New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


cultural diversity financial planning housing trends census 2016 post rationalism aussie culture home owner New South Wales urban sydney property market Kirsten Brewer priorities renting university infographic social life stay home trends of 2016 Myth dare to dream ACF 2016 alpha not-for-profit meetings generation alpha affordability weekly earnings shopping centre Adelaide South Australia train communities census data future of education population education sector forecasting care support woolworths trends of 2017 cancelling event Research Director financial dreams entrepreneurs of today focus group royal influence education gender Western Australia EFF environmental scanning tv sun sector contiki demographics townhouses names year 7 speaker sydney event JOMO sydney speaker house divorce rate research report gold coast etiquette millionth Geoff Brailey NT Tasmania Royals brand demographic socialites faux-ciliser sports Gen X career leader survey design rental stress shifts Melbourne apartments trends charity tuesday in depth interviews workplace culture forecast ACF ideas living purpose case study SMSF faith weather media activity mccrindle in the media Duchess of Cambridge cold insight narcissism 1968 2014 speajer organisational culture leadership hills Northern Territory baby name predictions urban living index Australia Day 2017 NBRS Architecture hopes small business selfie research visualisation emerging technologies australia futurist infographic wall middle class digital economy energy sentiments gig McCrindle Speakers builders christianity anzac media christmas 2017 intern global financial crisis cost of living January 26th speakers Charlotte click the average aussie states social issues story economic Australia Day Business analysis school financial belief ageing population earn data analyst work from home statistics mythbusting TDE norwest buildings giving plans learner Sydney population bus slideshare VET workforce population map housing affordability infographics city workshop twentyseventeen huffington post Queensland: QLD Lower Hunter CPI mccrindle tea growth staff donate clothing Generation Y paying to work future of shopping casual transport families group Real Estate family screenagers communication rent Lower Hunter Region entertainment Hunter Valley REIV National Conference faux-cilising SA schools students baby TAS challenge kate middleton non profit cash who is generation z authenticity sector wide volunteer food bank house price rise HSC professional development social researcher waverton product sydney hills omnibus donation panel royal family Gen Y James Ward real aged care puzzle Births global retail cars Jura Australia coffee lovers define 24,000,000 Financial Planning Week results program commuting work australian community trends report analysis earnings wealth and income distribution generations 2016 society trends greatness commuters impact Australian Communities Trends not for profit research annual income technology group session Research Executive repayments salary marriages owning a home CBD friends property development 1975 entrepreneur Performance Sentiment Index politics ageing neutral bay Channel Seven teacher divorce Hills Shire Council communicate February 16 australians staying home more 40 million news Christchurch community Elderslie-Harrington park trend Valentine’s Day australian communities trends report identity not for profit teachers future-proof Merry Christmas coffee learning census fail future church visualisation apartment graphs experience survey Australian Home perth The Daily Edition Christmas presents suburban living McCridle finance winter blues shopper's pick low density nfp grave decision social trends 2020 demographic transformations video village capital cities Australian demographics urban living social commentary land of the middle class property price hills shire cancelling plans schools mythbusters interactive jobs of the future Sydney keynote speaker hunger professional services Australian Dream social commentator mccrinlde dreaming consumer blaxland ashley fell ACF17 younger generations volunteers young australians conference investment Gen Z Expert screenage deloitte census results ferry mother's day new york times qualitative research future of work national crime rates thrive TEDx hobart spend 1980 social analysis geomapping Retail income recap emerging trends wage marriage online award winner staying in food insecurity area work-life 2016 census results investor acf15 brand experience Macquarie University Black Friday house prices litter Love home ownership educhat bureau sydney market research lalor park mining boom wealth keynote speaker organisations jobs FOMO Australian schools children sunny days internet typical australian The ABC of XYZ youth unemployment local community educated long weekend innovation car rain sydneysiders newspaper conference speaker employers mateship learn ethnography English publication Tuesday Trends high density apartments data proactive earning research data engage eliane miles unaffordable social lives Andrew Duffin mentor tableau SRE NBRS office opening McCrindle Keynote Speakers crime Wellington Australian community trends Engineering Manager Christmas day REIV Conference quote office space moderators