Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


nfp post rationalism urban living shbc live the dream year 12 giving conference conference speaker business generational trends grandparents volunteer megatrends 23 million mortgage professional speaker housing affordability REIV National Conference engage 2012 TEDx Speaker trends of 2016 mover and shaker research pack donate weather Australian Bureau of Statistics australian communities trends report Geoff Brailey australian social research small business home owner child care DESTEL The ABC of XYZ population milestone home rain Christchurch tattoos collaborative plans housing market urban development ferry overcast teach apartments social research contiki casual optus my business awards Lower Hunter Region investing statistics story survey life shifts cars Business analysis mentor society potts point brisbane Maxim Accounting World Water Day family Social Trend house price GPO young australians ideas Australian Home public transport urban living index wedding waverton transport ageing "know the times" brands event future-proof care support education future report fears New Zeland royal family social trends capital city educhat entertainment leadership HSC financial future Australian communities innovation cartodb recap business index Jura Coffee 2013 infographic wall tv food bank budget case study unemployment sports Jura Australia career australian real estate cancel plans SMSF who is generation z young people housing trends baby name participants 2016 census results futurist office space tableau millennials dreaming Mount Annan-Currant Hill Merry Christmas deloitte Australian Census younger generations social analysis quote emerging trends divorce rate Christmas presents wealth and income Territory workplace culture typical australian toys Black Friday royal influence resilience brand experience intern sydney event hills demographic social impact sector wide study 40 million friends TDE mateship February 16 faux-cilise social change FPA demographics keynote VET global chairty lalor park REIV Conference criminal wages seasons greetings national private wealth marketing challenge gen alpha apartment Sydney Lifestyle Study aged care puzzle organisational culture sydney hills money Black Friday in Australia Scouts online paying to work selfie collaboration award house prices data visualisation local community slideshare gold coast local income hello fresh students debt woolworths sydneycity belief gen z conference presentation publication Channel 7 impact pharmacy Kiwi data analyst victoria energy census data infographics trends of 2017 study baby names bus university office opening mythbusting personal growth Performance Sentiment Index real gig economy Gen Y screenage affordable wealth and income distribution culturally diverse Charlotte moderators guide sun outsourcing home ownership Canberra sunny days authenticity global generations sydney market growth 10 years New South Wales generations demography train generation alpha 24,000,000 capital cities cost of living Research Executive donation forecast families dreams NSW finance earn VET sector thrive hills shire Australia street relational mccrinlde perth not for profit research crime mining boom organisations dream ashley mckenzie Deaths learning Aussie spirituality population schools education research dare to dream rising house prices personalities teachers award winner mother's day Australian Dream earning marriage national wealth christmas 2017 Australia Day 2017 marrickville urban newspaper christianity System's Architect faux-ciliser identity ACT NT happy holidays 2016 census Aussies McCridle daily telegraph social mccrindle property price Real Estate hornsby friendship optimistic sydney property market ashley fell Sydney Hills Business Chamber Vocational education children responsive entrepreneurs of today Generation Y cancelling event millionth McCrindle Speaker visualisation speakers Research Director Wagga Wagga safe household aussie culture Financial Planning Association of Australia the average aussie Mark McCrindle in the media group food youth dessert father's day suburbs generation Z menai shopping professional presenters entrepreneurial high density micro wolloomooloo millenials TEDx travelling 24 million SMART Royals cooking future of work trend tuesday demographer education future English survey design Australian Population NBRS Architecture learn cost in the media alpha living digital economy Western Australia nativity scene not for profit annual income long weekend communicate lifestyle change analysis Australian Trends in depth interviews city gig goals balance the changing face of community event Do It Yourself 2015 NEETs repayments ease of travel market research social lives women Hunter Valley medicine anzac focus group Christmas lunch hopes media media commentary research data employers wage meals charity public speaker customer google house price rise innovative government coffee lovers commuters relevant school students Andrew Duffin Wodonga emerging technologies buildings mccrindle research church the great screenage not-for-profit social researcher engagement workplace internship vegetarian WA Channel Seven screenagers renter of the future tips shopper's pick data townhouses economic Christmas season Adelaide social commentary breakfast Sydney keynote speaker social