2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

The 2016 Australian Communities Trends Infographic

Thursday, October 06, 2016

The results of our annual longitudinal study, which analyses the effectiveness, engagement and awareness of the Not for Profit sector, will be presented at the one-day Australian Communities Forum in Sydney on October 13.

The Australian Community Trends Report delivers a clear analysis of the social context in which the Not for Profit sector is operating, and shows that Australians are a generous bunch, with four in five Australian givers (80%) giving financially to charitable organisations.

Some of the findings which are presented in the infographic below from the 2016 research, will be shared by Mark McCrindle and John Rose (R2L & Associates) at the Australian Communities Forum.

PURCHASE YOUR TICKET HERE

Motivation for giving

When it comes to motivation to give money to or volunteer with a charitable organisation, children and health are the top causes. Australian charitable givers are most likely to be highly motivated to give money to or volunteer for children’s charities (47%) followed by medical and cancer research organisations (46%) and animal welfare and wildlife support groups (44%). Compared to our 2015 research findings, children’s charities have overtaken health and disaster relief as the highest giving priorities in 2016.

The key decision drivers

The key decision drivers for Australian charitable givers are knowledge and trust of the organisation, which is the most significant influence on Australian givers getting involved with a charitable organisation. Almost seven in 10 Australian givers (68%) indicated that this is extremely or very significant as a motivation for getting involved. Australians are also highly motivated by organisations that make the world a better place for the less fortunate (54%) and also by their own knowledge of a need (52%).

The most important communication channels

The most important communication channels in helping Australian charitable givers to engage with causes, Not for Profit organisations and charitable organisations is through word of mouth by way of friends or family members. This was listed as the most influential channel through which Australian givers hear about and engage with charitable organisations, with 39% of Australian givers considering this to be extremely or very important. This validates the ingrained Aussie “scepticism” and our need to hear information from someone we trust in order to fully trust the information we are receiving. Websites are increasingly seen as reliable sources of information with a third (33%) of Australian givers considering these as extremely or very important to them engaging with a charitable organisation.

The Australian Communities Forum


For more information and insights, come along to the Australian Communities Forum on Thursday 13th October 2016. This forum is the nation’s one day event focused on delivering the social trends transforming Australian communities and how organisations can best engage in these changing times.

Held since 2012, this annual event provides compelling case studies, the latest research, practical workshops and importantly, great networking over morning tea, lunch and afternoon tea.

Held at the iconic Customs House at Circular Quay, Sydney, and commencing with a launch of the 2016 Australian Communities Report, this not to be missed event will equip leaders in community engagement with the latest insights into 21st Century Australian Communities.

