What Makes a City the Most Liveable?

Wednesday, July 20, 2016

What makes a state or city liveable? Is it the low crime rate, affordability, ease of travel or is it simply the weather? We have compared some of the major factors and revealed what Aussies really think.


If you take the average weekly earnings, subtract the average weekly mortgage repayments based on house costs, you find that NSW doesn’t do too well, it is earning 20% above the average, but the houses are 64% above the average, so NSW works out to be the worst in terms of income after housing. But WA is on top of the charts, with the ACT doing pretty well also.

Ease of travel

We took the centre of population of each of our capital cities, the mid-point of the population sprawl where as many people live north, as south of this point, and as many east, as west. From this centre of living we measured the average, non-peak hour driving time to the centre of the CBD marked by the GPO of each capital. We found that as we would probably expect, Sydney was the longest drive, about 33 minutes to get from the centre of population to the centre of the city, but the quickest trip of all was Brisbane with just 8 minutes.

Crime rates

This is the number of offenders per annum, per 100 people and the Territories book end the data here, with the ACT with the lowest crime rate nationally and the Northern Territory as the highest crime rate and the other states right in the middle. As measured by crime rates, the ACT is Australia’s safest place to live.


We measured this by looking at the average number of sunny days - totally clear days in a year. Tasmania not doing too well with a lot of cloudy, overcast days, but WA takes the crown with the most number of sunny days in any given year.

Watch Mark McCrindle's full interview on The Daily Edition here

McCrindle in the Media

Wednesday, February 10, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Millenials found to be far more likely to quit work than other generations

“Millenials are a multi-career generation, moving from one job to another and from one job to further study or an overseas job. Mobility defines them,” he said.
“They’re a more educated cohort, they’re more tech-resourced. Even when they’re happy in a job they’re passive job hunters because they’re so well networked. People are approaching them on LinkedIn and they want to be future proofed.”
“They are looking for belonging and leading and shaping things. They want to be successful so if employers are empowering and involving them they will stay longer. A pay increase is a short-term fix but in the long term it’s all about engagement.”

Buyers Swap 'Traditional Aussie Dream' For High Density Apartments

McCrinde Research social demographer Mark McCrindle concedes many foreign buyers are getting into the market, but said the lift in demand was also due to more Australian singles, couples and families opting for apartments.

Australia's booming population was underpinning the shift, he said, by pushing up demand for property of which apartments were an affordable type. "In less than 2 weeks we hit the 24 million mark and that's an increase of a million people in just around three years, so it's pretty significant growth," he told The Huffington Post Australia.

Inside Sydney’s homes of the future: A city of cities as homes get smaller and taller

McCrinde Research social demographer Mark McCrindle says Sydney's residential landscape will be forced to change to cope with the population growth, with multi-use residential developments the way of the future and a move away from CBD workplaces.

“We’re essentially going to be a city of cities, with not everyone working in the CBD,” Mark explains. “People will work in the suburbs, in business parks, and we will have second, third and fourth CBD areas where you work, live and play all within the locale.”

Why money is a big issue for Australian retirees in 2016

Social researcher Mark McCrindle said financial instability was an enemy of retirees. After the GFC a lot of people had to change their retirement plans and expectations because so much was wiped off,” he said.

Falling house prices in several states were adding uncertainty to retirees looking to downsize, Mr McCrindle said, while there were social impacts caused by children failing to leave the nest. “Retirees can’t quite make their own independent decisions because they still have adult children living at home.”


According to Optus’ Renter of the Future report out today, three out of ten renting households consider themselves as “choice renters” who are not buying into the great Australian property dream. And when it comes to choice renters, they are three times more likely to be tech savvy.
The report, which was conducted by McCrindle Research shows that 2016 will see a new generation of tech-savvy renters who favour a lifestyle fuelled by freedom, flexibility and choice.
“We wanted to understand the renter and find out who they are. Demographically they’re got punch, geographically they’re got punch and as we’ve found from this technologically they’re amongst the earliest adopters,” said Mark McCrindle, social demographer.

Today's trends are coming at us faster than ever and have a life cycle that is shorter than we've ever seen before. Trends are increasingly global -- and with that, they're bigger, better, and faster.

From a generation who can track, monitor, record and analyse their every moment, to work that is increasingly being done in non-traditional places, here are some trends to watch in 2016.


Exploring the Sentiment of Sydneysiders

Monday, January 18, 2016

In August 2015, McCrindle Research surveyed 1,007 Sydneysiders on their attitudes and sentiments towards the current state and The Future of Sydney.

Future analysis of the sentiments of Sydneysiders has now been conducted, revealing the differences in sentiment within various demographic categories towards how Sydney is now, compared to 5 years ago and to how they perceive Sydney to be in 5 years’ time.

