24 facts about Australia at 24 million

Friday, January 22, 2016

As Australia closes in on the next population milestone of 24 million, which it will reach in February, social researcher Mark McCrindle analyses what life was like when the population was half this- and how we have changed in the 48 years since.

  1. Australia hit 12 million in 1968 and has doubled since then to hit 24 million in 2016. Over the 48 years from 1968 to 2016 Australia’s population increased by 12 million. Over the previous 48 years (1920 to 1968) the population increased by just 6.5 million.

  2. More people live in the three cities of Sydney, Melbourne and Brisbane today than lived in the whole nation in 1968.

  3. More than 1 in 3 Australians (8.6 million) have seen the population of the nation double in their lifetime.

  4. In the time that Australia’s population has doubled, (1968 to 2016), Tasmania has only increased by one-third (36%) while the Australian Capital Territory and the Northern Territory have increased more than two and a half times (252% and 263% respectively)!

  5. In 1968, there were 83,807 more males than females while today there are 121,292 more females than males
  6. 1968 = 101.3 males per 100 females

    2016 = 99.0 males per 100 females

  7. 29% of the population in 1968 was aged 0-14 compared to under 19% of the population today, however there are still 1 million more under 15’s today than then.
  8. 0-14 years

    1968: 29%, 3,486,000

    2016: 18.8%, 4, 476,045

  9. In the time that the population has doubled, the number of Australians aged over 65 has more than tripled from 8.4% of the population (1,014,000) to today’s 15% of the population (3,569,556).

  10. The rate of marriages has dropped by over 40% since 1968 from 8.8 per 1000 population to 5.2 today. However there are around 20,000 more marriages annually than the 106,000 seen in 1968.

  11. The total birth rate has decreased by a quarter since 1968, from an average of 2.34 births per woman to 1.8 today. However with a population twice as large there are far more births today, exceeding 300,000 annually compared to 240,906 in 1968.

  12. The death rate has dropped by almost 30% since 1968 and life expectancy has increased by 13.2 years for males and 10.9 years for females to now exceed 80 for males and 85 for females.

  13. Standard variable interest rates were exactly the same in 1968 as today, at 5.4% while inflation was slightly higher (2.6%) compared to today (1.5%).

  14. The male average hourly wage was $1.22 and the weekly full time wage was $48.93 which in today’s dollars is $567. The current average weekly full time earnings is almost three times this at $1,484.50.

  15. Back then 1 Australian dollar bought 1.11 US dollars compared to 0.73 US dollars today.

  16. The maximum marginal tax rate was much higher at 68.4% on $32,000 and over while for the 2015-16 financial year it is 45% on $180,000 and over. The tax free threshold has also increased from $416 ($4,800 in today’s dollars) to $18,200 today.

  17. The company tax rate was 40% for private companies and 45% for public companies while for the 2015-16 year it is 30% and 28.5% for small businesses.

  18. While our population is twice as large, our economy is five times the size it was in 1968. Back then Australia’s GDP was $28,817 million ($334,072m in today’s dollars) while for the 2014-15 financial year was $1,619,195m.

  19. Men are participating in the workforce much less (male participation rate has dropped from 83.7% to 70.8%) while women are participating much more (up from 37.7% to 59.6%).

  20. Homes cost 5 times more. The median Sydney house price was around $18,000 (in today’s dollars this equates to $195,300) compared to the current Sydney median house price which exceeds $1 million.

  21. But milk, butter and potatoes cost less today.

  22. In 1968 TV was black and white, music was played on record players and the moon had not been reached.

  23. John Farnham’s Sadie the Cleaning Lady was the top song for five weeks and 1968 was the year that Hugh Jackman and Kylie Minogue were born.

  24. The postage rate in 1968 was 5 cents for a standard letter compared to $1 today. Most suburbs had twice-daily delivery service compared to the current 3-day delivery times.

  25. In the 1968 Olympics in Mexico City, Australia bagged 5 gold medals (17 in total) compared to an AOC target of 13 gold medals (and 37 in total) for Rio in 2016.

