Aussie Sentiment to the Christmas Season

Wednesday, December 16, 2015

In the lead up to Christmas, we surveyed 1,012 Australians to discover their sentiment and spending intentions for this Christmas season.

This year, Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree.

28% Aussies will do at least half their Christmas shopping online


While online shopping has become an increasing trend, with more than a quarter (28%) of Aussies planning on to complete at least half of their Christmas shopping online, there is still a desire among Australians to complete their Christmas shopping in actual stores, with 39% not doing any shopping online and 34% buying most of their gifts from actual stores.

Comparatively, while the majority of Australians will do their Christmas shopping in-store, the number of Australians who will buy most or all of their Christmas shopping online this year (12%) has increased by 2% since 2013 (10%).

Family and friends are our favourite part of Christmas


The number one thing Australians look forward to about the 2015 Christmas season is spending time with family and friends, indicated by 7 in 10 (69%). Over 2 in 5 (44%) Australians also say that shopping, gift-giving and the Boxing Day sales is what they look forward to most about the season.

Aussies plan on staying at home this holiday season


More than half (54%) of Australians will not be holidaying during this Christmas season. Of those that will be, almost a quarter (23%) will be holidaying within their home state, while 16% will be travelling interstate and 6% overseas.

Technology and clothing high on the wish list, but for many it’s not about the gift


16% of Australians who know what they want for Christmas are most hoping for a technological present of some kind, making it the most hoped for gift of 2015.

The second most hoped for category is clothing/shoes/accessories (14%) followed by experiences (12%) and then food or beverages (11%).

Of the Australians who selected ‘other’ (29%), the majority of them (which comprised 24% of total responders, or almost 1 in 4 Australians) indicated that they did not want any particular present. Of those who indicated that they did not want a particular material gift, but expressed a desire for something, 51% stated it was time with family, 31% were hoping for health / happiness, and 18% peace.

1 in 5 Aussies plan to spend more this Christmas than last year


While Australian’s are more likely to save this Christmas season, Australian’s have a higher likelihood to spend more this Christmas compared to the previous three years, with almost 1 in 5 (18%) planning on spending more this season compared to last year.

Australians who plan on spending less this Christmas season intend to do so by reducing the amount of money spent on gifts. Another method is to buy Christmas supplies in advance when they are on sale, while some Australians will not celebrate Christmas at all to converse their cash.

The top 7 most featured answers included:

  1. Spending less money on presents for family and friends
  2. Buy Christmas supplies when on sale
  3. Making hand-made presents for friends and family
  4. Simply not celebrating Christmas
  5. Cooking less or buying less food for celebrations
  6. Getting organized and buying presents early before the Christmas season
  7. Buying presents only for children.

Download the Australian Christmas Attitudes 2015 report. Click here to download the full report.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

