Supply and demand; Australia as an ageing nation

Tuesday, March 21, 2017

DEMAND: AUSTRALIA AS AN AGEING NATION

A CLEAR AGEING TRAJECTORY

Australia is experiencing a baby boom, with births exceeding 300,000 a year. 30 years ago, the over 65s made up just 11% of our population (one in nine persons). Today the over 65s make up 15% of our population (one in seven). Forecasts project that this cohort will make up 18% in 2027 (one in six). By 2047 one in five Australians (20%) will be aged over 65.

AGEING SOCIETY

Our median age is also increasing. Three decades ago the median age of an Australian was 31.3. Today it is 37.4 and in 2047 it is projected to be just under 40.

85+ POPULATION

The over 85s, where there is an even greater need for aged care services, are growing at a faster rate than the over 65s. In 1987 there were 133,448 Australians aged over 85. Today there are four times as many, and in 2047 there will 14 times as many.

INCREASED LONGEVITY

Not only are there more older people in our nation, but Australians are living longer than ever before. Life expectancy at birth in 1987 was 76.3, whereas today it is 81 for a male and 85 for a female. In 2047, it is projected to 89.9.

HEALTH ADVANCEMENTS ARE INCREASING LONGEVITY

The primary enabler of this increased longevity gain has been the health system rather than individual behaviour. Life expectancy increases will continue because of improved medical technologies, public health infrastructure and better public health measures. New and improved medical interventions will also contribute, as will the improved survivability rates of major illnesses and cancers.

A decade ago, dementia and Alzheimer’s disease were the 6th largest causes of death in Australia. Today they are the 3rd leading causes of death with the number of deaths having more than doubled to 9,864. Over the same period of time, deaths due to the first and second causes of death (heart disease and brain disease) have been decreasing. If today’s current trend continues, by 2021 dementia and Alzheimer’s disease will be the leading cause of death in Australia.

EXPONENTIAL GROWTH OF CENTENARIANS WILL KEEP THE QUEEN BUSY

In 1952, the year that Queen Elizabeth II became sovereign, 40 letters of congratulations would need to have been written to Australians turning 100. This year, 2,925 Australians will turn 100 and in 10 years 5,401 will turn 100. In 30 years the number of congratulatory letters written to Australians turning 100 will increase to 25,938 in the year 2047.

SUPPLY: AUSTRALIA AS AN AGEING NATION

THE CHALLENGE OF SUPPLY

Not only is there an increasing demand on the services provided by the aged care sector with the growing number of over 85s, there is also a workforce supply challenge.

RATIO OF WORKERS TO RETIREES DECLINING

The ageing population will place greater demands for productivity on the labour force. In 1975 for every person of retirement age there were 7.1 people in the working age population. By 2015 there were just 4.5 people of working age for every individual of retirement age, and this is projected to decline to just 2.7 people of working age for every individual at retirement age by 2055.

IMPENDING RETIREMENTS

Because of the high median age of an employee in the aged care sector, half of the aged care workforce will be of retirement age in 15 years. There are 350,000 workers in the aged care sector (estimated in 2012), so this equates to an average of 11,667 retirements per year for the next 15 years. This averages to 972 farewell lunches per month!

If we are to keep the current ratio of aged care workers to people aged over 85 in our nation, we need to add 129,945 workers in the next 10 years. This equates to recruiting 1,083 new workers per month, in addition to replacing the 972 retiring staff per month.

That’s a total recruitment goal of 2,055 each month – adding nearly 25,000 individuals to Australia’s aged care workforce each year.

GET IN TOUCH

To find out more about McCrindle's expertise in the aged care industry, or how we can communicate these insights to your team, please get in touch.

Top 3 Tips for Research Visualisation

Monday, March 06, 2017

Yesterday we had a new infographic wall installed in our office which serves not only as our reception sign, but more importantly communicates our vision of making data and statistics visual- and understandable.

Research is at its best when it tells a story, when it paints a picture, when it’s research you can see.

We live in a visual world and so we gather information from what we observe. It is the research that we see that we respond to best. So in a world of big data- we need visual data!

Images not words get cut-through

Symbols not languages are universal

Pictures not statistics connect across the generations

There is an old management maxim which stats “what gets measured gets done.” But to that we would add: what gets measured and communicated gets done.

