Introducing McCrindle Tea

Wednesday, November 16, 2016

At McCrindle, we deliver research that tells a story and believe research is at its best when it paints a picture, when it’s visual and when it’s research you can see.

We believe that research should be accessible to everyone, not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage.

That is why we are excited to unveil our latest innovation – McCrindle Tea! We know we are moving into an era of data visualisation, infographics and presenting data visually, so we’ve created infographics on tea boxes. Why? Because we believe that statistics should be fun - like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings – or tea boxes!

  

The McCrindle Tea Infographics




More about bringing research data to life

Watch Mark McCrindle’s TedX talk on Bringing Research Data to Life, which is all about making research relevant through not just what methodologies are used but how the findings are communicated. In a world of big data we need visual data. In a world of information overload we need infographics. We don’t need more long reports as much as we need research we can see. When we see it, we are influenced by it and we act upon it.

A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

land of the middle class community engagement holidays social researchers Australian Census emerging trends finance google sunburnt country woolworths Financial Planning Week meals census data teachers cultural diversity 2016 census results victoria moreton bay mother's day mortgage Love weather water survey increasing densification English micro local community infographic wall property focus groups identity easter selfie urban living index faith Wodonga DIY eliane miles Education Future Forum contiki business JOMO James Ward paying to work government poker master gig economy plans "know the times" suburban living anzac commute consumerism cost high density apartments population map christian research data Vocational education buildings ABS emerging generations social change optus apartment royal influence communities parenting communications affordable criminal training market research education EFF cancelling event households purpose debate financial planning dessert conference speaker community event FPA professional house Kiwi deloitte world youth day qualitative research spirituality vegetarian McCrindle Speakers Australian Trends Real Estate ACF2017 money trend tuesday darwin Mark McCrindle CPI pyrmont states New Zeland business index cars royal baby cancelling plans energy sydney speaker social media middle class ACF relevant public holiday eliane rain omnibus DESTEL SMART REIV National Conference mccrindle research blaxland royal family analysis investor 2013 year 7 volunteer small business population megatrends professional presenters census fail year 12 dream future of work gen alpha friendship Wellington suburb generation alpha 1994 charities live the dream speaker tips know the times trend transport fears teach intern work mates rental stress logan manly geomapping low density debt NEETs generations Andrew Duffin students Real Estate Institute of Victoria ACF 2016 Northern beaches Event urban living hills shire brand Sydney Hills Business Chamber speakers pack gender careers Research Director innovation office space residents mateship follow huffington post repayments employment global financial crisis women high density etiquette train Australians society trends New South Wales optimistic living parents workforce rent 40 million infographic home demographer proactive mythbusters demographics kate middleton award non profit wellbeing World Water Day happiness TED earn recap goals wealth distribution survey design emerging technologies earnings area earning organisational culture salary not-for-profit sector wide study mccrindle in the media financial future internships interactive Tuesday Trend urban education sector medicine publication student population milestone travelling The Daily Edition media release professional speaker home owner social issues bus economic pharmacies pharmacy schools students trends of 2016 WA technology professional services population growth supply and demand faux-ciliser baby name predictions goal Financial Planning Association of Australia twentyseventeen summer authenticity shifts Charlotte Financial Planning Association Territory daily commute tuesday communicate social lives online shopping generation Z wealth house price 24,000,000 VET 23 million SMSF children cash new york times social commentator business performance keynote speaker ethnography demographic moderators guide the australian dream renter of the future cooking social researcher global generations dreaming internship wage networking investing Western Australia stay home leader presentations australian social research collaboration Australian Home Do It Yourself baby boomers sydney hills future-proof quote teacher visual average aussie weekly earnings future proofing ideas religion the changing face of VET sector sydney metro winter housing growth data visualisation language priorities divorce personalities in the media rule keeper workplace culture dare to dream PSI educhat video socialising bondi innovative offenders NBRS forum census results media commentary property price overcast marriage social life wealth and income distribution System's Architect 2012 apartments men toys domestic retirement