Melbourne’s population growth and the challenges for cemeteries

Thursday, May 18, 2017

Australia’s population is growing. We are currently experiencing a baby boom, with births exceeding 300,000 a year. But we are also ageing. 30 years ago, the over 65s made up just 11% of our population. Today they make up 15% of our population, and in a decades time this cohort will make up 18% of our population.

Australia’s growing and ageing population means that the increase in deaths is growing even faster than the population growth rate. Within a decade there will be 100,000 more deaths in Australia each year (232,000) than we had each year, just a decade ago (132,000).

Melbourne is currently the fastest growing city in Australia with a population growth rate of 1.9%. By the middle of this century it will overtake Sydney to be Australia’s largest city when it will also be the city with the highest annual deaths. A decade ago, Melbourne saw around 25,000 deaths per year but in a decade this number will be almost 45,000 each year- a massive increase.

When it comes to arranging a funeral, our research shows that cost is the biggest influencer – even above religion, culture and family traditions. That is why 2 in 3 Australians now have a preference for cremations, but 1 in 3 are still be opting for burial. So even with the increasing trend towards cremations, there will still be more people being buried in 10 years’ time than we had 10 years ago.

References: Deaths Australia (ABS), McCrindle Research Deaths and Funerals in Australia

About Ashley Fell

Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut-through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

With academic qualifications in communications and experience in leading the communications strategy at McCrindle, Ashley brings robust, research-based content to her engaging presentations and consulting.

To have Ashley speak at your next event, feel free to contact Kimberley Linco on 02 8824 3422 or

SMART Breakfast Seminar Recap

Tuesday, May 16, 2017

Last Friday morning, it was our privilege to co-host the SMART Breakfast Seminar alongside NBRS Architecture at Macquarie University.

Thank you to Macquarie University for hosting us at their brand-new facility, designed by NBRS Architecture and of course a big thank you to all those in attendance. For those who missed the morning, here is an event recap.

The morning kicked off with a delicious breakfast and a time of networking with McCrindle and NBRS clients.

After a warm welcome from our MC Eliane Miles, Mark McCrindle opened the morning by providing a snapshot of our changing nation with the just-released census data. As we approach the next decade, Mark had a look back at the last decade and uncovered some of the megatrends that are redefining our multigenerational workforce.

We then heard from McCrindle’s Team Leader of Communications, Ashley Fell. Ashley gave us an insight into how our world is changing, therefore how our workplace leadership needs changing. Ashley shared the engagement equation on how to create culture, purpose and impact in our workplaces.

Next, it was over to NBRS, the brilliant architects who designed the new Macquarie University building. Directors, Andrew Duffin and James Ward shared how their vision for the muli-purpose conference facility was inspired by a new style of working space for academic institutions.

James Ward helped us understand workspaces in academia and the trends that present a blueprint for a new working environment.

Andrew Duffin, design director for the Macquarie University project, deconstructed the latest architectural trends for work, learning and living and how to create smart work spaces.

We’d like to say a big thank you to all of our valued clients and friends who attended the breakfast. Be sure to look out for our future events taking place in Sydney, and if you're interested in having one our McCrindle Speakers present at your next event, please don’t hesitate to get in touch! 


At McCrindle, our team of professional speakers are in demand for their ability to clearly communicate the insights in engaging ways. Presenting at a variety of national and international events including keynote addresses at conferences, onsite professional development workshops and strategy briefings for senior leaders, the McCrindle speakers are recognised as leaders in tracking emerging issues, researching social trends, and are regarded as expert social researchers, futurists and story tellers.

To make an inquiry, please feel free to get in touch via email, or on 02 8824 3422.

Media Commentary from the McCrindle team

Wednesday, January 11, 2017

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. From demographic analysis and future forecasts, to communication of key research findings and the identification of social trends, at McCrindle we are passionate about communicating insights in clear, accessible and useable ways.

Some of our recent media commentary includes:

Jobs of the future

The last few years of disruption has shown us that any role that can be replaced by technology will be.While technology is great for automating systems and replacing repetitive functions, it is not strong at adapting to complex change and engaging with people. Mark McCrindle speaks to The Daily Edition about how students can future proof their careers and skills. Watch it here.

