Introducing McCrindle Tea

Wednesday, November 16, 2016

At McCrindle, we deliver research that tells a story and believe research is at its best when it paints a picture, when it’s visual and when it’s research you can see.

We believe that research should be accessible to everyone, not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods, but we’re also designers and we know what will communicate, and how to best engage.

That is why we are excited to unveil our latest innovation – McCrindle Tea! We know we are moving into an era of data visualisation, infographics and presenting data visually, so we’ve created infographics on tea boxes. Why? Because we believe that statistics should be fun - like animation. People should be able to play with data. Research reports should not sit on shelves but be interacted with, and shared on social media, or printed on book marks or beamed onto buildings – or tea boxes!


The McCrindle Tea Infographics

More about bringing research data to life

Watch Mark McCrindle’s TedX talk on Bringing Research Data to Life, which is all about making research relevant through not just what methodologies are used but how the findings are communicated. In a world of big data we need visual data. In a world of information overload we need infographics. We don’t need more long reports as much as we need research we can see. When we see it, we are influenced by it and we act upon it.

A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


learn young australians new office census public speaker quote goal social life spend church future of work bureau Caregiver financial ipswich technology megatrends domestic victoria fears holiday market research Deaths 1968 non profit World Water Day society school housing social analysis moderators guide analysis January 26th VET living sentiments publication growing population optimistic menai princess charlotte brand wedding HSC Northern Beaches Christian School property price marrickville Real Estate Institute of Victoria results dessert grandparents water VIC communities teachers demographic personalities futurist presentation cooking train business index schools students experience study jobs sydneysider high school rising house prices baby names australia report social trends future of shopping home child care optus travel daily commute local leader world criminal children future proof sunburnt country Wellington product moreton bay easter data forecast cancelling plans sydney metro video Australian Bureau of Statistics hills shire IT Specialists contiki economy weather census 2016 award changing face of sydney future proofing relational census fail population growth group session high density apartments financial fears trades stats financial future millenials education sector research pack group christmas Queensland: QLD 1975 not for profit townhouses faith teleworking Northern Territory educated ACF 2016 Assistant Store Manager shbc ACF life engagement Financial Planning Association of Australia entertainment youth aged care curiosity research report government food Queensland intern learner staying in housing market local communities travelling national wealth fresh education research Christmas season home owner urban living index sydney event entrepreneurial baby boom omnibus employment trend professional development young people mover and shaker FOMO mythbusters christian hopes goals generation Z salary global ashley fell Australian Census earn Adelaide lalor park world youth day neutral bay communication Northern beaches Event affordable royal baby mccrindle in the media 10 years education future plans VET sector professional workforce social shifts small business Christmas lunch income rise of local parenting 2017 darwin SMSF Hornsby Shire Council work-life easy rider repayments DESTEL office space baby internship low density norwest owning a home SA presentations meetings eliane miles retirement Sydney Hills Business Chamber Sydney keynote speaker "know the times" forecasting royal influence wolloomooloo millennials data visualisation social impact apartments environmental scanning cica Real Estate define online urban SMART NBRS vegemite EFF New Zeland shifts cash monarchy suburbs participants marketing 2016 mccrindle property market thrive average aussie cost of living friendship outsourcing education high density states Word Up conference Tasmania rule keeper research data family global generations innovation baby name predictions weekly earnings Love 2020 celebration lifestyle woolworths Generation X going out survey design 24,000,000 investor faux-cilise leadership Population Clock events state bondi gen z dream average sydneysider Australian Communities Trends conference speaker social enquiry social researchers demographer 2016 census cold New Zealand crime national crime rates TDE christianity award winner entrepreneur students Andrew Duffin conferences engage workshop investment authenticity hello fresh cancel plans father's day friends future capital city urban taskforce trends of 2016 relevant population map optus my business awards baby names grave decision aged care puzzle Australian Trends researcher Do It Yourself aussie culture crows nest tuesday DIY Australian Families tips growth Melbourne affordability proactive men 1980 toys sports marriage micro apartments