Qualitative Research; 5 tips for running group sessions

Monday, October 31, 2016

At McCrindle we run all kinds of qualitative research from in depth interviews, co-creation groups, ethnographic interviews and of course focus groups. Here are some tips for when you are running any kind of group session.

Make sure the questions flow

When writing the questions for the moderator’s guide, order the questions so that they take participants on a logical and sequential journey through the different topics you are exploring. Keep the most important questions at the start of each section in case you run out of time.

Come prepared and organised

Make sure the experience gets off to a good start by being organised and bringing everything you need and everything you think you might need. A focus group checklist helps to make sure that important items are not forgotten.

Start the way you want to finish

It is important to remember that you (as the moderator) set the tone for the group and create the ‘vibe’ you want. Try and make some light hearted comments at the start of the group and ask each person to introduce themselves to make participants feel comfortable.

Mix it up

The standard focus group length of 90 minutes can feel like a long time when it is limited to group discussion. Try using post it notes to get participant’s quick thoughts on topics, use a whiteboard for brainstorming and electronic voting technology to break up the discussion.

Keep calm and just listen

Participants are going to feel more comfortable if the moderator seems relaxed and in control. They can tell and appreciate when you are listening to them and giving them your full attention. Use your body language, hand gestures and encouraging words to show that you value and are interested in their opinions.

To find out more about the qualitative research we conduct, click on our updated research pack below or head to mccrindle.com.au

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


schools trends of 2017 rise of local toys Generation X consumer ACF know the times global earnings hornsby population Christmas season rental stress curiosity renter of the future internships financial dreams publication mentor ashley mckenzie safe social commentary mobile meals water Social Trend weekly earnings young australians christmas generational trends tableau The ABC of XYZ trends high density living megatrends religion consumerism potts point urban living parenting Generation Y capital city couple Western Australia generation alpha balance entrepreneur NT staying in Assistant Store Manager royal thought leadership socialites Mark McCrindle student entertainment 24,000,000 emerging trends workplace culture in depth interviews Crime Rates long weekend educhat socialising wealth neutral bay high density leader housing growth suburbs rich collaboration recap quote Canberra entrepreneurs of today newspaper work-life relevant customer not for profit Gen X news narcissism follow slideshare Netflix Caregiver investment collaborative focus group pyrmont futurist thrive group session holiday financial future sun insights Myth ashley fell Australian Bureau of Statistics builders sydneysiders paying to work event faux-cilising sector wide responsive litter vegetarian investor Real Estate Institute of Victoria education future report social enquiry stay home optus my business awards research pack educated daily telegraph Queensland: QLD brand experience Northern Territory FPA social researcher victoria challenge 2020 professional faux-cilise cost click EFF community sydneycity summer 2013 in the media change gen alpha wealth and income distribution researcher New Zealand cancelling event home youth employers overcast program HSC monarchy brand Channel Seven non profit urban taskforce area Kirsten Brewer NSW royal influence Research Executive generation Z life trends of 2016 conference housing market urban FOMO post rationalism Tuesday Trends crows nest study dare to dream work mates hopes mateship Australian Communities Trends Christmas presents parents marrickville wedding typical australian waverton Love ACF 2016 Duchess of Cambridge identity demographer debt networking land of the middle class national crime rates housing trends retirement internship IT Specialists emerging generations plans keynote 10 years GPO Wellington salary states wolloomooloo report innovation 2016 future of education economy career new york times easter repayments proactive national private wealth gold coast Sydney participants australians staying home more gen z culture winter blues Channel 7 manly Word Up divorce australia clothing tuesday Real Estate DIY friendship mythbusting social media cultural diversity learning house prices marriage jobs of the future interactive Aussie easy rider aussie culture media mccrindle research unaffordable lifestyle 23 million results teachers focus groups REIV Conference goal cold future-proof PSI tips Engineering Manager etiquette energy princess charlotte Financial Planning Association of Australia sunny days future proof authenticity earn economic future of work blaxland cancel plans VIC Do It Yourself internet Northern Beaches Christian School workshop entrepreneurial wealth and income marketing women workplace wealth distribution volunteers Valentine’s Day cartodb selfie ipswich 2014 world youth day CBD Geoff Brailey presentation shifts Bathburst apartment domestic home ownership generations rule keeper optimistic communications communicate youth unemployment Wagga Wagga shbc community event Northern Beaches townhouses google food brands prince george WA home owner training media activity darwin employment baby world keynote speaker media commentary trend tuesday charity moderators guide eliane 1994 grandparents product buildings sydney event daily commute renting personalities careers demographics education research baby names New Zeland Kiwi organisations school students cancelling plans property price data visualisation real cost of living average aussie Australian communities generation shopper's pick research 2015 university degree 2012 students digital organisational culture video work family goals house price social change income future proofing Australian Dream events government TAS vegemite social commentator housing affordability Scouts McCrindle Speakers divorce rate criminal REIV National Conference research visualisation stats transport Australia Day 2017 forum house demographic transformations Financial Planning Association tea population milestone demographic trends dream tertiary education teacher social Tuesday Trend "know the times" group mccrindle housing education brisbane father's day business index australian communities trends report sunburnt country spend school graphs millionth moreton bay affordable tv resilience millenials dreaming happiness mythbusters local communities staff tattoos teaching huffington post global financial crisis baby name predictions learning styles Merry Christmas state Education Future Forum australian communities forum eliane miles Financial Planning Week optus leadership workshop visualisation social trends commute environment research data friends growth mccrindle tea social life financial independence sports celebration property teleworking alpha outsourcing middle class university financial schools students small business learn motivate census twentyseventeen crime language families gender Australian schools case study suburban living not-for-profit names households Australian Families Australian Trends System's Architect ACT Queensland holidays NEETs school satisfaction Charlotte wellbeing owning a home society trends community engagement deloitte high school seasons cash fresh market research 40 million award affordability Wodonga wages snapshot 24 million suburb jobs society qualitative research men Aussies offenders visual New South Wales menai 1968 Australian Home trend year 7 learner workforce capital cities 1980 forecasting ethnography population map acf15 innovative English hobart TDE property market marriages emerging technologies education sector ease of travel annual income living rent Res Vis coffee future Births population growth royal family dessert church South Australia budget finance Adelaide the changing face of baby name trends winter mining boom statistics online millennials ageing population household media release fears survey design intern unemployment sentiments local high density apartments growing population weather January 26th young people technology debate rising house prices public speaking baby boomers demographic year 12 personal growth greatness Hornsby Shire Council politics business conference presentation resource woolworths trends analyst increasing densification rain Melbourne sydney speaker Christchurch global generations lalor park Tasmania logan mortgage christianity JOMO The Daily Edition define public holiday mccrindle in the media engage city kate middleton online shopping social research royal baby geomapping relational ideas going out hello fresh social analysis hills shire research services Deaths World Water Day anzac shopping australian social research poor mother's day cars 2017 cooking Australian Census poker master residents social shifts baby name ABS children urban living index equip Australian demographics Gen Y professional development perth Population Clock education future low density data Australians insight data analyst Australia Day google for education skills analysis child care national wealth facts Royals teach ultimo faux-ciliser social researchers SA Christmas lunch 1975 conference speaker sector wide study mover and shaker Northern beaches Event Sydney keynote speaker cloudy days bondi Territory experience presentations panel survey sustainable communication priorities village leadership baby boom list omnibus social lives February 16 infographic