Media Commentary from the McCrindle team

Wednesday, January 11, 2017

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Some of our recent media commentary includes:

Jobs of the future

The last few years of disruption has shown us that any role that can be replaced by technology will be.While technology is great for automating systems and replacing repetitive functions, it is not strong at adapting to complex change and engaging with people. Mark McCrindle speaks to The Daily Edition about how students can future proof their careers and skills. Watch it here.


Trends of 2016

From Donald Trump to Brexit, dabbing, bottle flipping and Pokemon Go, Mark McCrindle speaks to The Daily Edition about some of the biggest trends of 2016, including the 2016 word of the year which was Post Truth, and demographic milestones for Australia including reaching a population of 24 million people in February, and Sydney hitting a population of 5 million. Watch it here.

Trends of 2017

Rise of the local, growth of lifestyle cities, DIY everything, the Gig-economy and post-rationalism are the top five trends Mark McCrindle has identified for 2017. Mark joins the team from The Daily Edition to discuss the trends forecasted for 2017. Watch it here.



Melbourne growing faster than Sydney

After being voted the world’s most liveable city for the sixth year in a row, Melbourne property prices have grown faster than those of Sydney over the last year. With Melbourne being forecast to become Australia’s biggest city by 2050, Mark McCrindle attributes the diversified economy, lower house prices and its reputation as the fashion and cultural capital to its growth. Read the article here.


Are passive aggressive notes breaking down Sydney's sense of community?

The rise of anonymous, sarcastic signs left by Sydneysiders is seen to be breaking down communities. While this sort of behaviour is often seen on social media, Mark McCrindle says we don’t see so much of it normal civil interactions. When we are face to face, people aren’t nearly as sarcastic or nasty. Behind the venomous notes and social media posts, we really get a sense of the angst and frustration that is modern, busy stressful life. Read the article here.


Baby Name trends

Mark McCrindle has made his baby name predictions for 2017. He says longer and more culturally diverse names will be popular in 2017. Names beginning with X, Y and Z are also predicted to be huge, including Zander and Zephyr for boys, and Zyla and Zelda for girls. Read the article here.


Aussie parents are opting for sophistication and substance over quirky spellings or compound names, with gender neutral names back in vogue. Mark McCrindle predicts te top 10 ‘rising stars’ of 2017 for girls names were likely to be Addison, Penelope, Ariana, Frankie, Charlie, Elsie, Aurora, Billie, Lilian and Aisha. For the boys, McCrindle predicts Harvey, Beau, Chase, Theodore, Carter, Spencer, Ali, Harley, Darcy and Fletcher will be the rising stars for boys names next year. Read the article here.


Outsourcing

The growing trend of finding others to do the jobs we hate has made the Christmas of 2016 a far cry from festive seasons past. “As for outsourcing, that is certainly a growing trend, especially around Christmas time when the shops are busy and perhaps there is a task that we don’t feel confident in completing, that we can have someone else complete for us,” says Ashley Fell from McCrindle. Read the article here.



Home ownership and renting

Sydney is turning into a city of renters as rising prices force more people to ditch the home owning dream. McCrindle research director Eliane Miles said while home ownership was still a major aspiration, it was ­simply affordability stopping young people from buying. “We did some research that showed 90 per cent of Australians still want to strive towards owning their own home,” Ms Miles said. “It’s still the Aussie dream, it’s just more difficult and I think for young people it seems incredibly far off.” Read the article here.


Top Baby Names Revealed

Wednesday, May 25, 2016

Around 1 in 10 Australian babies last year were given one of the Top 10 baby names; a total of 28,640 out of the total Australian annual births of 298,200. There were 2,283 boys named Oliver and 1,737 girls named Charlotte last year.


Charlotte takes top spot after Olivia’s 3 year reign

Charlotte, with 1,737 occurrences is the top girl baby name in Australia for 2015, taking the top spot from Olivia which is now in 2nd place.

Olivia was the most popular girls’ name in 2014 but has now fallen behind by 67 occurrences.

Charlotte was the most popular baby girls’ name in almost every state while Olivia was top in VIC and WA.


Oliver most popular in the states but Jack more popular in the territories

Keeping the top spot from 2014 is Oliver, the top boy baby name in Australia for 2015 having overtaken Jack and William which were 1st in 2011 and 2012 respectively.

