Gen Alpha and consumerism

Monday, February 13, 2017

Our current generation of children, Generation Alpha (born since 2010), are the most materially endowed and empowered generation ever. They have been shaped in an era of individualisation and customisation where they can get their name printed into the storyline of books, embroidered onto their shirts or put on the jar of Nutella. Below, we share some insights into the consumerism trends of the emerging Generation Alpha.

Is the future of successful brands just tech-enabled toys?

Parents are increasingly aware of the negative consequences of too much technology time - the isolationism and anti-social impacts. However, there is a halo-effect for tech-toys which increase connectivity, facilitate community and develop social and global skills.

What kind of 'play' is most useful for brands to deploy now, in the digital age?

Parents are becoming aware of the life-skills deficit evident amongst the next generation. They are more formally educated, yet less proficient in practical skills, assessing (and when appropriate confidently approaching) risk, setting and achieving goals (whether sporting or otherwise), and developing hands-on competencies. Fun toys which develop specific skills such as STEM (Science, Technology, Engineering, Maths), social competencies, entrepreneurial skills, strength and coordination, financial literacy, innovation and resourcefulness will be favoured by parents and educators.

What are the drivers that are impacting how toy brands engage with their consumers?

Educational toys - the future of toys is not just in the home but the classroom and the childcare centre. Education is beginning earlier with 3 and 4 year olds spending more time in childcare- and in facilities that have a focus on education and development. Therefore toys, of educational benefit are an essential part of the focus. Free toys - another change we are seeing is that sponsored educational materials - once anathema to educational institutions, are becoming more acceptable as the barriers between education, business, and community blur. With education (and household) budgets under strain, corporations for altruistic and well as commercial motives, will increasingly be part of the education, community and child-rearing domains- with branded toys a means by which this support is delivered.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