Males more optimistic

1 in 5 (20%) males are expectant optimists who stated that they think Sydney is better now than it was 5 years ago and it will be even better in 5 years’ time compared with only 14% of females.

Overall, 37% of males think that Sydney is better now than it was 5 years ago and 35% think that Sydney will be even better in 5 years’ time compared with 30% and 28% of females respectively.

Generation Y the most positive

1 in 5 (20%) Gen Y’s are expectant optimists with Baby Boomers having the smallest proportion in this category (14%) with 3 in 5 (60%) Gen X’s and Baby Boomers falling into the concerned pessimists category.

Over 2 in 5 (42%) Gen Y’s think that Sydney is better now it was 5 years ago but only 1 in 4 (26%) Baby Boomers feel the same way. Just over 7 in 10 Gen X’s (73%) and Baby Boomers (72%) think that Sydney will be worse in 5 years’ time, compared with just over 3 in 5 (63%) Gen Y’s.

City dwellers have a more buoyant outlook than those in the outer suburbs

The Central region of Sydney is the region with the largest proportion of expectant optimists at 20% with the South West region having the lowest at 15%.

However, the over 1 in 3 respondents from the South West region (35%) stated that they think that Sydney will be better in 5 years’ time, the highest proportion out of all the regions, followed by the Western Suburbs with 33%.

Families with dependents more upbeat

1 in 5 (20%) respondents who live in a household with children are expectant optimists compared with fewer than 1 in 6 (15%) who live in a household without children.

Almost 2 in 5 (39%) respondents living in a household with children stated that they think that Sydney is better now than it was 5 years ago compared with 3 in 10 (31%) of those in households without children.

Middle income earners most optimistic

Surprisingly, the proportion of respondents who are concern pessimists was higher in those in 2nd highest income quintile than those in the other 4 quintiles.

The largest proportion of respondents who stated that they think Sydney is better than it was 5 years ago was of those in the middle income quintile (40%).

The lower the perception of population size, the higher the optimism

Respondents who underestimated Sydney’s population the most (1 or 2 million) were the most likely to have been expectant optimists at 24% with those having the closest estimations being the most likely to be concerned pessimists (4 million = 53%, 5 million = 55%).

Sydney: One City, 300 Cultures

Friday, January 15, 2016

Sydney, a city which will soon reach 5 million people, is Australia’s most culturally diverse capital with over 2 in 5 Sydneysiders born overseas. Over half of all Sydney’s population have both parents being born overseas and over 40% speak a language other than English.

According the Australian Bureau of Statistics Census data, Sydney is comprised of people from over 220 countries and significant sub-regions, with over 240 different languages spoken and residents identifying with almost 300 different ancestries.

So which areas of Sydney are the most diverse, and what suburbs have the strongest connections to various cultures?


Explore Sydney in all its cultural diversity below, where you are able to select any country, language and ancestry and see where people with those characteristics choose to call home within Sydney, or simply click on your area on our McCrindle Tableau map to reveal your area’s profile!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


