New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


New Zeland holiday easter define coffee research pack slideshare workshop research report sector trends of 2017 infographic cancel plans leader Australian communities Australian Dream Hornsby Shire Council Channel Seven news easy rider cloudy days REIV National Conference woolworths balance salary house the changing face of Australian Families cultural diversity faux-cilise supply and demand social shifts earnings Skilling high school social impact cancelling plans entrepreneur long weekend Australian demographics Australia Day 2017 TAS stats Christmas in Australia Population Clock happiness trends younger generations survey design pyrmont brand experience Generation Y teleworking HR financial fears summer baby name predictions economic faux-cilising New Zealand list relational not-for-profit mccrindle tea internships names non profit parents mccrindle research rise of local identity baby boom innovation land of the middle class Sydney population not for profit research responsive surname unemployment Black Friday charities experience Word Up Merry Christmas family population community global generations chairty christmas 2017 marrickville Gen X omnibus entertainment award winner faith school "know the times" wealth distribution impact Tuesday Trends affordability pharmacies Cobbitty-Leppington media demographic trends education sector trend student the hills shire NEETs baby boomers typical australian buildings optus christianity social researchers video Christmas presents ageing population commuting politics sun collaboration Births language ACT Report office January 26th cost speakers pack generation The Daily Edition jobs of the future forecast baby food bank kate middleton consumerism work mates South Australia sydney market urban Real Estate Institute of Victoria celebration finance qualitative research university degree data forum living megatrends personal growth emerging generations tv thrive events daily commute Caregiver Christmas data teachers Christmas lunch Northern beaches Event money wolloomooloo ACT christmas trees World Water Day futurist financial independence car daily telegraph social life religion Understanding and Engaging with Generation Z paying to work TED 1994 Business analysis housing growth changing face of sydney not for profit Elderslie-Harrington park social change gold coast ACF 2016 fears workplace PSI Crime Rates sentiments NT property price technology online shopping demographer Northern Beaches Christian School research data anzac FOMO maiden stay home communities social research property development high density McCrindle Keynote Speakers school satisfaction sunburnt country young australians education CPI area research visualisation poor learning styles leadership McCrindle Speaker culturally diverse Willowdale gender ideas in depth interviews society Australian Census income NBRS sydneycity professional speaker Wodonga infographic wall suburban living food insecurity engage Geoff Brailey survey Jura Australia urban taskforce year 12 royal influence national crime rates google for education global generaion #censusfail etiquette micro apartments environmental scanning couple Christmas research financial planning 2020 china states Hunter Valley statistics organisational culture census 2016 consumer ashley fell business performance visualisation social commentator English capital cities indonesia huffington post education future report national wealth 1995 Royals annual income Financial Planning Association of Australia The ABC of XYZ population milestone demography Real Estate purpose child care the average aussie Sydney Hills Business Chamber surnames micro coffee lovers care support Engineering Manager small business financial urban living Duchess of Cambridge marketing Performance Sentiment Index Sydney Lifestyle Study victoria shifts do people still change their surname after marriage? hills shire growth of sydney ACF2017 optimistic aussie culture research local communities conference communication eliane CBD future of work Research Executive wellbeing sydney speaker christian SMART moderators guide focus groups real mobile US men innovative trends of 2016 social issues alpha wage business index sports debt Christmas season recap training hello fresh cultural diveristy lifestyle weekly earnings women twentyseventeen DIY employment village going out winter blues australian post rationalism ethnography bondi investor tips households gig priorities property social analysis high density apartments storytelling resilience 2013 giving tableau relevant SA future the great screenage thought leadership darwin IT Specialists hobart train youth Financial Planning Association future proof professional Christmas Stats social analyst litter Australian Population norwest rain vegemite speajer communicate emerging technologies Retail mccrindle Mark McCrindle in the media narcissism McCridle urban living index new york times motivate waverton baby name trends sydney metro social 40 million collaborative keynote cica donate marriage conference presentation future of shopping future-proof Financial Planning Week education future Mark McCrindle travel demographic transformations Gen Z Expert baby name new office tuesday FPA students fresh wedding Channel 7 debate 2016 census prince george facts apartments Maxim Accounting water work-life generation alpha digital growth home ownership internship Valentine’s Day friends mccrindle in the