McCrindle's new office!

Thursday, March 02, 2017

Our team at McCrindle are excited to announce that we have moved into a new office at Suite 105, 29 Solent Circuit Baulkham Hills NSW 2153 (all of our other phone and contact details remain the same).

Our newly furbished office space in Norwest Business Park, Sydney has been custom designed by our team to facilitate constant innovation, world-class research and creative storytelling.

Acknowledging how important physical spaces are, our new office is more than double in size of our previous space (where our growing team was getting quite squeezed!).

The new office space has been strategically designed by our team to facilitate collaboration and innovation. The open plan layout includes communal kitchen facilities, break out meeting rooms and a sizable board meeting room with an accompanying viewing room, which has been purposefully designed to host focus groups.

In the knowledge that healthy things grow, it is exciting to see our office space facilitating our growing team of 11. Our newly opened office is an exciting milestone for us as a business, and we are enjoying the interaction and productivity this space is providing. At McCrindle we celebrate the wins, prioritise people and give our best (you can read more about our McCrindle priorities and values here).

We would be delighted to welcome all our new and existing clients to drop in to our new office space some time for a catch up or to host a meeting, research focus groups or in-depth interviews.

Get in touch

McCrindle Research

A: Suite 105, 29 Solent Circuit Baulkham Hills NSW 2153

P: 02 8824 3422


How to teach Gen Z to be Collaborative, Innovative and Responsive

Monday, February 06, 2017

When I was eight years old, my third-grade teacher, Ms. Calov, taught me to be an inquisitive learner. Through her contagious enthusiasm, she turned me from an ordinary kid who did only what was required, to a perceptive student who asked for more projects and always connected what I learned to the world around me.

The kinds of soft skills I learned from Ms. Calov are increasingly important for Gen Z, the generation cohort after millennials. To be prepared for the jobs of today and tomorrow, these students need to be collaborative, innovative and responsive to their environment. Here's a look at how today's teachers are fostering curiosity, creativity and other skills in their students, with help from technology.

- Mark McCrindle

Encouraging collaboration

School is no longer just a place to learn math, science and writing. It’s a place to learn interpersonal skills that will never become outdated—like how to collaborate, resolve conflict, clearly communicate ideas and teach others. Technology can encourage this kind of interaction. For example, since Gen Z is the first digital-native generation, teachers are asking students for help using technology and to show their peers how to use new tools. Students are working on group projects when they’re in separate physical locations, developing their ability to communicate through written feedback and explain the thinking behind their suggestions.

Encourage lifelong learning and innovative thinking

Teachers today are encouraging students to have a love of learning and adopt an entrepreneurial mindset, so they can adapt to new careers and industries. The average employee tenure in the U.S. is 4.2 years, a decline from 4.6 years two years prior. In Australia, we’re experiencing a similar effect where employees are staying in jobs for a shorter duration—the Australian average is three years. This means Gen Z will have 17 different jobs in their life, and they’ll need to continue to learn new skills and how to use new tools as they progress in their careers. By designing learning tasks that have a real-world application, teachers are engaging their students as problem finders and problem solvers—roles that are crucial in any job.

Foster an adaptive mindset that’s ready for change

As the economy shifts and new jobs like VR engineers and cognitive computer analysts emerge, the next generation will need to be able to learn quickly and connect the dots between related topics. To teach these skills, many teachers are “flipping” learning —asking students to reflect on global issues and synthesize information from videos, podcasts and written material, instead of simply assigning a chapter in a textbook.

Six decades later, I still remember Ms. Calov. Her inspiration reminds me of a Mother Teresa quote: “I alone cannot change the world, but I can cast a stone across the waters to create many ripples.” Ms. Calov created many ripples by fostering a love of learning and empowering a community of learners. But with technology, every teacher can teach students lifelong skills to carry them through their careers.

Learn more by watching Mark’s recorded talk from Education on Air.

2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Australia towards 2020 event recap

Wednesday, August 10, 2016

Last Thursday night it was our privilege to co-host the Australia Towards 2020 Networking Event in partnership with our friends at Thrive PR.

Thank you to the Thrive team for hosting us in their wonderful Thrive360 space, Salts Meats Cheese for the divine grazing table and of course a big thank you to all those in attendance. For those who missed the night, here is an event recap. 

As guests arrived it was great to experience a time of networking with McCrindle and Thrive clients.

