Australia's Cooking Landscape for Hello Fresh [Case Study]

Wednesday, February 15, 2017

We were delighted to partner with Hello Fresh in conducting new research into Australians weeknight cooking behaviours and decision-making processes.

The Report

These insights are explored in the thought leadership report titled Australia’s Cooking Landscape, which reveals the research insights into Australian weeknight cooking behaviours and decision-making processes.

The full report is available for download here.

The Infographic

The key insights have been pulled together in the infographic below, titled A week in the life of cooks in the Aussie home and reveals how:

  • Australians value homemade meals,
  • Many find it difficult to find time to plan for their weekly meals,
  • Despite being busy and time poor, many Australians still allocate time in their week to spend at the grocery story,
  • Not only are Australians finding it stressful cooking for their household, but ‘food inspiration can sometimes create overwhelming expectations’, and
  • Australians have a strong desire to be more adventurous in the kitchen and to create a variety of healthy weeknight dinners.


For more information on our research and visualisation services, please feel free to check out our Research Pack, or get in touch!

P: 02 8824 3422


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


research kate middleton food insecurity Financial Planning Association of Australia cancelling plans mythbusting waverton coffee lovers shopping centre VET world Real Estate rent debt ABS career Kiwi Aussie residents marriages careers 2015 victoria millionth rising house prices January 26th live the dream facts home conferences tableau future of shopping care support hobart vegetarian Christmas data house Aussies transport happiness census relevant unemployment futurist presentation grandparents commute shbc engage screenagers father's day Deaths Valentine’s Day study South Australia GPO DESTEL trends of 2016 buildings Generation Y religion rental stress authenticity future of work australians staying home more thought leadership housing volunteers Work place professional services Christmas day weather Christmas presents sydney event nativity scene business census data weather faith 24,000,000 friends youth demographer collaborative analysis Retail tea emerging generations newspaper urban development TED earn sydney market presentations research data resilience participants socialising wealth and income distribution social enquiry work from home middle class Elderslie-Harrington park Australian Dream plans baby name predictions define train Sydney Hills Business Chamber bus census 2016 2014 brand fears teacher survey Merry Christmas Cobbitty-Leppington student Tasmania Hills Shire Council learning SA customer VET sector census results intern learn volunteering builders social shifts proactive NBRS innovative healthy future ashley mckenzie sydneysiders social trend tuesday gen alpha skills Jura Coffee culturally diverse the changing face of Crime Rates urban living faux-ciliser Australian community trends Maxim Accounting curiosity average aussie ethnography mateship suburb Mark McCrindle urban taskforce Northern Territory happy holidays travel Channel 7 population milestone offenders forum bureau social commentator What is food insecurity? ferry trends of 2017 sydneycity leadership New South Wales Financial Planning Week long weekend mobile Caregiver village know the times families public speaking in depth interviews staff national private wealth travelling house price social analysis Financial Planning Association employmee NBRS Architecture investment princess charlotte cost greatness language infographic huffington post Kirsten Brewer Tuesday Trend google dare to dream market research outsourcing men stats technology overcast research report school satisfaction social impact census fail high density living employment capital cities Geoff Brailey generations workshop data analyst 1994 social analyst office space australia Wellington emerging trends meetings holiday Population Clock marrickville dessert Performance Sentiment Index future-proof breakfast Education Future Forum System's Architect the hills Christmas lunch 2017 professional presenters panel educated millennials storytelling ageing population Australian Census demography qualitative research Generation X Black Friday mccrindle shopping media activity graphs collaboration NSW baby debate results jobs award winner Word Up Wagga Wagga Christchurch royal family professional speaker world youth day population wellbeing economic Australian Bureau of Statistics geomapping experience moderators guide parenting Andrew Duffin Sydney population The Daily Edition the lucky country New Zealand Christmas day logan business index monarchy life seasons greetings alpha ACF 2016 cooking christmas trees area economy Births public speaker program education sector optus financial planning etiquette gender Australia Day 2017 sydney property market financial Territory 2020 EFF survey design clothing researcher supply and demand sector infographics NFP event snapshot national wealth SMART hello fresh rule keeper McCrindle Keynote Speakers state trades perth media hills shire meals Duchess of Cambridge education future changing face of sydney group office opening faux-cilising cultural diveristy focus group brands product financial dreams deloitte Willowdale data divorce rate narcissism research pack shifts demographics baby boom earning workforce parents community engagement toys brand experience australian social research bondi litter sun Lower Hunter Region impact learning styles selfie budget financial independence cultural diversity property family housing growth moreton bay finance educhat school friendship eliane miles the australian dream keynote speaker demographic trends internet belief interactive dream organisational culture slideshare prince george cancelling event social research tv energy 40 million visualisation christmas 2017 new office