researchers online shopping JOMO vegemite property spend SRE australia baby names report media activity Christmas research workforce leader wealth distribution eliane learner speaker economy Tasmania princess charlotte social life healthy future Australians New Zealand staying in parents baby boom January 26th norwest SA growing population careers Caregiver community engagement consumerism community greatness Valentine’s Day weekly earnings winter blues men CPI 1968 future proof car wealth click Australian community trends neutral bay Tuesday Trend Queensland tea cultural diveristy sustainable sydney metro australians staying home more suburb Northern Beaches Christian School ultimo financial independence australian communities forum pyrmont experience the lucky country charities generation population map conferences baby aged care jobs of the future public holiday house grave decision Bathburst 1994 coffee Myth teaching mccrindle tea program baby name predictions researcher Black Friday Sales rent forum food insecurity financial fears Cobbitty-Leppington optus TED socialites housing Australia Day Financial Planning Week Christmas day weather Sydney property market product internships work from home land of the middle class Melbourne bondi define educated insights emerging generations winter omnibus video baby name trends ipswich tertiary education eliane miles high school The Daily Edition seasons showreel future of education 1975 digital households priorities financial What is food insecurity? PSI list logan ACF 2016 global financial crisis university degree ACF2017 Elderslie-Harrington park Sydney population visual Netflix Word Up poor builders thought leadership presentations entrepreneur Christmas day Assistant Store Manager Australian Families social issues Hills Shire Council faith culture equip holidays Willowdale results school research services cancelling plans TED talk Love employmer leadership workshop new office easter housing growth staff blaxland schools students the hills shire christmas affordability curiosity 2014 know the times ACF Education Future Forum follow report Res Vis Tuesday Trends environment cloudy days urban taskforce communication national crime rates NBRS ageing population trend clothing couple sector wide stats baby names australia report states census Northern Beaches fresh youth unemployment christian wealth inequality keynote speaker society trends school satisfaction year 7 consumer Kirsten Brewer average sydneysider sunburnt country non profit future of shopping state work trends analyst snapshot supply and demand learning styles politics facts geomapping Christmas data Northern beaches Event professional census 2016 DIY cash poker master faux-cilising Northern Territory australian news huffington post renting mobile acf15 research visualisation storytelling crows nest earnings google for education ABS volunteering bureau FOMO group session gender christmas trees royal volunteering data census results TAS future proofing CBD public speaking presentation mythbusters village VIC Mark McCrindle goal average aussie sentiments resource socialising speajer offenders Financial Planning Association cica investment #censusfail increasing densification McCrindle Speakers Births panel skills local communities graphs demographic trends global retail Skilling domestic world youth day rise of local Sydney’s south west unaffordable jobs training investor Gen X student summer debate employment wellbeing South Australia micro apartments ethnography 2016 new york times teleworking social media NFP event prince george religion Macquarie University australian community trends report Crime Rates professional development workshop middle class 2017 Retail choice workers moreton bay social analyst rich James Ward rule keeper narcissism litter work-life meetings media release census fail volunteers commuting high density living suburban living qualitative research hunger office darwin monarchy marriages EFF high density apartments tuesday future easy rider technology 2020 low density teacher mccrindle in the media purpose McCrindle Keynote Speakers Christmas in Australia interactive kate middleton manly social commentator Australian Communities Trends forecasting happiness divorce sydneysider Real Estate Institute of Victoria Hornsby Shire Council 1980 water employmee social enquiry sydney speaker US research property development financial dreams royal baby insight communities changing face of sydney Gen Z Expert work mates motivate salary going out focus groups education IT Specialists Queensland: QLD Australian schools the hills Duchess of Cambridge Christmas Stats research report names networking Work place rental stress hobart commute Australian demographics holiday Population Clock communications travel Wellington demographic transformations celebration world professional services growth of sydney etiquette stay home pharmacies baby boomers Generation X speakers pack parenting area cold sector the australian dream trends sydneysiders Lower Hunter residents social shifts internet financial planning proactive ACT Report twentyseventeen environmental scanning population growth business performance ACF17 events average Australian shopping centre brand research on coffee daily commute trades retirement language Engineering Manager infographic owning a home cultural diversity education sector