Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


property digital kate middleton the average aussie 1975 food insecurity Australian Communities Trends real REIV National Conference responsive motivate sports Cobbitty-Leppington presentation Jura Australia Lower Hunter Region weather baby name ACT Report cica Myth Aussies low density education coffee growing population FOMO contiki earning market research sector wide study blaxland ethnography high density living identity innovative generational trends SA eliane miles work-life Financial Planning Association Royals local community 2013 wage family deloitte focus group Engineering Manager brands video affordability national wealth life not-for-profit internships meals Love social media qualitative research Sydney google for education Melbourne bondi Performance Sentiment Index friends mccrindle daily telegraph NBRS population milestone church shopper's pick volunteering monarchy research on coffee rent presentations REIV Conference environmental scanning storytelling men survey design the hills townhouses 10 years TEDx parenting spend follow Social Trend Western Australia moreton bay residents money English office visualisation Generation Y australian social research communications brand experience middle class buildings 2015 ACF learn twentyseventeen Australian Trends office space Australian Census crows nest Macquarie University global pharmacies personal growth friendship internet cash budget social researcher South Australia forum Australian schools spirituality investing ferry rise of local village average sydneysider VET participants employmee World Water Day cartodb gig baby boomers Hunter Valley baby name predictions baby names dessert cancel plans What is food insecurity? ageing population clothing the lucky country cancelling event mccrinlde gold coast schools students dreams debate grandparents System's Architect Research Executive work from home ashley mckenzie Crime Rates cooking transport offenders train young australians employment safe workshop winter demography social researchers business goals DIY school students eliane cold financial future prince george the australian dream keynote youth forecasting divorce community event New Zealand speakers tuesday aged care social trends marriage education research post rationalism small business princess charlotte balance winter blues emerging technologies mythbusting collaborative energy anzac work mates personalities 24 million suburbs home ownership household know the times mateship education future report divorce rate house prices crime year 12 engage sydneysider insight giving unaffordable affordable overcast future-proof the hills shire the great screenage who is generation z entrepreneur TDE Christmas presents social research training wealth inequality population conference presentation australians staying home more case study Northern beaches Event innovation conference speaker domestic seasons Gen Y FPA women schools suburb consumerism challenge Aussie professional development business index public speaker property market IT Specialists generation Z wellbeing story belief vegemite SMART leadership workshop christmas research visualisation school satisfaction victoria cost of living Assistant Store Manager tips religion impact financial independence facts Wellington suburban living report dare to dream interactive award urban living Duchess of Cambridge Word Up intern breakfast water PSI shifts demographics Australian Home economic megatrends ACF 2016 ACF2017 social lives New Zeland networking easter 24,000,000 travelling JOMO economy Births Sydney’s south west food mccrindle research rule keeper global generations cloudy days generations entertainment trend trend tuesday travel hills shire urban sydney metro younger generations annual income property price waverton communicate home owner HSC lalor park parents survey Territory workforce workplace McCridle Financial Planning Association of Australia owning a home volunteers repayments February 16 social impact medicine resource panel land of the middle class ACF17 skills data shopping centre socialising careers couple social social issues change supply and demand Scouts emerging generations future proof potts point dreaming work Mount Annan-Currant Hill holidays poor royal baby royal pyrmont tableau Financial Planning Week mccrindle in the media SRE organisational culture celebration commuters data analyst sustainable speakers pack tattoos slideshare trends analyst sunny days salary wealth and income distribution Valentine’s Day media activity mother's day visual Real Estate Institute of Victoria TAS Netflix marketing baby names australia report christian NSW staff government ease of travel selfie housing house price rich 2014 James Ward educated new office employers typical australian paying to work youth unemployment politics child care global financial crisis professional employmer baby name trends litter gen alpha micro professional services CPI children teacher fears 2016 census results narcissism unemployment increasing densification happiness donation car event screenage capital city households cars google