Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


 

A new population milestone

Friday, February 05, 2016

A new population milestone

Australia is fast closing in on the next population milestone of 24 million. In the early minutes of Tuesday 16 February 2016, at 12:51am, Australia will officially hit a population of 24,000,000. Because not everyone will be glued to the ABS Population clock (link) like us, we thought we’d give you an advanced peak at what it will show (we’re futurists after all!).

Doubling Australia’s population- in pace with the world

In 1968, Australia’s population reached 12 million and so it has taken 48 years to double. Interestingly, in 1970, the global population was exactly half what it currently is at 7.3 billion and so the world has taken only slightly less time, 46 years, to double.

More than one third of Australians have seen both Australia, and the world double in population size in their lifetime!

A new million- in record time

Australia reached 23 million on 23 April 2013 which means it has added its 24th million in 2 years, 9 months and 2 days. This is the first time that a million people has been added to Australia’s population in less than 3 years. From 1954 when the population hit 9 million, until 2003 when the population hit 20 million, each addition million was added in a time span of around 4 and a half years. From 20 to 23 million, the time span had decreased to add each million every 3 and a half years (keeping in mind the readjustment in the timing of Australia reaching 22 million which was altered due to population adjustments based on the results of the 2011 Census).

And 17 years ahead of schedule

When Australia’s population reached 19 million on 18 August 1999, the factors of population increase were such that the forecast was for the national population to reach 24 million in 2033. However rather than each new million being added every 7 to 9 years as was forecast based on the trends at the time, Australia is adding an extra million every 3 years (increasing from 21 million to 24 million in 8 years and 8 months).

Baby boom, longevity boom and migration growth

Not only has the fertility rate over the last decade been much higher than predicted (and the consequential record baby boom averaging 300,000 births per year), but the increase in life expectancy was also beyond these predictions. And while net migration numbers have been slowing over the last couple of years, growth from migration was, and still is above the forecasts of the late 20th Century.

40 million by 2050

As recently as 2009 the forecast was for the population to reach 36 million by 2050. However, even based on the more modest population growth rate of 1.5% (well below the highs of 1.9% achieved in recent years), Australia’s population will reach 40 million by mid-century, with the possibility of it being beyond 43 million (based on 1.7% annual growth).

24 million of 7.3 billion

While Australia’s population growth is significant in national terms, our new milestone of 24 million is small compared to the US population of 323 million. And in a global context, Australia’s share of the world’s population is just 0.32% - less than one-third of 1%!

Happy 24 millionth Australia!

Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

real Engineering Manager travel conferences culture outsourcing HSC SA data visualisation cash poker master medicine experience Aussies baby REIV National Conference social the australian dream megatrends royal baby holidays aged care faux-ciliser Real Estate Institute of Victoria households work financial independence responsive shopper's pick seasons ashley mckenzie population results micro media release McCrindle Speakers commute DIY #censusfail FPA storytelling identity cost of living royal family life demographer entrepreneurs of today small business faux-cilising relevant English christian balance logan dream suburbs research data shbc mortgage government baby names report meetings JOMO demographics ageing daily commute national private wealth rule keeper workshop names 2015 generation case study Australian schools Hornsby Shire Council rent clothing bureau visualisation TAS travelling the hills australia fresh sector Western Australia australian communities trends report summer grandparents Adelaide weather goal thrive housing growth VET media activity 2020 social change NEETs in the media Australian communities university social issues internet System's Architect housing financial stay home tv brands mccrindle tea woolworths Social Trend Australian Trends debt low density insight youth unemployment Generation Y Work place hills shire social researcher earn social lives infographic budget housing market 2014 mccrindle generation Z presentation typical australian young people survey school students long weekend social commentary social commentator pharmacies gen alpha grave decision media commentary Australian Home post rationalism world know the times Australian Bureau of Statistics states Gen Y demographic trends financial dreams school eliane miles world youth day baby names australia report research report work-life optimistic research visualisation spend tertiary education alpha men crime blaxland wedding 23 million christianity business index mateship belief Word Up narcissism deloitte university degree dare to dream ageing population tattoos optus criminal poor online award royal influence Real Estate shopping centre WA Hills Shire Council national crime rates baby boomers forecasting social shifts not for profit digital living women nfp charity twentyseventeen South Australia children futurist Deaths ferry Education Future Forum australians staying home more Financial Planning Week 2016 easter Wodonga divorce business performance define victoria selfie capital city housing trends property price The Daily Edition employers New Zeland wage 2012 program couple Australian Dream middle class 2016 census ABS 24 million internship train urban living hobart entertainment google for education cartodb economy household supply and demand new york times teaching REIV Conference high school sustainable Bathburst school satisfaction population growth mccrindle research education sector finance property market brisbane community city infographic wall global generations entrepreneur social enquiry SRE cost 1968 winter trend tuesday NT sector wide demography baby boom Duchess of Cambridge schools students Myth future of education Netflix marriages neutral bay sports property purpose work mates keynote speaker hopes moderators guide tea year 7 presentations religion greatness toys families engage February 16 non profit tableau hornsby Canberra jobs of the future investing World Water Day market research winter blues faith millennials resource marriage suburb consumerism population milestone paying to work cancelling plans car Australian Population relational demographic FOMO Res Vis sentiments stats research Andrew Duffin monarchy social life news James Ward Australian demographics data analyst researcher Geoff Brailey speakers Australia Day 2017 snapshot renting the average aussie buildings teacher sydney metro the changing face of online shopping socialites shifts Melbourne proactive mythbusting wealth and income apartment Christchurch high density apartments trades Tuesday Trend VET sector events Skilling internships year 12 gold coast forecast trends of 2017 publication study networking anzac training professional speaker education research Christmas lunch personalities bus urban taskforce environmental scanning potts point retirement PSI urban living index video spirituality communications Financial Planning Association of Australia population map home transport graphs NBRS Architecture Australians office census fail future workplace commuters priorities builders educated facts manly celebration coffee New Zealand VIC trends of 2016 interactive 2017 equip sunny days safe brand motivate emerging generations curiosity mythbusters brand experience Scouts data 1980 emerging technologies social impact product Northern Territory Channel 7 professional development rain skills Wellington tuesday home ownership business DESTEL sunburnt country visual daily telegraph impact earnings growth new office growing population wages Northern Beaches huffington post challenge Australia Day census recap vegemite unaffordable ethnography Assistant Store Manager Australian Census economic New South Wales GPO ease of travel future of work professional geomapping cultural diversity australian communities forum TDE national wealth conference "know the times" mother's day changing face of sydney baby name trends learning styles millionth plans teach public speaking aussie culture in depth interviews EFF global financial crisis debate divorce rate social researchers education volunteers communication average aussie house price education future report NBRS keynote optus my business awards sydney hills breakfast The ABC of XYZ easy rider office space newspaper ACT sector wide study financial future tips high density unemployment public holiday home owner cancelling event census 2016 learning leadership wellbeing sydneycity focus group local suburban living youth Christmas season 40 million healthy future ACF child care fears Royals royal bondi sydneysider entrepreneurial owning a home Love research services NSW lalor park society trends friends community event future proofing group sydneysiders Tuesday Trends financial fears wolloomooloo increasing densification resilience personal growth annual income list house price rise sun statistics Tasmania renter of the future teachers media young australians energy society residents etiquette Channel Seven ashley fell litter parenting village conference speaker Sydney keynote speaker group session cloudy days high density living investment cica SMART local communities omnibus the hills shire Wagga Wagga quote communities cold follow mover and shaker educhat baby names future-proof careers jobs not-for-profit report technology slideshare townhouses qualitative research 2016 census results norwest Aussie meals earning career baby name predictions community engagement average sydneysider IT Specialists global area social research social analysis Population Clock panel cars holiday ideas research pack Charlotte trend insights 24,000,000 generation alpha generations ultimo Financial Planning Association office opening 10 years Births customer leader millenials emerging trends student organisations pyrmont goals kate middleton Valentine’s Day demographic transformations award winner Kirsten Brewer socialising Macquarie University rental stress mobile Generation X mining boom future proof Do It Yourself ACF 2016 average Australian future of shopping staying in cancel plans intern trends salary water Sydney click dessert schools domestic housing affordability rising house prices CBD princess charlotte marrickville wealth distribution census results friendship Northern beaches Event learn ipswich pharmacy affordability social media 2013 hello fresh overcast culturally diverse affordable repayments Sydney Hills Business Chamber students menai survey design christmas Australian Families public speaker mentor sydney event investor dreaming perth focus groups going out wealth and income distribution analysis crows nest Australian Communities Trends Christmas presents apartments offenders marketing father's day organisational culture cooking Territory family Kiwi parents baby name Vocational education staff acf15 leadership workshop moreton bay environment Merry Christmas thought leadership eliane shopping rise of local capital cities google aged care puzzle forum education future house CPI conference presentation politics consumer communicate 1975 Mark McCrindle authenticity rich Caregiver Gen X prince george happiness church event wealth collaboration mccrindle in the media engagement faux-cilise innovation employment Queensland: QLD story sydney speaker Northern Beaches Christian School urban Crime Rates workforce vegetarian gen z teleworking contiki generational trends micro apartments weekly earnings learner house prices participants innovative local community collaborative darwin change Research Executive lifestyle professional services trends analyst waverton language gender 1994 workplace culture social trends Queensland food SMSF income land of the middle class state January 26th australian social research

Archive