wealth housing growth teaching economic NEETs national private wealth ultimo royal potts point australian social research the changing face of newspaper story education future report Mark McCrindle Christmas presents professional services priorities nfp The ABC of XYZ innovative daily telegraph renter of the future demographic transformations TAS James Ward Scouts career generations rental stress Engineering Manager facts cars logan baby name Australian Population ageing future-proof Education Future Forum marriages society trends equip happiness organisational culture unaffordable clothing unemployment prince george System's Architect local community tableau tertiary education holidays motivate graphs households trends of 2017 anzac report media Financial Planning Week social change cost deloitte sydneysiders finance 2012 Christchurch business performance city commute leadership workshop mccrindle tea English increasing densification balance car social media educhat social future of education blaxland Northern Beaches Territory 24 million list recap summer gender keynote internet royal family public speaking social commentator Res Vis student social researcher wage responsive pharmacy Australian schools housing trends sun resilience breakfast 2015 financial dreams mccrindle research REIV National Conference school students huffington post buildings employers Tuesday Trends Australian demographics pyrmont in depth interviews challenge Canberra ashley mckenzie training panel financial independence school satisfaction safe office digital volunteers Research Executive charity PSI shopping rain schools families perth debt work mates brand experience poor tea ABS in the media 40 million 2014 renting Skilling research services case study Macquarie University house price rise brisbane visual greatness the average aussie twentyseventeen urban living media release emerging technologies consumer baby boomers Gen Y demographics sustainable Duchess of Cambridge couple entrepreneurs of today JOMO Merry Christmas Valentine’s Day follow high density living population parents generational trends staff etiquette australian communities forum Channel 7 ferry learning housing affordability dare to dream storytelling tattoos the hills Aussie Royals collaborative winter mateship resource socialites snapshot teach middle class Tuesday Trend coffee university degree culture narcissism Kirsten Brewer WA cultural diversity cartodb acf15 consumerism Australia Day 2017 supply and demand shopping centre workplace generation alpha investing apartment Financial Planning Association village faux-cilising rich Sydney insight online shopping #censusfail trends sector demographic trends emerging trends Australians CBD politics waverton micro healthy future generation earnings year 12 New South Wales overcast statistics purpose house insights FPA GPO NT wealth and income visualisation Social Trend Generation Y medicine capital cities hornsby long weekend media activity language residents household public holiday meals suburban living suburb social research environment wealth and income distribution stay home February 16 google winter blues infographic sydney hills 23 million keynote speaker Australian communities forum population milestone speakers commuters sydney speaker emerging generations dreaming slideshare community engagement identity socialising poker master mother's day divorce rate 2016 census results alpha focus groups google for education seasons belief South Australia Vocational education manly shopper's pick news mortgage energy religion debate demography builders university land of the middle class selfie kate middleton australians staying home more ease of travel professional speaker Geoff Brailey conference presentation hobart Australia Day customer sunny days program litter learning styles social lives qualitative research business personal growth click faux-ciliser area cultural diveristy Births Hills Shire Council Netflix research visualisation NSW teacher brands not-for-profit tv Bathburst Wodonga careers youth unemployment community event Charlotte office opening culturally diverse wellbeing skills workplace culture Wagga Wagga The Daily Edition internships mining boom NBRS Architecture Channel Seven Crime Rates australian communities trends report cancelling event SRE vegetarian media commentary census results mythbusting Kiwi geomapping CPI work jobs of the future wages 2013 Aussies networking annual income sector wide eliane transport ideas community Myth collaboration communications trends analyst house price year 7 Australian Dream change names home ownership sydneycity census data know the times ageing population McCrindle Speakers bus event pharmacies survey ACT house prices property mobile spirituality data analyst communicate ethnography 1994 REIV Conference real Gen X impact typical australian sector wide study the australian dream millionth budget Work place post rationalism rent cloudy days women thought leadership average Australian infographic wall interactive baby name trends australia gen alpha trend tuesday global financial crisis offenders paying to work social commentary earning new york times the hills shire gold coast divorce organisations Australian Home Western Australia social issues research baby names report mentor wealth distribution focus group