Oliver was the top boys’ name in all 6 states (NSW, VIC, QLD, SA, WA, TAS) while Jack was the top boy baby name in the Northern Territory.

There were 421 more instances of Oliver than William, an increase on the margin of 191 from 2014. In 2015, there were 2,283 boys named Oliver, 1,862 named William and 1,802 named Jack which is a decrease for both William and Jack on 2014.



Top 10 Girl's name trends and insights

Most of the top 10 girls’ names from 2014 have held on to a top 10 ranking in 2015 except for Ruby which has slipped out of the top 10 down to 13th place. In Ruby’s place, Grace has reached top 10 status. Charlotte, Amelia, Sophia and Chloe all improved on their 2014 ranking with Olivia, Mia, Emily, Sophie and Ruby being the ones which have dropped. Ava was the only name to retain the same ranking.


Top 10 Boy’s name trends and insights

Oliver remains to be the top boy baby name of 2015, holding this position strongly since 2014. 9 out of the top 10 boys’ names held onto their top 10 ranking with Alexander falling out of the top 10 to 15th place, with Lachlan (rank 10th) taking his spot. While none of top 4 names changed positions, Jackson dropped from 5th to 7th and Thomas, James and Ethan increased their rank within the top 10 names.


7 new boy’s and 9 new girls’ names enter the top 100

The names Spencer, Jesse, Arlo, Harley, Darcy, Jett and Lewis have entered the list for the boys’ at the expense of Bailey, Mitchell, David, Aaron, John, Phoenix and Anthony.

As for the girls; Aurora, Billie, Eve, Daisy, Aisha, Leah, Gabriella, Maryam and Maggie have entered the top 100 with; Lexi, Jade, Indie, Pippa, Amelie, Amber, Elise, Natalie and Lacey dropping out of the list.


George and Charlotte; A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

The birth of the Royal Princess in May 2014 (Charlotte Elizabeth Diana) has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st in 2012 to 36th in 2015, in 2015 we saw the name Charlotte gain 1st position, taking the top spot from Olivia in 2014.




Download Baby Names Australia 2016. 

Click here to download the full report.

The Top 10 Baby Names from 2015

Friday, March 18, 2016

This just in, Charlotte and Oliver are the top baby names for 2015! Data released by Births, Deaths and Marriages has been analysed by McCrindle Research to reveal the top 10 most popular names of choice for babies born in the last year.

Charlotte regains her position as the top baby girl name

Charlotte is, once again, the top baby name for 2015, regaining her position from Olivia who was the 2014 top baby girl name. Charlotte was the most popular girls’ name from 2011-2013, and has regained first position following the birth of the Princess Charlotte of Cambridge in May of 2015.

Traditional over trendy

There is a ‘Hundred-Year Return’ theme taking place, with many of the top names of today also amongst the top names a century ago, while names of a few decades ago have fallen out of favour. Today’s parents are not choosing names of their own generation, rather, century-old names dominate the Top 10 Baby Names list. William is an example of the ‘hundred-year’ return, having ranked 2nd overall in NSW in the 1910s and ranking second in 2015. Jack climbed up to 5th place in the 1920s before seeing a steep decline from the 1940s to 1970s, with a marked resurgence over the last decade and making it to top ten, and Oliver, Ethan and Thomas have similarly returned to popularity. Grace was a popular girls’ name at the turn of the 20th century, becoming almost extinct from the 1910s to 1970s but climbing significantly in popularity since the 1980s with the rise to the Top 10 with Charlotte and AVA having followed similar trends.

Flowing girls names, short boys’ names

Parents are choosing softer-sounding girls’ names and firmer sounding boys’, through the use of vowels and consonants. Half of the top 10 girls names end with the letter ‘a’ (Olivia, Amelia, Ava, Mia and Sofia). On the boy’s list, however, majority of the top 10 end with a consonant sound (all apart from Noah).

A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names. Prince William’s popularity first placed William in the Top 10 in 2001 and the name’s popularity has grown significantly since then. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide and maintained this position until 2012 when Oliver took the top spot.

The birth of the royal princess in May of last year, Charlotte Elizabeth Diana, has also contributed to the royal baby name trend. Like George’s rank, which increased from 71st to 42nd in 2014, we have seen the name of Charlotte regain first position for baby girls born in 2015.


