Generation Alpha: Q&A with Ashley Fell

Friday, December 08, 2017

How do you define Generation Alpha?

The launch of the iPad in 2010 coincided with the beginning of our current generation of children, Generation Alpha. There are now 2.5 million Gen Alphas being born around the globe each week.

We named them ‘Generation Alpha’ to signify not just a new generation, but a generation that will be shaped by an entirely different world. That is why we moved to the Greek alphabet, to signify this different generation that will be raised in a new world of technological integration.

How will Gen Alpha's experience of technology differ from Gen Y and Z?

Gen Alpha were born into a world of iPhones (in fact the Oxford English Dictionaries word of the year in 2010 when they were first born was “app”), YouTube (where there are now 100 hours of videos uploaded every minute), and Instagram (where life is photographed and shared instantly and globally).

While Gen Y and Z are very tech-savvy and digitally connected, Gen Alpha will be the first entire generation to have technology seamlessly integrated into their lives. Gen Y and certainly some of the older Gen Zed’s will remember a time before iPhones and social media, whereas for all Generation Alpha’s these devices will be a part of their upbringing from a very early age.

What advantages will Gen Alpha’s technological literacy give them compared with the older generations?

Gen Alpha babies will grow up to be smarter, richer, and healthier and will obtain the highest level of formal education in history.

Because their parents will indulge them in more formal education and at an earlier age, Gen Alpha will have access to more information than any other generation. Their formal education has never been equalled in the history of the world, with a predicted 1 in 2 Gen Alphas to obtain a university degree.

As a result of seamlessly integrating technology and devices into their lives from such a young age, Generation Alpha will have a better foundation to build their technological literacy.

What technologies shape the lives of Gen Alpha?

Technology has and will continue to change how we, and Generation Alpha communicate. It’s a world of ‘Screenagers’ where not only do they multi-screen and multi-task, but glass has become the new medium for content dissemination. Unlike the medium of paper, it is kinaesthetic, visual, interactive, connective and still portable.

Glass was something that Gen Y’s were told to look through and keep their fingers off. For Gen Alpha, glass is a medium they touch, talk, and look at.

Gen Alpha truly are the ‘millennial generation’, born and shaped fully in the 21st century, and the first generation (in record numbers) who will welcome the 22nd century.

Gen Alphas are logged on and linked up, digital natives. They are the most materially endowed and technologically literate generation to ever grace the planet!


About Ashley Fell

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.


Download Ashley's Speaker Pack here, and view her speakers reel below. 


Attracting and retaining Millennials in the workplace

Wednesday, October 04, 2017

If you ask any HR department, attracting and retaining talent is not an easy task - especially when it comes to Gen Y - or the Millennials - as they are often known. Millennials are in their mid-20s and 30s and by 2020 they'll comprise more than a third of the workforce. Our Team Leader of Communications Ashley Fell spoke to Jon Dee on Sky News about how to get the best out of Millennials as employees.

What are some of the key differences between Millennials and the generations that went before them when it comes to careers and the workplace?

Millennials have spent longer in education than previous generations. More than 1 in 3 have a university degree compared to 1 in 5 Baby Boomers. With this comes greater expectations around career trajectory and opportunity. While the Baby Boomers were shaped in an era of greater job security and career stability, today’s emerging workforce have seen sectors like manufacturing decline and new jobs like App Developer, Cyber Security and Social Media Marketer become mainstream.

The rise of the gig economy where people may hold down multiple roles or are more freelancer, contractor and contingent worker than employee means that we have moved away from job for life, and career for life. The national average job tenure is three years per employer, which means that school leavers today will have 17 separate jobs across an estimated 5 careers. While Boomers developed their career by showing loyalty within an organisation and climbing the rank, Millennials are shaped in a work culture where careers are developed by moving across organisations, grabbing opportunities and gaining experience across organisations and industries.

When it comes to the workforce, what are Millennials looking for in their place of employment?

Millennials are looking for Culture, Purpose and Impact.

Culture refers to the workplace community, the way the staff interact, the values that they hold. It’s the ‘who’ of the organisation, the people, and how they do what they do. Culture is important to Millennials because the workplace is one of the main social crossroads through which todays Millennials now pass. They are looking for social interaction, professional collegiality and connection at work.

Purpose refers to the ‘why’ of an organisation. It’s the big picture of what the organisation is about, their reason for existence, their vision. Millennials are more likely to consider the ‘higher-order drivers’ (such as the triple bottom line, volunteer days, organisational values, corporate giving programs, further study, training and personal development) as important when looking for a job.

