Introducing McCrindle Tea

Wednesday, November 16, 2016

At McCrindle, we deliver research that tells a story and believe research is at its best when it paints a picture, when it’s visual and when it’s research you can see.

We believe that research should be accessible to everyone, not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage.

That is why we are excited to unveil our latest innovation – McCrindle Tea! We know we are moving into an era of data visualisation, infographics and presenting data visually, so we’ve created infographics on tea boxes. Why? Because we believe that statistics should be fun - like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings – or tea boxes!


The McCrindle Tea Infographics

More about bringing research data to life

Watch Mark McCrindle’s TedX talk on Bringing Research Data to Life, which is all about making research relevant through not just what methodologies are used but how the findings are communicated. In a world of big data we need visual data. In a world of information overload we need infographics. We don’t need more long reports as much as we need research we can see. When we see it, we are influenced by it and we act upon it.

A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


language community millenials australian social research plans wealth happiness insights royal baby personal growth engagement monarchy 23 million emerging generations social commentary cost of living Northern Territory Western Australia employers wages South Australia visualisation national crime rates market research tattoos data renting selfie leadership financial lifestyle survey design menai rental stress young people 24 million Caregiver Christmas season year 12 national wealth litter NEETs presentations change land of the middle class dare to dream city women social shifts conference presentation paying to work Australian Dream panel financial future award Australian Families ACF priorities friends Wagga Wagga pyrmont education future faux-ciliser low density Real Estate teleworking builders Queensland not for profit NSW Canberra school satisfaction world youth day the changing face of workplace report Australian Bureau of Statistics kate middleton research services collaboration outsourcing brand Financial Planning Association of Australia real training generation thrive marrickville conference Queensland: QLD New South Wales social media family australia 24,000,000 local ethnography millennials forecasting new york times baby boomers princess charlotte future of work investment brands cars Australia Day 2017 schools students families woolworths media commentary consumerism Australian schools royal influence Financial Planning Week brisbane Netflix snapshot wedding house price water program high density apartments optimistic Mark McCrindle Adelaide socialising equip Assistant Store Manager research demographic trends debt graphs Wodonga annual income townhouses Tasmania mccrindle tea Generation X wellbeing results hopes mccrindle in the media future census staff nfp professional speaker survey acf15 society food 1968 REIV National Conference collaborative not-for-profit millionth Sydney keynote speaker online shopping 10 years tea insight trends group session ideas finance crime dessert mentor trends analyst sector going out income Australians stats personalities Royals socialites vegetarian digital gender Christmas presents communicate global generations suburbs huffington post earn debate housing affordability PSI entrepreneurs of today English in depth interviews business GPO financial dreams rain recap shopper's pick define trends of 2016 house 2013 slideshare keynote Australian demographics lalor park tv Births year 7 wealth and income distribution 1980 high density living transport government baby name predictions australians staying home more focus groups education world resource daily telegraph non profit communities HSC Hornsby Shire Council Population Clock JOMO infographic trend tuesday youth alpha poker master teach toys potts point environment cash rise of local child care presentation career neutral bay McCrindle Speakers sector wide household optus my business awards baby name trends goals university degree Australian Trends cold property market learn demographic transformations wealth and income bondi sentiments internship global goal workplace culture royal rent budget thought leadership daily commute dream professional development WA seasons faux-cilise analysis generation Z sustainable baby "know the times" sunburnt country researcher weekly earnings narcissism Res Vis challenge rising house prices innovation ageing population holidays manly mother's day environmental scanning sunny days summer work-life relevant Australian Communities Trends ACF 2016 local communities Gen X waverton high school aussie culture forum royal family earnings leader vegemite public speaking Gen Y Tuesday Trend visual know the times urban taskforce perth experience mccrindle research cost Christchurch social impact technology rule keeper affordability generational trends criminal area Financial Planning Association conference speaker urban living intern logan population growth Crime Rates energy social researcher population map mythbusting increasing densification states trends of 2017 2015 2014 cartodb dreaming buildings Generation Y educated media activity leadership workshop geomapping schools VIC omnibus growth politics public holiday Merry Christmas Northern Beaches Christian School participants New Zeland workshop urban facts blaxland Kiwi victoria emerging trends qualitative research EFF names 40 million social enquiry teacher school students volunteers sydneysiders teachers January 26th internet growing population education future report authenticity Do It Yourself cancelling plans gold coast Myth news ultimo Kirsten Brewer DESTEL group click employment australian communities trends report population religion home owner long weekend shbc SA small business poor FPA relational media customer jobs identity communications ashley fell tips Christmas lunch Charlotte unemployment shopping Australian Census TAS australian communities forum gen z social commentator organisations marriages Valentine’s Day Channel Seven youth unemployment February 16 engage keynote speaker anzac baby names young australians System's Architect men New Zealand emerging technologies hills shire national private wealth investor student holiday social research cloudy days life brand experience organisational culture winter cancelling event DIY capital cities suburban living households housing growth resilience eliane miles home mining boom learning styles divorce ipswich trend salary father's day work mates repayments Territory hello fresh curiosity housing market REIV Conference deloitte hobart Australia Day baby boom publication eliane twentyseventeen residents clothing state education research safe social life children owning a home communication online World Water Day unaffordable property price sun Real Estate Institute of Victoria Northern beaches Event housing futurist affordable Australian Home easter 1975 Australian communities research visualisation sydney speaker society trends quote parents wolloomooloo social coffee TDE staying in mortgage community engagement education sector living cooking meals statistics typical australian Tuesday Trends learner school apartment marriage couple church 2012 interactive balance sydneycity learning sports media release case study event darwin future-proof ACT moreton bay retirement optus Deaths property Education Future Forum students Research Executive middle class events entertainment social trends future of education entrepreneurial research pack demographer charity Social Trend domestic Geoff Brailey mateship newspaper demographics sydney event divorce rate house prices business index focus group baby name weather economic spend innovative product skills social analysis Wellington The ABC of XYZ population milestone 2020 mythbusters fears mccrindle generations responsive data analyst community event future proof etiquette Scouts Melbourne parenting IT Specialists hornsby gen alpha mover and shaker educhat easy rider CBD friendship university tertiary education megatrends overcast wealth distribution in the media fresh work christianity Word Up entrepreneur jobs of the future data visualisation tableau consumer future proofing renter of the future commute village research data global financial crisis study faux-cilising proactive speakers Northern Beaches winter blues Channel 7 prince george greatness marketing 2016 post rationalism motivate FOMO The Daily Edition stay home Love shifts Aussie Sydney workforce grandparents moderators guide social researchers housing trends NT Bathburst list home ownership average aussie internships careers tuesday generation alpha economy christmas sector wide study ashley mckenzie follow teaching capital city culture suburb Engineering Manager networking 1994 google for education professional offenders ABS financial independence mobile cancel plans video celebration cultural diversity rich Aussies social change crows nest social lives urban living index ease of travel google demographic 2017 high density Duchess of Cambridge