Mark McCrindle opened the night by looking back at the changes we’ve seen since this decade began, back in 2010. As we approach 2020, he uncovered some of the megatrends that are redefining Australia. Not only is our population growing, but we are also moving, ageing and transitioning generationally. Mark reminded us that to engage with the emerging generations that are digital, mobile, visual and social is vital, and that we need to not only understand the shifts taking place around us, but to respond to them and remain relevant in these ever changing times.

A copy of Mark's presentation from the event is available for download here.

Next we heard from Leilani Abels, Managing Director of Thrive PR on her insight into effective communications. Leilani reassured us that storytelling in marketing and communications will become more important than ever as we approach 2020, and that technology advancement will see storytelling take on new forms and levels of sophistication. Leilani reinforced the importance of analytics and measurement in marketing, the important role PR agent’s play in establishing this for clients, and that data will become the biggest production material in the future.

We then had a short time for questions with Mark and Leilani, and received some fantastic questions about the content of their presentations and how we can apply this as we approach 2020.

We’d like to say a big thank you to all of our valued clients and friends who attended the night. Be sure to look out for our upcoming Australian Communities Forum taking place in Sydney, and if there is anything we can assist with in the way of research or providing a keynote speaker, please don’t hesitate to get in touch!

About McCrindle and Thrive

McCrindle is a research based communications agency that conducts research across a range of industries. Thrive is a PR, media and digital agency assisting clients with traditional and online media activity. Throughout the year, McCrindle and Thrive work closely together to conduct consumer research for clients for product and brand positioning, helping organisations uncover insights and shape strategy.

A recent project that we recently worked on with Thrive was for Optus, to uncover the attitudes, behaviours and technology trends of Australian renters, to develop the Renter of the Future Report. This national research has been launched in partnership with Optus and their Home Wireless Broadband Internet offering, and revealed some interesting insights into who is renting, what defines their situation and what they are looking for in a rental property.

The report highlights that 3 in 10 renters are 'choice renters'. “There’s this idea that the great Aussie dream is to move into a home that you own and if you haven’t done that then the dream hasn’t come true for you. But with generational change that’s just not true. You’ve got a lot of people who are the choice renters because they prefer the lifestyle. And they themselves might be landlords so financially they’re rocketing ahead." - Mark McCrindle.

Future proofing careers: How to stay relevant for tomorrow’s workforce

Wednesday, June 08, 2016

44% of Australian jobs (5.1 million current jobs) are at risk from digital disruption in the next 20 years, and 75% of Australia’s fastest growing occupations require STEM Skills - Science, Technology, Engineering and Maths. Yet digitalisation is not the only thing affecting the change in tomorrow’s job market.

Population trends both nationally and regionally are redefining Australia. Demographic and social trends, such as emerging cultural diversity, the implications of an ageing population, household transformations, and increased mobility are creating significant changes. Workforce trends such as teleworking, tenure shifts, multi-career expectations, and emerging attraction, retention, and engagement factors are informing the demands on 21st century workers.

As these technological, generational, educational, and demographic shifts redefine job demands, it’s more important than ever before for individuals to be innovative, collaborative, proactive, and responsive to ensure they remain future-proofed for tomorrow’s workforce.

What does it mean to stay innovative?

In the next 10 years, there will be significant shifts to the labour market. There is a basic reality around job functions in developed economies with a relatively high cost of labour: everything that can be automated, will be automated, and every role that can be offshored to lower cost-base countries will be offshored. However, technology and business innovation will create new and diverse roles in areas that technology can’t compete. Roles that require creative input, people-focus, leadership skills or high-level communication talent can be futureproofed as they are not be effectively replaceable by technology.

Being Collaborative

It’s important not just to focus on academic outcomes but the people skills; not just the learning, but on the ability to work well with others. 1997 was the first year in which we began spending more time looking at screens than in in face to face interaction, and today, individuals spend over 10 hours on screens every day. In tomorrow’s job market, if someone has a good ability to communicate, motivate, and engage – they’ll go far.

Staying Proactive

In today’s flat-structured work environments, people need to be self-leaders and managers and stay self-directed. In previous decades it was the norm to have a very structured workplace with a chain of command where employers were looking for compliance rather than proactive innovation. Today there is the need for a self-starter mentality in every organisation – for employees at all levels to take charge and show proactive initiative.

Being Responsive

It’s important to keep eyes on the external environment. Individuals who can not only remain experts at their craft but extend their knowledge to various domain areas will stay future-proofed. A career that is future-proofed may in fact by its very nature change and adjust nearly every year. Be responsive and observe what’s happening around you.

