Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


business index easy rider university degree product marrickville area meals emerging technologies buildings high density living dessert Wagga Wagga Channel 7 census personal growth office affordability collaboration "know the times" woolworths house price sydneycity happiness baby boom shopper's pick Births equip urban living living transport Duchess of Cambridge real earn crows nest FPA insight mobile economy wealth distribution conference presentation future-proof wealth organisations coffee Social Trend child care daily commute weekly earnings analysis relevant selfie community event shifts geomapping sports religion social researchers Australian demographics vegetarian workshop conference speaker plans dream financial fears January 26th Valentine’s Day university Netflix 40 million social researcher property market 2015 Mark McCrindle capital city rain engagement ease of travel employers know the times ACF communicate environmental scanning Adelaide life growth housing market government in the media aussie culture Australian Bureau of Statistics communications data generational trends Education Future Forum organisational culture eliane society trends 2013 emerging generations Tasmania demographic transformations mover and shaker jobs of the future suburb Australian Home baby name trends social research in depth interviews snapshot marriage engage education future report high density skills storytelling generation Z media release intern TAS community engagement social analysis Tuesday Trends Aussies mccrindle in the media property SMSF Wodonga gold coast media commentary careers Queensland: QLD presentation healthy future middle class house price rise anzac clothing father's day royal family future proofing royal australian social research New Zealand news long weekend friends conferences local forecasting jobs innovative social media world youth day hopes balance shbc FOMO ultimo investment challenge trend tuesday VIC presentations teaching Generation Y etiquette stats Kirsten Brewer 23 million Generation X Merry Christmas personalities Northern Beaches Christian School hello fresh marketing Royals aged care puzzle hills shire high density apartments mccrindle tea not-for-profit tea consumerism educated poor blaxland Real Estate 2020 urban living index land of the middle class cancelling event demographic group future of education litter tuesday Res Vis HSC Australian Families SA interactive teachers waverton ageing rental stress social life English unaffordable population map renter of the future culture Crime Rates Christchurch brisbane youth unemployment home ownership potts point EFF online shopping Scouts generation christmas water children 24,000,000 financial dreams ashley mckenzie statistics future cooking Wellington financial future debate megatrends eliane miles holiday divorce darwin ABS shopping Aussie social commentary low density visualisation GPO goals communication kate middleton entrepreneur Australia Day 2017 faux-cilising nfp New South Wales urban taskforce education sector change Gen Y social home Tuesday Trend typical australian cancelling plans resource income schools poker master outsourcing pharmacy school students going out media activity prince george average aussie city trends of 2016 repayments group session digital mccrindle research visualisation CBD Northern beaches Event DESTEL ipswich owning a home office space monarchy mining boom global financial crisis earnings pyrmont food language educhat moderators guide seasons volunteers brand Melbourne trends energy hornsby sector wide study results responsive families housing growth annual income youth affordable focus groups social impact parenting online McCrindle Speakers generations earning school Western Australia dare to dream school satisfaction Real Estate Institute of Victoria lalor park housing affordability work-life greatness identity baby boomers sentiments mythbusters socialising marriages domestic politics national private wealth research services local communities safe The Daily Edition suburban living authenticity alpha program gen z huffington post employment demographic trends study households networking new office internship Australian Communities Trends population Sydney retirement neutral bay australians staying home more cars paying to work infographic leader bondi summer gen alpha household futurist Engineering Manager sydneysiders sunny days social commentator workplace Australian Trends names speakers sydney speaker DIY christianity workforce optus my business awards easter millennials 10 years ACT public speaking omnibus visual The ABC of XYZ social enquiry JOMO professional speaker research pack Australian communities NSW moreton bay narcissism travelling year 12 divorce rate Hornsby Shire Council rich newspaper Kiwi Channel Seven mortgage PSI capital cities research data events NEETs apartment offenders mccrindle research fears vegemite mother's day recap collaborative charity WA TDE google entertainment keynote speaker global generations researcher sun baby name predictions future proof media gender learner spend event Christmas presents Assistant Store Manager millenials deloitte baby name population growth education future manly New Zeland publication small business tableau wealth and income distribution teacher holidays property price society relational learning styles Word Up optimistic 2014 dreaming ageing population tattoos financial independence social shifts social trends Financial Planning Association national wealth 1975 infographic wall sector demographics survey wellbeing schools students Queensland Gen X 1968 insights focus group emerging trends cost economic pharmacies workplace culture financial education winter overcast forum sustainable 2012 faux-ciliser builders learn video the changing face of entrepreneurial REIV Conference facts environment google for education housing trends of 2017 professional development Geoff Brailey celebration acf15 men social change trends analyst Canberra 1994 baby qualitative research faux-cilise February 16 Australian Census graphs townhouses cold wedding aged care define hobart survey design post rationalism teleworking global leadership workshop award Territory Christmas season house cultural diversity urban couple social issues research home owner students student village internet parents cloudy days grandparents forecast socialites high school 2017 toys menai medicine contiki mythbusting motivate family cartodb business Australian schools rent tv tips residents mateship Bathburst technology royal baby participants Do It Yourself optus staff bureau year 7 perth women millionth Myth 24 million world proactive future of work conference australia communities royal influence demographer internships meetings customer list keynote investing Financial Planning Week rising house prices Caregiver ideas friendship population milestone generation alpha experience salary IT Specialists slideshare daily telegraph Northern Territory Deaths work logan innovation house prices community australian communities forum case study investor criminal lifestyle suburbs sector wide norwest increasing densification tertiary education NT Australia Day curiosity work mates supply and demand report state office opening finance goal national crime rates young australians thrive Christmas lunch thought leadership crime stay home young people education research panel professional REIV National Conference Australian Dream staying in princess charlotte trend wealth and income resilience the australian dream wolloomooloo baby names non profit Northern Beaches System's Architect travel quote victoria Financial Planning Association of Australia training states ashley fell housing trends learning cash rule keeper weather click social lives renting wage 2016 priorities follow rise of local growing population Sydney keynote speaker budget debt Love commute twentyseventeen South Australia not for profit ethnography sunburnt country australian communities trends report mentor ACF 2016 church World Water Day leadership sydney event Australians wages market research unemployment brand experience brands cost of living career Charlotte Population Clock consumer fresh data analyst Research Executive winter blues 1980 teach new york times cancel plans data visualisation entrepreneurs of today public holiday