The Healthy Futures Report

Thursday, March 16, 2017

The Pharmacy Guild of Australia and Amneal Pharmaceuticals commissioned McCrindle to write up and design the Healthy Futures 2017 Report. 

This report reveals the insights into consumers understanding of pharmaceuticals and pharmacy health services.

The findings were gathered from a national survey of 1,001 Australians aged 18+ and the results were delivered at the annual 2017 APP conference by Mark McCrindle.


From developing the survey through to conducting the analysis and communicating the insights, this piece is a great example of a thought leadership report that delves into Australians attitudes and sentiments towards pharmaceutical services.




If we can assist with any research, event speaking or infographic design please feel free to get in touch:

P: 02 8824 3422


External Trends Impacting the NFP Sector in 2017

Wednesday, February 22, 2017

The year 2017 has begun in an environment of perplexed global sentiment. From Brexit to the election of President Trump, the last 9 months have been far from a smooth ride on the world stage, showing a trend towards growing isolationism and increasing uncertainty.

At the national level, for most advanced economies, this uncertainty has bred an increase in nationalism, and a move away from globalisation. In Australia, our response – in part fuelled by our strong work ethic and historic undercurrent – makes us all just want to ‘get on with it’ and get the job done.

For the not for profit sector, this means working hard at strategic initiatives, managing external risk, and taking bold initiatives to engage donors. Our conversations with the NFP sector at this time of year often involves developing strategic brand tracking to measure public engagement, or testing specific brand assets to develop powerful advertising campaigns.

Yet, before delving into the tools of marketing and communications, it is critical that NFPs grasp the trends and undercurrents taking place in the external environment, particularly those that impact donor giving. Here are three trends we feel are critical for the NFP sector to grapple with in 2017:

1. Charity saturation and the need for brand differentiation

According to JBWere’s Cause Report (2016), Australia has 56,894 NFP organisation, one NFP for every 422 individuals. The number of not for profit organisations has doubled every 20 years over the last 60 years – and despite cancelling and closure of some charities by the ACNC, there are still around 10 new charities established every business day.

2. Overall decline in public giving necessitating new fundraising initiatives

Charitable giving has been lower in Australia in 2016 than in years prior. The NAB Charitable Giving Index indicates that national giving is down, by a decrease of 0.3% growth in the 12 months leading up to Aug 2016. This compares to 5.1% growth a year earlier. While there has been resilience in the Australian economy during this time, consumers are more cautious than before, reflected by these figures.

3. Younger generations giving less and seeking experiential engagement

60% of Australian donors agree that charities will face a more difficult future as younger generations don’t seem to volunteer in an ongoing way or give as much as the generations before them (McCrindle Australian Communities Trends Report, 2016). NAB data shows that those aged 15 to 24 give just $135 on average, annually, to charities, compared to those over 65 who give $452 on average.


A number of these trends are explained by a rise in the cost of living across Australia. Take Sydney housing as a case example of the growing cost of living pressures. In 1975, Sydney house prices were just 5x average annual earnings. By 1995 they had risen to 6x average annual earnings, but today – when taking the average annual salary of $80,000 per year and the median house price of well over $1 million – the average house price is 13x the cost of an average annual full-time salary.

Australian donors are finding it more difficult to give, and to give regularly. As the traditional, dependable, regular donor shrinks as a proportion of all donors, new types of donors are emerging –brand responders and opportunity givers.


Brand responders and opportunity givers donate sporadically, in an ad-hoc way. These types of donors are still more likely to give to a single charity or cause than to multiple causes, and have a strong preference for a particularly cause or charity.

Through speaking with more than a dozen NFP experts, 54 donors face to face, and surveying 1,500 Australians, we have identified four key next steps for the charitable sector to take into account in 2017:

1. Develop Multi-Tiered Levels of Engagement

Donors want to be involved with charities, but on their own terms. Rather than fixed contracts, they desire flexible giving and varied involvement. The demand for personalisation is growing as donors expect charity engagement suited to their age and life stage.

2. Build Communities for Social Impact

Australian donors desire to be part of a community of activists that bring about social change. They want to be involved in something bigger than themselves, knowing that together they can make a difference. This is not just ‘clicktivism’, which is seen merely as a form of virtue signalling through web-based activist organisations. Globally, networks like and have created opportunities for real-life engagement of social issues, facilitated first through online platforms.