What gets visualised gets understood. What gets shared gets acted upon.

We believe that if it is important enough to collect and analyse the data- then it is important that we visualise and tell the story of the data.

So here are our top 3 words when it comes to visualising data:

SIMPLICITY

Don’t overcomplicate it. Like a good pasta sauce: start with the best ingredients and reduce, reduce, reduce. When it comes to information, if you want to tell them more, tell them less and you’ll tell them more.

Research methodologies matter. Quality analysis is important. But making the data visual, creating research that you can see, ensuring the information tells a story - that’s absolutely critical.

RELATABILITY

Use symbols that are relatable and metaphors that are understandable.

Research that makes a difference has to be seen not only with the eyes of your head, but also with the eyes of your heart. It makes sense rationally, and you get it viscerally.

Think about connecting with the individual- and so you will connect with all. What is most personal- is most universal.

VARIETY

Vary the colours, concepts, styles: mix it up. Elegant variety matters. Statistics should be fun- like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or put up on reception walls (like this one!) or beamed onto buildings.

So to ensure your big data doesn’t become boring data use SIMPLICITY, RELATABILITY and VARIETY to tell the story.

Until the last excel table has been transformed there’s work to be done.


About Research Visualisation

In a world of big data, we’re for visual data. We believe in the democratisation of information, and that research should be accessible to everyone, not just to the stats junkies. 

We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage. 

Whether you’re looking to conduct research from scratch, or if you have existing data that you want to bring to life – get in touch with the McCrindle team.


Introducing McCrindle Tea

Wednesday, November 16, 2016

At McCrindle, we deliver research that tells a story and believe research is at its best when it paints a picture, when it’s visual and when it’s research you can see.

We believe that research should be accessible to everyone, not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage.

That is why we are excited to unveil our latest innovation – McCrindle Tea! We know we are moving into an era of data visualisation, infographics and presenting data visually, so we’ve created infographics on tea boxes. Why? Because we believe that statistics should be fun - like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings – or tea boxes!

  

The McCrindle Tea Infographics




More about bringing research data to life

Watch Mark McCrindle’s TedX talk on Bringing Research Data to Life, which is all about making research relevant through not just what methodologies are used but how the findings are communicated. In a world of big data we need visual data. In a world of information overload we need infographics. We don’t need more long reports as much as we need research we can see. When we see it, we are influenced by it and we act upon it.

McCrindle Research Pack Update

Wednesday, October 26, 2016

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate, and to assist them in identifying and responding to the key trends.

Our forecasts identify trends, our strategy informs decisions, and our research futureproofs organisations. In our most recent Research Pack you can find out information on what we do and how we do it. The pack provides an outline of our research focus, tools, output, solutions and research rooms. Additionally, the pack also includes information on our research-based communication services including media commentary and our McCrindle Speakers team, as well as an overview of our clients and case studies.

To find out more about what we do and the services we offer, check out our most recent Research Pack!

Contact us

If you have any research or speaking enquiries, please feel free to get in contact us via:

E: info@mccrindle.com.au

P: 02 8824 3422

2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

What attendees will hear at the Australian Communities Forum 2016

Monday, October 10, 2016

The Australian Communities Forum is happening again in Sydney on Thursday 13th October 2016.

Attendees are in for an excellent, informative and interactive day. View the full program and purchase your tickets here.

Here is an overview of what attendees can expect to hear at the event.

Keynote speakers

MARK MCCRINDLE | Principal, McCrindle Research

Understanding Australian Communities

In this opening session, Mark McCrindle will give a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Annie Philips, Team Leader of Analytics at McCrindle, will give an overview of the key insights that came from the national surveys and a statistical overview of giving and community engagement in Australia. Sophie Renton, Research Executive at McCrindle who managed the qualitative components of this national study, will reveal the attitudes, perceptions and priorities of Australians towards not-for-profit organisations. Finally, John Rose, principal at R2L and partners of the Australian Communities Research will discuss what this means for community organisations and how they can best respond to the findings and engage with the ever-changing supporter.


ELIANE MILES | Research Director, McCrindle Research

Leading teams and managing change in transformative times

The volunteer base of community organisations, like the workforce itself, is ageing and fast approaching the biggest intergenerational leadership transfer ever. Over the next decade, the proportion of Baby Boomers in the workforce will halve, while the number of Generation Y and Z workers will more than double. In this session Eliane will give an overview of each generation in the workforce and some analysis of their needs and expectations, as well as strategies to manage change, inspire innovation and create a collaborative and adaptive organisation.