Impact refers to the contribution team members can make to achieve this vision. It’s no longer just enough to provide a fair days pay for a fair day’s work, this generation want to know that their own contribution is having an impact and making a difference.

What advice would you give to employers who steer clear of younger workers?

Every generation of young people throughout history has copped a bit of bad press from the older generations, and that’s not always without reason. Each generation has strengths, which we should connect with, and weaknesses which we need to keep an eye on.

But the fact is, Australia has an ageing population and with this an ageing workforce. It is just a basic factor of future proofing and forward planning for leaders to start to think about attracting the next layer of talent, leadership succession planning and staff development.

It’s important to remember that Millennials bring the latest education, an innate connection with technology and can connect with their cohort better than any other generation. Diversity – whether that be gender, cultural or generational diversity enhances our workplaces. An organisation gains strength when it not only resembles the society in which it operates but when it brings the different voices into the organisation as well.

BOOK ASHLEY AS YOUR NEXT CONFERENCE SPEAKER

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.

Download Ashley's Speaker Pack here, and view her speakers reel below. 

Why storytelling is so powerful in this digital era

Monday, July 24, 2017

Ashley Fell is a social researcher, keynote speaker and head of Communications at McCrindle. In her recent TED talk on The Visual Mind; Why storytelling is so powerful in this digital era, Ashley elaborates on the power of stories on our mind, and how to use them to communicate data-rich stories.


Communication has never been as important as it is today, because so much of our world is changing. We live in a world where our learning has changed. Where our interaction and how we ‘share’ has changed. Where even the concept of a story, has changed.

We are living in an age of digital disruption, in what we call 'the great screenage'. Where we now spend more time on our devices, than we ever have before. 

We live in technologically integrated times, where our attention spans are short. In times of message saturation and information overload, if you have important data to communicate, it is harder than ever to cut through the noise. 

The key to unlocking effective cut-through, is in an understanding of how the brain works.

For we know the brain is wired to processes visual imagery. When we look at how the brain retains information, words are processed by our short term memory, whereas visuals go directly into our long-term memory where they are indelibly etched.

And so the key is to present information in a way that appeals to the visual mind.

When we communicate data, our job is to move from the complex to the simple. Because the brain is more naturally wired to engage with the human, with the relatable, with a story than with just data, information and complexity alone. 

And when we think about engaging stories, whether they be novels, infographics or songs, they always have the four I’s.

Great stories create interest and capture our attention. Great stories instruct and communicate meaning. Great stories involve us. And importantly, a great story inspires. It connects not just with the eyes of the head but with the eyes of the heart.

We know the mind looks for direction and coherency. It doesn’t respond to ambiguity. And so as researchers, we navigate spreadsheets and find the intrigue and interest in the data. We fill in the blanks and communicate through the use of infographics and visualised presentations. We believe research is at its best, when it tells a story. 

When we think about visuals that create interest and engage our minds, there are three key elements.

The first is colour. Our eyes and our minds are drawn to colour. The second is picture. The content of the visual. And the third is movement. Motion and movement attract and retain our attention. That is why YouTube is so popular. For why would we read it, when we can watch it?

And so when you next have a story to tell, remember that the mind responds to visuals. That we are wired to engage and retain information visually. And that creating interest ad intrigue, especially when you are communicating data, has never been more important than in the great screenage we are living in today. 

ABOUT ASHLEY FELL

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences.

From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.

Download Ashley's Professional Speakers Pack here and see the McCrindle Speakers professional presenter showreel here

Contact us today to book Ashley for your next event. 

McCrindle Speakers professional presenter showreel

Thursday, July 20, 2017

Our McCrindle Speakers are experienced researchers and engaging presenters, delivering over 150 keynotes, strategy workshops and executive briefings to a range of audiences each year. 

 

Find out more about their most requested topics, past clients and testimonials in the below speakers pack.




The McCrindle Speakers team

Mark McCrindle is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Download Mark's full speakers pack here. 

Eliane Miles is a social researcher, business strategist and Director of Research at the internationally recognised McCrindle. She is a global trends analyst who not only studies the megatrends, but has herself been shaped as a global citizen. Download Eliane's full speakers pack here. 

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences. Download Ashley's full speakers pack here. 

Recap from the 2016 Census Results

Wednesday, July 05, 2017

Rolling around only every 5 years, the Australian Census provides us all with vital information about our nation’s population growth, infrastructure and future-planning needs. The Census has been conducted every 5 years since 1911, and is the biggest democratic activity in Australia.

Last week, the results of the 2016 Census results were released and revealed a picture of our changing nation. Australia is larger, older, more culturally diverse and less religious than at any other time in history.

At McCrindle, our social researchers are passionate about communicating the insights in clear, accessible and useable ways.

