Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


social researchers rent household 1975 increasing densification aussie culture presentation litter Northern Territory townhouses goal Engineering Manager city NSW consumer new york times HSC trends of 2017 demographic sydney speaker earnings tea victoria gen z 2017 future of education real apartment keynote australian social research world youth day FOMO marriage event Births urban living index mining boom village menai life royal panel financial independence conference presentation research sector wide generational trends ashley fell population christmas social research define collaboration unemployment cost events divorce rate friendship vegemite ACT future of work public holiday wealth distribution finance wolloomooloo WA suburbs ACF jobs researcher student networking Channel 7 easter New South Wales fresh hobart acf15 food Canberra generation alpha Geoff Brailey Christmas season demographic transformations Word Up insights insight marriages demographic trends Scouts pyrmont trends analyst national private wealth know the times mother's day narcissism Myth Sydney young australians entrepreneurs of today dessert Real Estate youth 2020 baby names 2015 national wealth divorce baby name predictions speakers jobs of the future housing growth property woolworths blaxland Hornsby Shire Council national crime rates staff media release culture collaborative royal influence sun graphs snapshot balance safe family staying in economic South Australia teachers population map product sector Aussies personal growth australians staying home more tableau millenials Australian Dream year 12 future-proof poker master Tasmania demographics youth unemployment shbc holiday entertainment land of the middle class australian communities trends report community engagement rise of local geomapping local Charlotte NT shifts men research pack 2014 weekly earnings property price mobile weather group session data challenge community event group friends socialites not-for-profit Australian Home cultural diversity shopper's pick digital holidays quote global financial crisis world Australia Day affordability public speaking cancel plans mythbusters keynote speaker winter names Australian communities EFF royal baby educated coffee toys logan Kirsten Brewer waverton recap innovation Northern beaches Event offenders Population Clock internet urban cancelling plans REIV National Conference social life Research Executive social analysis sustainable mccrindle tea Bathburst Royals New Zealand wealth work mates investment non profit employers socialising Australian Trends forecasting internship hornsby February 16 Netflix teacher Australian demographics click NEETs interactive mccrindle career Tuesday Trend workplace culture wealth and income typical australian middle class residents teaching demographer presentations clothing vegetarian manly capital city Financial Planning Week retirement renting thought leadership Gen Y gen alpha Christmas presents work-life faux-cilising internships Western Australia Christmas lunch schools tips society trends global generations domestic moderators guide capital cities education sector income ease of travel education research business index REIV Conference Generation X society brand trends property market authenticity Sydney keynote speaker grandparents paying to work social lives environmental scanning women Australian Bureau of Statistics mentor house children McCrindle Speakers research data follow communities child care social enquiry housing neutral bay repayments trend selfie Christchurch wages mccrindle research mccrindle in the media GPO christianity faux-ciliser sunny days high density apartments community relevant TAS online housing market Australians sports leadership workshop living environment work Do It Yourself generation Real Estate Institute of Victoria social shifts trends of 2016 list ashley mckenzie housing trends survey religion visualisation marrickville students leadership Financial Planning Association of Australia brand experience tuesday equip skills resource couple "know the times" home ownership charity anzac cartodb organisations participants happiness easy rider leader education learning research visualisation house prices technology 24,000,000 debate celebration English intern in the media criminal training focus groups post rationalism Australian Families sydneysiders hopes high density living optimistic emerging generations cash emerging technologies JOMO personalities house price Gen X dare to dream Mark McCrindle mateship suburb wedding 24 million gold coast tattoos research services rain Wagga Wagga nfp Assistant Store Manager hello fresh summer shopping crime population growth Adelaide etiquette communicate future data visualisation infographic media activity change focus group stay home SA eliane FPA young people potts point responsive business Northern Beaches communications language motivate the changing face of unaffordable futurist prince george entrepreneur employment google for education states media commentary 40 million 1968 facts trend tuesday Wellington renter of the future Generation Y millionth professional speaker outsourcing cold online shopping university affordable in depth interviews Financial Planning Association Wodonga seasons report plans workforce social commentator Australian Communities Trends high density System's Architect meals social change ideas huffington post sydney event volunteers newspaper workplace financial dreams school satisfaction kate middleton hills shire study owning a home brisbane The ABC of XYZ deloitte sunburnt country social impact social commentary ABS cancelling event lalor park ageing population tv The Daily Edition news optus my business awards economy optus moreton bay results Duchess of Cambridge ultimo australian communities forum cooking going out survey design Valentine’s Day learning styles google case study population milestone school financial future global transport wellbeing teleworking rental stress baby name annual income identity 2016 families resilience 23 million workshop consumerism innovative sector wide study Northern Beaches Christian School tertiary education sydneycity energy Education Future Forum spend baby name trends ethnography parents social thrive housing affordability organisational culture schools students Australian schools low density conference financial Queensland 1980 crows nest VIC Channel Seven IT Specialists commute award data analyst Deaths 10 years 2013 budget sentiments 1994 marketing Australia Day 2017 future proofing government eliane miles not for profit stats teach faux-cilise darwin megatrends Caregiver qualitative research suburban living visual future proof social media publication daily commute princess charlotte average aussie buildings area gender baby boomers Social Trend January 26th 2012 market research Res Vis experience urban living professional cost of living daily telegraph mover and shaker state educhat baby bondi home owner salary royal family parenting Love debt New Zeland poor careers local communities customer rich school students high school urban taskforce Australian Census rule keeper fears Queensland: QLD goals curiosity engage professional development baby boom dream education future report PSI relational cars media builders priorities university degree alpha emerging trends learner statistics World Water Day dreaming social researcher census Territory overcast conference speaker communication winter blues twentyseventeen ACF 2016 monarchy education future Merry Christmas video engagement mythbusting entrepreneurial millennials earn growing population forum Tuesday Trends wealth and income distribution Kiwi Melbourne generation Z generations omnibus long weekend analysis perth learn TDE mortgage politics DESTEL CBD church water year 7 investor cloudy days home australia rising house prices growth Crime Rates Aussie proactive father's day greatness households small business ipswich brands program lifestyle slideshare DIY social trends