panel McCrindle Speakers rising house prices salary village cancel plans cancelling event social media organisational culture student baby name trends census results princess charlotte Aussie intern huffington post owning a home stats mortgage neutral bay educhat trend TED Financial Planning Week holidays the changing face of work mates speakers follow 1994 JOMO perth deloitte video 2015 marrickville South Australia grave decision ease of travel ideas sun 2020 population growth presentation leader youth unemployment thrive millennials bondi Australia Day capital city baby names publication 1968 google for education proactive social lives in depth interviews national crime rates relational brisbane product cartodb Kirsten Brewer Merry Christmas Caregiver ageing population new york times social researchers investing buildings Assistant Store Manager learning university degree family list optus my business awards baby names australia report interactive innovation demographic emerging generations sector wide emerging technologies builders gender low density cold 1980 house price rise non profit shopping brands professional education English relevant demographer sector research visualisation divorce sydney metro Engineering Manager workplace culture demographics population milestone define generation alpha optimistic REIV National Conference housing affordability Scouts public speaking generation Z FOMO global generations education future hobart cash NBRS Architecture workplace baby boom states baby name google New Zealand VET home owner news infographic wall religion kate middleton Bathburst conference presentation 2013 screenage results pharmacies ACF demographic trends technology lifestyle census narcissism father's day professional presenters culture royal influence tea omnibus school careers household going out cost year 12 litter ipswich commute crows nest Northern Beaches Christian School mover and shaker generations local communities Queensland System's Architect infographic January 26th SMART conferences snapshot cloudy days sector wide study divorce rate meals Sydney New Zeland mccrindle research 2014 generational trends survey design education sector 24,000,000 water Vocational education Duchess of Cambridge government Adelaide communication professional development priorities educated social life earnings trends of 2016 christianity school students brand media release gen alpha Territory winter blues prince george hills marriages breakfast income socialising suburban living world society paying to work pharmacy annual income politics dream goals seasons Australian Families the hills 1975 wealth and income CBD education research baby young australians nfp equip office staff university living graphs social research research pack census 2016 TDE train study crime tertiary education conference speaker average sydneysider urban living teleworking NT 24 million responsive Australian Home Work place dare to dream poker master entertainment showreel trends data visualisation leadership hills shire schools The ABC of XYZ Valentine’s Day futurist cancelling plans thought leadership overcast employers workforce ACT Sydney Hills Business Chamber poor parents professional services Gen X youth entrepreneurial personalities Res Vis retirement families identity social researcher group session Mark McCrindle learning styles Tasmania census fail volunteers Wellington shbc social commentary commuters Hornsby Shire Council February 16 DESTEL coffee Northern Beaches belief SA Skilling city REIV Conference world youth day rich census data ABS wealth selfie facts Royals high density training change mccrindle Australians baby boomers couple the great screenage Melbourne renter of the future property young people Christmas presents business celebration 2016 census results ashley fell national private wealth wealth and income distribution millenials social shifts suburb experience sydneysiders mccrindle in the media contiki healthy future data online shopping royal shopper's pick Real Estate society trends gold coast high school keynote speaker communicate Australian Communities Trends Gen Y skills Charlotte TAS population cultural diveristy names residents sunburnt country unemployment conference Christmas lunch trades brand experience 40 million mateship australian communities forum school satisfaction investor cica the australian dream post rationalism mythbusters insight social commentator investment menai Tuesday Trends hornsby socialites meetings twentyseventeen urban taskforce weekly earnings house price darwin rain NSW financial future report Northern beaches Event travel clothing car property market ACF 2016 growing population vegemite Real Estate Institute of Victoria suburbs future of work ultimo newspaper Queensland: QLD motivate victoria cultural diversity renting supply and demand fresh community engagement workshop language dessert visualisation finance public speaker sports charity consumerism office opening NBRS tuesday home hello fresh long weekend shifts SMSF faux-cilise insights survey urban gen z business performance recap community 23 million millionth Macquarie University affordability financial dreams medicine high density apartments ethnography tips TED talk impact Christmas season average aussie acf15 slideshare research services Generation X mythbusting population map easter middle class greatness program changing face of sydney Australian Bureau of Statistics group anzac Wagga Wagga daily telegraph eliane miles Channel Seven Generation Y EFF housing Australia street Education Future Forum curiosity vegetarian communities housing growth friendship shopping centre storytelling trends of 2017 cost of living engage FPA weather high density living sunny days Geoff Brailey social enquiry mother's day wolloomooloo internet fears customer summer award work-life woolworths demographic transformations PSI geomapping teaching financial independence public holiday australians staying home more emerging trends challenge outsourcing networking The Daily Edition Channel 7 faux-cilising sydney event World Water Day future trend tuesday stay home spend Australian Census leadership workshop 2012 not-for-profit affordable business index keynote IT Specialists etiquette bus Australian demographics presentations goal christmas small business social trends church entrepreneur wellbeing education future report communications child care demography food Australian Population DIY rise of local aged care ashley mckenzie research Do It Yourself monarchy media baby name predictions Christchurch teacher rent year 7 micro social change Financial Planning Association environmental scanning life consumer ferry engagement faith Australian Trends happiness social jobs urban living index office space lalor park social impact daily commute sydneycity Research Director earn growth pyrmont sydneysider students generation dreaming events typical australian environment transport WA sydney hills house prices housing market friends award winner entrepreneurs of today TEDx blaxland balance know the times logan sentiments future of education focus group apartments sydney speaker travelling resilience teach #censusfail Financial Planning Association of Australia budget focus groups 2017 plans national wealth manly 10 years media activity waverton Births economic spirituality analysis Canberra SRE Australia Day 2017 economy area offenders quote "know the times" land of the middle class safe Deaths financial fears NEETs 2016 census global financial crisis Australian schools ageing grandparents Australian Dream tableau statistics financial average Australian debt learner Northern Territory aussie culture potts point marketing staying in Netflix Australian communities work future of shopping speaker energy property price forum earning internship real participants 2016 households online speakers pack increasing densification James Ward australian communities trends report mccrindle tea digital jobs of the future wages eliane collaborative megatrends internships home ownership career repayments debate royal baby wage mentor social issues social analysis australian social research children cooking organisations VET sector the average aussie winter Population Clock Crime Rates teachers holiday capital cities future-proof community event future proof visual employment wedding Research Executive Social Trend Word Up purpose parenting toys wealth distribution aged care puzzle data analyst culturally diverse story not for profit in the media mobile state easy rider alpha future proofing criminal norwest townhouses local collaboration tv infographics qualitative research unaffordable researcher tattoos Western Australia christian Kiwi cars Andrew Duffin faux-ciliser moderators guide VIC sustainable mining boom Hills Shire Council house research data personal growth hopes royal family forecast click housing trends authenticity Tuesday Trend resource micro apartments men new office innovative marriage media commentary professional speaker baby names report schools students Sydney keynote speaker rental stress GPO Aussies forecasting HSC domestic Love bureau rule keeper australia trends analyst research report learn the hills shire moreton bay local community Wodonga New South Wales apartment women Myth optus market research global event case study CPI

Archive