Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


generation tattoos gold coast Merry Christmas click SA learn ageing NT christian earnings charities growth shopper's pick NFP event in the media New Zealand trends of 2016 aged care puzzle divorce brands SRE contiki states TAS investing housing growth social media unaffordable Australia Day 2017 friends presentations meetings shbc PSI 1975 researcher apartment 2020 Aussies internships mining boom data analyst education research norwest bondi REIV National Conference Wodonga learner Christmas lunch property market aged care debate mobile financial future university degree australian social research Christmas season entertainment rule keeper SMART 2015 poor speakers pack royal family faux-ciliser REIV Conference Financial Planning Association of Australia coffee Research Executive conference presentation communication dessert generational trends church social shifts couple transport sydney speaker speakers social life village australians staying home more Australian Bureau of Statistics sun earn the hills interactive Valentine’s Day Vocational education marrickville ACT australia trend the average aussie blaxland home high density living low density future-proof learning school students qualitative research 24,000,000 Northern beaches Event New Zeland Sydney Hills Business Chamber Real Estate financial dreams townhouses volunteer New South Wales sports define Gen Y australian identity real Research Director domestic 2016 census results demographic trends vegemite community engagement participants changing face of sydney gig economy results DIY FPA Northern Beaches affordable ACF17 average Australian recap names cancelling event DESTEL faux-cilise engagement Scouts 10 years 40 million live the dream conference speaker population milestone rental stress office space australian communities forum Tuesday Trend supply and demand GPO society hobart kate middleton overcast wealth emerging generations business index mythbusting TDE sydney metro not for profit education sector salary urban living personalities the changing face of small business ageing population trends analyst tertiary education tips generations hills moreton bay family baby name faith medicine teachers TED talk trades online shopping slideshare Myth social issues urban living index royal influence McCrindle Speakers Assistant Store Manager year 12 mentor monarchy Australian communities marriages mccrindle in the media housing gen alpha innovative poker master culturally diverse middle class visualisation infographic children cost learning styles cultural diversity work mates year 7 Sydney keynote speaker baby names clothing house prices public holiday media water cost of living investment Deaths trends of 2017 intern high density product future of education program research travel focus groups Christmas presents media activity baby names report wages insights Netflix entrepreneurs of today motivate case study rise of local The ABC of XYZ fresh dream culture demographics data google parents generation Z communicate sunburnt country cica city ideas area mateship weekly earnings social commentator Generation Y Financial Planning Association Work place Western Australia media release state Geoff Brailey fears social lives sector speaker annual income sydney event story house train Births change gig Charlotte wellbeing office wedding Australian demographics rain sustainable not-for-profit food workplace TED narcissism education future report volunteers WA cars collaboration non profit logan social impact entrepreneur religion neutral bay thought leadership ashley fell marketing dreams household choice workers work-life aussie culture victoria Queensland: QLD baby name predictions public speaking business performance survey princess charlotte jobs of the future university news world Sydney Kirsten Brewer market research environment equip home ownership consumer goals Australian community trends social researcher jobs panel statistics research pack geomapping christmas population collaborative sydney hills potts point travelling census 2016 impact know the times mythbusters sunny days teacher census national crime rates daily telegraph Australia Day publication earning organisational culture Caregiver focus group holiday research services insight facts cultural diveristy HSC long weekend selfie South Australia wealth distribution commute futurist crime ultimo in depth interviews parenting winter 24 million rising house prices schools pharmacy workforce income NSW Word Up Australian schools thrive offenders infographics society trends rent cooking social commentary urban mortgage seasons nfp happiness retirement home owner ethnography NBRS Architecture millenials event community event snapshot training housing market average sydneysider conference post rationalism the hills shire demography winter blues Hills Shire Council forecasting financial independence Australia street "know the times" growing population balance Mark McCrindle wealth and income Kiwi skills Australian Trends politics young people population map australian community trends report Wagga Wagga financial fears trends keynote speaker demographic transformations owning a home Northern Beaches Christian School CPI moderators guide education future VIC global financial crisis economic tv paying to work prince george new office national private wealth cancel plans safe Population Clock 2016 census EFF bus renting #censusfail future proofing the great screenage students father's day dare to dream debt professional services entrepreneurial Hornsby Shire Council stay home research report student visual leader Financial Planning Week renter of the future child care screenage national wealth menai research data Do It Yourself ferry global Love the australian dream wolloomooloo socialising education Social Trend eliane miles deloitte baby boomers housing trends award workplace culture faux-cilising hills shire follow crows nest builders demographer TEDx staff forecast census data suburb study CBD families greatness breakfast stats 2014 organisations car waverton analysis workshop professional speaker lalor park plans group future proof cartodb relevant cancelling plans house price bureau residents sentiments baby boom land of the middle class care support woolworths priorities relational shifts professional presenters mccrindle research anzac data visualisation gen z SMSF brisbane internet huffington post employers language litter gender vegetarian Engineering Manager omnibus networking Queensland high density apartments money ACF2017 consumerism digital micro apartments educated experience ashley mckenzie typical australian Gen X graphs youth social change sydneycity eliane January 26th 1968 mover and shaker storytelling living men Australian Population keynote proactive business pharmacies media commentary capital cities JOMO Education Future Forum ABS divorce rate sydneysiders unemployment royal households 2017 buildings wealth and income distribution baby name trends educhat ease of travel finance going out manly teach 2016 census fail grave decision events newspaper commuters office opening shopping meals tuesday Australian Communities Trends toys resilience cloudy days twentyseventeen English presentation socialites young australians The Daily Edition wage video professional Adelaide government Canberra teaching Real Estate Institute of Victoria social researchers Crime Rates Australian Dream local Duchess of Cambridge optus my business awards life social analysis hello fresh February 16 cash Skilling population growth tea emerging trends optus micro friendship chairty Christchurch criminal property price NBRS property Channel Seven Bathburst social enquiry survey design report Australians easter spirituality spend Tasmania optimistic urban taskforce high school community alpha goal brand megatrends Res Vis Andrew Duffin resource purpose grandparents Australian Census volunteering australian communities trends report local communities darwin 1994 Wellington ACF 2016 social research Northern Territory public speaker World Water Day weather future of shopping environmental scanning baby names australia report communications Melbourne cold sector wide perth 1980 volunteering data showreel responsive housing affordability leadership workshop schools students Tuesday Trends suburban living financial VET royal baby authenticity social Australian Families James Ward conferences global generations outsourcing hopes local community list hornsby holidays casual mother's day dreaming IT Specialists brand experience ipswich social trends internship marriage curiosity employment customer celebration school budget future of work baby 23 million emerging technologies demographic career women school satisfaction System's Architect generation alpha careers forum increasing densification belief FOMO staying in charity easy rider Macquarie University teleworking census results average aussie Australian Home youth unemployment leadership infographic wall work house price rise Territory challenge energy Royals personal growth financial planning apartments professional development capital city Generation X future lifestyle quote innovation repayments daily commute mccrindle research visualisation millionth acf15 pyrmont etiquette 2012 sydneysider christianity communities award winner suburbs sector wide study healthy future rich engage summer investor google for education online group session technology trend tuesday Aussie new york times ACF NEETs affordability millennials 2013 mccrindle tea world youth day VET sector tableau shopping centre economy Channel 7