Purchase your ticket here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

shifts builders entrepreneur property market megatrends 23 million high density apartments social media SA GPO Australian Census Christchurch learning styles visualisation litter Northern Beaches state royal cancel plans young people Channel Seven Gen Y focus groups religion australian communities forum government identity HSC Hornsby Shire Council generational trends work focus group renter of the future Do It Yourself eliane research services daily telegraph future of education Sydney keynote speaker news lalor park blaxland Australian demographics consumer royal baby socialising investor data social commentator unemployment cars social lives mccrindle in the media renting REIV Conference housing market insights hobart Australian Communities Trends urban living index education future report generation new york times The ABC of XYZ baby name Engineering Manager ethnography Kirsten Brewer video lifestyle population milestone forecasting 1975 in the media townhouses Myth digital relational housing researcher Northern Territory living baby name predictions men affordability conference TAS mateship cartodb toys professional development Queensland: QLD national crime rates conference presentation aussie culture population technology Netflix wealth and income economic global sentiments analysis communication society Australian Families emerging technologies social commentary ipswich land of the middle class sydney event PSI world cold curiosity environment 2017 South Australia families qualitative research newspaper business index typical australian darwin Education Future Forum commute VIC local 2015 mover and shaker financial dreams brand experience careers Tuesday Trend 24 million generation alpha social analysis urban living gold coast ageing population sydneycity offenders mccrindle research future of work NT intern culture educhat teacher vegetarian WA summer social researchers dream click the changing face of System's Architect going out retirement income infographic housing affordability social researcher 2012 presentation moderators guide ultimo generations paying to work trends of 2016 real housing growth Population Clock monarchy national private wealth case study woolworths prince george award "know the times" study daily commute workplace culture bondi population map media release trends of 2017 perth school students royal family 40 million clothing property price participants Adelaide Merry Christmas tips world youth day huffington post visual residents Generation Y TDE suburban living ACT Assistant Store Manager australian social research balance Christmas season priorities New Zeland tableau internships average aussie Wodonga trend tuesday optus research visualisation princess charlotte entrepreneurs of today city winter repayments engage economy millennials wedding ACF 2016 deloitte social enquiry change 2016 home owner Financial Planning Association of Australia Aussies shopper's pick Australian Home weekly earnings brands vegemite shopping urban taskforce high density suburbs results baby name trends university degree households challenge rain Australian Bureau of Statistics mythbusters rent program Births know the times trends analyst seasons 24,000,000 English panel optimistic educated learning rising house prices presentations 1968 Duchess of Cambridge Wellington mythbusting authenticity organisational culture christianity futurist father's day group session public holiday future proof baby boomers mother's day January 26th finance tattoos happiness workplace teach Financial Planning Week 10 years Northern Beaches Christian School child care sun Australia Day 2017 divorce owning a home data visualisation hopes career community DIY leader overcast menai faux-ciliser research pack property Christmas presents 1980 earn greatness tea children social life not-for-profit budget survey design sunburnt country house price generation Z growth New Zealand baby New South Wales media activity hills shire post rationalism social change year 7 online shopping holidays REIV National Conference narcissism hornsby NSW professional easy rider australians staying home more friends sydney speaker wealth and income distribution future proofing gender society trends skills mobile marriages snapshot cancelling plans statistics charity emerging trends names CBD sector wide outsourcing cancelling event family leadership workshop Res Vis learner 2013 Australian Trends social housing trends workshop Territory relevant Australian schools Love communications jobs of the future Aussie conference speaker holiday victoria royal influence shbc cash work mates teachers World Water Day logan publication collaboration easter keynote speaker rule keeper teleworking quote long weekend trend emerging generations australian communities trends report motivate define pyrmont church alpha Social Trend schools students faux-cilise Queensland community engagement Canberra JOMO debate google demographic Charlotte thought leadership FPA affordable consumerism work-life omnibus high school interactive data analyst rise of local energy demographic trends Channel 7 university market research mortgage Financial Planning Association February 16 schools criminal workforce research data ease of travel thrive debt Royals crows nest moreton bay domestic 1994 employment internship parenting poor learn wealth distribution ashley mckenzie education goals mccrindle house Christmas lunch Gen X poker master anzac future-proof recap Real Estate product divorce rate Tuesday Trends Western Australia marriage weather innovative events organisations jobs equip acf15 stats Sydney millionth staying in global financial crisis plans demographic transformations high density living financial independence tv water home ownership innovation marketing global generations experience urban growing population Australians transport sustainable resilience fresh employers wages Bathburst small business Word Up responsive students investment selfie google for education cultural diversity household dessert safe volunteers FOMO sector wide study Melbourne group tuesday crime education future cost spend food stay home Mark McCrindle slideshare mccrindle tea insight neutral bay rich Australia Day socialites grandparents Kiwi financial future brand salary entrepreneurial youth unemployment demographer EFF collaborative community event customer education sector fears politics in depth interviews capital city earnings event house prices kate middleton training gen z graphs coffee Wagga Wagga NEETs social research apartment states youth low density ideas school social trends winter blues not for profit wolloomooloo Northern beaches Event entertainment christmas unaffordable forum education research area buildings school satisfaction annual income business increasing densification future mining boom trends middle class Australian Dream media commentary national wealth Deaths Crime Rates goal facts teaching ACF hello fresh local communities potts point dare to dream Caregiver McCrindle Speakers ashley fell leadership baby names ABS demographics Valentine’s Day cloudy days waverton online internet survey australia manly The Daily Edition village staff young australians financial report non profit networking public speaking 2020 women population growth eliane miles year 12 follow language rental stress mentor IT Specialists brisbane etiquette 2014 life baby boom capital cities suburb Tasmania Geoff Brailey proactive friendship personal growth list Scouts meals social shifts media wellbeing cooking keynote wealth tertiary education Real Estate Institute of Victoria millenials Generation X faux-cilising celebration home sports dreaming research parents census Australian communities sunny days geomapping gen alpha sydneysiders cost of living personalities twentyseventeen communicate Research Executive couple optus my business awards student marrickville resource

Archive