New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


mortgage emerging generations celebration father's day VET experience Real Estate princess charlotte average sydneysider hills visualisation wealth resource Wagga Wagga transport mobile Andrew Duffin environment sector wide study winter Adelaide townhouses Channel 7 faux-cilising grandparents ipswich 1968 victoria train lifestyle entrepreneurial energy Financial Planning Association research data retirement Work place christian communicate woolworths wage easy rider marketing learning styles social trends workforce spend average Australian domestic 2016 census results outsourcing school students Population Clock optus McCrindle Speakers sydney speaker households year 7 Charlotte the great screenage spirituality narcissism cost students generational trends local personalities sector 1980 research pack year 12 ACF divorce rate marriages finance cartodb shopping centre futurist prince george Births coffee faux-cilise REIV National Conference government SA investor in depth interviews local community cultural diversity generation Z change internships teachers supply and demand VET sector Assistant Store Manager future of education social research sunny days census data moreton bay optus my business awards contiki wages System's Architect priorities identity Wodonga Australian Trends monarchy urban living index young australians charity program organisations cars 1975 typical australian relational kate middleton children media release lalor park February 16 village easter Queensland: QLD educhat Crime Rates 23 million millionth Mark McCrindle Aussie sydney hills economy youth unemployment professional presenters forum 2016 census social commentator national wealth buildings women 24 million Tasmania acf15 alpha curiosity follow changing face of sydney student ACF 2016 Geoff Brailey demographer world youth day local communities toys trend tuesday parenting faux-ciliser optimistic innovative public speaker hobart huffington post schools students news consumerism event Tuesday Trends mccrindle dessert cooking Territory Macquarie University mccrindle tea baby names report car forecasting culture relevant Bathburst bureau potts point Australia Day 2017 logan education sector demographic pharmacies presentation Australian Home investing brand experience unaffordable Love social media sustainable trends analyst mother's day fears #censusfail tableau ferry proactive ACF2017 university degree ultimo communications demographics commute qualitative research offenders NT demographic transformations church water collaboration James Ward sydneycity Christmas lunch Channel Seven eliane miles socialising Northern Territory Social Trend collaborative study paying to work norwest financial fears growth intern affordability conference speaker state cost of living facts quote The ABC of XYZ Financial Planning Week earning politics property education cash small business families christmas high density apartments australians staying home more micro apartments friendship investment tuesday Do It Yourself learning affordable workshop mythbusting the changing face of society wolloomooloo keynote speaker financial future leader skills university report leadership manly speakers pack Hills Shire Council rise of local entrepreneurs of today analysis urban taskforce plans tertiary education tattoos trends of 2016 teacher Australia Day area cold conference presentation cancel plans environmental scanning family omnibus repayments mining boom medicine religion Vocational education high density focus groups property price teach friends brand know the times overcast sports sunburnt country WA food impact focus group micro TDE financial independence new york times Merry Christmas builders Northern Beaches high density living rising house prices trends 1994 baby name mccrindle research public speaking learner DIY wealth and income distribution survey suburban living balance 2014 stay home visual census results showreel darwin future proofing social issues social enquiry brands economic storytelling research visualisation Real Estate Institute of Victoria jobs waverton publication population milestone EFF Royals South Australia bus engage royal influence rain ageing population nfp work-life aussie culture Valentine’s Day mentor chairty cancelling plans TED talk national crime rates 2015 keynote office space challenge wellbeing Australian Communities Trends teaching SMART PSI 2013 consumer Australian demographics NSW professional speaker ease of travel English personal growth cica REIV Conference generation alpha insight goals infographics social researchers travelling innovation newspaper healthy future tv demography blaxland business royal Generation X household panel capital cities Research Director award society trends thrive Financial Planning Association of Australia social shifts FOMO data analyst organisational culture criminal growing population the average aussie Engineering Manager interactive technology ashley fell cloudy days states rule keeper travel baby names australia report mythbusters Caregiver online shopping 2016 renting staying in school community event baby boom Sydney Hills Business Chamber employment Aussies australian poor vegetarian NEETs Canberra online responsive apartments meals speakers hello fresh holiday breakfast Sydney Myth google office housing market GPO increasing densification australian communities forum training census work mates social lives sydneysider cultural diveristy Education Future Forum anzac perth belief volunteers millenials rent daily telegraph wealth distribution weather residents education future report "know the times" millennials house generation screenage Australia street shifts business index Australian Dream global community schools menai housing affordability housing growth language child care research report debate australia social change media financial baby names greatness twentyseventeen Northern Beaches Christian School equip megatrends Sydney keynote speaker crows nest media commentary Christchurch Australian schools video sydney event forecast home owner data visualisation eliane moderators guide suburbs census 2016 World Water Day list deloitte sentiments not for profit mccrindle in the media participants parents statistics Kiwi SRE JOMO royal baby selfie in the media work gender media activity urban living TAS budget suburb shopping real couple Research Executive baby name predictions authenticity high school google for education entertainment hornsby property market urban thought leadership data divorce bondi hopes group ACF17 educated social researcher housing culturally diverse future of shopping staff pharmacy house price winter blues Christmas season communities Gen Y city professional career population map rich national private wealth house prices IT Specialists vegemite award winner events population debt trend marrickville Tuesday Trend Deaths social life Australian Families middle class stats crime apartment australian communities trends report earn wealth and income motivate global generations future-proof pyrmont ABS commuters meetings aged care puzzle slideshare social researcher salary generations customer social commentary gen z non profit office opening emerging technologies FPA 2017 Word Up income land of the middle class earnings digital 2020 The Daily Edition dare to dream conferences Australian Bureau of Statistics annual income life 2012 trends of 2017 geomapping summer world mateship the hills shire holidays public holiday market research hills shire brisbane emerging trends learn socialites CBD shopper's pick graphs names jobs of the future New Zeland future dream social impact education future business performance CPI Gen X not-for-profit Wellington cancelling event Scouts post rationalism tips christianity gen alpha insights social analysis baby boomers Skilling school satisfaction SMSF TED tea global financial crisis financial dreams Netflix employers education research professional services product presentations daily commute ideas faith Christmas presents dreaming australian social research aged care Western Australia ethnography NBRS snapshot long weekend networking royal family seasons capital city weekly earnings Kirsten Brewer Generation Y census fail infographic engagement living safe future of work trades HSC housing trends etiquette wedding community engagement neutral bay new office home ownership home VIC recap careers communication house price rise youth Australians internship entrepreneur future proof clothing Queensland TEDx 24,000,000 conference gold coast define the australian dream marriage men January 26th grave decision fresh New South Wales the hills group session Australian Census sector wide demographic trends case study sun Hornsby Shire Council NBRS Architecture resilience young people infographic wall goal leadership workshop workplace culture Res Vis low density happiness research DESTEL sydney metro ashley mckenzie Australian communities click population growth story renter of the future Duchess of Cambridge mover and shaker research services Melbourne speaker professional development purpose going out 10 years survey design owning a home ageing workplace average aussie Australian Population Northern beaches Event sydneysiders ACT shbc 40 million teleworking unemployment internet rental stress New Zealand baby poker master litter baby name trends results