3. Communicate Results in Real-Time

Donors want real-time results and transparent reporting of admin costs. Platforms such as now enable donors to give directly to an individual living in extreme poverty via mobile giving. KIVA, a lending platform facilitating crowd-sourced micro loans across the globe, displays the giving of loans in real-time via an interactive world map. When donors have this type of visibility, trust and engagement follow.

4. Create Fun and Engaging Experiences

The donor of the future is looking for participation and memories created through experiences. Nearly half (46%) of 18-29 year-old Australian donors have volunteered for a charity (compared to 31% of 30+ donors), and they are looking to do so in new, fresh ways. This is not just contained to events and a physical presence at sporting events or music festivals. Many young donors (1 in 4 of those aged 18-29, compared to just 11% of 30+ year-old donors) prefer the creative challenge of conducting their own fundraising events, providing them with the opportunity to harness their unique gifts and talents for a great cause.

-Eliane Miles


For more information on Australian Donors, see the Australian Communities Trends Report Infographic.

Connect with us if you would like more information on environmental scanning for strategic forecasting.


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. Download Eliane's professional speaking pack here.

To inquire about Eliane presenting at your next event, please feel free to get in touch.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


career micro apartments friends Australian Census victoria wealth distribution wealth non profit data visualisation apartment census data goal consumer ageing wealth and income distribution housing growing population Res Vis storytelling social researcher winter blues follow snapshot gen z social analysis recap futurist car spend national crime rates Births cartodb CPI forum ipswich manly 2016 census learning styles Tasmania social impact 2015 staying in Christmas lunch language statistics GPO volunteer families financial dreams equip socialites religion outsourcing Real Estate contiki trends of 2016 property market vegemite visual Australian Home researcher marrickville mythbusters digital media release award offenders optus "know the times" divorce rate christianity typical australian perth ethnography huffington post Wellington rent aged care bureau baby names Australian Bureau of Statistics acf15 Sydney keynote speaker Melbourne REIV Conference Netflix geomapping mccrindle in the media generational trends ABS Valentine’s Day in depth interviews Wagga Wagga Research Director hopes PSI Tuesday Trend australian community trends report princess charlotte salary South Australia rise of local plans energy transport moderators guide responsive office leadership workshop high density speakers NBRS Architecture national wealth work mates social issues screenage hornsby etiquette education future food ideas royal influence debate income James Ward financial fears repayments mccrindle research Aussie cultural diversity Australian Communities Trends student baby name predictions young people water Real Estate Institute of Victoria urban living social enquiry middle class narcissism wages new office thought leadership Channel Seven environment research report results demographic transformations names sentiments workforce bus commute Queensland high school Macquarie University public speaker February 16 year 7 Skilling faux-ciliser IT Specialists keynote speaker financial planning 10 years optimistic TED faith mythbusting Andrew Duffin workplace culture domestic supply and demand daily telegraph healthy future politics networking hills innovation royal baby Wodonga home VET poor internet apartments mccrindle gen alpha shbc skills report ashley mckenzie cars ACF17 sustainable media commentary Hills Shire Council NT wedding the great screenage Kiwi 2017 Love rental stress cash Deaths trades community event Financial Planning Association 2016 census results Vocational education public speaking award winner charities NBRS business conference speaker learn tattoos sydney speaker innovative cancelling event gold coast authenticity Financial Planning Association of Australia Adelaide teach housing market the average aussie omnibus home ownership australians staying home more poker master celebration dare to dream Australians keynote students micro in the media unaffordable capital city insights schools local community 1980 presentations divorce workplace TEDx presentation identity entrepreneurial holiday census 2016 aged care puzzle growth choice workers research data weather young australians city ageing population national private wealth faux-cilising housing growth educated tips youth marriage social shifts Aussies wage Christmas presents casual business index australian Duchess of Cambridge brand experience teachers suburb seasons panel ACF2017 annual income children sydney hills cancel plans family Australian Dream events women wellbeing future Social Trend Canberra baby names australia report generation alpha 2013 entrepreneur social life mobile media Bathburst engagement high density apartments hobart relational meetings Generation X changing face of sydney earnings financial future social researchers mover and shaker Mark McCrindle professional speaker Gen X speaker SRE learner youth unemployment demography FPA Hornsby Shire Council dreams focus group the hills REIV National Conference ease of travel research Tuesday Trends trend sydney event publication