future-proof divorce rate population milestone rule keeper Australian demographics Mark McCrindle New South Wales workplace culture quote NT hello fresh christmas 2017 meetings responsive 10 years education sector church resource English tuesday mining boom community engagement thrive parenting google for education urban Lower Hunter statistics data visualisation interactive analysis home ownership national private wealth Real Estate Institute of Victoria media release finance social shifts VIC car demographer skills faux-cilise consumer bondi research report sydneysiders maiden names christmas trees australian community trends report leadership workshop high density names TEDx ageing brands casual tv anzac cost cancelling plans nfp ACT Report Northern Territory omnibus post rationalism social enquiry work-life Canberra social analysis CPI residents social issues volunteering personal growth menai child care infographics property price HSC wealth inequality snapshot cancel plans middle class consumerism affordable shopper's pick Charlotte Merry Christmas sydney property market daily telegraph screenagers children Mark McCrindle in the media royal family perth commuting Christmas research 2009 education future report financial independence cica ipswich story land of the middle class sydney market 2012 census data career business index parents area conference australian communities trends report urban living index state media commentary public speaker alpha 1968 criminal neutral bay year 7 royal baby growth of sydney millionth TEDx Speaker trend victoria speakers pack brand Understanding and Engaging with Generation Z demographic trends SMART shbc affordability census 2016 christian happiness prince george newspaper award winner Financial Planning Week contiki mover and shaker Mount Annan-Currant Hill generation marrickville baby name trends qualitative research geomapping group session 2015 sydneysider relevant property development growth resilience pharmacies mortgage panel healthy future Vocational education networking Sydney keynote speaker renting DESTEL conference speaker tips the average aussie communications safe dare to dream social researchers motivate australian social research visualisation results environment graphs trades suburbs deloitte couple Christmas season trends analyst annual income sun work from home marriages growing population housing growth volunteering data meals cultural diversity Valentine’s Day trends of 2016 innovation dreaming youth unemployment average Australian baby financial future focus group poker master cars training Australian Communities Trends winter blues rising house prices environmental scanning program house price sunny days Financial Planning Association NFP event focus groups sector wide study christmas work medicine cooking brisbane men aged care puzzle ageing population baby name predictions high density living ACF 2016 suburban living marriage learning styles logan wolloomooloo workforce jobs high school trends of 2017 poor food insecurity 2014 publication ultimo Geoff Brailey wealth and income summer student sector wide educhat Tuesday Trend rise of local TED family 40 million online 24 million sunburnt country not for profit maiden public speaking award greatness office opening retirement Sydney population capital city daily commute debt baby names australia report proactive VET vegetarian culture Australian schools energy friends national crime rates offenders choice workers litter demographic transformations holiday volunteer authenticity NSW woolworths Sydney Lifestyle Study optimistic real seasons greetings 2016 faith business internship renter of the future presentation manly wealth distribution Caregiver schools students emerging trends educated aged care insight optus buildings students cost of living community #censusfail cash school students report generation Z stats potts point identity baby names report Queensland: QLD younger generations unaffordable commuters in depth interviews product property market home government easter travelling earnings Jura Coffee census results Australian Dream housing professional services teach Christmas in Australia define debate intern Channel Seven indonesia financial fears research pack Territory 23 million Elderslie-Harrington park communicate entertainment hills organisational culture surnames surname mccrinlde staying in forecast showreel global retail What is food insecurity? equip learner the lucky country generation alpha investment engagement click gen z ACT wedding faux-cilising Aussie Sydney facts coffee investing keynote Australian Bureau of Statistics REIV National Conference property teleworking hornsby mother's day weekly earnings housing market Australian community trends Cobbitty-Leppington Word Up average aussie Wellington young australians income the hills office overcast faux-ciliser Melbourne baby boom future of shopping states NEETs small business socialites Netflix media customer Northern Beaches local communities SMSF TED talk nativity scene pharmacy national wealth visual DIY Australian Families research visualisation australian real estate father's day New Zealand increasing densification commute group religion social commentary research services hopes Christchurch mythbusters financial planning sydneycity business performance travel norwest seasons office space Generation X WA domestic Willowdale entrepreneur insights global generations participants money crime vegemite social research belief leader presentations