Understanding and supporting business in the Hills Shire: The second Hills Shire Business PSI

Thursday, May 12, 2016

2016 marks the second Hills Shire edition of the Business PSI, a tracking index created by McCrindle to measure business conditions, performance, and sentiment through a survey of businesses residing in the Hills Shire area. The Business PSI can be used across local governments and regions to better understand and support local business.

The Sydney Hills population is growing 20% faster than the national average (1.9% p.a. compared to 1.6% p.a.) at 169,872 people each year, with average households being significantly larger than the national average (3.1 compared to 2.6 people per household) and home to a higher proportion of students, university educated adults and full time workers than the national and state averages.

The Hills Shire Business PSI is an important measure for an area that relies so heavily on small business as a driver of the local economy. The 2016 survey was conducted 6 months on from the initial survey and captures the constant change in the Hills Shire region.

Download the full report here.

Businesses expanding and growing in the Hills Shire

The results from 2016 show that the business environment is more positive 6 months on from the last survey with sentiment being significantly improved from last year. Businesses are expanding and projected to expand even more in the next 6 months, with business owners seeing this not only as a physical expansion but also due to increases in staffing levels, as the region continues to grow.

Business owners more positive about national economic conditions

Business owners perceive the economic conditions of our nation to be considerably better than 6 months ago with conditions expected to improve even more over the next 6 months. This increase was also reflected in perceptions of the local economic conditions.

New Additions to the PSI survey

The Net Promoter Score was introduced in 2016 as a measure of how likely business owners and managers are to recommend doing business in The Hills Shire to a friend or colleague. 78% indicated that they would probably or definitely recommend The Hills Shire as a place to do business to a friend or colleague, showing high levels of engagement.

Chairman of the Sydney Hills Business Chamber, Anthony Moss, in partnership with the Hills Shire Council, commissioned the Business PSI to measure the pulse of the Hills Shire. “The Business PSI survey results reflect a true snapshot of business in the region. We are thankful for those who completed the survey, including individuals representing businesses of all sizes including, medium to large (20+ staff), small (5-19 staff), micro (1-5 staff) and non-employing businesses.”

Hills Shire Council Mayor Dr Michelle Burns endorses the PSI tool. “The Sydney Hills Business Chamber and the team at McCrindle Research have done another fantastic job at measuring the sentiment of businesses in The Hills. It’s great to hear that the sentiment is generally improving – however it’s unsurprising that the main frustration of businesses is infrastructure.”

The results of the 2nd Hills Shire Business PSI were presented on 11 May 2016 at the Castle Hill RSL and are available for download via the Sydney Hills Business Chamber website.


McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:

Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”


Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."

Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.

Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.

Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


tea Aussie home ownership year 12 apartment university degree Northern Territory environment friends relevant income divorce middle class gen alpha millionth brisbane twentyseventeen trends of 2017 cars typical australian clothing 1975 national crime rates education sector aged care puzzle investment unaffordable entrepreneur high density living low density population map New Zealand the changing face of entrepreneurial research data long weekend demographer local communities Northern Beaches Christian School publication stay home investing Education Future Forum aussie culture social lives urban living winter blues seasons 1968 litter organisational culture ageing 2020 The Daily Edition conference speaker education future report global financial crisis statistics quote lalor park travelling know the times Sydney keynote speaker workplace culture PSI high school survey design neutral bay data visualisation demographic trends tips SMSF Australian Communities Trends property medicine innovation brand experience mccrindle research emerging generations new office friendship social commentator toys omnibus moreton bay 2014 leadership workshop area balance debt owning a home city office social analysis Do It Yourself education future tableau population milestone Wagga Wagga 2015 high density apartments wealth and income distribution world youth day rule keeper office space sustainable property market ACT households keynote speaker ageing population social researchers careers experience recap Channel 7 population growth communities not-for-profit insight Gen X CBD dreaming staying in wage Northern Beaches Christmas presents couple baby name predictions brand land of the middle class Territory staff religion conference 2013 Australians trends analyst generation alpha Australian Trends outsourcing house sunburnt country young people teachers school residents megatrends Love poor pyrmont sydneycity royal influence hopes trend tuesday deloitte futurist weather water prince george networking ideas Western Australia sydney speaker Scouts mother's day Gen Y technology plans capital cities 23 million teacher identity narcissism resource public speaking mythbusters easy rider qualitative research acf15 thrive employers Christmas season responsive Kiwi church TAS housing market "know the times" cooking socialising urban living index learning Generation Y consumer mythbusting 10 years grandparents economy marriages baby boom online shopping panel mccrindle tea sector nfp mobile personalities supply and demand group session affordable leadership Social Trend manly brands safe baby name study government school satisfaction growth shbc dessert REIV National Conference family work insights 40 million emerging trends national private wealth entrepreneurs of today potts point women housing affordability keynote perth high density anzac focus group professional finance forecast 2012 builders consumerism hornsby collaboration shifts hello fresh mortgage waverton Financial Planning Association moderators guide tv priorities visualisation mccrindle in the media suburb analysis mentor financial future new york times capital city DIY jobs of the future future proof huffington post public holiday easter holidays economic February 16 tattoos cancelling plans Queensland: QLD spend parents menai social trends logan cost of living professional speaker community research pack eliane change unemployment Australian Census Queensland goal kate middleton darwin rise of local Canberra Australian communities hobart Real Estate Institute of Victoria culture meetings dare to dream Word Up rain IT Specialists financial fears future resilience South Australia FPA townhouses renter of the future social change data household newspaper baby boomers financial google for education norwest faux-cilising optus my business awards home greatness gold coast Births shopper's pick training research visualisation sydney event child care cancelling event tuesday housing trends Geoff Brailey 2016 divorce rate Aussies ipswich infographic baby name trends media commentary property price school students World Water Day Adelaide charity demographics goals Charlotte speakers poker master national wealth Financial Planning Week educhat learner news participants buildings australian social research results house price rise renting bureau Australian Bureau of Statistics wellbeing demographic world children Tuesday Trends food researcher royal baby EFF presentations increasing densification curiosity cash gen z workforce New South Wales ultimo urban taskforce jobs global generations future proofing TDE budget youth unemployment Assistant Store Manager the australian dream 1980 Real Estate facts future-proof Deaths schools students ethnography earn skills future of work wages etiquette ACF 2016 educated generation Z society ABS parenting average aussie communication media princess charlotte Hornsby Shire Council mateship sun post rationalism australians staying home more sydneysiders pharmacies conference presentation winter media activity mccrindle GPO monarchy Tasmania slideshare social Christchurch presentation families optimistic intern Financial Planning Association of Australia woolworths population FOMO energy ease of travel interactive language housing authenticity VIC Royals communicate going out meals leader coffee Kirsten Brewer focus groups business 24,000,000 forecasting Duchess of Cambridge workplace australia crime engagement life vegetarian young australians retirement cultural diversity DESTEL geomapping millennials salary social commentary Australian demographics baby Generation X father's day list politics Melbourne australian communities trends report pharmacy royal family weekly earnings data analyst future of education Australia Day 2017 selfie Northern beaches Event communications small business teaching community engagement debate trends Sydney criminal village student cost The ABC of XYZ JOMO healthy future christmas students financial dreams ashley mckenzie suburbs market research offenders New Zeland engage faux-cilise research services Engineering Manager sector wide study in the media marriage click January 26th workshop environmental scanning travel digital house prices Wodonga sentiments christianity social researcher personal growth royal suburban living Wellington mover and shaker video teach aged care learn paying to work house price generations Australia Day bondi trend Mark McCrindle education men earning challenge Tuesday Trend domestic state Australian Home infographic wall census wedding fresh in depth interviews google Crime Rates event sector wide Christmas lunch sports equip NEETs conferences schools investor social impact online emerging technologies product home owner 1994 social issues gender program customer Australian Families crows nest proactive rent fears commute visual not for profit internet motivate award overcast millenials affordability Population Clock rental stress daily telegraph professional development mining boom Myth NT Channel Seven career non profit WA report rich learning styles internships SA business index McCrindle Speakers 2017 alpha marrickville graphs social research stats faux-ciliser daily commute entertainment Caregiver shopping Res Vis real marketing case study demographic transformations Valentine’s Day housing growth cancel plans holiday university education research lifestyle global wealth distribution socialites Australian Dream repayments trends of 2016 cloudy days states teleworking Australian schools summer Research Executive Bathburst urban events work mates survey social life financial independence happiness sunny days forum innovative names English cold community event australian communities forum blaxland organisations snapshot social shifts Netflix optus cartodb eliane miles wealth and income internship NSW storytelling HSC media release REIV Conference ashley fell annual income wolloomooloo growing population System's Architect vegemite relational research thought leadership tertiary education office opening rising house prices hills shire social media employment dream living follow social enquiry victoria work-life year 7 society trends local transport generational trends volunteers Merry Christmas baby names ACF contiki generation collaborative define wealth earnings youth celebration 24 million group