JOSH HAWKINS | Founder, Hi Josh

Social media and under 25s; Connecting, leading and engaging

Josh is a social media expert, having received over 50 million views in the last year from his creative and engaging content. Additionally, he also works with the youth and young adults in his community and holds unique insights into how to connect with this generation of young people. In this session Josh will discuss how to create engaging social media campaigns and how to connect, lead and engage Generations Y and Z.


IVAN MOTLEY | Founder, id.

Demographic trends, future forecasts and how communities can be transformed through data

Ivan Motley is the founder of .id, the population people, specialists in demographics and experts in using data to inform decisions and shape the future. Ivan is passionate about communities and how analytics can shape the quality of their education, housing, health, environment and recreation. In this session, Ivan will share the key demographic trends shaping New South Wales and deliver a future forecast for Australia’s largest state and share case studies to show how information and data can help transform communities.


CAITLIN BARRETT | Founding CEO, Love Mercy Foundation

The Love Mercy Story

Caitlin is the CEO of Love Mercy, a foundation created by dual Olympian Eloise Wellings, to empower communities in Northern Uganda to overcome poverty caused by the horrors of war. In this session Caitlin will tell the story of how Love Mercy was founded, the inspiring work they are doing in Northern Uganda and how so many local Australians have been motivated to support global needs.


ANDY GOURLEY | Founder & CEO, Red Frogs

From idea to international; The inspiring Red Frogs Story

Andrew Gourley is the Founder and CEO of Red Frogs Australia which he started in 1997 after seeing the need to safe guard teenagers and young adults. Red Frogs is now the largest support network in Australia for schoolies, festivals and universities students. Currently the Schoolies program is located in 17 different locations around Australia and coordinates over 4000 volunteers to run. In this final session, Andy will share how an idea transformed into reality and has grown and developed to an international program run in countries such as Canada, UK, South Africa, New Zealand, and Poland.

Stream 1; Understanding Australian Communities

GEOFF BRAILEY | Research Executive, McCrindle

Understanding the next generation of volunteers and donors

A specific area of focus in the 2016 Australian Communities Report is analysis of volunteers and supporters aged under 30. In this ession, Geoff Brailey, McCrindle Research Executive will share the findings as well as give practical insights on engaging young people in community organisations and developing the leadership capacity of the next generation of staff and volunteers.


NIC BOLTO | Executive Coach and consultant

From information to application; Putting the insights to work

Nic Bolto is an executive coach and consultant, bringing expertise to the acquisition of goals that are important to organisations, to charities and to their donors. This session will draw from Nic’s expertise in working with many clients and highlight the cost of not applying insights learnt, and ways in which research findings and business insights can be effectively applied and implemented.


JAMES WARD | Director, NBRS Architecture

How architecture can build social capital

James is a Director of NBRS Architecture, an architectural firm committed to innovation in the design of life changing environments. James will outline the case study of their ‘Tiny Homes’ project backed by the research paper BISI Affordable Habitats, as well as how understanding spaces and building communities can help to improve people’s lives.


Stream 2; Engaging with Australian Communities

ASHLEY MCKENZIE | Team Leader, Communications

Communicating complex data in message saturated times

In an era of message-saturation, the challenge for organisations is to deliver quality content that will cut through the noise. In this session, Ashley McKenzie, who leads the communications strategy at McCrindle, will share tips and tactics on how communicate complex data and engaging messages to motivate and inspire audiences.


BRYCE DAVIES | Officer, The Salvation Army

Building community in areas of social challenge

As a Salvation Army officer for 22 years, Bryce will use his vast experience from working on the Bridge program focusing on Drug and Alcohol rehabilitation in both Adelaide and Brisbane, to heading up an inner city drop in space in Fortitude valley in Brisbane to share practical tips and advice on how to develop dynamic and functional communities in areas of social challenge.


GREG LOW | Co-founder, R2L

The 5 essentials to make your next marketing or fundraising campaign thrive

Greg is an expert at helping not for profit organisations with their communication – from fundraising through to brand strategy and visual communications. In this session, Greg will share how organisations can build successful fundraising, marketing and communications campaigns to build better relationships with their stakeholders and supporters.


