New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

transport public speaking education future sydney metro office opening relevant workshop not for profit suburbs business society trends affordable small business Births socialites tattoos futurist Social Trend TDE Australia Day responsive communication Kirsten Brewer financial independence Australian Bureau of Statistics the hills shire NT geomapping year 7 investing living visualisation earnings education research brand experience employment trends of 2017 deloitte "know the times" media toys renting communications Sydney renter of the future house English define christmas non profit thought leadership easy rider mining boom future of education typical australian vegemite speakers suburban living Australian Dream perth national wealth high density apartments long weekend in the media Territory apartment demographer Financial Planning Week family holidays New Zealand January 26th Financial Planning Association local communities baby names australia report plans collaborative story australian social research sydneycity community Charlotte young australians 1980 going out victoria mccrindle tea trades curiosity sustainable sentiments social lives mover and shaker culture Australian Communities Trends Bathburst presentations winter Christchurch rich sector wide generations 2017 house price rise data Christmas presents overcast friends community event data analyst experience baby boomers australian communities forum annual income goal ferry capital cities social analysis housing market 1968 spend work hornsby business index jobs of the future safe mobile teacher national crime rates offenders residents hobart PSI future of work teleworking student vegetarian post rationalism FOMO christianity Australian Census states jobs the australian dream demographic trends debate Duchess of Cambridge dare to dream work-life consumerism meetings high school Northern Territory Sydney Hills Business Chamber Res Vis NSW norwest rising house prices population growth World Water Day ideas learning cost real forecast forecasting rain leadership New Zeland office volunteers Real Estate Institute of Victoria group identity ipswich consumer financial waverton belief divorce rate newspaper statistics average aussie priorities middle class omnibus Tasmania cooking SA engage increasing densification blaxland Real Estate millenials investor DIY youth unemployment publication education sector 2013 future wealth distribution social change tips keynote speaker rent JOMO 2016 census results pharmacies earning sydney speaker food Aussie hills shire families Mark McCrindle optus GPO System's Architect buildings moreton bay 10 years travel university degree REIV National Conference sun google SMART Deaths Myth cancelling event staying in communities mother's day Australian Trends wealth church wolloomooloo leadership workshop 1994 eliane high density educhat housing growth NBRS Architecture The Daily Edition career census fail Australian Families media activity Christmas lunch education financial future poor 24 million salary women the changing face of Tuesday Trends affordability baby boom rental stress manly organisations cartodb storytelling optus my business awards new office Australian demographics christian unaffordable socialising Do It Yourself gen z TAS princess charlotte fresh income emerging technologies social life not-for-profit Queensland: QLD future-proof Northern Beaches Christian School ageing growing population names school satisfaction NEETs case study area demographic internships financial fears 2016 census father's day New South Wales Wellington participants faux-ciliser cost of living medicine gen alpha 24,000,000 recap networking weekly earnings mentor market research moderators guide professional development collaboration Research Executive EFF woolworths Australian schools coffee Netflix eliane miles survey social commentary award royal influence global communicate land of the middle class builders education future report learner cold outsourcing budget urban taskforce list bondi group session event know the times data visualisation employers wealth and income stats trend youth Australian communities public holiday future proofing social commentator media commentary faux-cilise insights city commute sydneysiders cancel plans resource professional services marriage divorce ashley fell lifestyle intern professional speaker entertainment events community engagement property neutral bay rule keeper commuters cars village paying to work gender ACF 2016 brand interactive award winner ease of travel celebration challenge social researcher pharmacy environmental scanning FPA royal optimistic research pack thrive Channel 7 pyrmont Generation Y tv easter growth Engineering Manager REIV Conference year 12 click online brisbane population map infographic ACF Christmas season aged care puzzle Canberra Adelaide Western Australia conferences research visualisation environment acf15 cloudy days repayments social impact narcissism slideshare digital infographic wall bus quote energy product urban living index emerging generations public speaker breakfast ultimo in depth interviews Aussies etiquette selfie global financial crisis menai aged care millennials VET sector dreaming teachers census grandparents home owner James Ward Melbourne car Geoff Brailey mccrindle demographics research data program qualitative research emerging trends workplace men Scouts schools students religion parents Word Up sunny days VET summer innovation townhouses baby demographic transformations gold coast social enquiry debt daily telegraph Royals culturally diverse 2015 40 million research services follow clothing wealth and income distribution relational school students social trends earn training new york times happiness entrepreneurs of today forum visual bureau young people future proof royal baby housing affordability generational trends alpha ABS politics wage census 2016 mortgage ethnography low density government trends tuesday marrickville hello fresh australian communities trends report balance mccrindle in the media #censusfail state dessert Macquarie University motivate generation ageing population entrepreneurial work mates domestic wellbeing snapshot analysis Generation X CBD sector wide study sydney hills property market personalities social shifts news WA VIC crows nest healthy future Gen Y educated aussie culture SMSF 1975 tertiary education workforce hopes shifts prince george stay home results learn monarchy supply and demand royal family twentyseventeen housing trends Merry Christmas sunburnt country staff Northern beaches Event the average aussie lalor park marketing NBRS faith technology presentation wages shopping sydney event mateship potts point finance focus group population marriages changing face of sydney study weather Vocational education friendship dream social researchers world youth day Wodonga sports trends analyst households investment shopper's pick generation alpha cancelling plans urban charity social research The ABC of XYZ leader poker master huffington post holiday world customer 2020 australia skills social media university baby name trends report meals office space parenting February 16 Population Clock IT Specialists 23 million economic generation Z internship innovative Australians Tuesday Trend Financial Planning Association of Australia trend tuesday house price property price Kiwi google for education financial dreams conference speaker the hills logan unemployment conference insight careers Assistant Store Manager baby name Work place media release greatness Channel Seven retirement suburb couple Australian Home Caregiver South Australia grave decision brands authenticity home equip Sydney keynote speaker anzac Crime Rates society megatrends panel shbc life Andrew Duffin child care house prices children teaching wedding researcher home ownership Hills Shire Council national private wealth schools sector survey design school facts research language capital city contiki cash organisational culture social issues baby name predictions millionth trends of 2016 baby names report graphs engagement Wagga Wagga tableau professional economy travelling Skilling owning a home australians staying home more teach tea housing business performance litter HSC spirituality online shopping local global generations mythbusters focus groups daily commute Gen X mccrindle research Northern Beaches Queensland students change conference presentation 2012 baby names population milestone seasons proactive mythbusting criminal research report faux-cilising workplace culture winter blues fears train Australia Day 2017 2014 ACT learning styles kate middleton Love darwin urban living video goals high density living social keynote DESTEL personal growth Education Future Forum census results crime internet entrepreneur Australian Population resilience rise of local water household nfp cultural diversity Hornsby Shire Council Valentine’s Day McCrindle Speakers ashley mckenzie 2016

Archive