  26. Australia was still getting used to the new currency system, moving from the Australian pound to the Australian dollar from 1966 and we’ve gained two new coins and two new notes since then.

  27. The coins in use were the 1, 2, 5, 10, 20 and 50 cent coins. There were also notes with values of $1, $2, $5, $10 and $20.



About Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.

Download Mark's speaking pack here

Sydney's Rising Star Suburbs

Monday, January 04, 2016

Analysis of the Urban Living Index shows the
top 3 growth areas to watch

The Urban Living Index rates each of Sydney’s suburbs based on five key liveability factors: Community, Employability, Amenity, Accessibility and importantly, Affordability.

While some of Sydney’s most glamorous suburbs such as Bondi, Neutral Bay and Manly did very well on the first four measures, they did not do well in the affordability category. The cost of living and the cost of housing are currently red-hot issues for Sydney siders and so affordability is in many ways the priority issue with the other lifestyle measures remaining purely theoretical for those priced out of an area.

The majority of Sydneysiders (51%) believe that their area will be even less affordable in three years’ time than it is today- which is almost five times as many as those who believe their area will become more affordable. And most strikingly, almost 9 in 10 Sydney residents (88%) state that housing affordability will be a massive or significant challenge for the next generation.

With this in mind, we have analysed the Urban Living Index data of all Sydney suburbs to find the areas that have excellent affordability- but also rate very well on the other lifestyle measures.

While there are 25 suburbs that score 15 or above (out of 20) for affordability, there are three areas in this list that have great results in the other liveability categories as well.

1st Lalor Park

Lalor Park and the adjoining Kings Langley toped our hot spotting list. The affordability score (15) was excellent, and these suburbs have an amenity score (a measure of the number of shops, restaurants, arts and recreation facilities and educational options in the suburb) which was very good. In fact these suburbs scored higher on the local amenity provisions than suburbs including Newport, Wahroonga and Frenchs Forest. Similarly Lalor Park and Kings Langley scored well on accessibility (a measure that looks at public transport, employment access and walkability of an area) and above beach and harbour side suburbs like Avalon and Rose Bay.

While the overall score for Lalor Park-Kings Langley is in the “Very Good” category, its excellent affordability ranking makes it a suburb likely to boom.

2nd Menai

Menai and the adjoining suburbs of Lucas Heights and Woronora are the next suburbs set to take off based on this analysis. Relative to other Sydney suburbs, the affordability is in the excellent category and this is matched by the employability category. So the combination of good employment numbers, a significant local economy and access to housing more affordable than much of Sydney, this area in Sydney’s south is a clear hotspot.

3rd Blaxland

The third most rated area from this affordability and liveability analysis is Blaxland at the foot of the Blue Mountains and the adjoining suburbs of Warrimoo and Lapstone. Just 8 minutes from the M4 motorway, and less than 10 minutes from the Western Sydney suburbs of Penrith and Emu Plains, this area has become part of Sydney’s greater west yet the affordability, along with the community and amenity scores lift it above many areas in the outer western Sydney ring.

As the urban living index data shows, liveability depends on more than just water views and beach access- the practical factors of educational options, employment access, public transport and other built amenity and of course affordability all make an area desirable and facilitate lifestyle. That is why each of these areas have rated on the Index above the well-heeled suburbs of Palm Beach, Belrose and Vaucluse and it is why they stand out as rising stars.

This research we conducted for Urban Taskforce Australia is an example of robust research generating significant media activity and reader interest. This particular piece was summarised in the Sydney Morning Herald here, and as you can see from the image below was in the top 5 most read columns on the day in the Sydney Morning Herald, the Melbourne Age and the Brisbane Times.

