Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


social research resource Mark McCrindle engagement australian households 24,000,000 Skilling group cancelling event property market couple students Tasmania micro apartments university degree relational English social change future proof SA mccrindle the average aussie February 16 Melbourne faux-ciliser property price ACF poker master infographic wall futurist speakers men crime conference speaker post rationalism Australian communities charities teach city shopping offenders SMSF population map earning Wagga Wagga apartments employment baby Australian demographics ACF 2016 shifts sentiments social researchers dare to dream breakfast Word Up social commentator Netflix learn events chairty award leadership geomapping tea census results world social commentary mother's day emerging trends Population Clock lifestyle balance earn career 10 years education research survey design etiquette eliane perth local communities daily telegraph high density living Australian Bureau of Statistics list forum wealth and income demographic trends sydneycity finance the hills shire HSC facts eliane miles teacher January 26th church Elderslie-Harrington park Australia Day 2017 2012 victoria global cica change cold financial fears food bank internship financial independence professional mobile changing face of sydney learning styles Performance Sentiment Index average Australian Res Vis innovative Generation X cash public transport generational trends house price rise aged care puzzle travelling weekly earnings organisations religion house prices optus my business awards woolworths motivate resilience research report 2014 selfie gig gig economy demographer census ideas trends analyst child care social enquiry dreams 23 million celebration outsourcing poor DIY relevant australian social research leader vegemite internships survey sector wide trades shopping centre weather alpha trends of 2016 SRE public speaking TDE internet gen alpha NBRS Architecture education future Caregiver home owner the changing face of intern divorce rich toys Bathburst Cobbitty-Leppington infographic pharmacy research on coffee the great screenage ageing dream typical australian research Maxim Accounting Kirsten Brewer media commentary DESTEL mccrindle in the media blaxland moreton bay urban living index System's Architect impact Scouts high density parents networking participants tv emerging technologies norwest family purpose hills shire FOMO PSI sunny days leadership workshop small business marriages royal influence micro housing growth bondi learning young australians national private wealth culture home ownership Financial Planning Week capital city high density apartments South Australia university in the media visualisation residents australian communities forum sector wide study education future report social analyst identity sector cost wealth hello fresh organisational culture wages water Australian Population donate Lower Hunter Region sydney metro debt demographics younger generations narcissism professional development hornsby Education Future Forum quote teachers travel screenagers transport newspaper Business analysis brisbane personalities NFP event Hunter Valley owning a home land of the middle class housing trends women data visualisation Research Executive environmental scanning trends of 2017 cost of living names REIV Conference volunteering data community father's day define volunteer domestic NSW conference presentation shbc meetings donation not for profit research stay home wellbeing results marriage speajer training entrepreneurs of today google for education sydneysiders stats consumerism Myth sydneysider rent CBD builders buildings volunteers population growth low density financial planning trends year 12 rain tableau wedding urban taskforce award winner year 7 curiosity townhouses REIV National Conference interactive case study salary manly the australian dream criminal Real Estate 2020 commuting social researcher Australian Communities Trends Christmas lunch rule keeper google Do It Yourself greatness renter of the future energy public speaker Lower Hunter workplace financial future christianity investing volunteering Sydney’s south west thought leadership analysis Sydney keynote speaker online baby boomers income focus groups Mount Annan-Currant Hill learner challenge Northern Territory insight VIC live the dream global generations proactive Australian Dream cancel plans JOMO jobs research services debate Northern Beaches Social Trend CPI 2016 census mortgage workshop optimistic cartodb Channel 7 Geoff Brailey summer Australian Census brand crows nest Andrew Duffin friendship New Zealand office space NT economic ease of travel educhat contiki casual australian community trends report ABS school employmer graphs 24 million gold coast Gen X schools property Engineering Manager growth of sydney Australian schools news rising house prices easter financial royal baby The Daily Edition Australia Day tertiary education cooking australian communities trends report Christmas season McCridle culturally diverse world youth day annual income Wodonga keynote