Dare to Dream Research [Case Study]

Monday, August 22, 2016

McCrindle has been delighted to partner with the Financial Planning Association of Australia (FPA) in conducting new research into Australia’s financial hopes and fears for the future. The research, released in time for Financial Planning Week 2016, shows that one in two of us dream more about our future now than we did five years ago.

Daring to dream again

Australians are a resilient and indefatigable, even when faced with difficult economic times. A buoyant 82% of us are full of self-belief in our ability to achieve our goals, which include full financial independence (59%) and more free time to spend with those we love (43%).

We are also hard-working, creative, innovative, and entrepreneurial. Nearly half of us (45%) daydream about the future every few weeks or more, thinking ahead and planning towards our financial dreams.

Yet many Australians have made few concrete steps to turn financial dreams into reality. 63% of Australians report having made “no plans” or “very loose plans” for how to practically achieve the future they dream about so optimistically, and one in four (25%) never seek advice from others when making financial decisions.

The research also shows most of us have financial regrets – namely that we have not saved (47%) and not invested (27%) as much as we thought we should have. Only 35% of women aged 20-51 are happy with what they’ve achieved in life so far.

Life goals linked strongly to financial goals

Australians are most likely to indicate their biggest life goal is a financial goal (34%). Personal (31%) and relational (25%) goals follow closely behind. There is a seeming disparity, however, between vocational and financial goals with only 10% of Australians suggesting their biggest life goal is a career related goal.

Australia’s Four Dreaming Personalities: Risk versus perspective

Four distinct dreamer personalities types emerged from the research. Some working-age Australians prefer investing in long-term goals, while others spend their money as soon as they earn it.

Risk taking varies, with some willing to take significant financial risks, while others prefer to play it safe, only taking calculated risks, or none at all.

Many dream about the future and consider the steps they can take to make it a reality, while others deal with the reality before them and instead live in the present.

Click here to download the infographic, and visit fpa.com.au/dreamerprofiles to take a free online quiz to determine your own financial dreamer personality.

About McCrindle

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends.

Our expertise is analysing findings and effectively communicating insights and strategies. Our skills are in designing and deploying world class social and market research. Our purpose is advising organisations to respond strategically to the trends and so remain ever-relevant in changing times. As social researchers we help organisations, brands and communities know the times.

Contact us to find out more about our research services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

