Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

Growing number of Australians moving to New Zealand

Monday, August 15, 2016

They are calling it a slice of heaven on a budget, with a growing number of Australian families packing their bags for a better life in New Zealand.

For the first time in about a quarter of a century, we have more Australians headed to New Zealand than New Zealanders heading to Australia. We aren't talking about people as retirees or as young people, but in those middle years, those family years and those key employment years, they are the ones making the move across the Tasman and heading to New Zealand.

Most of them are ending up in the Kiwi Capitol, Wellington, where you get much more bang for your buck compared to the much more expensive Auckland.

IT Specialists are in hot demand in New Zealand, and dominate the highest paying jobs. A System’s Architect have a median salary of $125,000 per year. Although an Engineering Manager isn’t all that far behind at $105,000 per year. The lowest paying jobs see Caregivers average $32,000 per year, while an Assistant Store Manager brings in $35,000 per year.

Australians are making the move because of jobs, affordable housing and a better quality of life. For a country that for so long has been tagged as Australia’s little cousin, it appears New Zealand is all grown up.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


home marriage states capital cities going out optus Gen Y Australians future proof china 24 million media commentary ideas property market capital city interactive plans population growth high density apartments ultimo presentations award cloudy days royal family wolloomooloo workplace culture paying to work millionth REIV Conference tuesday Generation Y housing market young australians Mount Annan-Currant Hill 2014 newspaper growth the hills shire sports urban cartodb social research local community event food insecurity environment repayments staying in casual 2020 Gen Z Expert india belief chairty Adelaide live the dream social impact household brand experience affordable training 2012 father's day coffee lovers schools students 1968 Christmas day #censusfail study mythbusters collaborative teach bondi finance Black Friday in Australia school satisfaction leadership ashley mckenzie tertiary education urban development 2015 curiosity brisbane stay home focus groups DESTEL national private wealth overcast poor baby name predictions Christmas season Australian community trends school experience forecasting engagement motivate census 2016 social trends sector Christchurch typical australian summer debt speajer media manly 24,000,000 HSC income Canberra leadership workshop house price Australian Bureau of Statistics cultural diveristy 2016 census Elderslie-Harrington park Queensland: QLD gender australian social research resource volunteer prince george social commentary TEDx Christmas data Australian Dream winter blues names priorities analysis micro apartments New Zeland daily telegraph organisational culture global baby name trends mateship middle class year 7 in the media small business buildings lalor park define care support events millennials VIC Christmas lunch Kirsten Brewer youth world youth day couple Work place Aussie NBRS earn faith economic narcissism local community The ABC of XYZ New South Wales future of work holidays generations Sydney Lifestyle Study global generation conferences Word Up Lower Hunter Region village anzac work cultural diversity research on coffee relational event forum charity trends storytelling social researcher Australian demographics builders transport forecast local communities rental stress 2016 census results mover and shaker renter of the future proactive social lives aussie culture learner innovation royal baby increasing densification mccrinlde Scouts mobile rule keeper ACF mccrindle research baby name faux-ciliser 1980 10 years learn donate in depth interviews offenders townhouses Tasmania eliane environmental scanning annual income divorce Love parents workplace showreel money parenting Aussies Hornsby Shire Council 2016 Hills Shire Council NBRS Architecture authenticity speakers McCrindle Keynote Speakers sun work-life monarchy seasons greetings gold coast city qualitative research mortgage visualisation slideshare wealth inequality average Australian princess charlotte communication SMSF friendship Australian Trends Northern Beaches etiquette baby names australia report market research research visualisation socialites internships careers focus group SRE christian google US tv professional presenters dessert housing affordability Channel Seven christmas 2017 geomapping deloitte selfie hills shire bureau facts church optimistic 23 million FPA SA Andrew Duffin house price rise grave decision sustainable vegetarian quote youth unemployment not for profit research ABS Mark McCrindle university Sydney population Lower Hunter cash thrive Jura Coffee entrepreneurial the hills bus media release research data presentation sydney hills teachers family poker master rich travel public transport royal influence potts point TED organisations home owner australian community trends report society surnames financial dreams TAS rise of local not for profit Vocational education future-proof Queensland office opening Caregiver weekly earnings megatrends future property price donation dreams ACF17 Financial Planning Association Valentine’s Day home ownership social issues meetings Performance Sentiment Index low density professional speaker vegemite news owning a home employers dreaming conference speaker giving weather social enquiry medicine domestic sector wide The Daily Edition Duchess of Cambridge 1995 employment trends of 2017 sector wide study generation alpha land of the middle class marketing Real Estate Institute of Victoria collaboration data analyst story pharmacy community commuting Financial Planning Association of Australia EFF researcher contiki coffee social debate Cobbitty-Leppington australian list 2017 Australian communities Macquarie University workforce norwest fears Australia Day 2017 Gen X darwin entrepreneur networking global retail