For more information

The Urban Living Index was developed by McCrindle for Urban Taskforce Australia. More information and interactive maps are available at www.urbanlivingindex.com

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


VIC focus groups sector wide study Generation X employers year 7 commute census fail Maxim Accounting australian 23 million housing Financial Planning Week future define budget rich 1968 2016 census hornsby Royals forecasting mentor divorce rate affordability Gen Z Expert generational trends census results child care communications intern victoria Netflix Canberra salary program work from home average sydneysider Australian Dream demographic transformations donation engagement baby name trends paying to work research visualisation australian communities trends report Duchess of Cambridge pharmacy employmee emerging generations DIY newspaper FOMO baby name predictions Crime Rates Willowdale social analyst dreaming urban living index supply and demand sydney event Northern Beaches Financial Planning Association JOMO coffee research mining boom ipswich deloitte HR learn menai increasing densification Sydney population 24,000,000 English Territory social change Generation Y food insecurity village sunny days housing growth poor baby boomers 1995 anzac marriages weather forecast surnames Education Future Forum New Zeland research services eliane faux-ciliser mother's day socialites housing market results interactive USA gen z resource ageing population staff Black Friday Valentine’s Day business performance ultimo events housing trends Scouts mccrindle cancelling plans population McCridle vegemite learning styles baby names australia report The Daily Edition care support Australian communities do people still change their surname after marriage? prince george millennials futurist hills weekly earnings families hills shire professional speaker Australian demographics global generation income ashley fell clothing teleworking religion social media real bureau Mount Annan-Currant Hill James Ward states water 2012 experience christianity megatrends parenting personalities ferry trends analyst hopes sydney hills community event daily telegraph Black Friday in Australia What is food insecurity? PSI demographer speakers Vocational education IT Specialists 2013 volunteers authenticity wealth the average aussie FPA Do It Yourself repayments faith earn sydney metro men data crows nest NFP event Australian community trends australian real estate cold SRE Australia street #censusfail NSW shopper's pick workplace culture cooking renter of the future research data the great screenage twentyseventeen economic public speaker the hills 24 million shifts high density living insight WA Sydney keynote speaker Mark McCrindle in the media forum Christmas day spirituality social life Geoff Brailey speaker 1980 ethnography unemployment money housing affordability responsive property market Research Executive trades local community annual income land of the middle class screenagers Caregiver engage census local communities networking royal family grave decision survey design resilience purpose Sydney’s south west financial house area high density rising house prices thrive ACF2017 Christmas in Australia South Australia Kirsten Brewer volunteer workforce 10 years cash socialising acf15 40 million Adelaide maiden names Western Australia story wages innovation mateship tips participants TED talk news "know the times" meetings winter blues environmental scanning demography survey alpha daily commute education future report trend vegetarian 2014 REIV National Conference Australian Population office space SMSF food Deaths ACT Skilling cartodb Melbourne future proofing 2015 aged care generation alpha house prices micro entrepreneurial apartment giving Performance Sentiment Index SA thought leadership typical australian government Australian Trends travel entrepreneur gig economy ageing 2017 women faux-cilising wealth inequality wedding house price rise qualitative research leadersip sydneysiders high density apartments rent rain Hornsby Shire Council Christmas day weather cancelling event curiosity politics population growth SMART educated living Australia Day charity internships jobs of the future Australian Families home balance professional Tasmania TEDx city train public holiday fears gender younger generations DESTEL meals Wagga Wagga Mark McCrindle 1975 community faux-cilise case study proactive social shifts lalor park capital city leader customer national crime rates financial dreams celebration mover and shaker university Channel 7 teacher Northern Territory australia education future communicate researcher in depth interviews australians staying home more waverton finance Real Estate Institute of Victoria communication family outsourcing belief demographics communities commuting Sydney Lifestyle Study learning Jura Australia mccrindle tea rise of local average aussie royal baby property price insights neutral bay social research mobile new office christmas trees marketing impact long weekend Hunter Valley optimistic financial future owning a home motivate perth work mates employmer slideshare Black Friday Sales Australia Day 2017 millionth cultural diversity commuters facts Sydney Bathburst collaboration Aussies trends of 2017 spend brands Christmas research baby name Wodonga social charities technology earning investment Births non profit video January 26th shbc ACF17 couple Hills Shire Council community engagement teach screenage personal growth Christmas season social lives optus my business