24 facts about Australia at 24 million

Friday, January 22, 2016

As Australia closes in on the next population milestone of 24 million, which it will reach in February, social researcher Mark McCrindle analyses what life was like when the population was half this- and how we have changed in the 48 years since.

  1. Australia hit 12 million in 1968 and has doubled since then to hit 24 million in 2016. Over the 48 years from 1968 to 2016 Australia’s population increased by 12 million. Over the previous 48 years (1920 to 1968) the population increased by just 6.5 million.

  2. More people live in the three cities of Sydney, Melbourne and Brisbane today than lived in the whole nation in 1968.

  3. More than 1 in 3 Australians (8.6 million) have seen the population of the nation double in their lifetime.

  4. In the time that Australia’s population has doubled, (1968 to 2016), Tasmania has only increased by one-third (36%) while the Australian Capital Territory and the Northern Territory have increased more than two and a half times (252% and 263% respectively)!

  5. In 1968, there were 83,807 more males than females while today there are 121,292 more females than males
  6. 1968 = 101.3 males per 100 females

    2016 = 99.0 males per 100 females

  7. 29% of the population in 1968 was aged 0-14 compared to under 19% of the population today, however there are still 1 million more under 15’s today than then.
  8. 0-14 years

    1968: 29%, 3,486,000

    2016: 18.8%, 4, 476,045

  9. In the time that the population has doubled, the number of Australians aged over 65 has more than tripled from 8.4% of the population (1,014,000) to today’s 15% of the population (3,569,556).

  10. The rate of marriages has dropped by over 40% since 1968 from 8.8 per 1000 population to 5.2 today. However there are around 20,000 more marriages annually than the 106,000 seen in 1968.

  11. The total birth rate has decreased by a quarter since 1968, from an average of 2.34 births per woman to 1.8 today. However with a population twice as large there are far more births today, exceeding 300,000 annually compared to 240,906 in 1968.

  12. The death rate has dropped by almost 30% since 1968 and life expectancy has increased by 13.2 years for males and 10.9 years for females to now exceed 80 for males and 85 for females.

  13. Standard variable interest rates were exactly the same in 1968 as today, at 5.4% while inflation was slightly higher (2.6%) compared to today (1.5%).

  14. The male average hourly wage was $1.22 and the weekly full time wage was $48.93 which in today’s dollars is $567. The current average weekly full time earnings is almost three times this at $1,484.50.

  15. Back then 1 Australian dollar bought 1.11 US dollars compared to 0.73 US dollars today.

  16. The maximum marginal tax rate was much higher at 68.4% on $32,000 and over while for the 2015-16 financial year it is 45% on $180,000 and over. The tax free threshold has also increased from $416 ($4,800 in today’s dollars) to $18,200 today.

  17. The company tax rate was 40% for private companies and 45% for public companies while for the 2015-16 year it is 30% and 28.5% for small businesses.

  18. While our population is twice as large, our economy is five times the size it was in 1968. Back then Australia’s GDP was $28,817 million ($334,072m in today’s dollars) while for the 2014-15 financial year was $1,619,195m.

  19. Men are participating in the workforce much less (male participation rate has dropped from 83.7% to 70.8%) while women are participating much more (up from 37.7% to 59.6%).

  20. Homes cost 5 times more. The median Sydney house price was around $18,000 (in today’s dollars this equates to $195,300) compared to the current Sydney median house price which exceeds $1 million.

  21. But milk, butter and potatoes cost less today.

  22. In 1968 TV was black and white, music was played on record players and the moon had not been reached.

  23. John Farnham’s Sadie the Cleaning Lady was the top song for five weeks and 1968 was the year that Hugh Jackman and Kylie Minogue were born.

  24. The postage rate in 1968 was 5 cents for a standard letter compared to $1 today. Most suburbs had twice-daily delivery service compared to the current 3-day delivery times.

  25. In the 1968 Olympics in Mexico City, Australia bagged 5 gold medals (17 in total) compared to an AOC target of 13 gold medals (and 37 in total) for Rio in 2016.

  26. Australia was still getting used to the new currency system, moving from the Australian pound to the Australian dollar from 1966 and we’ve gained two new coins and two new notes since then.

  27. The coins in use were the 1, 2, 5, 10, 20 and 50 cent coins. There were also notes with values of $1, $2, $5, $10 and $20.



About Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.

Download Mark's speaking pack here

Sydney's Rising Star Suburbs

Monday, January 04, 2016

Analysis of the Urban Living Index shows the
top 3 growth areas to watch

The Urban Living Index rates each of Sydney’s suburbs based on five key liveability factors: Community, Employability, Amenity, Accessibility and importantly, Affordability.