guide school students poker master cica employmer ACF2017 Sydney average Australian baby name global generations public transport World Water Day the changing face of hornsby public holiday housing baby boomers rise of local generation Z travelling shbc showreel australian debate conference presentation friendship marrickville Education Future Forum Christmas day weather Crime Rates renter of the future Christmas lunch personal growth ACT trend tuesday pyrmont google wealth and income teaching education future entrepreneurial facts PSI US New Zealand budget optus my business awards learning styles cooking government micro supply and demand brands communications forum rule keeper business performance employment Canberra TED 2012 easter shopping research pack toys eliane sydneycity resource suburb Real Estate Institute of Victoria gen alpha conferences New Zeland marketing outsourcing life motivate women safe the hills shire socialising global business index demography 24 million child care money Australia street goal couple the great screenage cancel plans Work place professional presenters the hills criminal Willowdale sector wide study population growth generational trends report Christmas research wealth inequality new office participants potts point sustainable micro apartments average aussie sydney metro Australians teach dream water 1994 vegetarian baby names report wolloomooloo demographic trends future proof VIC optus community event ashley mckenzie fears Northern Beaches Christian School Northern Beaches #censusfail know the times young people urban development cartodb Mount Annan-Currant Hill australian communities forum chairty rising house prices christmas SMART 2016 census data visualisation Sydney Hills Business Chamber Kiwi student Aussie research on coffee high school NFP event stats volunteering live the dream event wealth distribution university degree sydneysider professional speaker Australian Population keynote manly school satisfaction in the media culture meals Christmas data local communities economy DESTEL capital city summer Black Friday in Australia megatrends census poor Wagga Wagga millennials social enquiry public speaking mobile market research presentation holiday Territory Northern beaches Event networking pharmacy logan parenting wedding TED talk Tuesday Trend financial fears Vocational education crows nest WA Australian Families leadership workshop Australian Census property mccrindle research "know the times" medicine Word Up average sydneysider princess charlotte emerging generations happiness students social change snapshot Skilling changing face of sydney responsive workplace events Channel 7 Maxim Accounting media release research services national private wealth retirement offenders Australian Bureau of Statistics social analyst demographer equip Financial Planning Association of Australia consumerism Hornsby Shire Council dessert the australian dream grandparents debt Mark McCrindle bondi Netflix going out speakers pack Mark McCrindle in the media Sydney Lifestyle Study relevant parents baby name trends 2013 winter prince george trades food generation state Queensland growth of sydney brisbane personalities social researchers researcher royal baby collaboration Population Clock population milestone daily telegraph Wodonga community engagement insights Cobbitty-Leppington mover and shaker father's day mccrindle seasons financial independence commute education research VET sector Christmas in Australia Deaths work mates travel google for education goals Aussies innovative teleworking faux-cilise skills growing population 23 million wages internship Jura Coffee cultural diveristy increasing densification balance urban taskforce business education future report 2015 darwin language volunteering data suburbs menai internships fresh Scouts housing market royal TEDx Speaker storytelling spirituality cost DIY Sydney’s south west high density living Do It Yourself hello fresh careers What is food insecurity? dreams System's Architect change moreton bay world tips monarchy engagement affordable online shopping 2017 choice workers thought leadership Australian Trends FPA Assistant Store Manager aged care household sunburnt country GPO public speaker lifestyle local national wealth culturally diverse easy rider world youth day training tea property market collaborative study charities Caregiver Financial Planning Association ACT Report tattoos Australian communities social impact Bathburst mortgage NEETs customer pharmacies financial future focus groups baby names australia report IT Specialists vegemite tertiary education australian real estate men healthy future high density holidays relational visual unemployment 10 years presentations overcast youth Social Trend year 12 social media Black Friday Sales follow ultimo digital millenials environment ABS baby boom society ease of travel daily commute housing growth resilience media commentary social home future proofing breakfast office social research wellbeing investing australian social research Res Vis christian domestic Christmas season households cloudy days gen z rich professional trends analyst employmee house price Generation X victoria optimistic NSW award baby names residents the lucky country list curiosity gig economy celebration religion ipswich social shifts McCrindle Speaker