PURCHASE YOUR TICKETS HERE

The Program


The Australian Communities Infographic


The 2016 Australian Communities Trends Infographic

Thursday, October 06, 2016

The results of our annual longitudinal study, which analyses the effectiveness, engagement and awareness of the Not for Profit sector, will be presented at the one-day Australian Communities Forum in Sydney on October 13.

The Australian Community Trends Report delivers a clear analysis of the social context in which the Not for Profit sector is operating, and shows that Australians are a generous bunch, with four in five Australian givers (80%) giving financially to charitable organisations.

Some of the findings which are presented in the infographic below from the 2016 research, will be shared by Mark McCrindle and John Rose (R2L & Associates) at the Australian Communities Forum.

PURCHASE YOUR TICKET HERE

Motivation for giving

When it comes to motivation to give money to or volunteer with a charitable organisation, children and health are the top causes. Australian charitable givers are most likely to be highly motivated to give money to or volunteer for children’s charities (47%) followed by medical and cancer research organisations (46%) and animal welfare and wildlife support groups (44%). Compared to our 2015 research findings, children’s charities have overtaken health and disaster relief as the highest giving priorities in 2016.

The key decision drivers

The key decision drivers for Australian charitable givers are knowledge and trust of the organisation, which is the most significant influence on Australian givers getting involved with a charitable organisation. Almost seven in 10 Australian givers (68%) indicated that this is extremely or very significant as a motivation for getting involved. Australians are also highly motivated by organisations that make the world a better place for the less fortunate (54%) and also by their own knowledge of a need (52%).

The most important communication channels

The most important communication channels in helping Australian charitable givers to engage with causes, Not for Profit organisations and charitable organisations is through word of mouth by way of friends or family members. This was listed as the most influential channel through which Australian givers hear about and engage with charitable organisations, with 39% of Australian givers considering this to be extremely or very important. This validates the ingrained Aussie “scepticism” and our need to hear information from someone we trust in order to fully trust the information we are receiving. Websites are increasingly seen as reliable sources of information with a third (33%) of Australian givers considering these as extremely or very important to them engaging with a charitable organisation.

The Australian Communities Forum


For more information and insights, come along to the Australian Communities Forum on Thursday 13th October 2016. This forum is the nation’s one day event focused on delivering the social trends transforming Australian communities and how organisations can best engage in these changing times.

Held since 2012, this annual event provides compelling case studies, the latest research, practical workshops and importantly, great networking over morning tea, lunch and afternoon tea.

Held at the iconic Customs House at Circular Quay, Sydney, and commencing with a launch of the 2016 Australian Communities Report, this not to be missed event will equip leaders in community engagement with the latest insights into 21st Century Australian Communities.

Purchase your ticket here

McCrindle Research: Celebrating 10 Years, 2006 to 2016

Thursday, August 18, 2016


It was late August 2006, John Howard was Prime Minister, George W Bush was the US President, the Football World Cup had just wrapped up in Germany, Facebook had just been launched to the public, and McCrindle Research began operations in a newly opened area of Norwest Business Park in Sydney.

It was just a decade ago, but what a decade of change it has been. There was no iPhone, no tablet computers, Twitter was only just being developed, YouTube was just a year old and words like “apps”, “Wi-Fi” , “memes” and “selfies” meant nothing. In the year we began our research, “hashtag” was the rarely used character on the keyboard, “the cloud” was what could be seen in the sky, things “going viral” was an issue for public health and “tablets” were medications.



When we ran our first demographic analysis soon after we began, the 2006 Census had only just been held, and we were relying on the 2001 data which was based on the Australian population of 18.9 million compared to the 24.2 million of today.

McCrindle Research began with Mark McCrindle and a simple vision to “conduct world class research and communicate the insights in innovative ways”. Since those first days the research approach has grown from pen and paper surveys and focus groups to include online surveys, on-device surveys, data analytics, demographic and economic modelling and geomapping. True to the vision of engaging, visual output, the first person McCrindle Research employed was a designer, Mark Beard, who did an amazing job in the early months of developing a digital presence, and deploying research reports in visual forms and designing the data even before the genre of infographics existed.