cultural diveristy millenials Australia Day 2017 cost of living Australian Bureau of Statistics Canberra rising house prices family South Australia future of shopping millionth national crime rates Skilling Australia Day 10 years society social enquiry cica staying in gen z the great screenage aged care FOMO real brand experience public speaker NBRS Architecture life sector wide school satisfaction demographic trends entrepreneurial graphs faux-cilise tea townhouses lalor park breakfast trends of 2017 teaching showreel Christchurch Aussie changing face of sydney church click demography unemployment national wealth engage Population Clock names social research Assistant Store Manager ultimo staff belief prince george keynote shbc menai divorce rate going out change 1980 housing affordability The ABC of XYZ experience data analyst group session generational trends 2014 cold environmental scanning Births motivate shopping centre product newspaper Australia street couple fresh research visualisation youth local communities organisations Northern Beaches Christian School tertiary education infographics REIV Conference jobs panel SA mover and shaker TEDx high density living tv village education research income in depth interviews social commentary ageing lifestyle social impact wedding gig Christmas presents brands new office public speaking google for education post rationalism renting monarchy dreams Northern Territory sunny days NSW safe Crime Rates financial fears work futurist crime ACT #censusfail sector friends census the average aussie census 2016 unaffordable bureau hornsby aged care puzzle australian community trends report ashley fell baby name trends affordability Australian community trends trends analyst food optus my business awards mining boom sentiments Merry Christmas teleworking researcher wolloomooloo schools neutral bay young australians 1975 ease of travel Hills Shire Council healthy future investment Gen Y builders ageing population marrickville owning a home Macquarie University vegemite housing trends city families screenage potts point relational budget poor home ownership spend Channel Seven capital city leadership workshop Sydney keynote speaker shopper's pick list youth unemployment educated ashley mckenzie balance challenge Social Trend learning Melbourne faux-cilising grandparents Netflix collaborative consumer NFP event social trends high school presentation grave decision trends TAS Gen X care support average sydneysider career Christmas season tattoos social report ferry marriages demographic transformations CBD Australian Population future nfp office Channel 7 Duchess of Cambridge suburbs house price rise focus group social shifts coffee speakers brisbane property market sydneysiders story australian communities trends report annual income child care australia the hills entrepreneur winter blues mccrindle tea event Scouts baby names report narcissism forecasting Research Executive TED talk storytelling long weekend digital world greatness hello fresh millennials Queensland commuters rich Valentine’s Day 2020 crows nest media activity outsourcing trades group employers 2017 easy rider father's day engagement australians staying home more VIC not for profit typical australian IT Specialists ACF17 1968 alpha GPO hobart program February 16 tableau baby boom capital cities school Word Up curiosity personal growth online results learning styles entrepreneurs of today entertainment education future 2016 census insight sustainable hopes Bathburst Hornsby Shire Council environment thought leadership case study financial independence chairty workshop research report Northern Beaches January 26th sun research pack acf15 Australian demographics sports university statistics royal rise of local mythbusting jobs of the future Deaths conference presentation sydney event christmas slideshare meetings thrive Australian Dream impact the hills shire local data TDE Geoff Brailey baby names australia report perth internet celebration Royals Caregiver visualisation aussie culture Res Vis Myth volunteers gold coast Australian Families Tuesday Trends household events wages SRE participants 2016 socialites insights workplace young people australian economy skills culture Queensland: QLD learner generation communication responsive cloudy days New Zealand Kirsten Brewer culturally diverse hills Generation X litter cartodb Aussies cancel plans leadership growth politics 2015 stats global mobile volunteering office opening wealth and income Australian schools baby names future proof resilience princess charlotte Australian communities national private wealth waverton Engineering Manager travel conference casual university degree daily telegraph education future report define news average Australian Wagga Wagga mccrindle Tasmania 24 million forecast christianity Sydney sydneycity resource charity Christmas lunch car school students customer learn clothing social analysis work-life seasons community financial dreams facts study award winner choice workers baby name australian communities forum research services snapshot mentor Work place Australian Communities Trends baby financial professional development micro apartments marketing housing conferences state growing population house prices urban taskforce Generation Y volunteering data holiday housing market NT equip sydneysider shopping research norwest media HSC Adelaide ipswich future of education

Archive