father's day retirement Education Future Forum food bank professional speaker criminal baby boom Kirsten Brewer TED etiquette meetings SMSF Australia Day Maxim Accounting Tuesday Trends population growth professional presenters communication TED talk australia Real Estate australian community trends report bureau volunteer growth not for profit research in the media mccrindle tea news investor teach thrive curiosity micro apartments Tasmania collaboration hunger high school ideas thought leadership charities 2012 WA goal Geoff Brailey marriages cancelling plans national crime rates brand grave decision mover and shaker social enquiry pharmacy census 2016 education future woolworths 2020 ageing speajer australian donate school staying in commuting entrepreneurs of today emerging trends 2017 long weekend environment Gen X learner experience keynote speaker builders investment logan hills christianity area holiday gender Do It Yourself Wagga Wagga Charlotte mobile renter of the future millenials recap infographic wall aussie culture research wages speaker high density Channel 7 office opening sector census click 2016 census australian communities forum research pack casual media NBRS Architecture outsourcing wealth norwest Bathburst jobs Population Clock renting Australian Bureau of Statistics Sydney keynote speaker optimistic demographic trends volunteering data group trends of 2017 Caregiver generation toys world commute public speaking educhat Tuesday Trend gig economy Research Director house price rise resilience consumer relational moderators guide gen z stay home social change statistics research report NFP event trends of 2016 Queensland: QLD Wodonga social life EFF millennials census fail trades workplace culture daily commute neutral bay Christmas lunch high density apartments Business analysis showreel Elderslie-Harrington park cost media release summer aged care puzzle ultimo average Australian community engagement Australians easy rider Australian demographics priorities future of work faux-ciliser future of shopping australian real estate online study tv care support culture debt authenticity poker master darwin ABS wealth and income housing growth results demographic transformations language conference community Canberra group session wedding royal family public transport average aussie hello fresh rising house prices Queensland #censusfail Kiwi local communities year 7 GPO house Australian Dream plans families living 1968 The ABC of XYZ Mark McCrindle in the media weekly earnings socialites social commentary proactive millionth society infographic sunburnt country lifestyle acf15 dream society trends January 26th Sydney population Mark McCrindle Adelaide royal influence Merry Christmas earnings insights university new york times 23 million sydneysiders Willowdale publication analysis entrepreneurial teachers faith shbc urban taskforce optus snapshot Generation X organisations mentor social analyst purpose future population map Work place list shopping NEETs apartment demographic tea business performance futurist career wealth distribution award winner marrickville future of education vegetarian live the dream earn city Christchurch 1980 research data technology relevant social analysis program Australian Population changing face of sydney choice workers leader rain jobs of the future urban living index omnibus world youth day local australian communities trends report Skilling census results hopes learning internship online shopping teaching Northern Beaches Christian School conferences students 1994 nfp national private wealth learning styles housing trends not for profit coffee lovers ashley fell going out newspaper manly Channel Seven Hornsby Shire Council financial 40 million rental stress huffington post Res Vis income demographer social shifts alpha Northern Beaches student Australian community trends stats Hills Shire Council sydneycity finance trends sydney speaker baby names report mortgage healthy future hornsby researcher graphs young people faux-cilising ACT Deaths chairty optus my business awards Andrew Duffin forecast customer McCrindle Speakers the changing face of teleworking non profit infographics equip housing affordability census data sun growth of sydney 2016 menai bus greatness ipswich brisbane communities screenagers data visualisation home names faux-cilise media commentary social commentator future proofing baby New South Wales research services sydney event cultural diversity VIC VET sector "know the times" generation alpha sentiments Lower Hunter focus groups leadership product charity define university degree mythbusters in depth interviews Northern Territory education sector tertiary education apartments CBD hobart capital cities NT perth Australian Families Sydney Hills Business Chamber financial fears mining boom public holiday The Daily Edition culturally diverse financial planning Christmas season Australia street financial dreams quote state events states sector wide engagement housing market Jura Coffee geomapping fresh sydney hills Australian communities cultural diveristy Australia Day 2017 Vocational education wolloomooloo DESTEL