By being innovative, collaborative, proactive, and responsive to the changes taking place, individuals can navigate the challenge of being future-proofed for tomorrow’s workforce.


Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways.

From the key demographic transformations such as population growth and the ageing workforce to social trends such as changing household structures and emerging lifestyle expectations, from generational change to the impact of technology, Eliane delivers research based presentations dealing with the big global and national trends.

With academic qualifications in community engagement and postgraduate studies in international development and global health, Eliane brings robust, research-based content to her engaging presentations and consulting. As a social researcher, she has been interviewed on these topics on prominent television programs such as National Nine News and Today, as well as on radio and in online media.


To have Eliane present at your next event, please feel free to get in touch via email to or call through to 02 8824 3422

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


house price Deaths young people commuting small business Australia Day 2017 employmer home property market 2016 census results gen z housing market sydney property market parents participants media activity quote generational trends event plans goal Sydney trends care support FPA sydneysiders increasing densification future research data financial dreams home owner presentation entrepreneurial ultimo world youth day fresh apartments dare to dream litter 2013 forum changing face of sydney keynote speaker Mark McCrindle in the media sector wide curiosity sydney speaker 2015 house prices cold thrive NBRS village property men shbc engage VET Black Friday cash vegetarian wage seasons greetings city slideshare social researchers salary the lucky country Word Up christianity financial future ACF17 NT urban personalities land of the middle class brand home ownership McCrindle Speaker 24 million menai internet define summer TAS future proofing generations year 7 mccrinlde national private wealth wolloomooloo ageing volunteers Australian Bureau of Statistics qualitative research future proof DESTEL ACF 2016 customer university new office celebration GPO Adelaide Merry Christmas SRE conference family mother's day population growth millionth wages mentor university degree insights market research mccrindle careers NBRS Architecture omnibus HSC screenage the australian dream train wealth Work place gen alpha New Zeland property price Cobbitty-Leppington Australians leadership workshop Territory logan future of shopping education greatness aged care education research debate marrickville charity Generation X February 16 seasons cost of living huffington post cultural diveristy friendship community ferry earning australian community trends report commute FOMO choice workers social commentary The ABC of XYZ TEDx Speaker events daily telegraph story product suburban living Sydney Lifestyle Study emerging generations supply and demand Melbourne social commentator Vocational education school students high school demographer church holidays dream New Zealand change Australian community trends wellbeing innovative social trends trend brands 1968 tuesday donation area trend tuesday twentyseventeen easy rider teaching poor thought leadership living housing growth office opening Northern Beaches Christian School child care Australian schools media commentary Australian communities business analysis Myth intern visualisation eliane news sports mythbusters REIV National Conference local communities "know the times" Australian demographics year 12 VIC speakers demography investment resilience Jura Australia food Financial Planning Week Australia Day millennials water study blaxland australian real estate earn growth proactive work-life Financial Planning Association ACF2017 Births Bathburst baby name predictions high density living sydneysider Real Estate Institute of Victoria faux-cilising research visualisation prince george Hills Shire Council wealth and income screenagers renter of the future Wodonga online paying to work community engagement collaborative Duchess of Cambridge speaker travel real trends analyst ACT neutral bay 1994 women sector wide study pharmacy marriages fears engagement program national wealth daily commute in depth interviews urban living index professional in the media System's Architect Channel Seven survey WA parenting tattoos manly challenge personal growth ethnography VET sector affordability Australian Dream trends of 2017 healthy future professional speaker darwin australian communities trends report research medicine not for profit research gender Black Friday Sales keynote stats CPI sentiments REIV Conference christmas trees Jura Coffee identity household tableau budget communication public speaking nfp not-for-profit commuters selfie suburb tea demographic trends #censusfail future of work capital city educated Valentine’s Day typical australian Tuesday Trend New South Wales The Daily Edition futurist investor Lower Hunter Population Clock the hills high density January 26th motivate forecast offenders SA hobart mccrindle research google cooking facts professional development Australian Census urban living grave decision TED talk geomapping young australians Mount Annan-Currant Hill social builders Research Director etiquette faux-ciliser transport overcast conference presentation states 2017 Gen Z Expert car youth unemployment hornsby speakers pack Mark McCrindle baby names australia report volunteering employment Macquarie University report ease of travel charities Skilling dessert travelling sydney event tertiary education who is generation z ideas perth bondi baby names report TEDx retirement house culturally diverse learner wedding 1980 Royals children economic authenticity micro professional services