Download the Top 10 Baby Names media release here


Sources

Baby Names Australia is produced from a comprehensive analysis of all of the registered baby names across the 8 Births, Deaths and Marriages offices in Australia (NSW, VIC, QLD, WA, SA, TAS and NT). Because NSW and SA have only released their top 10, we have only provided the top 10 list of baby names for 2015.


Media Contact

For media commentary, please contact ashley@mccrindle.com.au or the office on 02 8824 3422.


in the media


McCrindle in the Media

Friday, December 18, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Here are some of the most recent media pieces our research and team have been cited in:


Generation Alpha is coming

Futurist, demographer, and TEDx speaker Mark McCrindle is leading the campaign to call anyone born after 2010 a part of Generation Alpha. According to him, 2.5 million Alphas are born around the globe every week.
Alpha kids will grow up with iPads in hand, never live without a smartphone, and have the ability to transfer a thought online in seconds. These massive technological changes, among others, make Generation Alpha the most transformative generation ever, according to McCrindle.
“In the past, the individual had no power, really,” McCrindle told Business Insider. “Now, the individual has great control of their lives through being able to leverage this world. Technology, in a sense, transformed the expectations of our interactions.”

CLICK HERE TO READ THE ARTICLE 



Educating Generation Z: Let Them Color Outside the Lines

I am a Generation X mother attempting to raise a Generation Z daughter. I recently read a statistic by social researcher Mark McCrindle which set off an internal monologue that ended in a migraine: my daughter's generation will have "17 employers across 5 separate careers, working in jobs that don't even currently exist."






Sydney's most liveable suburbs: the Urban Living Index

The new index, which ranks the liveability of 228 suburban areas in Sydney, was produced by social research firm McCrindle for the Urban Taskforce Australia, an industry group representing property developers. Rating the liveability of suburbs will always be contentious. An attribute one person loves about a neighbourhood might be repugnant to another. No measure will ever be perfect and the findings of the Urban Taskforce's index are bound to spark debate.
The data on 20 separate indicators was used to assess the affordability, community, employability, amenity and accessibility of a suburb to determine how liveable it is.





Top five baby name trends for 2016

It's become something of a tradition for me to pick the knowledgeable brain of demographer and social researcher Mark McCrindle at the end of each year regarding baby-name trends for the following one. Here’s what he has to say about 2016.
“A name is popular for about a decade, and then it starts to fade,” says McCrindle. “A classic example is Jack. It dominated most years in the first decade or so of the 21st century, but now it’s starting to fall down the list. It became a victim of its own success. Lachlan is another name that was often first or second on the list, but is now starting to fade.






Researcher Mark McCrindle delivered the results to business leaders yesterday, revealing a PSI index score of -12. Nearly 200 Hills businesses, covering 15 sectors, responded to 21 questions rating their opinions on business conditions (current economic conditions, regulatory settings and infrastructure), performance (earnings, expenses, employment) and sentiment (cost, growth and economy in six months).


CLICK HERE TO READ THE ARTICLE






THE best stocking stuffers this Christmas are tech gifts — or wrap yourself up as a present. That’s the finding of McCrindle Research who surveyed 1012 Australians to discover their sentiment and spending intentions for this festive season. They found that this year Aussies plan on saving money, staying at home with family and friends and are hoping for technological gifts under the tree. Best-case scenario the gift gets used, at least until boredom sets in or the latest gadget hits the market. Worst-case scenario it gets binned, stuffed way way back in a cupboard — or sold.

Baby naming trends - and what it says about us

Thursday, September 03, 2015

Analysing baby name trends provides an excellent barometer of the national context, popular culture, social trends and generational change. We have just compiled the national Baby Names list for 2015 and it reveals 5 key trends at play in naming newborns.

1. Thinking alike

Around 1 in 10 Australian babies last year was given one of the Top 10 baby names- a total of 30,581 babies. Babies are 20 times more likely to be given these one of these top names than names at the bottom of the list. In fact more babies were given one of the Top 25 names than were given any of the next 100 names combined.

Oliver was the top boys’ name in all 6 states (NSW, VIC, QLD, SA, WA, TAS) while William was the top boy baby name in the 2 territories (NT, ACT).

Olivia was the most popular baby girls’ name in the three most populous states (NSW, VIC, QLD) while Charlotte was top in SA, TAS and NT with the names Emily and Amelia being the most popular in WA and the ACT respectively.