Since then McCrindle has grown to be well regarded as one of the best research-based communications agencies and data designers in Australia with our research findings more likely to be presented via an event, interactive webpage, corporate keynote, infographic wall, pop-up banner, animated data video, visual report or media launch rather than just a written report.



It was in that first year that we designed “Australia’s Population Map” which has now been updated and reprinted dozens of times with hundreds of thousands in print. We love analysing numbers so here are some relating to our digital presence: we’ve had more than a third of a million YouTube views in addition to our Slideshare, Twitter, Instagram and Facebook presence, and almost a million blog and website visits. We analyse big data and create big data of our own with hundreds of research projects completed, involving thousands of focus group participants and hundreds of thousands of survey completions. 

So it has been a busy decade for us and a transformative one for our world. As we look at the decade ahead, one thing is sure: the speed of change will only increase, and we will continue to analyse the trends and effectively communicate the strategic implications to help organisations and leaders know the times.




find out more About McCrindle Research Services



The Growing Need for 'Lazy Time' Amongst Aussie Men

Tuesday, August 16, 2016

We know our nation prides itself on our ‘mateship’ culture, however our recent research shows that over three-quarters of modern Aussie men are struggling to find time for their mates.

We were delighted to survey over 500 Australian males (aged 20 to 40 years) to find out how they spend their down time, for this study commissioned by Bundaberg Rum. Our research revealed that whilst nearly all men (97%) agree making time for their mates is essential, the majority (85%) of Aussie males are struggling to find enough time for much needed ‘man time’ with their friends.

Social demographer Mark McCrindle said: "Career driven, family focused and health conscious Aussie men are crowding their lives with commitments. As a result of these pressures and competing priorities, the time available for men to kick back and relax with their mates has begun to erode"

“Trends over the last three to five years highlight that men are losing the battle for the simple pleasures that bring Aussie men together. The study found that one in three (35%) are spending less quality time with their mates than three to five years ago, and revealed Aussie mates are sharing 30% less barbecues and watching 29% less sport.” - Mark McCrindle.

Men aren’t prioritising friendships

According to the report, men aren’t prioritising friendships as much as they should. Mates are pipped by family (77%), work (67%) and health and fitness (64%), with friendship (52%) coming in fourth place on their list of priorities.

Mark McCrindle said that for men, getting the balance right and making time for down time with mates is essential for their ‘social well-being’.

Lazy Time with mates might just be the best thing for Aussie men’s social WELL-BEING

“It’s a truth and permission that hard-working Aussie men might be delighted to hear, but watching sport and enjoying some lazy time with their mates might just be the best thing for their social well-being”

“Importantly, the research shows that men who have regular casual get-togethers with their friends are happier than those who don’t (83% compared to 70%), more productive (79% compared to 73%), and had lower stress levels (66% compared to 73%)." - Mark McCrindle

20 to 25 year-old men are chucking sickies to watch Netflix

In addition, almost one in five men (17%) have pulled a sickie and stayed at home instead of hanging out with their friends. 20 to 25 year-old males are the worst offenders with three in ten males (30%) admitting to it in the last six months.

One in five (19%) admitted to turning down a night with close friends to stay at home and watch Netflix or TV, and one in ten (11%) have turned down a night with their mates to spend time at home on social media instead.

Mark McCrindle said modern Aussie men needed to share more down time together to avoid the risk of becoming disconnected from their friends.

“It’s important that everyone makes time for their friends, but in this era of increased busyness – it means our social lives are becoming increasingly disconnected. Lazy time and casual get-togethers spent with mates are now more important than ever,”- Mark McCrindle.

View the full infographic here

The Shopper's Pick: Understanding Australia's new village green

Thursday, July 14, 2016

This year we were delighted to write up and design the third and latest report in the Trolley Trends Series, ‘The Shoppers Pick’ for Woolworths Limited. From developing the survey through to conducting the analysis, this report is the perfect blend of quality research with segmentation and visuals, making the research easy to consume.

With 1 in 5 (20%) Australian supermarket customers going to the supermarket at least once a week, the report reveals that a record number of people (44%) consider the local shopping centre to be central to community life and has truly established itself as the new village green – a place for connection and engagement with the wider community, perhaps even more so than the local pub, school or community centre.

It is the theme of local which is clearly the key message of ‘The Shopper’s Pick’, which provides a unique look into modern Australia’s living, eating and shopping habits today.


