A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

participants school satisfaction impact McCrindle Speakers study innovation Kiwi 24,000,000 stats authenticity workforce local communities paying to work entrepreneurs of today Myth mover and shaker professional development interactive socialites Australian Home meals economy moreton bay sunburnt country meetings fears demographics sunny days Australian Dream home owner Scouts owning a home publication engagement potts point 2014 debt educhat house prices Australia Day bureau tv apartments perth clothing internship events retirement Geoff Brailey cold VIC TDE deloitte Merry Christmas media release survey travelling omnibus social shifts SRE curiosity australian social research typical australian recap business safe cartodb 24 million property google for education energy menai culturally diverse tableau 2012 social analysis hills baby Kirsten Brewer wedding property price mother's day emerging trends New Zealand home ownership tips Aussies collaboration grave decision affordable Christchurch families moderators guide builders Research Executive emerging generations faux-cilising proactive Netflix sector NBRS Architecture school group hopes brand millennials rent social media wages Assistant Store Manager year 12 newspaper debate housing market population growth trends of 2016 ACT growing population Skilling house World Water Day VET sector new york times Australians capital cities teacher sun social researchers unaffordable australian trends of 2017 Andrew Duffin 1980 toys The ABC of XYZ monarchy ABS domestic poor Financial Planning Association office space work mythbusting GPO religion online shopping REIV Conference baby boomers commute employment finance home sports marriage apartment demography professional services priorities royal mining boom christianity winter renting media activity trends crows nest skills 2013 car NBRS rise of local Tasmania generations financial independence huffington post weekly earnings household organisations 2016 census ACF names case study christian Crime Rates Word Up Education Future Forum house price optus my business awards non profit employers school students define travel Australian Families national wealth market research population map goal Australian demographics slideshare criminal generation Z acf15 social researcher Northern Beaches Christian School social lives social issues quote sydneysider data national crime rates royal family millenials news community Valentine’s Day suburbs story Work place public holiday bus TED workshop Vocational education data analyst video keynote speaker shopping centre 2020 insights waverton cost of living financial future New South Wales community event fresh church customer forecast future proofing financial dreams New Zeland global entertainment renter of the future Births communication average aussie world youth day SMART Australian schools 2015 ACF2017 commuters prince george social commentator CPI English average sydneysider sector wide housing politics wolloomooloo 40 million results megatrends Caregiver speaker future of work Northern Beaches hornsby personal growth graphs equip grandparents The Daily Edition rental stress insight rising house prices housing growth daily commute staff event education future report Northern beaches Event community engagement networking relational Queensland product alpha learn cultural diversity mccrindle tea crime australians staying home more dare to dream income budget visualisation Real Estate Institute of Victoria schools responsive jobs organisational culture mobile divorce demographic transformations ageing low density social trends summer public speaking rain 2017 youth 2016 manly forecasting storytelling trend tuesday VET Western Australia media medicine chairty volunteer infographic teachers TED talk kate middleton ashley fell greatness earnings aged care puzzle leadership workshop business index 10 years Sydney Hills Business Chamber research pack sydney speaker marrickville men ashley mckenzie global generations "know the times" public speaker optimistic innovative wealth and income distribution media commentary shbc survey design cost village father's day intern HSC tea trades NT WA research report area communications census 2016 mccrindle research IT Specialists cooking Australian community trends presentations changing face of sydney social commentary plans middle class futurist housing trends resource pyrmont university wealth distribution holidays train states Australian communities office opening keynote thought leadership population conferences learner change visual millionth career online earn ACF17 micro belief house price rise city analysis investor the changing face of hello fresh Queensland: QLD focus groups EFF Engineering Manager increasing densification office princess charlotte digital sector wide study learning society dessert TAS #censusfail population milestone Generation Y urban taskforce pharmacies workplace sydneysiders education research average Australian local Christmas presents royal influence learning styles government 2016 census results Real Estate australia cica life breakfast mccrindle James Ward award winner generation alpha Macquarie University shifts world internet weather friendship program the great screenage Canberra research visualisation hills shire mentor wellbeing Australian Trends urban social life award blaxland global financial crisis experience friends Australia street showreel conference suburb salary state cultural diveristy gen z baby names overcast social impact young people anzac students eliane spend property market focus group social change micro apartments DIY tuesday trends analyst work-life identity youth unemployment lifestyle in the media professional speaker faux-ciliser schools students post rationalism facts gen alpha careers dream SMSF ideas brand experience communities Australian Census presentation teleworking easter going out affordability education Channel 7 pharmacy cancel plans Christmas season mortgage research professional presenters land of the middle class internships Christmas lunch social enquiry logan FOMO engage dreaming future proof neutral bay Aussie teach buildings Wellington future of shopping generation stay home baby name trends generational trends conference speaker tattoos researcher parenting investment annual income growth census rule keeper seasons daily telegraph marriages easy rider Research Director training couple repayments the hills shire Tuesday Trends ferry celebration personalities TEDx litter brands local community Population Clock housing affordability Northern Territory entrepreneurial South Australia baby name wage society trends gender emerging technologies small business optus the australian dream environmental scanning vegetarian socialising infographic wall mateship charity cancelling event sydney hills know the times social research coffee parents Australian Population residents education future royal baby financial Do It Yourself geomapping Wagga Wagga baby boom JOMO poker master not-for-profit shopping gold coast purpose supply and demand student Love family speakers pack bondi brisbane work mates professional Channel Seven selfie water research services capital city high density living living balance food in depth interviews 1975 twentyseventeen NFP event data visualisation national private wealth the average aussie aged care report not for profit baby name predictions marketing ethnography child care australian communities trends report entrepreneur goals divorce rate nfp future of education future-proof panel Australia Day 2017 financial fears SA speakers future google education sector 1994 ageing population Gen X volunteers Hills Shire Council women ultimo leader Tuesday Trend economic new office urban living index year 7 qualitative research culture consumer DESTEL FPA spirituality infographics motivate REIV National Conference Social Trend click sustainable demographic trends Mark McCrindle census data sydneycity healthy future rich Adelaide the hills PSI Bathburst demographer households ACF 2016 social Sydney keynote speaker transport investing communicate long weekend eliane miles high density Charlotte faux-cilise offenders conference presentation cash relevant Royals January 26th Wodonga wealth and income darwin snapshot norwest faith suburban living vegemite sydney metro Australian Communities Trends cancelling plans census results high density apartments high school lalor park Hornsby Shire Council unemployment Territory list business performance language shopper's pick consumerism urban living sentiments 1968 etiquette Melbourne collaborative townhouses environment wealth cars challenge follow victoria hobart February 16 Australian Bureau of Statistics technology young australians Financial Planning Week NSW demographic children university degree trend System's Architect NEETs real winter blues group session teaching woolworths 23 million volunteering data Res Vis thrive aussie culture screenage staying in ease of travel baby names australia report holiday leadership census fail workplace culture resilience ipswich Gen Y statistics jobs of the future Duchess of Cambridge research data mccrindle in the media sydney event australian communities forum christmas happiness cloudy days Financial Planning Association of Australia baby names report earning tertiary education Deaths CBD Generation X Sydney forum contiki outsourcing narcissism mythbusters educated

Archive