2. Traditional over trendy

There is a ‘Hundred-Year Return’ theme taking place, with many of the top names of today also amongst the top names a century ago, while names of a few decades ago have fallen out of favour. Today’s parents are not choosing names of their own generation. Of the top names of a generation ago Nicole, Michelle, Kylie, Rachel, Lisa and Belinda, Peter, Robert, Paul, Chris, Phillip and Scott, not one appears in the Top 100 list today. Rather, century-old names dominate the Top 10 Baby Names list. William is an example of the ‘hundred-year’ return, having ranked 2nd overall in NSW in the 1910s and ranking in top place again in NSW from 2009 onwards. Jack climbed up to 5th place in the 1920s before seeing a steep decline from the 1940s to 1970s, with a marked resurgence over the last decade and making it to top spot, and Oliver, Ethan and Thomas have similarly returned to popularity. Grace was a popular girls’ name at the turn of the 20th century, becoming almost extinct from the 1910s to 1970s but climbing significantly in popularity since the 1980s with the rise to the Top 10 and Charlotte, Ruby and Ava have followed similar trends.

3. Flowing girls names, short boys’ names

Parents are choosing longer, more flowing names for their daughters and shorter, “solid-sounding” names for their sons. Boys are almost three times as likely as girls to have a single-syllable name and girls are twice as likely to have three syllables in their names. There are 9 girls’ names in the Top 100 with 4 syllables (Amelia, Isabella, Elizabeth, Indiana, Ariana, Alexandra, Penelope, Victoria and Emilia) compared to just one for boys (Alexander).

The softer-sounding girls’ name and firmer sounding boys’ name trend is also evident from the use of vowels and consonants. 18 of the Top 20 girls’ names end with a vowel or ‘y’, with half (10) of these ending with the letter ‘a’. Only 2 of the Top 20 names ends with a consonant (Madison and Scarlett). On the boy’s list, however, 18 of the top 20 end with a consonant sound with Charlie and Henry the only names ending with a vowel or “y”. Girls’ names are not only most likely to end in a vowel but to begin with one too. 21 of the top 50 girls’ names end in a vowel compared to just 11 of the top 50 boys’ names.

4. Growing interchangeability

Only one name in the Top 100 appears on both the girls’ and boys’ list in its unchanged form – Charlie (18th for boys’ and 74th for girls’). The 2015 list does however show an increased number of interchangeable names such as girl’s names Harper and Jade being used for boys and from the boys’ list Riley, Tyler, Luca, Ashton, Bailey and Alex being used for girls.

Driving this trend is the use of surnames as first names which don’t have a particular link with either males or females such as Mackenzie, Taylor, Hayden, Flynn, Addison, Mason, Morgan and Cooper.

Another strong trend is using place names as first names such as Madison, Austin, Jordan, Eden, Hunter & Braxton, and again because of the gender-neutral nature of these names, there is some interchangeability.

5. A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

Prince William’s popularity first placed William in the Top 10 in 2001 and the name’s popularity has grown significantly since then. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide and maintained this position until 2012 when Oliver took the top spot.. The birth of Prince George (George Alexander Louis) in July 2013 has positively impacted the use of George by Australian parents, increasing George’s rank from 71st in 2012 to 60th in 2013 and 42nd in 2014 – its highest ranking since the 1950s.

The birth of the royal princess in May Charlotte Elizabeth Diana will also contribute to the royal baby name trend. Like George’s rank, which increased from 71st to 42nd in 2014, we are likely to see a resurgence of the name Charlotte, and see her regain first position in 2016. Because Olivia had only 123 more occurrences than Charlotte , it is likely that Charlotte will achieve the top spot next year, and maintain that top spot for a few years to come.

When Elizabeth is ranked 53rd on the Top 100 list, we can also expect that name to rise in prevalence. And Eliza (currently ranked 81st) may also see a rise due to the influence of the Royal Princess, Diana, a name which peaked in the 1940s and again in the 60’s is also due for a resurgence, and with the influence of the Royal Princess is likely to achieve it as well as an increase in rank in the years to come.

CLICK HERE TO VIEW THE FULL 2015 BABY NAMES REPORT

McCrindle in the media

Tuesday, May 12, 2015

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

We assist our clients in identifying newsworthy media angles in their research to assist them in communicating the insights effectively with the broader public.