A GLOBAL NATION WITH A PASSION FOR LOCAL

As Australia becomes increasingly connected to global economies and new technologies, there is an equal if not stronger desire among shoppers to support Australian made products and local growers. It is increasingly important to Australian shoppers to know where their food comes from.

More than half of Australian shoppers (52%) state that buying local food is extremely or very important to them. In fact, around a quarter of shoppers prefer to purchase meat and poultry, bread and grains, and seafood and fish that are sourced locally in their own region rather than sourced further afield in their own state or within another region in Australia.


AUSTRALIA’S SEASONAL PERSONALITIES

Australians are impacted in different ways by the changing seasons. Australia’s Seasonal Personalities explores the different personalities of Australians and the impact seasons have on their lifestyle. Which Seasonal Personality are you?

THE HEALTH REVOLUTION

Australians are becoming increasingly health conscious and aware of the foods they consume. This trend towards healthy eating is demonstrated in the increase of health foods being included by Australians in their weekly shop.

Just over half of shoppers (52%) buy health food products weekly (i.e. sugar free, additive free, gluten free, dairy free, organic, raw, salt free or vegan), with sugar free products the most likely to be on Australians’ shopping lists and purchased by just over half of shoppers (51%), followed by organic and raw foods (both at 35%), and additive free foods (27%).


VALUE SWAG: A NATION OF CREATIVE SAVERS

Australians are a nation of savvy shoppers, who seek products that are value for money. Nearly 7 in 10 shoppers (69%) state that buying on discount is extremely or very important to them. These values are reflected in the ingredients they purchase for meals cooked at home, with 99% of Australian shoppers saying price is an important factor they take into consideration. As part of being savvy shoppers, Australians are also creative savers. Almost 6 in 10 shoppers (58%) save money by purchasing groceries based on weekly specials, while just over half (52%) save money by writing a shopping list and sticking to it. Stocking up and bulk-buying are two other ways Australians save money, with just over half of shoppers (53%) currently saving money by stocking up on discounted non-perishables.


This report follows on from the 2014 Trolley Trends Report which focused on the increasing importance of ‘Fresh’ amongst the Australian population. The report also found that one of the most common community connections for Australians is the local shopping centre. To access the Future of Fresh report, please click here.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

