A shift to volunteering in the NFP sector

Friday, August 18, 2017

Australia is a nation of volunteers. According to the latest Census results, almost one in five (19%) Australians volunteer through an organisation or group, which equates to 3.6 million Australians and is an increase of 2% since the 2011 Census. Our Australian Community Trends Report showed that this increases to 1 in 3 (34%) among Australians who give financially to charitable organisations.

There is an increasing desire of Australians to be involved in charitable organisations in an experiential way. This is particularly true among young people, who desire to go on a journey, have a tangible experience and develop a partnership, not just a transactional relationship of donating money and the charity does the work. The ability of an organisation to engage a donor on multiple levels and take them on a journey can increase loyalty and generosity towards the organisation. When Australians give of their time not just their money, there is an increasing sense of partnership and advocacy with the organisation they are engaging with.

Key motivators for volunteering

When it comes to volunteering, responsibility and satisfaction are the key motivators for volunteers with more than half (51%) indicating that they do so because of the feeling they get when they volunteer, or because they feel it is their responsibility to give back to the community (51%). Almost half (49%) are also motivated by their desire to make the world a better place.

Regular Vs. one-off

Australian charitable givers are volunteering more regularely than just a one-off. 61% of respondents indicated that they regularly give of their time, helping out once a month (24%) or at least a few times a year (37%). Two in five (39%) volunteer on a more sporadic basis with one-off activities such as Clean up Australia Day.

Time-poor students and young workers are more commonly participating in once-off activities while the older generations in retirement are more likely to volunteer very regularly for one or more charities. 35% of the Baby Boomers and 40% of Australians from the Builder generation who are charitable givers volunteer regularly for one or more charities. This compares to just 13% of Gen Y and 21% of Gen X. These young generations are more likely to participate in on-off activities instead of regularly volunteering (47% Gen Y and 41% Gen X).

How charities can engage consistent volunteers

The below mind-map shows some of the key strategies not-for-profits can use to engage consistent volunteers.

Challenges

The challenge recognised by charitable organisations is the time and administration costs incurred with the management of volunteers. Some charities find it challenging to accommodate volunteers within their operations while others rely heavily on volunteers for the execution of their services or programs. Overall, the sector recognises that if it can navigate the challenges, there the countless opportunities for everyday Australians to both give back and have their own lives enriched through voluntary engagement with the not-for-profit sector.

Methodology

Results are from a nationally representative survey of 1,510 Australians who give financially to charitable organisations at least once per year (80% of the total Australian population), as well as six focus groups and 14 expert interviews. Research conducted in September 2016.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