households Channel 7 small business study graphs charity jobs research pack TAS government renter of the future social world youth day shifts sunburnt country tertiary education ashley fell fears millenials CBD waverton cooking relevant social commentator renting friendship generation Z community qualitative research #censusfail royal family public holiday Australian schools school satisfaction men rule keeper volunteers internship post rationalism collaboration marketing baby boomers Northern Beaches Christian School WA vegetarian going out 24 million couple speakers pack sydney metro Australian community trends Sydney shopper's pick visualisation housing trends residents program woolworths motivate proactive list spirituality Research Executive the australian dream fresh workshop global financial crisis mother's day challenge Gen Y society trends retirement lalor park world christmas cultural diveristy story FOMO office opening suburbs teacher gender train conference Crime Rates 40 million property price google for education Northern Beaches christian investor Christchurch life gig future proof emerging generations household baby boom resource employment travel teleworking work Merry Christmas potts point meals group session Australian Population consumerism employers the hills shire schools students trends analyst JOMO average Australian not for profit alpha Western Australia breakfast Engineering Manager Northern beaches Event deloitte education land of the middle class economy cold event entrepreneurs of today brisbane state communications average sydneysider DIY entertainment case study professional development easter 1968 volunteering goals bondi balance NFP event tuesday affordability future proofing investing low density conferences focus groups Australian Trends VET sector quote 2012 long weekend future of work emerging technologies The Daily Edition society collaborative mccrindle tea Christmas season EFF live the dream market research DESTEL SMSF census increasing densification office space SA mateship media activity monarchy technology criminal The ABC of XYZ define environmental scanning participants intern sydneysiders toys affordable unemployment Myth urban infographics ferry leader sunny days Generation Y Queensland: QLD sydneycity jobs of the future Charlotte Australian demographics Australian Families chairty finance rich population litter pharmacies education research staff debt learning culturally diverse NEETs click training experience megatrends new york times know the times average aussie not-for-profit university degree millennials summer leadership mentor medicine education future report owning a home clothing careers survey design personalities shopping population map global moreton bay population milestone System's Architect pharmacy professional presenters work-life lifestyle urban taskforce future of education cost of living marriages baby name trends Do It Yourself data analyst sector wide study TDE Work place future of shopping easy rider neutral bay australian communities forum purpose Australian communities conference presentation capital cities suburban living communication australian social research emerging trends 23 million interactive church crime change social trends 1994 demographic local population growth sydneysider economic school students New Zealand house newspaper Population Clock brand socialising SMART infographic urban living index professional baby happiness Education Future Forum tea English Caregiver faux-cilise travelling demographer TED talk father's day internships social media house price rise social change 24,000,000 hills shire aussie culture HSC communicate insight royal rain winter Assistant Store Manager states video earning professional services priorities australia communities financial independence online earn holidays daily commute sector wide selfie social commentary census fail the changing face of demographic trends child care builders hello fresh Northern Territory brands Financial Planning Week ACF Australia street group cloudy days twentyseventeen wealth and income village real school belief menai eliane volunteering data generations forecast Australia Day 2017 weekly earnings tableau Australia Day social research townhouses gig economy baby names report educhat business performance nfp curiosity Geoff Brailey mining boom ACT blaxland facts crows nest Royals money cica New Zeland logan grave decision research visualisation stats Kirsten Brewer engage year 12 cost product forecasting house price customer parenting personal growth mortgage coffee generation Word Up impact eliane miles cancelling plans global generations sun dream budget ACF 2016 millionth slideshare university area pyrmont local communities organisations organisational culture safe 1975 house prices trends of 2017 thrive survey sports 2016 tv VIC high density living ultimo trends paying to work buildings prince george education sector research services 2020 showreel World Water Day McCrindle Speakers 2014 January 26th grandparents kate middleton Sydney Hills Business Chamber NSW Territory care support online shopping investment greatness news stay home wolloomooloo analysis darwin norwest dessert sector New South Wales financial demographics parents culture baby name community engagement trend tuesday home owner rising house prices google Scouts census results australian communities trends report future-proof dreaming housing affordability teaching overcast resilience shopping centre living commuters social lives data property optus my business awards anzac infographic wall