high density living Duchess of Cambridge rain dessert Christmas lunch System's Architect forecast video world youth day fresh engagement vegemite property capital cities wedding media activity renting national crime rates collaboration volunteers change Bathburst plans demographic trends technology curiosity community event tips travel gen alpha children alpha household seasons high density workforce 10 years Do It Yourself high density apartments 1980 engage financial fears parents Australian schools education sector define property price twentyseventeen sustainable cooking jobs graphs Deaths ashley fell average aussie Word Up perth wealth distribution parenting digital victoria language Australian demographics woolworths market research office thrive Christchurch Sydney keynote speaker social change omnibus urban living social analysis learner global financial crisis study social trends emerging technologies generation capital city demographer clothing urban taskforce pharmacies McCrindle Speakers GPO media release royal baby living sydney event tea australia emerging generations Australian Bureau of Statistics interactive Births January 26th futurist Australians publication deloitte Geoff Brailey Assistant Store Manager sector wide future of education NSW keynote South Australia internship australian communities forum menai school healthy future New Zealand paying to work Tasmania English holiday dare to dream states online mentor owning a home social research affordability quote sydneysiders snapshot generational trends Australian communities suburb employers SA social commentator Crime Rates social life DESTEL Real Estate Institute of Victoria moderators guide 2012 hello fresh financial global generations home ownership 1968 workplace ethnography not for profit cold sentiments optimistic qualitative research house rise of local not-for-profit culture conference responsive EFF anzac marriage equip careers housing growth Myth leadership national private wealth The ABC of XYZ wealth and income geomapping data visualisation Real Estate customer DIY australians staying home more life mythbusters schools land of the middle class weekly earnings results demographic transformations school satisfaction research meals award baby name rent shopping newspaper overcast mccrindle tea group family NEETs daily telegraph New South Wales ACF moreton bay names cancel plans researcher PSI social commentary rising house prices VIC learning men Channel Seven innovation safe sunny days housing affordability home owner organisations 23 million easy rider mccrindle workshop politics social impact mccrindle in the media Kirsten Brewer networking jobs of the future aussie culture charity local communities financial dreams Australian Home challenge experience nfp ashley mckenzie in the media business click statistics growth REIV Conference mateship bondi earning huffington post gen z social shifts marrickville sector wide study baby boomers baby name predictions builders school students potts point professional energy Channel 7 JOMO cartodb FPA Northern Territory in depth interviews population growth identity IT Specialists stats Netflix house price rise ultimo social lives participants report thought leadership Love Aussie Research Executive optus my business awards HSC generation alpha investor teleworking google blaxland professional speaker google for education conference speaker urban ABS marriages consumerism tableau long weekend vegetarian housing trends work mates wealth and income distribution domestic buildings authenticity university shifts Queensland etiquette poker master SMSF World Water Day proactive couple cash christmas cancelling plans neutral bay public holiday pharmacy Scouts logan celebration lifestyle Wagga Wagga teaching resilience Charlotte program royal family church 24 million generation Z personalities Engineering Manager future-proof presentation christianity trend tuesday daily commute schools students NT Sydney crows nest townhouses transport Royals communication generations environmental scanning survey forum Australian Dream economic CBD media commentary Population Clock 2017 budget friends future public speaking home media priorities royal influence Kiwi Mark McCrindle education educhat residents going out weather focus groups sunburnt country cost financial independence baby name trends aged care ipswich kate middleton Tuesday Trends households internet millennials hills shire shbc wealth cultural diversity shopper's pick brisbane entrepreneurial waverton the changing face of society trends post rationalism increasing densification winter suburbs Caregiver entrepreneurs of today analysis young australians education research mccrindle research social Christmas season typical australian 2020 area population milestone communities February 16 world lalor park training investing tv community FOMO teachers business index property market apartment Adelaide holidays local TDE eliane ease of travel learn year 12 news dream emerging trends innovative Australia Day 2017 collaborative global online shopping data analyst Hornsby Shire Council trends retirement career coffee bureau young people office space teach Territory mortgage women rich ageing population Social Trend spend 2015 trends of 2016 trend ageing new office university degree focus group marketing Christmas presents environment census 24,000,000 litter wellbeing divorce rate social researcher TAS trends analyst wage relational mother's day Northern beaches Event research services australian communities trends report future proofing 1994 tertiary education learning styles government workplace culture wages intern 1975 Education Future Forum income brand greatness monarchy society group session research visualisation poor finance speakers friendship urban living index non profit communicate rule keeper organisational culture repayments food keynote speaker millenials Financial Planning Association recap cancelling event optus brand experience hornsby acf15 motivate easter infographic wall gender staff mobile insight investment presentations ACT teacher educated religion unemployment demographics sun personal growth summer manly insights Wodonga high school toys work-life darwin millionth balance consumer megatrends brands Northern Beaches Christian School 40 million crime conferences work facts office opening state hopes future proof 2014 families small business community engagement stay home aged care puzzle entrepreneur affordable Australian Census commute low density new york times know the times trends of 2017 divorce Wellington debt social media event events list leadership workshop conference presentation population relevant sports leader New Zeland sydney speaker youth Tuesday Trend housing market debate Western Australia tattoos Merry Christmas REIV National Conference Gen X criminal Generation Y forecasting population map baby father's day research data social issues staying in economy grandparents royal fears Australian Trends Valentine’s Day outsourcing cloudy days norwest meetings Australia Day socialising cost of living students faux-ciliser goal child care education future report ideas the australian dream Melbourne mythbusting eliane miles data narcissism Financial Planning Week WA future of work pyrmont dreaming mining boom real wolloomooloo Queensland: QLD baby boom "know the times" house price social researchers winter blues Res Vis suburban living faux-cilising house prices offenders prince george hobart The Daily Edition internships case study rental stress tuesday housing student visualisation national wealth earnings skills growing population salary sector gold coast storytelling water middle class professional development 2016 research pack socialites village Australian Communities Trends employment unaffordable social enquiry visual happiness education future ACF 2016 goals selfie annual income renter of the future faux-cilise earn australian social research follow Financial Planning Association of Australia resource sydneycity slideshare Canberra mover and shaker contiki financial future entertainment infographic youth unemployment city supply and demand survey design year 7 Aussies Gen Y demographic baby names panel communications cars Australian Families 2013 product princess charlotte travelling Generation X Northern Beaches medicine