Gen Alpha and consumerism

Monday, February 13, 2017

Our current generation of children, Generation Alpha (born since 2010), are the most materially endowed and empowered generation ever. They have been shaped in an era of individualisation and customisation where they can get their name printed into the storyline of books, embroidered onto their shirts or put on the jar of Nutella. Below, we share some insights into the consumerism trends of the emerging Generation Alpha.

Is the future of successful brands just tech-enabled toys?

Parents are increasingly aware of the negative consequences of too much technology time - the isolationism and anti-social impacts. However, there is a halo-effect for tech-toys which increase connectivity, facilitate community and develop social and global skills.

What kind of 'play' is most useful for brands to deploy now, in the digital age?

Parents are becoming aware of the life-skills deficit evident amongst the next generation. They are more formally educated, yet less proficient in practical skills, assessing (and when appropriate confidently approaching) risk, setting and achieving goals (whether sporting or otherwise), and developing hands-on competencies. Fun toys which develop specific skills such as STEM (Science, Technology, Engineering, Maths), social competencies, entrepreneurial skills, strength and coordination, financial literacy, innovation and resourcefulness will be favoured by parents and educators.

What are the drivers that are impacting how toy brands engage with their consumers?

Educational toys - the future of toys is not just in the home but the classroom and the childcare centre. Education is beginning earlier with 3 and 4 year olds spending more time in childcare- and in facilities that have a focus on education and development. Therefore toys, of educational benefit are an essential part of the focus. Free toys - another change we are seeing is that sponsored educational materials - once anathema to educational institutions, are becoming more acceptable as the barriers between education, business, and community blur. With education (and household) budgets under strain, corporations for altruistic and well as commercial motives, will increasingly be part of the education, community and child-rearing domains- with branded toys a means by which this support is delivered.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Western Australia Crime Rates mateship motivate investor qualitative research intern McCrindle Speakers investing youth unemployment professional services forecasting speakers millenials crime households Hills Shire Council Channel Seven career aged care puzzle community event infographic shifts ABS Territory results life communicate the changing face of sydneysiders online shopping budget insights christmas volunteer know the times menai christian wage typical australian showreel safe hello fresh GPO Hornsby Shire Council group session personal growth rise of local census fail social commentary housing growth charities Christmas season VET sector Channel 7 shopping marrickville baby names australia report WA cold house prices kate middleton logan Res Vis impact offenders Births Gen Y celebration media generation Z aged care Kirsten Brewer financial fears presentations equip insight retirement tips training Macquarie University skills sunburnt country women bus panel Queensland media commentary follow baby name predictions NT purpose conferences changing face of sydney politics royal family money sector wide study teach baby volunteers media release water village average sydneysider professional development social commentator high density living litter NSW mortgage australian social research financial planning cartodb land of the middle class affordable engage trends analyst "know the times" technology baby boomers google child care hornsby supply and demand sydney event fresh royal baby care support collaboration language spend low density alpha trades mccrindle tea optus financial independence staff optimistic South Australia cultural diveristy events meetings debate sydneycity mining boom religion Aussies IT Specialists TEDx family Wodonga demographic trends woolworths Australians leader research data property ageing population Real Estate Australian Communities Trends in the media society trends sports rental stress vegetarian home ownership mccrindle research business performance work-life families TDE dessert commute future proofing Generation X Adelaide research pack healthy future education communication Word Up cooking 1975 etiquette Northern Beaches Christian School Deaths Christmas presents Australia Day clothing monarchy Real Estate Institute of Victoria royal ethnography dreaming work mates shopper's pick state SMART social trends Bathburst news energy shopping centre goal living education sector NBRS forum area easter goals presentation ACF 2016 average Australian REIV Conference teacher criminal going out economic paying to work futurist ideas conference presentation annual income visualisation System's Architect responsive socialising Northern Beaches FPA Engineering Manager relevant Sydney debt communities urban Do It Yourself global hopes entrepreneurs of today NBRS Architecture award Australian communities population growth PSI faux-ciliser new york times workshop office future of shopping parenting media activity national private wealth Assistant Store Manager moderators guide earnings baby names report business tattoos high density schools domestic holidays Social Trend millionth faux-cilising google for education narcissism The ABC of XYZ priorities educated growth tuesday recap ashley fell unaffordable New Zealand suburbs new office communications urban taskforce forecast sector list social lives stay home Research Executive JOMO cica marketing market research 10 years ACT baby boom earning food unemployment research report financial Caregiver TAS real education research learn increasing densification Vocational education