media nfp royal family Macquarie University families authenticity hills showreel culture VIC brand ageing parenting india analysis personalities potts point Adelaide 2014 census results life Sydney keynote speaker Vocational education financial dreams Canberra perth housing market McCrindle Speakers moreton bay rent newspaper seasons greetings Sydney dare to dream Wagga Wagga Australian Bureau of Statistics the lucky country world youth day australian real estate 10 years lalor park Aussie click housing affordability Scouts average sydneysider pharmacy Sydney’s south west tertiary education seasons dessert social commentary Lower Hunter population growth domestic affordable wealth inequality Generation X GPO speaker researcher meals optus my business awards WA gig economy Mount Annan-Currant Hill curiosity leadersip mentor graphs millennials conference speaker mortgage royal baby trades Black Friday in Australia Christmas day weather leadership workshop communications business media release Australia Day employmer Lower Hunter Region ease of travel presentations 24 million school students community engagement ACF change australians staying home more dreaming Hills Shire Council Andrew Duffin dream travelling research services budget middle class live the dream Queensland: QLD Social Trend 2015 sunny days study insights mover and shaker shopping renting baby names australia report Christchurch social media who is generation z crows nest logan challenge know the times google australian communities forum aged care spend visual teach Australian schools NBRS Architecture Tasmania mateship What is food insecurity? repayments low density Work place 2017 environment Gen Y skills staying in SMSF Do It Yourself social researcher acf15 outsourcing office opening cash property market teacher Bathburst the australian dream australian community trends report Western Australia Australian Trends aged care puzzle global retail data analyst Queensland geomapping greatness market research Research Director father's day New South Wales Kirsten Brewer group food apartment royal donation selfie housing trends house price rise careers australian social research global financial crisis Northern Territory marriages brands JOMO career work presentation trends analyst professional services System's Architect global generation ABS Australian Home learning contiki insight professional development crime public speaker national private wealth Melbourne wealth Northern Beaches sydneysider casual educhat emerging trends panel sydney property market jobs quote social lives wealth and income Black Friday Sales conferences increasing densification Education Future Forum organisations local TEDx Speaker 2009 schools students baby names report case study Jura Coffee bureau global retirement state toys resource breakfast builders socialites DESTEL sydney event grave decision cold public holiday internet wealth and income distribution financial future criminal divorce rate February 16 hopes Aussies clothing story hunger trend tuesday mother's day future proofing report government australia housing owning a home census data sydney hills poker master work from home millenials demographics offenders christmas suburbs intern transport healthy future 2012 ultimo office space focus group city professional presenters princess charlotte residents keynote speaker belief neutral bay the hills investing house prices teaching rule keeper suburb home cost of living brisbane shbc volunteer earning NSW sustainable house price results entrepreneurs of today 1968 sector wide Deaths townhouses investment generation Z learner local community public transport vegetarian meetings blaxland ipswich cartodb gen z future of education mccrinlde spirituality cars Australia street happy holidays commute learn weather mining boom Love digital economy millionth education research proactive eliane miles gen alpha data visualisation 23 million household high density living screenage urban development social trends REIV Conference shopper's pick overcast home owner networking VET sector product workforce event infographics EFF world Australians demographic tattoos cancelling event deloitte capital city 2016 census results volunteering friendship award participants Myth nativity scene menai wages customer faux-ciliser baby names screenagers TDE census fail hornsby holidays educated year 7 generational trends plans safe media commentary employmee workplace culture rich 2016 public speaking goals Tuesday Trend schools society trends staff renter of the future publication group session growing population program ACF17 Charlotte commuters Australian community trends energy rental stress social enquiry census Wellington children shopping centre winter interactive equip VET unaffordable SRE manly TEDx online forecasting 1975 charity rising house prices Kiwi ferry volunteers engagement in the media economy community event research on coffee young people population map Res Vis entrepreneurial Assistant Store Manager Australian Communities Trends sydneysiders employers James Ward average Australian snapshot bus goal youth unemployment average aussie follow NFP event university Territory divorce cooking australian communities trends report speakers monarchy 1980 medicine media activity earn Netflix mythbusting tea generations choice workers 24,000,000 TED talk grandparents maiden names volunteering data dreams HSC church ashley mckenzie USA Christmas day sector wide study mythbusters socialising