Census media activity

Here is a recap of our media activity from last week’s census release:

   
 

Australia Street Infographic

If you lived on an average sized street in Australia comprised of 100 households, and these households were exactly representative of the Australian population, did you know that in a year, your street would see 1.2 marriages, 1.7 deaths and 3.3 births? These 100 households comprise 260 people, 49 dogs and 39 cats! There are 180 cars owned on the street, which each drive, on average, 14,000 kilometres each year.

We are delighted to present the brand new Australia Street infographic based on the just-released census data.

Click here for a summary of the findings from the Census data.

The Education Future Forum Recap

Wednesday, November 30, 2016

Last Friday it was our pleasure to co-host the Education Future Forum with the Sydney Centre for Innovation in Learning (SCIL) at Northern Beaches Christian School. Bringing together the best of McCrindle’s research and analytics with SCIL’s hands-on experience and innovation, the Education Future Forum was an opportunity for educational leaders and practitioners to engage in the dialogue around the future needs, trends and directions in education.



After a warm welcome from our MC Geoff Brailey, Ashley Fell, Team Leader of Communications and Mark McCrindle, Research Principal at McCrindle opened the event and shared some of the trends impacting Schools in Australia. They also delved into the results showcased from new research on the education sector with a niche focus on the future of education. The research explores the trends, themes and influential factors that relate to the future of education in Australia and is available to access here

Stephen Harris, Principal at Northern Beaches Christian School (and Founding Director of SCIL) and Anne Knock from SCIL Leadership took our attendees through the strategy behind creative, collaborative and innovative schooling. Our delegates were also privileged to be taken on a tour around Northern Beaches Christian School to admire the facilities and 21st Century learning methods applied there.



We were also pleased to hear from two guest speakers – James Dalziel, Research Fellow for The Excellence Centre at Pacific Hills Christian School who facilitated a session on Faith, Schools and Young People and featured on our panel. It was also a pleasure to hear from Greg McDermott, Endurance Triathlete and Motivational Speaker, who closed the forum by inspiring us all to be more active and as a result be a role-model for our students and young people to look up to.

A big thank you to all of our delegates who made the day a fantastic event for leaders in the education sector!

The Education Future Report

At McCrindle, we have a passion for helping schools and tertiary institutions thrive in today’s changing times. The education sector sits at the very heart of our diverse Australian communities and is also at the cross-roads of today’s biggest trends – dealing with massive technological change and engaging with the youngest generations.

21st Century students are being shaped in different times and have different characteristics, expectations, and communication styles – therefore engaging effectively with today’s students and their families requires new strategies, solutions, and approaches.

The Education Future Report provides an overview of the current and future trends impacting the Education Sector. It provides a snapshot of the landscape that primary and secondary schools in Australia operate, and shares insights from areas scoped through the research including technology, generational transitions in staffing and leadership roles within the education sector, pedagogical styles, physical learning spaces, social licence, needs of students of the future and broader demographic shifts across Australian communities.

The report is available to download here.

Education Future Report Study 2017

Education institutions across Australia are invited to participate in a national research study on the future of the education sector.

This inaugural longitudinal study by McCrindle in partnership with the Sydney Centre for Innovation in Learning will deliver a comprehensive, research-based analysis of the education landscape now and towards 2020. It will provide participating organisations with a picture of the current and emerging needs of their students, staff, and parents, all benchmarked against the broader sector.

Participants will receive their specific data, the benchmarking data as well as the overall insights published in the Education Future Report. They will also receive complimentary invitations to attend the Education Future Forum in late 2017, where the results of the study will be published in the form of the Education Future Report and presented at the event. For more information please contact Geoff Brailey (geoff@mccrindle.com.au).

FOR MORE INFORMATION ON THE STUDY PLEASE CLICK HERE

McCrindle Speakers for Professional Development Days

Our McCrindle Speakers team are regularly engaged to deliver Professional Development sessions for school leaders and teachers internationally and across every state and territory in Australia. We hold seminars for students on future-proofing careers, for parents on parenting the i-Gen, for teachers on the future of education and engaging with today's students, and for boards and executives on understanding the trends and recruiting, training and retaining today's new generations of staff.

For more information on our education PD sessions or research, please contact us at info@mccrindle.com.au or on 02 8824 3422.

The Australian Communities Forum 2016

Friday, September 16, 2016

On Thursday 13th October 2016, McCrindle Research and R2L & Associates are hosting The Australian Communities Forum at Customs House in Sydney. This one day event is focused on delivering to not-for-profit organisations and community focused businesses the key demographic and social trends transforming Australian communities, and how organisations can best engage in these changing times.