Here are some of our recent media appearances:

McCrindle in the Media

A record 5 million Visas will be issued in 2015. The 5 million short term arrivals is great news for anyone in the tourism and education sector. But with this increase in population we need to make sure the investment is there in the cities as that's where the permanent arrivals are going to be, that is where the students are going to study and that's where the tourists are going to go.


Click here to watch Mark McCrindle address the topic on Weekend Today.

Australia is currently the fastest growing developed nation on the planet and by the end of this year we will hit 24 million – twice as many people we had in 1968. For the last decade numerically we’ve had the most growth we’ve ever had and in the next 5 years we will add nearly 2 million people to our population as well as nearly a million households. We’re currently adding a new Adelaide to our population every 3 years! (more than a million people; 355,000 each year).

Click here to watch social researcher Eliane Miles discuss the topic on Weekend Today.


What does the Australia of today really look like? With the typical length of employment being 3.3 years and Australians today working on average 17 jobs in their lifetime, we are seeing a shift from job stability to job flexibility. The rise of the couple only household means the nuclear family is on the decline. Because kids are staying at home longer, they've been named the KIPPERS (Kids in Parents Pockets Eroding Retirement Savings). And in the midst of the current baby boom, Australian's are having children later in life.

Click here to watch Research director Claire Madden give insight into these trends.



Forget the name Jack, now it's all about Jaaxxon. The McCrindle boys' list shows how times are changing. Although the same boring old names like Jack and Tom are right up the top, there's a spate of new names like Jayden (38), Tyler (41), Chase (56), Kai (58) and Braxton (77).

Click here to read the full article.




Most members of Generation Y are 'fiscally conservative' and have more money than debt, a new study has found. Generation Y were particularly vulnerable to current economic challenges and these had exacerbated existing inequalities, demographer Mark McCrindle of McCrindle Research said. "Generation Y are the new householders; they're emerging into their careers, they're right in the wealth accumulation life stage . . . so what's happened in the last decade has really hit them hard," he said.

Click here to read the full article.



Australia was a very different place 100 years ago. In 1915, you could buy a block of land for 200 pounds and milk was three pence per litre. Social research company McCrindle dug into the Australian Bureau of Statistics archives to see just how far we’ve come on the eve of the ANZAC Centenary.

Click here to read the full article.


The Royal Influence on Baby Names

Tuesday, May 05, 2015

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

Prince William’s popularity first placed William in the Top 10 in 2001 and the name’s popularity has grown significantly since then. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide and maintained this position until 2012 when Oliver took the top spot. While William is the 2nd most popular name overall, it is still the most popular boy’s name in the ACT, and the NT.

Princess Charlotte Elizabeth Diana; A Royal Influence

The birth of the Royal Princess in May (Charlotte Elizabeth Diana) will also contribute to the royal baby name trend. Like George’s rank, which increased from 71st in 2012 to 42nd in 2014, we are likely to see a resurgence of the name Charlotte, and see her regain first position in 2016. Because Olivia had only 123 more occurrences than Charlotte, it is likely that Charlotte will achieve the top spot next year, and maintain that top spot for a few years to come.

While Elizabeth is ranked 53rd on the Top 100 list, we can also expect that name to rise in prevalence. And Eliza (currently ranked 81st) may also see a rise due to the influence of the Royal Princess. Diana, a name which peaked in the 1940s and again in the 60’s is also due for a resurgence, and with the influence of the Royal Princess is likely to achieve it as well as an increase in rank in the years to come.

Prince George Alexander Louis; A Royal Influence

The birth of Prince George (George Alexander Louis) in July 2013 has positively impacted the use of George by Australian parents, increasing George’s rank from 71st in 2012 to 60th in 2013 and 42nd in 2014 – its highest ranking since the 1950s. Alexander’s popularity has also been impacted with an increase in rank from 15th to 9th in 2014.

Despite having only influenced parents for a period of less than 18 months to the end of the 2014 calendar year, the number of baby boys named George has dramatically increased, from 364 in 2012 to 640 in 2014.

Click here for the full Baby Names 2015 Report


Top Baby Names Australia Revealed

Monday, May 04, 2015

Around 1 in 10 Australian babies last year were given one of the Top 10 baby names; a total of 30,581 babies. There were 2,189 boys named Oliver and 1,796 girls named Olivia last year.