home owner TEDx internships wealth inequality vegemite youth unemployment generation Z mccrindle in the media research visualisation Assistant Store Manager group session screenage wealth distribution future McCrindle Speakers Gen Z Expert teleworking cars PSI 2016 census networking wolloomooloo optimistic award keynote education future report in the media safe not-for-profit lifestyle 2013 states Tuesday Trends choice workers manly professional development food bank February 16 real education local government affordable gen z US HSC Australians Australian Home capital city national crime rates Black Friday Sales staying in Hunter Valley Royals forecast Canberra case study average Australian coffee story post rationalism social researcher ACF Channel Seven office motivate spend gold coast sector wide baby names australia report cold Research Executive apartment purpose entertainment stay home personalities speakers pack donation generation investing who is generation z Hornsby Shire Council statistics global child care infographic wall earnings WA workplace culture Real Estate Institute of Victoria young australians 1968 CPI baby names report conference identity follow Social Trend Northern Beaches Christian School divorce video online shopping charities events rise of local sunny days business performance the average aussie list wage women TED talk tattoos education research small business work mates the great screenage dreams not for profit growth New Zeland names easter relational society trends baby names Christmas Stats sustainable mother's day aged care puzzle thrive Do It Yourself conference presentation charity Gen Y change Business analysis rich university degree future of education SMSF professional urban social commentary easy rider apartments mover and shaker casual data visualisation 24 million sydney speaker financial fears spirituality leader Australia street quote 23 million wealth water going out pharmacies McCrindle Speaker chairty communities salary showreel entrepreneurs of today news university trends communications seasons focus groups city engagement money media release organisations social lives year 7 schools balance average sydneysider summer global financial crisis financial future renter of the future communication McCridle sydney hills Mark McCrindle in the media sunburnt country internship Australian demographics Christmas season nfp house price rise daily telegraph mccrindle research hopes Research Director property market generational trends darwin car tuesday aussie culture not for profit research marketing TEDx Speaker JOMO environment Jura Australia conference speaker affordability christian aged care consumerism urban living index cica ACT Report responsive marriage 1980 commuting speajer future proof event generation alpha social change English TAS tertiary education christmas media commentary Australian Trends mccrinlde high density menai mining boom Western Australia brisbane new york times communicate volunteer insights innovation Love global retail population growth giving optus my business awards challenge learner repayments culture Charlotte employers 2016 renting Gen X medicine students speaker social trends Christmas in Australia royal baby blaxland household population map high school owning a home demographic transformations cancel plans demographic ACF17 employmer australian communities forum socialites dreaming baby name trends Wodonga emerging technologies global generations Skilling Vocational education australian real estate speakers CBD growing population contiki domestic recap commuters wages Netflix winter digital economy work ashley fell omnibus workplace church personal growth younger generations crows nest Bathburst IT Specialists ageing shopper's pick growth of sydney acf15 gig economy google for education research services 1975 ultimo REIV Conference typical australian research on coffee Res Vis Sydney Lifestyle Study The ABC of XYZ equip Sydney keynote speaker cost of living annual income Mount Annan-Currant Hill poker master baby boomers ACT the hills shire Queensland: QLD Northern Beaches social issues Australia Day Queensland priorities house prices pharmacy home ownership sentiments 10 years norwest society millenials FOMO baby name goals ACF2017 James Ward Sydney australian communities trends report christianity winter blues Australian Population teaching couple increasing densification Australian Families cloudy days sector wide study housing market Scouts tips donate eliane australian community trends report environmental scanning unaffordable ease of travel micro resource paying to work mentor mccrindle tea entrepreneurial potts point visual wedding low density housing trends report TDE ipswich wealth and income Lower Hunter goal townhouses mortgage schools students training ideas politics work-life sports mythbusters Australian Communities Trends online Engineering Manager Black Friday in Australia celebration #censusfail trends analyst REIV National Conference anzac NEETs teachers Melbourne insight households housing affordability income megatrends teach VIC DIY investor volunteering data social researchers twentyseventeen Macquarie University young people 2016 census results SRE woolworths NT World Water Day rain sydneysider fresh grave decision neutral bay australian public transport gig community event micro apartments local communities cash food 2012 year 12 community sydney metro criminal consumer trend Northern beaches Event hills living land of the middle class hunger Myth Australian communities lalor park royal daily commute digital property development hornsby FPA school students children cartodb click non profit publication public holiday jobs of the future future proofing property price local community high density apartments leadership workshop social life suburban living suburbs retirement royal influence crime pyrmont social media Sydney’s south west entrepreneur Adelaide "know the times" faux-cilise holidays weekly earnings Christmas research forecasting Australian schools poor