city investor NT holiday food insecurity community engagement faux-ciliser Willowdale professional services proactive families PSI jobs australian innovation house price rise impact future of education brisbane ashley fell life low density young people apartments workplace culture royal influence financial financial dreams Cobbitty-Leppington cultural diversity employers Financial Planning Association aussie culture budget January 26th entrepreneurial sector wide infographic wall victoria communicate New South Wales New Zeland pharmacy entrepreneurs of today dreaming schools Australian Communities Trends Australian Population state politics 2012 marriage results mccrinlde cancel plans Sydney workshop Hunter Valley South Australia New Zealand younger generations Queensland: QLD demographic transformations giving Crime Rates Work place safe VET anzac unaffordable mccrindle Kirsten Brewer skills Financial Planning Association of Australia social analysis finance generation alpha university degree demographic mccrindle tea census 2016 women Sydney Hills Business Chamber Royals census fail micro apartments education social issues thought leadership population milestone housing market conference speaker friends educated Australian demographics income challenge 1994 The Daily Edition Kiwi GPO Canberra ashley mckenzie winter 2014 Charlotte Australian Census mythbusting social researcher divorce communications storytelling winter blues 23 million charities mortgage brand experience house price professional presenters personal growth research data business performance conferences spend population growth urban development Sydney population gen alpha social change Christmas Stats experience Tuesday Trend social trends hobart gig economy daily commute donate Australian community trends World Water Day sydney market social researchers Australian Families who is generation z care support #censusfail hello fresh Wagga Wagga live the dream Channel Seven high density apartments engagement cost of living professional development FOMO recap visual wealth inequality society sydney metro property market unemployment screenagers prince george optus social commentator educhat purpose the changing face of cars Jura Australia mateship presentation rule keeper Wodonga 2015 TDE apartment 2016 census ACF 2016 world Sydney keynote speaker Deaths millennials parenting shifts socialites Macquarie University twentyseventeen media potts point census waverton small business keynote engage new office The ABC of XYZ speakers mining boom research visualisation generation Z Sydney’s south west google for education TEDx cancelling plans suburb training entertainment financial fears language car Australia street generations gender overcast choice workers tableau public transport internships schools students menai grave decision optus my business awards typical australian research report Vocational education know the times living renting moderators guide work from home the lucky country area internship ABS public holiday "know the times" marketing coffee lovers 2016 census results in depth interviews hunger Births NFP event Generation X community event post rationalism participants jobs of the future states fears education future office child care presentations DIY wellbeing not for profit goals Christmas lunch eliane business index growth selfie conference moreton bay affordability happiness ageing population Tuesday Trends belief sydneysiders wealth media activity land of the middle class responsive McCrindle Speaker church the average aussie focus groups students follow media commentary quote hills shire clothing 2020 friendship staying in manly public speaker year 12 future proof mccrindle in the media award winner gen z news weekly earnings ideas future-proof non profit digital economy world youth day outsourcing sydney speaker Australian schools report teacher bus hopes cold mythbusters events changing face of sydney society trends trades ageing 1980 royal average aussie donation authenticity the great screenage Wellington US workplace professional Christmas in Australia coffee Christmas day weather cancelling event Northern Beaches work-life stay home personalities sydneycity growth of sydney the hills shire TED crime baby names australian social research Mount Annan-Currant Hill seasons baby names report money motivate communication not-for-profit 24 million volunteering data intern faux-cilising christianity paying to work business wolloomooloo trend tuesday Merry Christmas affordable sector wide study education sector McCrindle Speakers supply and demand researcher capital cities employment data analyst Jura Coffee university Australian Dream Australian communities Mark McCrindle plans emerging generations consumerism house prices dessert survey design millionth curiosity retirement work mates national wealth commute Australian Home click social enquiry trends analyst event high density property development SMSF social life 24,000,000 Financial Planning Week Christmas data narcissism monarchy home Adelaide alpha future proofing grandparents households 10 years staff Aussie February 16 easter professional speaker wealth and income acf15 faux-cilise parents mentor new york times speaker sustainable financial independence case study ACF17 Real Estate Institute of Victoria happy holidays HSC infographics collaborative teachers suburban living food ACT Bathburst Christchurch housing growth baby name trends Gen Y royal family investing dream REIV Conference micro education research Christmas season generational trends healthy future social analyst 40 million ACT Report cost brands school satisfaction story Christmas research census data teleworking suburbs keynote speaker neutral bay mover and shaker cash internet marrickville travelling tv ferry group shopping mobile visualisation Mark McCrindle in the media snapshot blaxland System's Architect Australian Bureau of Statistics conference presentation wage meals renter of the future australians staying home more perth career employmer leader CPI social lives Black Friday sydney property market relational seasons greetings trend food bank Sydney Lifestyle Study Social Trend English sports the australian dream award change rent study generation panel sunburnt country debt kate middleton house Territory office space hornsby global generations SMART travel thrive ACF high school employmee screenage wages annual income commuting summer Engineering Manager organisational culture easy rider sydney hills Australian Trends video youth unemployment village sun google contiki Lower Hunter Region trends of 2017 identity ethnography forecasting social commentary cartodb community sydney event spirituality showreel wealth distribution christmas trees optimistic demographer NBRS Architecture transport qualitative research VIC networking EFF define cultural diveristy Skilling Duchess of Cambridge holidays global financial crisis Melbourne housing Performance Sentiment Index James Ward trends urban taskforce shbc innovative poor Maxim Accounting increasing densification Valentine’s Day daily telegraph 1968 consumer builders Retail research pack marriages FPA investment baby name predictions sydneysider Do It Yourself priorities insight Word Up NEETs tea home owner dreams IT Specialists economic dare to dream crows nest housing affordability rain education future report customer population map urban chairty meetings hills future of work gig bureau men newspaper youth environment fresh Tasmania divorce rate entrepreneur earn local communities analysis home ownership train data 2016 ultimo Generation Y tattoos socialising careers gold coast australian real estate household Hornsby Shire Council social media debate emerging technologies aged care local australia publication housing trends princess charlotte nativity scene resilience trends of 2016 property price tips charity urban living index Australia Day baby 2013 Love McCridle Christmas day owning a home names resource Christmas presents graphs christmas 2017 slideshare product woolworths nfp shopper's pick high density living student baby name not for profit research sunny days etiquette national private wealth population data visualisation online shopping forecast school learn Lower Hunter megatrends online Northern Beaches Christian School water emerging trends couple volunteers growing population medicine australian community trends report statistics millenials Western Australia rising house prices lalor park breakfast lifestyle offenders media release the hills Education Future Forum shopping centre stats teach earning toys future of shopping Geoff Brailey salary father's day research services children infographic earnings economy TEDx Speaker darwin repayments school students equip workforce demography aged care puzzle Myth middle class financial future Andrew Duffin Queensland REIV National Conference ease of travel mother's day local community social shifts collaboration eliane miles communities omnibus Australians Elderslie-Harrington park domestic Research Director average sydneysider group session real sentiments relevant tuesday energy leadership urban living rise of local culturally diverse Aussies Business analysis social research SRE family pharmacies sector research Caregiver focus group faith Gen Z Expert buildings wealth and income distribution public speaking NSW casual baby boom CBD TED talk vegetarian tertiary education office opening deloitte Northern Territory celebration rich christian government learner technology list digital 1975 census results criminal insights TAS cooking going out VET sector McCrindle Keynote Speakers financial planning bondi mccrindle research Hills Shire Council huffington post Research Executive Black Friday in Australia pyrmont australian communities trends report SA royal baby DESTEL speakers pack demographics religion market research interactive program volunteering wedding residents Black Friday Sales norwest baby names australia report leadership workshop culture young australians christmas environmental scanning year 7 vegemite Scouts cloudy days weather organisations balance Northern beaches Event ipswich learning 2017 volunteer work survey social demographic trends facts baby boomers global retail futurist poker master Res Vis townhouses logan global national crime rates in the media goal brand australian communities forum research on coffee Gen X Australia Day 2017 speajer Channel 7 rental stress litter social impact Population Clock teaching average Australian long weekend future WA ACF2017 capital city NBRS Assistant Store Manager greatness cica Real Estate commuters learning styles What is food insecurity? geomapping Netflix JOMO forum property

Archive