millenials happiness train schools community engagement post rationalism Financial Planning Week christmas trees mccrindle tea christianity jobs residents balance click Res Vis suburbs breakfast water state trends of 2016 digital economy educated case study JOMO gig economy suburb February 16 wages sydney property market investing survey research jobs of the future alpha Maxim Accounting communications work from home Real Estate apartments New Zealand Christmas presents brand travelling education research learning styles trend tuesday entertainment Assistant Store Manager social change wealth education cost responsive rent education sector huffington post Business analysis skills long weekend area graphs challenge emerging generations mining boom work mates growth of sydney moreton bay Wagga Wagga population map students cancelling event charities sydneysider generational trends shbc wealth and income demographic trends average sydneysider Generation X living ACT Report hunger professional development daily commute ease of travel January 26th crows nest younger generations australians staying home more house population leader conference presentation speaker demographer Engineering Manager follow mccrindle in the media australian communities trends report trend Research Executive Myth sydney market identity social media professional services sunny days Australian Census earnings relevant ACT faux-cilising hornsby engage non profit the average aussie wedding Willowdale Charlotte Western Australia teacher children commuters menai school students Christmas day weather waverton business performance Australian Families happy holidays earning culture not-for-profit Black Friday Sales meals emerging technologies education future report sunburnt country change religion urban taskforce product learning dare to dream Education Future Forum social researchers financial planning optus my business awards futurist growing population apartment Sydney Research Director demographics tips personalities urban living public speaker australian real estate public speaking HR year 12 Australian schools 1994 volunteers marrickville tea healthy future holiday average aussie royal women easter spend choice workers marriages the australian dream budget Royals socialising future of shopping national crime rates celebration Kiwi lifestyle who is generation z employmer urban living index renting thought leadership indonesia trades government world digital TDE Australia street logan IT Specialists resilience financial independence commute unemployment trends analyst career business index Geoff Brailey teleworking DIY households generation Z cancelling plans education future goals screenagers safe mythbusting clothing twentyseventeen South Australia volunteering technology australian communities forum Australian Home REIV National Conference CBD WA Wellington World Water Day the great screenage Mark McCrindle in the media Wodonga data visualisation salary ipswich infographic SMART tattoos student sentiments goal high school wage USA social commentator property award winner workshop cooking brands gig retirement educhat economy winter real office space life sydneycity Deaths wellbeing emerging trends Tuesday Trend Jura Australia research pack supply and demand Territory moderators guide wealth distribution research report global financial crisis hills statistics Australian Population shopping centre results tableau sydney speaker conference Sydney Hills Business Chamber keynote ageing national wealth politics English perth survey design census data sydneysiders shopper's pick System's Architect society trends communities speakers pack know the times ACF2017 car sydney metro rising house prices Crime Rates personal growth Channel 7 Black Friday Northern Beaches Christian School shopping divorce rate ashley fell eliane miles snapshot ageing population financial future baby stats google for education intern Netflix program Understanding and Engaging with Generation Z ferry grandparents video Skilling demography faux-cilise cica James Ward employmee cold visual census research services ethnography NT fresh high density participants business friends insights neutral bay VET sector customer investor maiden names Social Trend McCrindle Speaker mccrindle Sydney keynote speaker McCrindle Speakers gen alpha population milestone Melbourne internet online shopping 1975 culturally diverse Merry Christmas Sydney’s south west panel social shifts families outsourcing the lucky country housing university degree baby names report acf15 purpose global generations communicate equip "know the times" impact Retail changing face of sydney maiden Northern beaches Event toys new york times publication easy rider micro report innovative mother's day criminal crime Australian Communities Trends rain hobart nativity scene leadersip consumer staff Australia Day gen z social life Births high density living Population Clock McCridle consumerism christmas Northern Territory pyrmont keynote speaker infographics generation new office Christmas research do people still change their surname after marriage? suburban living Bathburst demographic financial recap CPI PSI aged care volunteering data house prices wealth and income distribution spirituality group sydney event young people baby boomers 2013 demographic transformations dream affordability pharmacies hello fresh child care 2009 Hunter Valley professional Tuesday Trends woolworths seasons ACF 2016 baby boom social analysis internship social analyst 40 million TEDx Speaker What is food insecurity? victoria future of education investment infographic wall energy teaching hopes group session the changing face of future proofing greatness VET media activity data baby names financial fears office NSW food global generaion blaxland NEETs cost of living language census results property development online litter nfp mentor shifts cancel plans Christmas Stats men food bank TED talk census fail cars omnibus insight aged care puzzle kate middleton public holiday NFP event unaffordable housing trends GPO surname FOMO housing growth Do It Yourself entrepreneurs of today Christmas in Australia australia screenage