students renter of the future sydney event internship South Australia volunteers survey woolworths "know the times" research services lifestyle education media commentary social life infographic cultural diveristy program mateship economic rich sunny days household research report cooking James Ward young australians student happiness local community pharmacy Myth staying in faux-cilising 40 million census results goal entrepreneurs of today future of work manly CPI social shifts challenge school Generation Y HSC grandparents capital city acf15 the average aussie Sydney budget housing affordability Wellington land of the middle class Australian Dream teachers Assistant Store Manager experience rental stress professional outsourcing micro apartments moderators guide leadership water house price REIV Conference weekly earnings education future report sydneysiders Australian Census baby boom ease of travel DESTEL prince george mccrindle clothing emerging technologies average aussie government narcissism learn affordable jobs Australian schools wealth distribution teach media emerging generations Queensland: QLD organisational culture divorce rate census fail conferences mccrindle research personal growth socialites school students spirituality shopper's pick Sydney keynote speaker baby name predictions statistics alpha crime NSW ageing population trends of 2016 house price rise typical australian selfie Northern beaches Event forum communities Wagga Wagga SA media release new york times Crime Rates Real Estate world future goals SMART child care demographer owning a home sentiments equip geomapping sector wide the hills shire Merry Christmas insights ideas motivate shifts gen alpha ACF church generation shopping centre waverton VET sector average Australian analysis tea norwest hills shire The Daily Edition australian communities forum Bathburst pyrmont criminal group easy rider qualitative research engage Vocational education gender focus group training father's day village children teleworking income jobs of the future visualisation neutral bay the hills investor research visualisation year 12 Valentine’s Day 23 million couple urban living resilience results conference presentation insight slideshare mobile office food rain English bondi optus religion 2016 education sector poker master healthy future professional development trend tuesday demographic transformations SMSF data presentations public speaker rule keeper sustainable bureau networking unemployment video know the times sydneycity shbc high density house prices baby name language Work place population map Northern Beaches VET greatness mortgage visual youth rent entrepreneurial offenders Aussies university cancelling event energy internships social commentary Hornsby Shire Council youth unemployment future proof focus groups australian communities trends report Caregiver sydney speaker TDE christian mccrindle tea Population Clock financial dreams 24 million keynote Sydney Hills Business Chamber Duchess of Cambridge entrepreneur resource Aussie optus my business awards new office Territory Western Australia summer interactive Queensland families Deaths 1980 logan spend forecasting financial fears society eliane miles thrive friends Northern Beaches Christian School ultimo travel grave decision population growth australia Northern Territory sydneysider parents emerging trends Adelaide not for profit SRE graphs education research Financial Planning Association ashley mckenzie social issues post rationalism marriages sports market research not-for-profit sector micro Geoff Brailey Canberra survey design belief residents suburbs learning the australian dream financial independence Love darwin Social Trend 2012 innovative facts census System's Architect The ABC of XYZ Financial Planning Association of Australia trend breakfast news socialising dream seasons social enquiry collaborative national wealth names speakers domestic kate middleton culturally diverse New Zealand rising house prices buildings suburban living hopes Births data visualisation debate mother's day baby boomers New South Wales tuesday Charlotte Tuesday Trends safe divorce ABS car urban moreton bay personalities customer list men snapshot baby name trends non profit school satisfaction gen z community engagement Australian Population NBRS Architecture work young people wedding census data quote medicine builders ipswich Royals sun cars sydney metro Australia Day vegetarian 24,000,000 housing market trends of 2017 #censusfail trends financial growth cartodb education future New Zeland social commentator commuters generation Z McCrindle Speakers real transport area Do It Yourself census 2016 FPA digital huffington post research data intern teacher hornsby population milestone in depth interviews tv repayments communications study schools business mentor event learning styles 2017 environmental scanning tips Education Future Forum newspaper teaching IT Specialists coffee Australian Trends national crime rates retirement Australian communities states apartment future of education communication mover and shaker commute Mark McCrindle baby hello fresh media activity careers organisations faux-ciliser group session conference speaker events culture purpose Wodonga career public speaking ACT financial future VIC Channel Seven award winner meetings impact 2013 sector wide study trades tattoos workplace culture marriage priorities community baby names economy 2015 business performance consumerism long weekend case study EFF nfp online shopping aussie culture employers dare to dream wages year 7 online shopping Real Estate Institute of Victoria 1994 social trends community event friendship staff state weather FOMO professional services growing population potts point earning going out city annual income workplace TAS Kiwi rise of local pharmacies gold coast earnings Res Vis fears marrickville anzac presentation ferry cancel plans cold professional speaker global global generations Australian Families cost of living mccrindle in the media demographic trends research pack report twentyseventeen brand experience Skilling Scouts 1975 victoria generations plans high school unaffordable global financial crisis faux-cilise World Water Day environment demographics learner australian social research holidays supply and demand house high density living 2020 apartments researcher vegemite 2016 census results life middle class Engineering Manager daily commute generational trends monarchy Macquarie University relevant family australians staying home more winter blues Christmas presents housing trends research megatrends Andrew Duffin investing Australian Communities Trends ethnography university degree changing face of sydney GPO keynote speaker google for education responsive parenting crows nest educhat hobart recap February 16 work mates wealth and income distribution NT educated Hills Shire Council local communities politics perth forecast royal baby increasing densification charity etiquette property mythbusters office space product overcast 10 years national private wealth proactive sunburnt country participants train REIV National Conference google stay home menai Channel 7 cica social analysis marketing Australians award consumer urban living index 2014 baby names report mythbusting women investment relational average sydneysider Tasmania wage omnibus debt housing paying to work panel stats home generation alpha leadership workshop cancelling plans property price cash travelling click aged care social future proofing meals christianity story society trends social researchers Christmas season home owner DIY royal Kirsten Brewer ageing January 26th skills authenticity aged care puzzle ashley fell social impact cultural diversity JOMO eliane suburb Australian Bureau of Statistics christmas workshop internet world youth day Financial Planning Week cloudy days Australian Home social researcher contiki salary engagement faith sydney hills princess charlotte public holiday change work-life workforce in the media Gen X poor wolloomooloo small business employment communicate finance lalor park future-proof high density apartments define brand WA ACF 2016 royal influence brands millenials collaboration wealth and income daily telegraph follow the changing face of tertiary education winter social media blaxland local publication 2016 census Generation X easter social change wellbeing bus future of shopping balance cost dreaming renting baby names australia report Australian demographics demography Tuesday Trend NEETs Christmas lunch living social lives Australia Day 2017 housing growth demographic social research Netflix thought leadership capital cities millennials PSI tableau trends analyst storytelling millionth earn low density celebration business index home ownership mining boom data analyst futurist Gen Y fresh conference property market optimistic holiday schools students wealth innovation entertainment curiosity CBD Word Up townhouses dessert households royal family Research Executive urban taskforce Melbourne brisbane Christchurch deloitte infographic wall affordability NBRS leader office opening 1968 population technology identity litter toys

Archive