A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

long weekend parenting business index workshop dessert statistics Channel Seven ipswich Hornsby Shire Council media activity 1975 presentations neutral bay Channel 7 year 12 budget sydneysiders paying to work brands teach research pack optus growth social change Australia Day 2017 urban taskforce education research urban living sydneycity friendship summer global financial crisis Christmas season poor Duchess of Cambridge royal baby tea trends marketing seasons baby name predictions capital cities future of education cancelling event focus group sustainable rich life NSW Northern beaches Event cost retirement social analysis Sydney keynote speaker divorce rate suburban living mover and shaker leadership future proofing market research 1994 cash professional ashley mckenzie year 7 Tuesday Trends home ownership intern weekly earnings Real Estate Institute of Victoria define society technology meals tertiary education high density living generations university tv Western Australia 1968 religion politics annual income learning baby study DIY public holiday university degree staff parents 2020 non profit infographic Australia Day growing population financial future learning styles future proof thought leadership sports google for education rental stress entrepreneurs of today owning a home capital city debate rising house prices mythbusting in the media young people townhouses charity workforce bondi vegetarian world networking visualisation social media 2013 demographer cloudy days Australian Communities Trends recap New South Wales hornsby generation data visualisation professional development home Aussie faux-ciliser Northern Beaches Australian demographics consumer schools students forum daily telegraph Territory TAS South Australia product Generation X dreaming optimistic educated men goal teachers easter outsourcing generational trends grandparents residents futurist mccrindle in the media change eliane miles middle class employment holidays investor WA Caregiver career Netflix menai offenders repayments Australian Trends property price Wodonga Geoff Brailey education future ageing population food Tasmania learn tips litter cancelling plans case study baby name income darwin research visualisation not-for-profit wealth and income distribution wolloomooloo Northern Territory moreton bay youth unemployment ACF 2016 school satisfaction Love sunburnt country christianity Financial Planning Association of Australia January 26th Merry Christmas Education Future Forum teacher state housing hobart personalities geomapping community event Gen X investment social researcher communication rise of local wealth distribution population map Valentine’s Day entrepreneur keynote speaker prince george eliane area challenge increasing densification wedding Australian schools socialites anzac social researchers online trends analyst marrickville father's day work church Word Up Myth Scouts mortgage digital overcast Bathburst low density winter logan thrive cartodb shbc urban social trends happiness jobs tuesday australian communities forum fresh generation alpha communications NT ACF blaxland EFF kate middleton baby name trends education sector 2014 suburbs Deaths small business social relational event princess charlotte Gen Y SA student housing trends christmas click salary trend workplace perth future volunteers rule keeper children Australians engage real media commentary World Water Day generation Z social research urban living index ethnography publication sun aussie culture sunny days schools alpha social lives rain results research facts marriage qualitative research local communities national private wealth cost of living goals 40 million australian communities trends report training hello fresh public speaking cancel plans brand experience slideshare emerging trends ease of travel stay home Canberra survey financial independence world youth day curiosity HSC education ACT australians staying home more GPO emerging technologies experience family daily commute commute mobile financial dreams local internet cooking omnibus future of work debt resource royal future-proof sector wide study Aussies demographic trends in depth interviews ABS mother's day PSI panel internships snapshot Australian Families list Melbourne woolworths balance video ultimo housing growth The ABC of XYZ school renting February 16 coffee greatness dream home owner personal growth optus my business awards Northern Beaches Christian School buildings deloitte The Daily Edition high density apartments events Research Executive finance Kiwi conference Queensland: QLD Population Clock mccrindle research motivate 1980 forecasting Res Vis Real Estate teleworking program community learner research services Australian Bureau of Statistics ideas households report earnings TDE media release demographic transformations Queensland shopping builders Australian Dream leader group renter of the future survey design gold coast careers collaboration Charlotte dare to dream government affordability millennials conference presentation millenials house price English tableau crows nest organisational culture community engagement vegemite families 2012 high school faux-cilising education future report newspaper REIV Conference rent ashley fell global generations plans trend tuesday sentiments potts point millionth innovation transport Christchurch clothing royal influence fears Sydney collaborative high density demographics brisbane unemployment Financial Planning Week New Zeland resilience customer water gen z Wagga Wagga apartment global employers equip crime demographic McCrindle Speakers australian social research baby names living business mentor royal family wellbeing etiquette couple culture selfie "know the times" leadership workshop participants sector wide city social enquiry financial Mark McCrindle baby boomers wages shifts consumerism award toys data spend national crime rates CBD hopes keynote System's Architect workplace culture states pyrmont cultural diversity mining boom property trends of 2016 sydney event Christmas lunch twentyseventeen entrepreneurial holiday Kirsten Brewer responsive mateship new york times social life mccrindle tea census poker master authenticity faux-cilise cars social commentator educhat gender JOMO easy rider media going out quote 24 million marriages the changing face of affordable Do It Yourself Adelaide typical australian social commentary interactive relevant energy google FOMO organisations Wellington narcissism Australian communities staying in Generation Y Financial Planning Association know the times online shopping friends tattoos VIC young australians australia megatrends names suburb 2015 10 years 2017 Royals proactive teaching mythbusters conference speaker work mates shopper's pick students school students earn entertainment average aussie village language house housing market sydney speaker society trends wealth and income household focus groups data analyst REIV National Conference stats trends of 2017 moderators guide waverton baby boom group session manly communicate mccrindle Assistant Store Manager social shifts victoria work-life research data child care lalor park economic wealth monarchy analysis Australian Home environment not for profit insights youth population milestone Tuesday Trend presentation property market researcher Births population growth population brand 2016 post rationalism Crime Rates priorities acf15 skills weather Australian Census house prices 23 million unaffordable women national wealth domestic lifestyle innovative land of the middle class news safe celebration hills shire New Zealand IT Specialists FPA jobs of the future NEETs Engineering Manager socialising Christmas presents 24,000,000 insight identity criminal economy huffington post graphs housing affordability follow visual Social Trend gen alpha winter blues cold emerging generations divorce internship

Archive