Oliver most popular in the States but William more popular in the Territories

Keeping the top spot from 2013 is Oliver, the top boy baby name in Australia for 2014 having overtaken Jack and William which were 1st in 2011 and 2012 respectively.

Oliver was the top boys’ name in all 6 states (NSW, VIC, QLD, SA, WA, TAS) while William was the top boy baby name in the 2 territories (NT, ACT).

There were 230 more instances of Oliver than William, an increase on the margin of 37 from 2013. In 2014, there were 2,189 boys named Oliver, 1,959 named William and 1,841 named Jack which is a decrease for both William and Jack on 2013.

Olivia Takes Top Spot after Charlotte’s 3 Year Reign

Olivia, with 1,796 occurrences is the top girl baby name in Australia for 2014, taking the top spot from Charlotte which is now in 2nd place. Charlotte was the most popular girls’ name from 2011-2013 but has now fallen behind by 123 occurrences.

Olivia was the most popular baby girls’ name in the three most populous states (NSW, VIC, QLD) while Charlotte was top in SA, TAS and NT with the names Emily and Amelia being the most popular in WA and the ACT respectively.

Shorter names win out

Jack (3rd) beats out Jackson (5th) just as it beats out John (93rd). Archie (34th) beats Archer (40th) and Max (16th) is more popular than Maxwell (97th). Even for girls currently Lily (11th) is more popular than Lillian (86th) and Ella (13th) outranks Isabella (14th) and Isabelle (22nd).

Place names

Place names are still a source of inspiration and while Australian places are rising the ranks, many (such as Bronte, Avalon, Brighton and Arcadia) are yet to enter the Top 100, and others like Adelaide are now out of the Top 100.

Indeed Maddison (16th) outranks Victoria (80th) and Georgia (31st) and Indiana (60th) are ahead of Eden (68th). For boys overseas locations still dominate with Jordan (54th), Austin (61st) and Phoenix (94th) outranking Australian locations (with the exception of Hunter, 21st).

A royal influence

The original category of celebrities – the royals – have not only captured the loyalty and affections of modern Australians but continue to significantly influence their choice in baby names.

Prince William’s popularity first placed William in the Top 10 in 2001 and the name’s popularity has grown significantly since then. In 2011, the year of the royal wedding, William became the most popular boy’s name Australia-wide and maintained this position until 2012 when Oliver took the top spot. While William is the 2nd most popular name overall, it is still the most popular boy’s name in the ACT, and the NT.

The birth of Prince George (George Alexander Louis) in July 2013 has positively impacted the use of George by Australian parents, increasing George’s rank from 71st in 2012 to 60th in 2013 and 42nd in 2014 – its highest ranking since the 1950s. Alexander’s popularity has also been impacted with an increase in rank from 15th to 9th in 2014.

Despite having only influenced parents for a period of less than 18 months to the end of the 2014 calendar year, the number of baby boys named George has dramatically increased, from 364 in 2012 to 640 in 2014.

Download Baby Names Australia 2015. Click here to download the full report.

Baby Name Trends 2015

Wednesday, December 24, 2014

Baby name trends are of interest to many, with certain influences and inspiration coming into play for parents choosing a name for their child, differing each year.

With birth numbers in Australia currently setting new records, baby names are of interest to more parents than ever and the resulting baby name trends tell us a lot about our society.

Following the Baby Names Australia 2014 Report put out by McCrindle Research earlier this year, social researcher and demographer Mark McCrindle provides commentary on the emerging baby name trends and why 2015 will see new parents to move away from creative names towards more traditional and historical names. Our latest analysis shows that Australians have drawn back from fad-driven naming, such as creative spelling or borrowing names from popular movies and TV series like Game of Thrones, Twilight and The Hobbit. Instead, parents are starting to look back into the past and choosing names that have substance so they’re not just in for today but will last for a lifetime.

The top 5 baby name trends for 2015

Trend No 1: Military Names

April 25 will mark 100 years of Anzac Day in Australia and the Centenary of the Anzac landings, as well as the centenary anniversary of other battles in which Australians served in The Great War will be in the news constantly throughout the year ahead. From references to famous Australian diggers to parents looking back several generations to their own connection we will see inspiration drawn from these iconic events. Even World War 2 names will get a run in this year which will see record turnouts at Anzac and Remembrance Day services.