While some of Sydney’s most glamorous suburbs such as Bondi, Neutral Bay and Manly did very well on the first four measures, they did not do well in the affordability category. The cost of living and the cost of housing are currently red-hot issues for Sydney siders and so affordability is in many ways the priority issue with the other lifestyle measures remaining purely theoretical for those priced out of an area.

The majority of Sydneysiders (51%) believe that their area will be even less affordable in three years’ time than it is today- which is almost five times as many as those who believe their area will become more affordable. And most strikingly, almost 9 in 10 Sydney residents (88%) state that housing affordability will be a massive or significant challenge for the next generation.

With this in mind, we have analysed the Urban Living Index data of all Sydney suburbs to find the areas that have excellent affordability- but also rate very well on the other lifestyle measures.

While there are 25 suburbs that score 15 or above (out of 20) for affordability, there are three areas in this list that have great results in the other liveability categories as well.

1st Lalor Park

Lalor Park and the adjoining Kings Langley toped our hot spotting list. The affordability score (15) was excellent, and these suburbs have an amenity score (a measure of the number of shops, restaurants, arts and recreation facilities and educational options in the suburb) which was very good. In fact these suburbs scored higher on the local amenity provisions than suburbs including Newport, Wahroonga and Frenchs Forest. Similarly Lalor Park and Kings Langley scored well on accessibility (a measure that looks at public transport, employment access and walkability of an area) and above beach and harbour side suburbs like Avalon and Rose Bay.

While the overall score for Lalor Park-Kings Langley is in the “Very Good” category, its excellent affordability ranking makes it a suburb likely to boom.

2nd Menai

Menai and the adjoining suburbs of Lucas Heights and Woronora are the next suburbs set to take off based on this analysis. Relative to other Sydney suburbs, the affordability is in the excellent category and this is matched by the employability category. So the combination of good employment numbers, a significant local economy and access to housing more affordable than much of Sydney, this area in Sydney’s south is a clear hotspot.

3rd Blaxland

The third most rated area from this affordability and liveability analysis is Blaxland at the foot of the Blue Mountains and the adjoining suburbs of Warrimoo and Lapstone. Just 8 minutes from the M4 motorway, and less than 10 minutes from the Western Sydney suburbs of Penrith and Emu Plains, this area has become part of Sydney’s greater west yet the affordability, along with the community and amenity scores lift it above many areas in the outer western Sydney ring.

As the urban living index data shows, liveability depends on more than just water views and beach access- the practical factors of educational options, employment access, public transport and other built amenity and of course affordability all make an area desirable and facilitate lifestyle. That is why each of these areas have rated on the Index above the well-heeled suburbs of Palm Beach, Belrose and Vaucluse and it is why they stand out as rising stars.

This research we conducted for Urban Taskforce Australia is an example of robust research generating significant media activity and reader interest. This particular piece was summarised in the Sydney Morning Herald here, and as you can see from the image below was in the top 5 most read columns on the day in the Sydney Morning Herald, the Melbourne Age and the Brisbane Times.

For more information

The Urban Living Index was developed by McCrindle for Urban Taskforce Australia. More information and interactive maps are available at www.urbanlivingindex.com