Trends of 2016

From Donald Trump to Brexit, dabbing, bottle flipping and Pokemon Go, Mark McCrindle speaks to The Daily Edition about some of the biggest trends of 2016, including the 2016 word of the year which was Post Truth, and demographic milestones for Australia including reaching a population of 24 million people in February, and Sydney hitting a population of 5 million. Watch it here.

Trends of 2017

Rise of the local, growth of lifestyle cities, DIY everything, the Gig-economy and post-rationalism are the top five trends Mark McCrindle has identified for 2017. Mark joins the team from The Daily Edition to discuss the trends forecasted for 2017. Watch it here.

Melbourne growing faster than Sydney

After being voted the world’s most liveable city for the sixth year in a row, Melbourne property prices have grown faster than those of Sydney over the last year. With Melbourne being forecast to become Australia’s biggest city by 2050, Mark McCrindle attributes the diversified economy, lower house prices and its reputation as the fashion and cultural capital to its growth. Read the article here.

Are passive aggressive notes breaking down Sydney's sense of community?

The rise of anonymous, sarcastic signs left by Sydneysiders is seen to be breaking down communities. While this sort of behaviour is often seen on social media, Mark McCrindle says we don’t see so much of it normal civil interactions. When we are face to face, people aren’t nearly as sarcastic or nasty. Behind the venomous notes and social media posts, we really get a sense of the angst and frustration that is modern, busy stressful life. Read the article here.

Baby Name trends

Mark McCrindle has made his baby name predictions for 2017. He says longer and more culturally diverse names will be popular in 2017. Names beginning with X, Y and Z are also predicted to be huge, including Zander and Zephyr for boys, and Zyla and Zelda for girls. Read the article here.

Aussie parents are opting for sophistication and substance over quirky spellings or compound names, with gender neutral names back in vogue. Mark McCrindle predicts te top 10 ‘rising stars’ of 2017 for girls names were likely to be Addison, Penelope, Ariana, Frankie, Charlie, Elsie, Aurora, Billie, Lilian and Aisha. For the boys, McCrindle predicts Harvey, Beau, Chase, Theodore, Carter, Spencer, Ali, Harley, Darcy and Fletcher will be the rising stars for boys names next year. Read the article here.


The growing trend of finding others to do the jobs we hate has made the Christmas of 2016 a far cry from festive seasons past. “As for outsourcing, that is certainly a growing trend, especially around Christmas time when the shops are busy and perhaps there is a task that we don’t feel confident in completing, that we can have someone else complete for us,” says Ashley Fell from McCrindle. Read the article here.

Home ownership and renting

Sydney is turning into a city of renters as rising prices force more people to ditch the home owning dream. McCrindle research director Eliane Miles said while home ownership was still a major aspiration, it was ­simply affordability stopping young people from buying. “We did some research that showed 90 per cent of Australians still want to strive towards owning their own home,” Ms Miles said. “It’s still the Aussie dream, it’s just more difficult and I think for young people it seems incredibly far off.” Read the article here.

McCrindle Research; A finalist in the Optus My Business Awards

Thursday, December 08, 2016

Earlier this year, our team at McCrindle Research were pleased to be acknowledged as a finalist for the Optus My Business Awards, Professional Services Business of the Year award.

The Optus My Business Awards is a prestigious national awards program recognising the best businesses and individuals from across Australia. In 2016, there were 188 finalists across 24 categories. 

Each category acknowledged best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation and workplace culture.

Our Team Leader of Communications, Ashley Fell and her husband Michael represented the McCrindle team at the black-tie gala dinner on Friday, 18 November 2016 at Sydney’s Four Points by Sheraton, where the winners were announced.

At McCrindle, we pride ourselves on the professional and innovative services that we provide to our clients. Our team is comprised of research and communications specialists who are innovative thinkers and solutions focused. As professionals in the fields of research, sociology, demography, communications, design and data visualisation, our team acts as an advisory to assist organisations in strategic planning, consumer insights, community engagement and effective communication.

We love what we do, and it was a privilege to be acknowledged as a finalist in the Optus My Business Awards alongside some other excellent businesses in Australia.

Click here to find out more about the research and communications based professional services we provide. If we can be of assistance in any of these areas, please get in touch with us at

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