Expect names such as Cadence, Jett and Reginald to appear. Possibly the most famous Australian soldier we’ll hear about is Simpson and his donkey [John Simpson Kirkpatrick], but in addition to Simpson getting a run, which ties into another trend of surnames as first names, we could also see Winston emerge, after Winston Churchill, and Marshall, Lance and even Scout and Navy for girls

Trend No 2: All things Aussie

In addition to the year of nostalgia and reflection we will see the resurgence of all things Aussie. The top names over the last few years show an embrace of Aussie-sounding names in a way not seen since the early 20th Century. Iconic Australian place names will be on the list and in addition to traditional choices such as Victoria and Adelaide, expect to see names such as Avalon, Eden, Bronte, Brighton, Matilda and Arcadia.

Trend No 3: Royal names

April will bring us the next royal baby and that will drive a significant trend. Since the birth of William and Katherine’s first child, Prince George in 2013, this name has risen up the ranks dramatically but it has stirred a resurgence in other royal names too. William has maintained its dominance as the number 1 boy’s name, Harry has been rising and even Charles has gained ground. This time around, we may even see the more traditional Albert, Louis, and Edward emerge for boys and if the birth is a girl we may see a rise in names such as Katherine, Diana, Elizabeth Alexandra and Caroline.

Trend No 4: The 100-year return

Names that were big 100 years ago have been coming back into vogue over the last few years. Today’s parents are not choosing names of their own generation. The top names of a generation ago such as Nicole, Michelle, Kylie, Matthew, John, and Michael hardly even appear in the Top 100 names today. Rather, century-old names dominate the Top 10 Baby Names list such as William, Jack, Ethan, Thomas and James for the boys, and Charlotte, Ruby, Amelia and Ava for the girls. Other names that were big a century ago that could make a comeback include for boys Beau, Walter, Archie, Frank, Joseph, Nathaniel, Henry and Ernest and for girls, possibilities include Clara, Pearl, Gloria, Penelope, Estelle, Eva and Evelyn.

Trend No 5: Contemporary classics

This trend refers to names that sound classic and sophisticated, but have a modern twist. Surnames as first names, historical people as influencers and place names and values as baby names are all part of this trend.

Boys’ names with this trend include Lincoln, Luther, Calvin, Harrison, Wesley, Mackenzie, Bailey, Justice, Blaise, Barnabas and Raphael, and for girls Alexandria, Piper, Brooklyn, Anastacia, Gabrielle, Joy, Grace and Peace.

Goodbye to 2014

Monday, December 22, 2014

As 2015 approaches, not only are new trends emerging, but it is time to say goodbye to a few loved and not-so-loved trends that Australia will leave behind with 2014. If you're future focussed then have a look at the trends that will define 2015.

As 2014 concludes we say farewell to …

1. The fax machine

After more than 30 years of faithful service in Australia the fax is not only in its twilight- most organisations will not send a fax in 2015 and the business cars circa 2014 will be the last ones to record the office fax number! Indeed Officeworks now sells more styles of 3D printers than stand-alone faxes.


2. The high-low dress

It emerged in 2012 and went mainstream in 2014 but is now on the wane. While this radical dress styling was loved by some, many will be happy to bid the awkward dress cut farewell. However while the mullet dress is on the way out the mullet haircut, for women and men, has had a resurgence!




3. The Ice Bucket Challenge

It went viral in 2014 and was the meme of the year- and has raised more than $150 million, but after thousands of challenges and millions of views, it’s time for something new!


4. Creative spelling with baby names

Replacing I’s with y’s, adding doubles and phonetic spelling is on its way out as Australian parents move back to traditional names and spelling. While Jaxon, Sofia and Charlee made their way into the top list of Baby names last year, the trends are now towards traditional spelling and names with a more historical link.



5. The onesie

It has been a fun few years for the one-piece suit- popularised in popular culture, the 2013 YouTube video hit “What Does the Fox Say”, and even as the theme for celebrations and 21st birthday parties (“Twenty-Onesie” parties) but in 2014 we bid farewell to the fad of the onesie.



From the McCrindle team we wish you a very safe and happy new year.


To read more about our forecasted trends for 2015, please click here.

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