unaffordable faith socialising growing population apartment social life mentor suburban living report unemployment hopes pyrmont innovation Australians TED talk ashley mckenzie Deaths Duchess of Cambridge brand experience grave decision choice workers #censusfail goal census 2016 monarchy future proofing sunburnt country menai visual careers communications research pack wealth distribution ipswich showreel healthy future pharmacies future of work authenticity millennials house price NBRS rental stress states long weekend supply and demand Willowdale keynote speaker TED Christchurch australian real estate professional speaker community event youth FPA Territory Australia street online shopping Hornsby Shire Council baby names Aussies public holiday spend non profit group session Aussie royal study business ACF2017 socialites storytelling census fail national crime rates census data rise of local Northern Beaches Christian School collaboration government media hunger Assistant Store Manager darwin wealth inequality waverton Royals focus group teleworking new office education school students baby name trends conferences omnibus work skills potts point commuters 1975 neutral bay cancelling plans Adelaide cultural diveristy charity Crime Rates Channel Seven Merry Christmas Australian Trends average sydneysider shopper's pick Tuesday Trend Real Estate Institute of Victoria fresh 2013 collaborative kate middleton generation commute demography home high school IT Specialists McCrindle Speakers thrive sustainable ACT communities generations SMART 1968 plans environment Charlotte 2016 census results capital cities speakers pack food insecurity bureau media activity EFF jobs of the future 1994 future of shopping dessert statistics slideshare Vocational education What is food insecurity? social shifts business performance local Financial Planning Association research data retirement employers mccrinlde Sydney work mates social analysis workforce work from home increasing densification demographic technology population wealth and income distribution student engage media release customer economy tips daily commute World Water Day workplace culture forecasting click WA Australian Families Love wage event optus spirituality care support society trends Macquarie University Work place affordable communication data financial dreams New South Wales logan research visualisation household coffee lovers ultimo fears Kiwi families paying to work train ferry mythbusters Generation Y Queensland: QLD Valentine’s Day insights village priorities emerging generations educated Queensland Sydney population overcast cloudy days urban living the hills work-life housing affordability meals recap millenials sydney event entrepreneur demographic transformations office opening infographics VET staff baby boom housing sun Hills Shire Council ACT Report mccrindle research language society office not for profit Australian community trends investment twentyseventeen The ABC of XYZ 2015 trend national wealth Births princess charlotte entertainment aged care baby names report publication 2017 presentation ACF17 global financial crisis Northern beaches Event 2016 staying in grandparents baby name responsive professional services anzac lalor park urban average aussie hills digital christmas faux-cilise growth speaker social lives marrickville real aussie culture litter generation alpha friends sports parenting TAS australia conference education sector new york times follow winter sydney speaker researcher social impact know the times seasons market research local community qualitative research goals gen z deloitte schools students acf15 Wellington screenage brands clothing future of education 1980 sydney hills wolloomooloo tuesday holiday Christmas presents generation Z mining boom who is generation z renting cultural diversity the lucky country Financial Planning Association of Australia state in depth interviews megatrends social media holidays baby name predictions program hobart mover and shaker bus VET sector data analyst living divorce rate belief affordability teaching experience entrepreneurial safe moderators guide giving Australian Home Gen Y professional presenters ethnography consumer prince george ashley fell medicine employmee community engagement communicate middle class presentations suburbs not-for-profit Canberra baby names australia report young people Research Director Sydney Hills Business Chamber social politics forecast winter blues faux-cilising Western Australia snapshot cars Jura Australia car TEDx repayments australians staying home more vegetarian school satisfaction huffington post social trends video mccrindle tea panel product Mark McCrindle in the media royal family future New Zeland christian budget area food social issues going out housing market happiness mythbusting story investor future-proof dreaming suburb Tuesday Trends personal growth youth unemployment money house nfp trend tuesday James Ward coffee earnings "know the times" equip NEETs easy rider Jura Coffee children business index ageing population mateship tattoos GPO 40 million life gender population milestone marketing millionth