awards global generaion mccrinlde world youth day goals social commentator student etiquette NBRS Architecture local average Australian australian community trends report children logan residents ABS Real Estate winter keynote public transport NEETs consumerism social enquiry Lower Hunter choice workers skills breakfast future of education changing face of sydney financial fears in the media global generations holiday youth not-for-profit easter huffington post dessert media Australian Bureau of Statistics TDE NBRS award church the lucky country affordable TAS Word Up sydneysider high school digital Wellington debate nfp wealth distribution retirement Channel Seven contiki social impact sydney market global entertainment educhat leadership workshop Gen X speakers pack suburban living hunger names infographics relevant goal cultural diveristy statistics Australian Census Jura Coffee sports Tuesday Trend workplace domestic marrickville omnibus brand society economy school rule keeper Australian schools easy rider tertiary education teaching happiness storytelling education sector social commentary mccrindle research world organisations data visualisation future of shopping financial independence post rationalism The ABC of XYZ divorce HSC Myth internet home ownership employment baby names report casual jobs office report poker master Work place future-proof chairty moderators guide group session mythbusters school satisfaction rental stress the hills shire future proof sunburnt country research report selfie ACF offenders training priorities geomapping speajer society trends tableau global financial crisis Understanding and Engaging with Generation Z brisbane emerging trends relational mccrindle in the media holidays culture maiden 1994 gig McCrindle Speakers careers urban living summer Retail 2016 census results research on coffee digital economy moreton bay visual consumer students emerging technologies internship future of work VET hobart New Zealand dreams TEDx Speaker environment hello fresh house price property tv millenials live the dream office opening media activity showreel media release medicine population milestone Cobbitty-Leppington baby names public speaking sydney speaker data analyst healthy future urban development small business tea trends of 2016 social trends Christchurch aged care puzzle going out crime buildings Research Director university degree low density property development optus wealth and income australian social research Population Clock follow challenge shopping christmas 2017 baby boom sydney property market education System's Architect Christmas lunch award winner census 2016 gold coast Northern beaches Event keynote speaker ACF 2016 sun 2009 social researcher tattoos happy holidays wolloomooloo seasons greetings demographic christmas demographic trends workshop equip generations marriage generation culturally diverse Australian Communities Trends work earnings surname Macquarie University sydneycity entrepreneurs of today greatness bondi urban Financial Planning Association of Australia builders generation Z click australian communities forum nativity scene schools social issues Gen Y collaborative coffee lovers life group blaxland know the times friends national private wealth business Tuesday Trends dare to dream bus capital cities Lower Hunter Region growing population event February 16 trend tuesday household ACT Report year 12 identity food bank kate middleton volunteering New South Wales home owner Assistant Store Manager Elderslie-Harrington park leadership Sydney Hills Business Chamber car TED Res Vis pyrmont sector wide Northern Beaches Christian School urban taskforce friendship media commentary not for profit research infographic the australian dream seasons financial planning market research Business analysis Christmas data stay home ashley mckenzie Andrew Duffin china unaffordable trends Aussie national wealth pharmacies professional presenters analysis eliane miles sentiments REIV Conference recap sustainable princess charlotte list career Kiwi criminal new york times Engineering Manager cloudy days the changing face of parents wellbeing Merry Christmas micro apartments snapshot Christmas Stats volunteering data growth of sydney not for profit conference presentation conference presentation cars US renting norwest growth suburbs travelling litter study households sector royal influence christian darwin conference speaker shopping centre 2016 middle class online 2020 Social Trend GPO who is generation z Queensland brand experience suburb mortgage publication woolworths donate EFF baby education research grandparents focus group apartments Australian Home visualisation wage presentations teachers online shopping google for education social researchers father's day overcast global retail product Australians work-life energy indonesia census data cost of living manly safe dream VET sector schools students cica innovative aussie culture ideas World Water Day McCrindle Keynote Speakers wealth and income distribution stats business index royal language Queensland: QLD learner McCrindle Speaker monarchy quote transport cost townhouses investor NT young australians state mythbusting plans lifestyle tuesday debt staying in ease of travel Love toys google infographic wall CBD research pack change social analysis cancel plans investing Christmas presents school students panel conferences youth unemployment potts point graphs Charlotte professional services organisational culture india young people professional development fresh CPI gen alpha narcissism population map