Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


brands 24,000,000 woolworths demographic transformations parenting leadership workshop data analyst urban living index rain hills shire Mark McCrindle entrepreneurs of today media commentary Australians in depth interviews online emerging trends language census award statistics Christchurch 23 million financial independence public speaking global generations Gen X tertiary education social researcher housing growth collaboration research pack sydney event young australians hopes shopping equip moreton bay debate Real Estate Institute of Victoria ashley fell sydney speaker social curiosity ACT affordability society trends marriage not-for-profit christmas REIV National Conference visual teach ultimo mentor Christmas lunch Myth national private wealth royal training slideshare divorce domestic focus groups rent aussie culture divorce rate cost of living royal baby typical australian demographic crime trends analyst customer huffington post urban teleworking year 7 future-proof wellbeing 2012 gen alpha rental stress GPO Queensland: QLD volunteers collaborative Australian schools meals World Water Day debt cash easter balance going out year 12 survey unaffordable school satisfaction Aussie cooking case study church identity Northern beaches Event wealth distribution technology Population Clock energy waverton Australia Day 2017 Christmas presents friendship change cloudy days program teacher Australia Day baby name 24 million Queensland panel renter of the future Love population map entertainment housing trends safe forum annual income sector wide business index events middle class anzac Aussies rule keeper potts point Christmas season experience hornsby Wodonga house social change community event eliane miles mortgage youth seasons commute christianity responsive Australian Dream entrepreneur internet high density shopper's pick sustainable tv property market land of the middle class Melbourne apartment intern engage baby name predictions future of education workshop demographics Word Up January 26th sydneysiders offenders know the times millionth Australian communities workplace culture student daily telegraph tea names futurist wealth australian communities forum father's day education future ideas work-life 1975 real property jobs social life community urban living bondi Generation X organisational culture SA vegetarian australians staying home more social commentary education research digital VIC 40 million high density apartments visualisation friends perth data visualisation innovative budget follow suburbs mccrindle tea Duchess of Cambridge 2014 Merry Christmas families learn Caregiver conference presentation litter national crime rates etiquette teachers capital cities community engagement wedding poker master government toys gold coast stay home careers consumer thrive leader financial dreams living 2016 1968 insights earnings public holiday communication eliane motivate ACF 2016 learning styles property price click HSC Australian Trends trends of 2016 environment religion couple shbc house price new york times Hornsby Shire Council Adelaide unemployment millenials university degree resource cars rich alpha affordable mover and shaker weather product household social lives media release NEETs emerging technologies population growth baby names qualitative research young people grandparents schools relational insight outsourcing FOMO study states list dream DIY lifestyle spend twentyseventeen TDE moderators guide Financial Planning Week emerging generations megatrends thought leadership geomapping personalities monarchy coffee The ABC of XYZ results participants Valentine’s Day housing market menai research national wealth vegemite conference ethnography Charlotte educated post rationalism Canberra children keynote speaker social commentator generations social enquiry neutral bay Australian Census WA population local communities manly holidays cultural diversity students logan wealth and income distribution staying in food organisations priorities Deaths crows nest the changing face of kate middleton goal relevant sentiments marketing faux-cilise optus my business awards Tuesday Trend Northern Territory baby work facts family workforce Australian demographics area employment report generational trends staff mobile future proof narcissism city brand tuesday low density New South Wales marrickville group cartodb "know the times" authenticity blaxland quote social research Tasmania 2017 Western Australia charity 2020 tableau Australian Communities Trends Geoff Brailey internship McCrindle Speakers acf15 financial Sydney keynote speaker resilience Australian Families education sector dare to dream trends of 2017 Wellington australian social research easy rider ease of travel System's Architect mccrindle research celebration faux-cilising conference speaker media stats research visualisation mateship darwin Bathburst Social Trend publication data ipswich social shifts media activity high school ashley mckenzie challenge investment February 16 daily commute Assistant Store Manager households victoria future of work brand experience Crime Rates mythbusting event interactive gen z news lalor park professional development analysis English child care google socialites business CBD communications optus small business Engineering Manager 1994 world youth day school students paying to work women long weekend sector wide study wages builders keynote finance prince george not for profit marriages housing Australian Home 2015 australia ACF Real Estate university economy networking ABS baby boom home FPA workplace princess charlotte social researchers education future report plans hello fresh NT millennials future proofing suburban living Northern Beaches shifts sydneycity South Australia investor townhouses repayments REIV Conference research services IT Specialists New Zeland sunny days socialising skills home ownership generation retirement water Territory state baby name trends career poor summer selfie economic generation alpha entrepreneurial Kirsten Brewer parents teaching growth fresh Gen Y cost local happiness Channel 7 leadership work mates omnibus sun presentation survey design New Zealand demographer Education Future Forum forecasting global financial crisis video wealth and income salary financial future world deloitte in the media suburb NSW housing affordability Financial Planning Association increasing densification rising house prices trends mccrindle in the media employers social media life society transport JOMO gender mother's day Channel Seven youth unemployment global pyrmont dreaming holiday tips google for education PSI social trends Royals residents internships capital city goals wolloomooloo baby boomers EFF Kiwi culture school Tuesday Trends fears home owner define future urban taskforce rise of local demographic trends market research Births graphs Do It Yourself greatness clothing renting overcast non profit proactive weekly earnings faux-ciliser schools students Research Executive men Res Vis income group session earn dessert 2013 criminal Wagga Wagga mccrindle jobs of the future social analysis online shopping newspaper The Daily Edition Netflix cold personal growth focus group sports high density living 10 years research data growing population brisbane presentations mining boom learner average aussie royal family infographic Scouts tattoos Australian Bureau of Statistics Financial Planning Association of Australia researcher owning a home mythbusters sunburnt country consumerism professional cancel plans trend tuesday snapshot buildings learning 1980 Northern Beaches Christian School trend winter blues population milestone innovation village hobart house prices australian communities trends report optimistic royal influence Sydney cancelling event ageing population Generation Y communicate generation Z recap TAS politics education cancelling plans winter educhat