Held since 2012 this annual event provides compelling case studies, the latest research, practical workshops and importantly, great networking over morning tea, lunch and afternoon tea. Come and hear Mark McCrindle launch the 2016 Australian Communities Report, as well as engaging content and fantastic networking opportunities. This not to be missed event will equip leaders in community engagement with the latest insights into 21st Century Australian Communities.

Purchase your early bird ticket today.


OUr speakers

Mark McCrindle

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations. Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair. 


Terrence Mullings (MC)

Terrence is a lively TV and Radio personality with a unique ability to communicate and truly connect with his audience. A regular guest on The Morning Show, he currently works as a Radio Announcer on HOPE 103.2 as well as TV presenter on Positive Hits TV/Radio. Terrence has previously been a presenter on Channel 10 (the Circle), Chanel 9 Morning and also live T.V host on TVSN. Terrence created and produced music video show: “Positive Hits,” which currently airs worldwide. Terrence is in the business of “communication” and utilises a variety of platforms: TV, Radio, Speaking Events, and even speaking from "The Pulpit ".


Andy Gourley

Andrew Gourley is the Founder and CEO of Red Frogs Australia Chaplaincy Network. He started the Red Frog Program in 1997, after seeing the need for a chaplaincy service to safe guard teenagers and young adults. This Chaplaincy Network is now the largest support network in Australia for schoolies, festivals and universities students. Currently the Red Frog Chaplaincy program for Schoolies is located in 17 different locations around Australia and coordinates over 4000 volunteers to run its programs. 


Eliane Miles

Eliane Miles is a social researcher, trends analyst and Director of Research at the internationally recognised McCrindle. As a data analyst she understands the power of big data to inform strategic direction. Managing research across multiple sectors and locations, she is well positioned to understand the mega trends transforming the workplace, household and consumer landscapes. Her expertise is in telling the story embedded in the data and communicating the insights in visual and practical ways. 


Josh Hawkins

Josh is the founder and creator of Hi Josh. Which is one of those things that sounds more impressive than it actually is. He enjoys talking in third person and making YouTube videos. He made a few viral videos and now gets recognised at the local McDonalds by Luke, one of the employees. Across various social media platforms Josh has received over 50 million views in the last year, and has a global audience of about 50,000 people over YouTube, Facebook and Snapchat etc.



Nic Bolto

Nic Bolto is an executive coach and consultant specialising in entrepreneurship, strategy execution and change. Nic assignments have included senior government, corporate and not for profit change projects including Sanitarium Health and Wellbeing, The Salvation Army, Bupa and the NSW Baird government with Minister Dominello's recent value rediscovery for their social health portfolio. As a Churchill Fellow, Melbourne Business School graduate and Fellow of the Australian Institute of Company Directors, Nic brings significant expertise to the acquisition of goals that are important to community and the people within them, to organisations, to charities and to their donors.


Caitlin Barrett

Caitlin is the founding CEO of Love Mercy, and has a passion for Love Mercy's women in Uganda and about bringing about real change within communities in poverty. Caitlin was committed to setting up the Love Mercy Foundation when Olympic runner and Love Mercy Founding Director Eloise Wellings came back from her first trip to Uganda after meeting Julius Achon and navigated the minefields of the not-for-profit sector. Caitlin worked in a volunteer capacity for three years until becoming the first paid full-time staff member in 2015.


James Ward

James is a Director of NBRSARCHITECTURE and a member of the Executive Leadership Team. James' strength is in understanding complex situations and developing management strategies to guide the development of improved outcomes that can change the way people think and live. With a strong background in senior executive management and strategic planning in both for-profit; fast moving consumer goods and the not-for-profit industry sectors, James has been involved with many varied commercial situations.



Ashley Fell

Ashley Fell is a social researcher and Team Leader of Communications at McCrindle. As a trends analyst she understands how organisations can communicate with the emerging generations to effectively engage and motivate them. From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training leaders and teams on how to communicate across generational barriers.


Bryce Davies

Bryce has been a Salvation Army Officer for 22 years. For 9 years he worked in The Salvation Army Bridge program focusingon Drug and Alcohol rehabilitation in both Adelaide and Brisbane. In recent years Bryce has headed up an inner city drop in space in Fortitude valley in Brisbane that has evolved into a dynamic and functional community with a broad and effective raft of services. Bryce is now based in Sydney heading up a new project called “Communities of Hope” Assisting Salvation Army leaders develop welcoming and authentic community life.





Topics


Purchase your early bird ticket today.

Leading teams in changing times

Wednesday, July 27, 2016


Before we can lead and expect people to follow, we must be able to understand and connect.