award media state resource Maxim Accounting online shopping social shifts megatrends insight chairty rental stress student local christmas 2017 consumer cars social research research on coffee names Business analysis Sydney keynote speaker townhouses tv business index Christmas data christmas meetings US sunny days rule keeper jobs of the future baby boom ACF new york times friends renting social enquiry leadership house price rise 2016 census sydney market Education Future Forum urban taskforce financial urban development giving shopping centre sydney metro Aussie norwest stay home faux-cilise weather hunger easter leader princess charlotte younger generations cultural diversity rise of local Scouts teleworking language organisations showreel storytelling staff population map spend crows nest toys office McCrindle Keynote Speakers trends of 2016 society owning a home IT Specialists monarchy focus groups social analysis education future report happiness relevant wealth inequality follow English weekly earnings buildings public speaker know the times Social Trend affordable google for education Northern Beaches Wellington research report donate ABS Charlotte hopes annual income work mates Real Estate victoria video Kiwi emerging technologies future of education Financial Planning Association of Australia global Aussies Generation Y infographic wall demographic workplace CBD balance food insecurity Tasmania trades infographic graphs money entrepreneur Sydney Hills Business Chamber ageing population schools Sydney population global retail Australian Communities Trends click safe happy holidays NEETs entertainment cloudy days the changing face of brand experience networking non profit business performance visual local community rain Queensland mining boom Retail professional presenters Hunter Valley educhat World Water Day demographics organisational culture low density South Australia narcissism Do It Yourself middle class Christmas research growing population 2012 mobile learning styles gig economy food bank Christmas presents data analyst politics baby repayments public transport social media eliane miles couple Northern Territory internships Kirsten Brewer schools students priorities father's day wealth and income distribution Gen X the average aussie recap infographics tips divorce housing trends bureau coffee lovers clothing residents education sector nativity scene growth of sydney outsourcing ashley mckenzie rent research services Christmas lunch training cost apartment waverton hills millenials McCrindle Speakers cancel plans unemployment jobs responsive christian Christmas day Research Executive holiday financial independence Willowdale teachers global financial crisis world sunburnt country future-proof 40 million economy Tuesday Trends criminal finance interactive James Ward baby name trends Performance Sentiment Index generation alpha woolworths life mccrindle in the media digital economy workforce belief skills snapshot office space suburbs winter blues innovation cancelling plans EFF the hills shire goals learning lifestyle crime shopper's pick average sydneysider social life Western Australia income social issues communities rich conference speaker digital staying in sector emerging trends Christmas day weather Res Vis hills shire micro apartments the great screenage Engineering Manager royal australian baby names pharmacies culture aussie culture results royal baby communications breakfast government workshop Caregiver rising house prices presentations survey design Christmas Stats media release conferences 2014 equip TDE Andrew Duffin marketing shopping Netflix housing panel forecasting list mythbusting Sydney’s south west socialising NSW public holiday generation census results experience financial fears australians staying home more SMSF grandparents 2020 baby boomers debt technology mccrindle tea Lower Hunter Region spirituality average Australian winter investing Christchurch McCridle high density apartments relational aged care puzzle award winner ACT Report JOMO baby name global generations Australian Home environment focus group environmental scanning 1975 Northern beaches Event social researcher school internship lalor park employmee social analyst census volunteer divorce rate brisbane group session casual Elderslie-Harrington park census fail long weekend hello fresh ipswich poker master capital cities career cancelling event sydney hills mover and shaker learn youth workplace culture Australia street mateship communicate shifts dreams Canberra moderators guide NFP event housing affordability social change 10 years demographic transformations generation Z data visualisation social impact royal family social lives entrepreneurs of today Australian Population live the dream religion ashley fell optus my business awards cartodb optus faith gold coast kate middleton dreaming coffee PSI not for profit employers purpose Channel 7 sydneycity families property development statistics group bus students post rationalism case study national crime rates 2016 deloitte mortgage Australian Trends Love average aussie education future society trends energy population Christmas in Australia optimistic impact volunteering data Australian Families meals work from home research pack Gen Y school satisfaction alpha potts point acf15 gig DIY royal influence wealth distribution pyrmont community event Wagga Wagga australia households cica vegemite Crime Rates going out publication Hornsby Shire Council population milestone consumerism sustainable contiki australian communities forum newspaper sun Queensland: QLD data Geoff Brailey SMART collaboration socialites TED researcher Black Friday in Australia anzac Christmas season 23 million australian social research financial planning earnings work census data domestic teach Assistant Store Manager unaffordable 24,000,000 teacher census 2016 moreton bay marriage speajer What is food insecurity?