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


leadership high density living sydney event workshop Assistant Store Manager generation Z baby boomers professional development staying in collaborative world mccrindle research Caregiver South Australia gold coast geomapping jobs demographics ashley mckenzie sydneycity mateship media commentary household waverton moreton bay sunny days princess charlotte public holiday statistics holidays organisations HSC daily commute christmas life potts point australia experience menai friends grandparents teach teaching gen z marriages Crime Rates community engagement etiquette Christmas lunch sector social change ease of travel insights wedding education research Tasmania weather investment researcher Northern Beaches Christian School 1975 demographic trends rise of local national crime rates education ageing population retirement young people australian communities forum ipswich australians staying home more goals Australian Home Kirsten Brewer wealth distribution crows nest education future report product award educated religion challenge cost educhat student February 16 perth IT Specialists millenials non profit Bathburst Valentine’s Day national private wealth transport work mates stay home urban living index trends state sun royal baby Word Up politics residents population milestone leader speakers aussie culture land of the middle class shifts digital schools volunteers relational consumerism engagement Geoff Brailey global generations events divorce DIY workplace culture business index criminal CBD Social Trend research infographic blaxland young australians networking conference speaker English business charity dream follow sector wide study PSI generation alpha SA gen alpha collaboration media activity 2016 monarchy FOMO Australian Bureau of Statistics work publication hornsby research pack keynote speaker commute growth 1980 marriage 1994 house price professional personalities community annual income program Gen X research data royal Sydney keynote speaker social lives safe presentations finance easy rider affordability Myth Channel 7 budget australian communities trends report Scouts communications rule keeper report organisational culture selfie tips logan TDE states 2012 employment baby alpha futurist nfp society financial future schools students Christmas season trends of 2017 list optimistic REIV Conference students millionth greatness families prince george trend tuesday kate middleton children January 26th TAS intern community event not for profit keynote future-proof city anzac public speaking urban know the times housing affordability renter of the future equip baby boom family tuesday REIV National Conference data analyst Christmas presents generational trends suburb media release mortgage Territory future proof poker master analysis Australia Day tableau Population Clock click hills shire proactive 2015 Adelaide VIC identity online news sunburnt country insight Northern beaches Event environmental scanning video 40 million Love society trends food royal influence resource Financial Planning Week results Channel Seven school students social research market research Wellington future of work tattoos baby name millennials tea paying to work generations dare to dream participants clothing domestic cancel plans crime cold NT cartodb tertiary education friendship social enquiry education sector urban taskforce NEETs high density apartments Sydney Research Executive christianity study lifestyle parents wellbeing 2014 GPO victoria going out builders New Zealand internships coffee plans population growth trends of 2016 Australian Trends 10 years communication 23 million The Daily Edition economy Do It Yourself Australian Communities Trends church property price owning a home trend learn brand social analysis slideshare Tuesday Trend typical australian not-for-profit mining boom Births economic case study Queensland shopper's pick men suburban living financial independence social commentary Real Estate couple university degree holiday school Financial Planning Association households trends analyst panel demographic language visual Australian schools Northern Beaches priorities data visualisation Queensland: QLD manly demographer dessert mentor in depth interviews leadership workshop debt social impact mccrindle in the media entrepreneur Hornsby Shire Council housing market 2013 thought leadership hopes Australia Day 2017 Deaths father's day women curiosity Australian Families easter real cancelling event quote WA sentiments neutral bay high density eliane miles eliane daily telegraph wolloomooloo shbc sydneysiders local communities professional speaker youth Western Australia baby name predictions conference presentation brisbane celebration rising house prices census 24,000,000 mythbusters property future proofing outsourcing wealth and income distribution Merry Christmas survey design summer consumer cars technology winter goal poor australian social research personal growth winter blues dreaming environment faux-ciliser in the media communities darwin responsive Gen Y housing trends average aussie training Mark McCrindle communicate financial child care water ACT Res Vis Royals high school year 7 moderators guide innovative Tuesday Trends capital cities teleworking Generation Y learning styles litter innovation meals Aussies entrepreneurs of today Charlotte Education Future Forum royal family energy sector wide pyrmont salary housing work-life fears mccrindle cooking shopping google for education employers new york times divorce rate ABS JOMO Duchess of Cambridge cancelling plans thrive mythbusting wealth and income Wagga Wagga youth unemployment tv "know the times" financial dreams housing growth national wealth deloitte baby names megatrends rain home System's Architect future of education seasons woolworths debate 1968 social shifts population map define resilience school satisfaction Generation X research visualisation media buildings forecasting Wodonga forum ethnography gender cloudy days townhouses middle class fresh interactive newspaper home owner 24 million Aussie names income DESTEL social researchers narcissism teacher recap group acf15 faux-cilising social researcher mover and shaker toys faux-cilise Melbourne sustainable social commentator ashley fell FPA low density marketing rent Australian Dream brand experience weekly earnings facts unemployment earnings increasing densification world youth day mccrindle tea small business Kiwi Christchurch World Water Day socialising year 12 relevant renting post rationalism university social media wealth rich visualisation focus group staff house prices global financial crisis learner focus groups Australian communities online shopping local snapshot EFF balance optus my business awards long weekend change Financial Planning Association of Australia ultimo global survey happiness graphs future population data overcast vegetarian Real Estate Institute of Victoria parenting entertainment research services Australian Census urban living home ownership mobile socialites optus New Zeland growing population engage career the changing face of learning marrickville social bondi Canberra village internship capital city New South Wales cultural diversity emerging generations Netflix Engineering Manager ACF 2016 area repayments rental stress hello fresh ACF demographic transformations presentation huffington post jobs of the future workforce vegemite affordable qualitative research mother's day cost of living event sydney speaker Northern Territory social trends entrepreneurial hobart brands earn motivate careers Australian demographics property market spend unaffordable investor teachers internet emerging technologies conference cash emerging trends stats apartment wages culture house generation living omnibus lalor park group session skills offenders Australians The ABC of XYZ McCrindle Speakers workplace education future baby name trends authenticity suburbs NSW social life customer ideas twentyseventeen government sports 2020 2017 google