SA dreams Australian Families australian communities forum hobart twentyseventeen mccrindle in the media christianity balance 1980 census 2016 visual Canberra case study summer cars average aussie resource #censusfail curiosity Melbourne generation cancelling event deloitte eliane miles product live the dream Queensland: QLD father's day gen z commuters meals research visualisation jobs digital millennials office space university demographic transformations screenage chairty local communities owning a home careers 2012 grandparents financial dreams gold coast survey design keynote speaker TED talk 2016 census results manly easy rider social analysis suburban living optus my business awards neutral bay overcast young australians leadership innovation Education Future Forum CPI global financial crisis Northern Territory Work place Wellington public speaking salary consumer school satisfaction Netflix princess charlotte CBD Skilling poor The Daily Edition holiday innovative buildings 2013 cost of living daily commute church darwin victoria faith year 7 DESTEL rising house prices snapshot future of education hills shire small business divorce future tableau Aussie travel students future of work micro home owner sector wide learning 2015 australian communities trends report blaxland community engagement Geoff Brailey shbc 2016 toys bureau daily telegraph public speaker VIC income rent Scouts public holiday the hills crows nest focus groups australians staying home more define TED Wagga Wagga internships young people New South Wales Tuesday Trend 40 million outsourcing 1994 group ease of travel wealth and income Gen X society demographer social impact award winner January 26th February 16 sustainable Mark McCrindle hills education future report mentor identity year 12 Australian demographics collaborative brand experience perth mythbusting sentiments baby name trends transport house price rule keeper post rationalism 2017 researcher Christmas lunch workforce speakers pack Kiwi marriages organisations Valentine’s Day click investment Sydney keynote speaker moreton bay local potts point wealth world youth day friends Australian Census generations baby name faux-cilise EFF Love Duchess of Cambridge educhat business index not for profit micro apartments Myth youth wealth distribution internet apartments wages participants Population Clock Australian Dream Andrew Duffin 24,000,000 learning styles property market schools students employment interactive trend SRE social change 24 million financial future the hills shire men DIY engagement sydney speaker ipswich the great screenage fears states networking home rich FOMO long weekend facts belief authenticity cancelling plans customer emerging trends social researcher focus group teleworking future proof ACF report pyrmont James Ward school students renter of the future online wellbeing prince george urban living Northern beaches Event socialites spirituality Financial Planning Week Financial Planning Association of Australia couple Australia street apartment national wealth divorce rate happiness sydney metro staying in infographics 2016 census contiki urban living index names mobile geomapping travelling acf15 mover and shaker SMSF census results quote workplace tv cloudy days demographic Financial Planning Association lifestyle population the average aussie housing affordability community culture data experience World Water Day baby names middle class story office opening ultimo plans winter repayments trends of 2016 Australian schools cancel plans grave decision huffington post city high school 1968 housing mccrindle HSC royal influence choice workers education future finance NFP event employers selfie casual social life friendship government non profit ACF2017 keynote norwest demography personalities waverton relational sydney hills cultural diversity car Generation Y generation alpha Australian Home teachers mythbusters thought leadership household winter blues work wolloomooloo data visualisation publication coffee New Zeland rain workplace culture English townhouses wealth and income distribution Australian Trends cash stats wedding trends of 2017 national crime rates change vegemite social research omnibus NEETs VET school medicine Christchurch poker master marriage house professional presenters brands population map capital city mother's day social researchers social organisational culture culturally diverse sydneysider economy world Tasmania challenge future-proof residents tertiary education Australia Day 2017 emerging technologies consumerism train environment affordability gen alpha gig research services demographics census data high density apartments research proactive bondi environmental scanning graphs slideshare entrepreneurial Royals census ACF17 builders tea professional speaker housing market renting volunteering Tuesday Trends anzac Australian community trends social enquiry pharmacies australian breakfast jobs of the future sunny days newspaper the australian dream growing population social shifts storytelling video population milestone social issues analysis program australia ashley mckenzie greatness parents leadership workshop generational trends university degree student volunteering data Research Director local community resilience pharmacy global generations teaching Sydney Hills Business Chamber weekly earnings 2020 gender seasons dream brisbane Australian Population trends conference conference speaker event eliane lalor park Charlotte aussie culture data analyst house price rise emerging generations gig economy in depth interviews children learner weather australian community trends report 2014 suburb trend tuesday not-for-profit nfp capital cities entrepreneur property price Australian Bureau of Statistics dare to dream study cost Merry Christmas megatrends statistics entertainment ferry sun professional survey speaker infographic wall brand REIV National Conference charity social media thrive internship earn ageing housing trends 23 million

Archive