clothing google EFF woolworths sector wide study Vocational education grave decision owning a home holidays christmas trees 2016 TEDx baby names report Education Future Forum not for profit TED socialites mythbusters Engineering Manager cancelling plans know the times define Population Clock cartodb story potts point Black Friday in Australia capital cities trends of 2016 trend tuesday hobart language not-for-profit jobs year 7 consumerism princess charlotte aussie culture System's Architect entrepreneurs of today global financial crisis learner millennials 1980 entertainment Jura Australia offenders faux-cilising demographics logan medicine real thrive optimistic environment not for profit research dream cica South Australia hunger customer baby boomers australians staying home more social lives deloitte employmer resilience NBRS sydney speaker Queensland: QLD professional speaker TED talk couple product entrepreneur pharmacies daily commute generation Z men holiday Sydney population organisations Myth innovative sunburnt country coffee millionth emerging technologies the hills 1994 in depth interviews Skilling travelling Sydney keynote speaker meals wealth inequality study responsive apartments house report rise of local intern food families economy volunteer average sydneysider buildings workshop growing population impact focus groups education Royals weekly earnings sydney property market public speaking social change ACF overcast VET sector tuesday long weekend names NFP event Research Executive gen z online leadership workshop national private wealth Do It Yourself video demography ABS Black Friday Sales New South Wales ideas trends analyst debt internet the hills shire events organisational culture Mark McCrindle conference education research society trends Melbourne generations tertiary education cost of living casual trend futurist brisbane royal optus my business awards Australian Bureau of Statistics Maxim Accounting 2016 census results nativity scene Valentine’s Day royal influence monarchy low density young australians training Australian Trends trades 2016 census urban taskforce education future report 2012 demographer high density living ipswich Christmas Stats schools English family program engage wealth and income conferences social enquiry 23 million australian communities trends report professional services McCrindle Speaker baby names australia report australia food insecurity Bathburst faux-ciliser NT salary average aussie australian community trends report renter of the future vegetarian McCrindle Keynote Speakers in the media entrepreneurial case study collaborative Real Estate hopes Kirsten Brewer culture fresh property price TDE trends NSW wolloomooloo census Real Estate Institute of Victoria Australian Population demographic trends winter blues forum huffington post publication school Channel Seven winter panel hills urban development urban living index pyrmont Generation X Financial Planning Week Res Vis divorce youth SA Australian community trends office insights spirituality cultural diveristy Mount Annan-Currant Hill Births aged care Northern Territory travel purpose hello fresh coffee lovers professional summer menai narcissism bureau christmas rent research visualisation speakers pack area property workforce acf15 Tuesday Trends authenticity Research Director DESTEL Christmas season national crime rates shopper's pick omnibus house price sports dessert affordable housing market community event office opening data visualisation mother's day ACF2017 innovation Queensland equip greatness commute world Wagga Wagga population growth research services Merry Christmas business index generation high density religion donation census results housing growth chairty affordability baby boom Christmas lunch criminal mortgage Aussie cancelling event quote socialising media release happiness 10 years shopping centre household schools students learn choice workers future proof SMSF event Wodonga work from home McCrindle Speakers The ABC of XYZ dare to dream social shifts perth dreams mover and shaker global generations donate ACF17 high school income selfie sydney event change Hornsby Shire Council increasing densification nfp stay home mccrindle volunteers Australian communities housing spend Love infographics annual income identity mccrindle research future of work ageing kate middleton going out Australia street teachers survey Word Up communities conference speaker demographic speaker NEETs staying in SMART personal growth careers suburb crime tableau university church contiki goal housing trends Sydney Hills Business Chamber gen alpha employers culturally diverse work-life employmee national wealth engagement World Water Day energy Mark McCrindle in the media geomapping Gen Y the lucky country city resource mining boom Northern Beaches proactive mentor news care support father's day prince george cars Tasmania communicate speakers ethnography presentation community wages New Zeland 2014 FOMO high density apartments future of shopping facts fears professional presenters results wealth curiosity Performance Sentiment Index norwest education future small business home owner Deaths easy rider Christmas presents Christmas day children rich work mates emerging trends GPO school satisfaction faith unemployment TAS Retail research easter Charlotte future-proof Cobbitty-Leppington internship weather sydneysider commuting forecast data analyst survey design environmental scanning litter Australians financial independence leader cloudy days community engagement Christmas day weather Australian Home relational forecasting ashley fell experience brands business performance generation alpha renting baby names living Australian Families media commentary Christmas in Australia cash SRE visualisation shbc urban commuters education sector state career Aussies NBRS Architecture mobile ashley mckenzie Christchurch research on coffee storytelling office space sentiments marrickville crows nest healthy future qualitative research lalor park house price rise train analysis social life skills Duchess of Cambridge the great screenage Wellington financial educated volunteering mccrindle tea Adelaide rule keeper Macquarie University online shopping middle class employment social analyst personalities balance US visual click friends generational trends public holiday award ease of travel sector Territory population Australia Day 1975 finance micro apartments sydney market cancel plans ACF 2016 the average aussie younger generations VET population map toys Tuesday Trend waverton participants optus The Daily Edition google for education screenagers communication mythbusting 2020 women Crime Rates social media brand social research brand experience research data future Canberra media activity budget Australian schools rain tea sydneycity communications learning gender paying to work researcher townhouses the changing face of #censusfail millenials local communities university degree wealth and income distribution Channel 7 capital city market research bus who is generation z mateship neutral bay the australian dream year 12 baby name daily telegraph Western Australia population milestone teaching baby financial planning investment money suburbs keynote Geoff Brailey JOMO baby name trends teleworking sydney hills showreel average Australian alpha twentyseventeen digital economy hornsby social New Zealand seasons lifestyle wellbeing faux-cilise sun aged care puzzle Kiwi food bank marriage educhat infographic water tv newspaper research pack rental stress WA states christianity Australian Dream cold teach motivate changing face of sydney 2013 property development christian giving tattoos moreton bay conference presentation Black Friday marketing builders moderators guide Lower Hunter pharmacy global poker master PSI DIY charity ACT Report consumer Netflix student census data christmas 2017 government sunny days stats Financial Planning Association of Australia home ownership micro Australian Census REIV National Conference mccrinlde meetings plans February 16 blaxland apartment workplace culture parenting sustainable CBD retirement sector wide Financial Planning Association leadership Australian Communities Trends house prices ACT eliane census 2016 transport life victoria land of the middle class recap celebration households global retail Northern beaches Event etiquette school students cost focus group statistics list collaboration australian communities forum sydney metro award winner child care post rationalism shifts work Willowdale Caregiver growth unaffordable digital typical australian HSC Sydney’s south west society Andrew Duffin January 26th jobs of the future anzac 1968 students shopping Christmas research Northern Beaches Christian School gig economy financial future marriages urban living social trends Hills Shire Council economic Work place demographic transformations James Ward FPA future proofing McCridle staff presentations TEDx Speaker charities darwin wealth distribution youth unemployment safe seasons greetings Gen Z Expert Elderslie-Harrington park Generation Y young people suburban living screenage group Australia Day 2017 Lower Hunter Region interactive ferry follow Australian demographics REIV Conference 2017 debate internships social commentary sydneysiders politics census fail royal baby public transport Sydney australian real estate networking rising house prices non profit graphs happy holidays infographic wall ageing population professional development gig wage social commentator property market world youth day australian social research 24 million social researcher social analysis financial fears local community cultural diversity group session parents wedding poor domestic hills shire housing affordability manly goals teacher 2015 "know the times" relevant business Jura Coffee new york times grandparents 24,000,000 supply and demand media data eliane miles speajer australian new office repayments growth of sydney CPI workplace IT Specialists Christmas data belief financial dreams Hunter Valley breakfast snapshot slideshare Social Trend thought leadership local earn investing royal family bondi vegemite investor Assistant Store Manager priorities cooking VIC What is food insecurity? tips ultimo future of education baby name predictions friendship Sydney Lifestyle Study challenge social issues keynote speaker public speaker 40 million research report emerging generations Business analysis car social impact Gen X residents live the dream social researchers mccrindle in the media volunteering data earning divorce rate home earnings village learning styles megatrends dreaming gold coast insight technology Scouts trends of 2017 outsourcing

Archive