Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

FOMO ACF 2016 holidays sydneycity grandparents rental stress Financial Planning Association of Australia earning office language SMSF friends education future report Mark McCrindle medicine etiquette Tuesday Trends politics moderators guide greatness Australia Day collaborative jobs economic learn sentiments increasing densification gold coast forecast wellbeing 2016 Research Executive sector Australian Home baby names weather leadership workshop future of education students not for profit TAS mccrindle tea mccrindle research ageing Aussie identity thrive analysis social media woolworths townhouses waverton ABS world work-life Education Future Forum nfp global generations property market residents New Zeland dare to dream urban taskforce environmental scanning conference speaker dreaming families new york times household newspaper generational trends staff baby name predictions responsive insights home conference presentation annual income communicate Wagga Wagga 1975 men population map retirement visualisation NEETs futurist eliane school 23 million professional demographer sunny days February 16 millennials debt product Territory royal Christmas presents Assistant Store Manager crime wage perth teaching Crime Rates Res Vis society trends summer year 7 high density cost Queensland: QLD office space REIV Conference stay home future proofing internship winter blues pharmacies educated forum tertiary education google for education financial independence news visual Do It Yourself millenials generation Z training digital workshop deloitte affordable optus water The Daily Edition couple small business 2020 land of the middle class post rationalism vegemite financial NT results Christmas season Wellington authenticity Geoff Brailey school satisfaction generation royal influence area financial future moreton bay DESTEL future aged care puzzle Gen Y marketing home ownership omnibus Sydney Tasmania parents Kirsten Brewer Australians Australian Dream sun non profit CBD skills Melbourne living Love cold christmas fears population Generation Y social change 2017 meals ageing population renting australians staying home more property price Australian Census study faux-cilising logan demographic transformations darwin domestic meetings year 12 innovative future proof toys housing trends Royals average aussie case study Aussies middle class young people social trends REIV National Conference social researcher unaffordable Netflix pharmacy baby social research EFF households VIC McCrindle Speakers demographic litter prince george Hornsby Shire Council rising house prices low density social analysis high density living sustainable volunteers investing twentyseventeen affordability youth unemployment media activity forecasting snapshot 2014 aged care rent public holiday education research megatrends challenge Western Australia social System's Architect balance education Northern Beaches Christian School faux-cilise rule keeper monarchy alpha Northern Territory GPO Wodonga public speaking focus groups narcissism trends of 2017 social researchers events staying in schools hopes national private wealth ACF Australian demographics state suburb blaxland education sector manly emerging technologies the changing face of social life unemployment goals population milestone urban living learning styles ideas social impact royal baby teachers growth keynote speaker Social Trend marriage millionth 2013 hello fresh new office australian communities trends report professional development Charlotte speakers emerging trends tableau generations transport business index real workplace Myth entertainment 24,000,000 hills shire student Sydney keynote speaker mortgage food employers keynote trends analyst house price rise 24 million innovation Merry Christmas gen alpha trend tuesday apartment sector wide eliane miles Population Clock organisational culture market research HSC princess charlotte tv tips local tea healthy future internet wealth distribution supply and demand winter global dessert storytelling PSI divorce not-for-profit house prices "know the times" bondi huffington post wages data visualisation overcast workplace culture award baby name income rise of local relational employment Australia Day 2017 brisbane Gen X 1980 cultural diversity sydneysiders australian communities forum gender trends in depth interviews paying to work community baby boomers ACT ashley mckenzie happiness rain schools students learner faux-ciliser victoria hornsby cloudy days consumer commute rich wealth Scouts educhat baby name trends insight New Zealand trend religion property crows nest plans wolloomooloo 2015 Financial Planning Association communications shbc presentation education future spend high school city social enquiry mobile IT Specialists Christmas lunch research visualisation conference Australian Communities Trends ethnography ashley fell publication priorities marriages WA Australian Families online divorce rate thought leadership list 40 million the australian dream social shifts The ABC of XYZ earnings sector wide study builders January 26th entrepreneurial children gen z organisations SA jobs of the future work easy rider renter of the future generation alpha technology emerging generations learning suburbs communities facts resilience brands mining boom culture define charity leader Adelaide networking coffee national wealth aussie culture entrepreneur google census budget experience Real Estate Institute of Victoria program optimistic infographic Australian Bureau of Statistics global financial crisis research pack demographic trends know the times workforce collaboration Australian Trends slideshare ipswich pyrmont church world youth day Northern beaches Event population growth young australians Canberra friendship sports event goal Engineering Manager village family cars professional speaker Word Up proactive cash ultimo safe mythbusters capital city cancelling plans DIY Valentine’s Day South Australia mother's day Channel 7 FPA Financial Planning Week poor mccrindle in the media Channel Seven internships housing growth high density apartments women housing market Australian schools qualitative research presentations 1968 demographics stats owning a home royal family university youth cost of living local communities change typical australian urban living index suburban living financial dreams careers follow baby boom research growing population Caregiver researcher celebration tattoos TDE infographic wall urban dream relevant data analyst mythbusting names Kiwi Deaths intern criminal salary consumerism panel quote teacher 1994 holiday school students finance entrepreneurs of today australian social research community engagement World Water Day engage sunburnt country investment debate selfie optus my business awards research data going out curiosity society offenders university degree father's day clothing repayments engagement norwest capital cities kate middleton outsourcing mccrindle tuesday australia menai media commentary cartodb statistics mentor wedding mateship shifts environment easter Duchess of Cambridge shopper's pick click report geomapping media release Bathburst hobart house 10 years equip cooking group daily commute Tuesday Trend housing affordability Queensland Births long weekend future of work daily telegraph participants weekly earnings video energy teach focus group states wealth and income distribution career personal growth lalor park national crime rates brand experience survey design marrickville resource home owner christianity business office opening economy parenting shopping wealth and income future-proof social commentary leadership government motivate acf15 data research services seasons work mates buildings life sydney speaker earn cancel plans teleworking group session interactive community event Generation X house price socialising potts point JOMO social commentator mover and shaker media Christchurch New South Wales brand investor recap Northern Beaches poker master graphs vegetarian 2012 lifestyle cancelling event social lives NSW ease of travel customer communication housing in the media Real Estate socialites personalities child care survey anzac conferences sydney event Australian communities bureau trends of 2016 online shopping English neutral bay fresh

Archive