As John Maxwell quips: “If you’re leading, and no one’s following- you’re just out for a walk.”

Our research shows that the ideal manager of the emerging generations is one who values communication and creates an environment of transparency and respect for staff. Their preferred leadership style is simply one that is more consensus than command, more participative than autocratic, and more flexible and organic than structured and hierarchical.

Here are 5 tips on how to lead people, your team or your organisation, so that people will follow.

Prioritise People

Leaders prioritise culture and build it within their organisation. By knowing your purpose (that is, what you do and why you exist) you can instil this into your team, and lead with a values-based vision.

Be Collaborative

The best leaders intersect the differing levels of their organisation to make a cohesive and united team. While you might have senior leaders, managers and executives within an organisation, leaders bring these roles together to create alignment under the one vision.

Focus on the positives

Leaders focus on the positives, spread words of affirmation and celebrate the wins within their team. When things don’t go to plan, leaders initiate a culture of focusing on the positives, and using the negatives for improvement.

Shape the culture

Effective leaders shape a culture of participation, not isolation. Collaboration is key for 21st Century organisations, and by utilising the different skill sets and talents within a team, leaders will not only find more effective solutions and ideas but also bring out the potential in the members of their team.

Be proactive, not reactive

Leaders are proactive, not reactive. A proactive leader is one who sees opportunities or potential, and acts to make effective change, rather than waiting to respond. They are not victims of change but rather see the trends, shape a response and create the future.

So in a world of flat structures and consultative practices, it is leaders who coach and mentor rather than command and control, who understand and connect with their teams who will see people follow them.


About our leadership workshops

In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. This session covers:

  • Overview of the best HR practices for today
  • Attraction and engagement strategies
  • Management strategies that connect with an intergenerational workforce


  • About Ashley Fell - Team Leader of Communications at McCrindle

    Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

    From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

    Four tips on how to structure an engaging presentation

    Thursday, June 23, 2016

    At McCrindle, our team of speakers are commissioned to deliver over 120 presentations to a wide range of audiences and clients, per year. These presentations consist of conference keynotes, training workshops, PD sessions, executive briefings, launch events as well as research presentations.

    As expert communicators, we understand how to communicate data effectively, how to communicate a story and the art of delivering a presentation that doesn’t just inform your audience, but inspires them as well.

    Throughout a presentation, it’s important to structure your content and delivery. Here are four I’s that we have developed which provide a structural overview of how to engage your audience when delivering a presentation.  

    Interest

    While the content of a presentation is generally the focus, creating interest in your audience before moving to the bulk of your presentation is key to engagement. Have you heard the saying, “When the student is ready the teacher will appear?” Well the same applies here. Creating interest, attention and focus from your audience prepares them to engage with the content of your presentation.

    So how do you create this interest?

    A strong introduction (that utilises the 4 C's) will help to create this Interest, whereby you build a Connection with your audience, establish your Credibility and provide Context for where this session fits in the overall scheme of things. Now, you are ready to move into your Content.

    Instruct

    After establishing interest with your audience and bringing them to a place where they are ready to listen to what you have to say, you can move to communicating the main content of your presentation. In addition to you being a presenter, consider yourself to be an instructor.

    Involve

    With attention spans being shorter than they have ever been before, when presenting we need to not just instruct but involve our audiences - particuarly the younger generations who are used to interacting with everything around them. Incorporating multi-modal delivery, discussions and activities within your presentation will help to involve your audience and keep them engaged with the material you are presenting.

    Inspire

    Lastly, and if not most importantly, an effective and engaging presenter will Inspire their audience. Inspiring is about motivation and application, about moving your audience from the rational to the emotional. Connecting not just with their head but with their heart as well. What do you want to send them out with?


    About our Communication Skills Workshops

    In our message-saturated society, getting effective cut-through, engagement and response is a critical challenge. This session will teach and model effective communication based on an understanding of the influence patterns of today’s audiences and strategies to best connect. This session covers:

    • Understanding workplace presentations
    • Preparing your presentation
    • Delivering your presentation
    • Mastering professional presentation techniques
    • Presenting complex data in engaging ways


    About Ashley Fell - Team Leader of Communications at McCrindle

    Ashley Fell is a social researcher, trends analyst and Team Leader of Communications at the internationally recognised McCrindle. As a trends analyst she understands the need for organisations to communicate with the emerging generations to effectively engage and motivate them. 

    From her experience in managing media relations, social media platforms, content creation and event management, Ashley is well positioned to advise how to achieve cut through in these message-saturated times. Her expertise is in training and equipping leaders and teams on how to communicate across generational barriers.

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