social enquiry TDE mover and shaker stay home capital cities work-life trends narcissism urban taskforce Geoff Brailey village ACF 2016 women families education research Australian Census water baby name trends holiday Netflix study media commentary FPA focus groups DESTEL millionth neutral bay teaching Christmas season tea Deaths recap the changing face of demographic transformations meals wages 2015 healthy future pharmacy NT sydney speaker future proofing Merry Christmas crows nest panel Australian Families keynote sunburnt country national crime rates acf15 click System's Architect school students marketing Engineering Manager prince george high density living house consumerism collaboration education future report brands internship relational cultural diversity learner affordable Northern Beaches Christian School crime future proof workplace change Northern Beaches career entrepreneur hobart cloudy days Australian Dream 24 million Tasmania Social Trend futurist commute Australian Home student dream Financial Planning Association social change youth apartment NEETs states ipswich resilience Wagga Wagga professional development infographic Aussies communications celebration investment rich townhouses Res Vis cancelling event woolworths Assistant Store Manager bureau mentor Caregiver city daily telegraph visualisation infographic wall news shifts social research holidays manly urban living affordability middle class australian communities trends report population milestone PSI megatrends educhat parents house price optus experience emerging trends publication high school program summer google for education house price rise clothing budget weekly earnings university degree Australia Day mccrindle tea cars ashley fell leader Wellington urban living index innovative Adelaide data analyst plans NSW new york times baby names Hornsby Shire Council mobile communication potts point insight renter of the future Aussie cooking aged care puzzle capital city forum educated office cost parenting sydneycity gender Melbourne balance thrive 10 years English repayments moderators guide dreaming The ABC of XYZ jobs shopper's pick Generation Y religion goals pharmacies FOMO society trends baby going out year 12 australian social research suburb urban teachers royal influence Australian schools Do It Yourself baby name generations case study 40 million mccrindle in the media earn GPO Northern Territory etiquette internet survey design public speaking Gen Y christmas Crime Rates ashley mckenzie brand experience generation keynote speaker paying to work home ownership generation alpha divorce population growth identity baby name predictions litter innovation baby boom jobs of the future list entrepreneurial statistics 1968 twentyseventeen Scouts economy Births meetings digital omnibus criminal entertainment sunny days 2013 1975 ageing population deloitte national wealth earnings employment resource growing population marriages politics local communities New South Wales faux-cilising family ultimo friends mccrindle entrepreneurs of today January 26th winter blues greatness low density Australian communities investor tattoos sector financial future Tuesday Trend Population Clock Love media activity daily commute lifestyle bondi Real Estate Institute of Victoria school darwin proactive charity schools teach winter World Water Day authenticity living increasing densification housing growth church conference presentation gen z business australia Christchurch millennials wedding sustainable professional speaker cold staying in financial dreams visual global The Daily Edition Northern beaches Event young people wealth and income distribution typical australian DIY Australians faux-ciliser training medicine renting princess charlotte overcast debt Financial Planning Week social researchers residents australian communities forum leadership fears leadership workshop hopes future of education Charlotte house prices domestic qualitative research faux-cilise future-proof geomapping global generations social shifts 1980 education sector research services workplace culture average aussie events careers father's day area toys hills shire follow Christmas presents households skills results aged care JOMO conference rental stress Channel 7 McCrindle Speakers Word Up long weekend trends of 2016 hornsby research 2017 salary ACF environmental scanning cash 2020 office space staff waverton insights friendship royal baby data visualisation mortgage unaffordable sun Australian Bureau of Statistics ethnography trend tuesday Gen X learning moreton bay food grandparents social impact social commentator aussie culture slideshare economic presentation cost of living February 16 REIV Conference local future of work intern engagement energy suburbs sydneysiders mythbusting interactive housing marriage transport curiosity Channel Seven alpha ABS Australian demographics optus my business awards New Zeland retirement participants tips motivate perth marrickville cancel plans demographics royal generation Z pyrmont suburban living monarchy tableau menai relevant culture offenders collaborative business index socialites year 7 Western Australia rise of local education brand group session priorities Queensland: QLD wage hello fresh facts sector wide study Australian Trends wealth distribution victoria australians staying home more sydney event property market research pack TAS New Zealand students engage teacher financial independence define media social analysis eliane miles easy rider Education Future Forum wolloomooloo Tuesday Trends goal buildings generational trends owning a home speakers rent gold coast demographer language tv the australian dream consumer Bathburst HSC unemployment equip 2012 mythbusters baby boomers not for profit sector wide wealth easter youth unemployment not-for-profit social life personal growth rule keeper home owner Territory community event forecasting couple Myth divorce rate demographic trends norwest employers brisbane forecast environment volunteers professional 24,000,000 optimistic Duchess of Cambridge royal family tertiary education Queensland responsive Real Estate learn investing rising house prices google property sentiments income Generation X office opening WA newspaper technology national private wealth SMSF award selfie research data organisations annual income data earning home research visualisation video high density apartments cancelling plans small business internships global financial crisis Australian Communities Trends social trends blaxland EFF trends analyst schools students media release Royals ageing life new office product organisational culture mccrindle research child care learning styles trends of 2017 community social researcher education future work mates logan 2016 personalities high density communities spend know the times mining boom event supply and demand lalor park social conference speaker Mark McCrindle wellbeing future financial public holiday mateship REIV National Conference SA gen alpha analysis emerging technologies nfp workforce population conferences survey real stats young australians thought leadership shbc social media 2014 housing trends outsourcing seasons networking land of the middle class cartodb group household dare to dream post rationalism names online shopping Sydney sports online safe community engagement weather huffington post Research Executive happiness challenge Kiwi storytelling tuesday world work eliane snapshot vegemite researcher poor Financial Planning Association of Australia quote "know the times" builders Wodonga South Australia kate middleton ACT population map anzac ideas VIC christianity teleworking non profit social lives growth government in depth interviews Valentine’s Day wealth and income mother's day census Christmas lunch Sydney keynote speaker 1994 trend focus group coffee graphs communicate debate Australia Day 2017 fresh vegetarian finance emerging generations customer socialising housing affordability housing market Canberra society dessert CBD in the media men poker master rain ease of travel social commentary market research presentations shopping Kirsten Brewer university IT Specialists school satisfaction workshop property price world youth day state demographic 23 million children millenials report

Archive