The Water Report: 20 Years of World Water Day [INFOGRAPHIC]

Friday, March 22, 2013

Water consumption and cost thumbnail imageWorld Water Day is celebrated every year on 22 March to focus the world’s attention to issues surrounding freshwater and the sustainable management of freshwater resources.

The United Nations Conference on Environment and Development (UNCED) recommended this international day in 1992, with the first ever World Water Day celebrated exactly two decades ago on 22 March 1993. This year’s theme for World Water Day is cooperation around water – using water as an instrument of peace by promoting an interdisciplinary approach to sharing this precious resource around the globe.

Here at McCrindle Research, we wondered what Australians had to say about water as a resource priority, water costs, and the use of water per Australian individual.

Water: Precious But Over-Priced

Our recent nationwide survey shows that 4 out of every 5 Australians say that the cost of water is too expensive. Australians value water provision, availability and affordability less than they value access to medical care, and more than they value electricity.

Water Views and Values

How does water consumption and cost compare per person across the Australian states and territories? South Australians pay the most for household water bills per person, while Victorians pay the least. In terms of water consumption, individuals in the Northern Territory use the most while individuals in Victoria use the least at just 55kL per person per year (ABS). In terms of water use in the home, Sydneysiders use 27 percent of water outdoors, 24 percent for showers, 20 percent in the laundry, 16 percent for flushing toilets, 10 percent on kitchen and bathroom taps and 3 percent on baths (Sydney Water).


This research was conducted by McCrindle Research through a national study of Australians which received 540+ responses (detailed demographics below). Figures on consumption and price reflect household expenditures, not government expenditures, and reflect Urban Distributed water only. Sources: McCrindle Research, ABS Cat. 4610.0, Water Account, Australia, 2010-2011, and Sydney Water.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


donate do people still change their surname after marriage? easy rider Australia Day Geoff Brailey Wodonga 23 million online shopping forecast faux-cilising volunteer google for education food bank property price government holidays royal house Melbourne city local communities goals futurist grave decision Hunter Valley click staff research services Res Vis balance donation consumer demographic trends challenge What is food insecurity? analysis thrive nativity scene public holiday digital economy urban development Christmas season Gen Z Expert skills Gen X faith Charlotte work future of education leadership workshop coffee transport census fail CPI McCrindle Keynote Speakers offenders visualisation families mother's day trends of 2016 growth faux-ciliser NBRS innovation The Daily Edition professional huffington post suburbs schools business index not for profit research population Performance Sentiment Index emerging trends sports Financial Planning Week media release clothing lifestyle faux-cilise jobs mortgage global energy internships christianity millenials Cobbitty-Leppington urban living 2014 father's day educated students work from home shifts learn the changing face of baby names acf15 sunny days CBD google megatrends not-for-profit intern alpha Bathburst sydney market demographic transformations supply and demand stay home commuting public speaker women Sydney population environment capital cities who is generation z aged care puzzle social trends shopper's pick showreel entertainment mover and shaker urban friendship FPA Financial Planning Association office news speakers forecasting Christmas day weather TAS land of the middle class daily commute Engineering Manager personalities teleworking kate middleton divorce rate infographic internship World Water Day Business analysis social analysis pharmacies brands Christmas presents marriage media activity baby name travelling list school satisfaction Social Trend newspaper James Ward research visualisation food global financial crisis mentor twentyseventeen financial independence entrepreneurs of today victoria South Australia financial future 10 years sector wide study Population Clock sentiments tableau ultimo suburban living employmee cloudy days norwest jobs of the future property development overcast GPO innovative Births Sydney’s south west darwin NEETs learning styles Australian Trends tv rain identity population milestone young people eliane Mark McCrindle in the media Jura Australia facts australian real estate Queensland Australians optimistic video NFP event social shifts urban taskforce new york times language going out 24,000,000 IT Specialists entrepreneurial religion HR graphs interactive purpose wealth and income financial planning live the dream Retail social enquiry Christmas research new office family WA Andrew Duffin cars shbc demographic volunteering data program emerging generations statistics vegemite environmental scanning builders christmas trees dreaming social analyst baby name predictions NT social lives ACF17 living workforce maiden names ethnography house prices sun money 2020 youth wealth and income distribution toys learning leadersip sector wide future-proof seasons greetings Northern Beaches February 16 child care mythbusters names leadership qualitative research couple sydney event economy careers earnings litter younger generations the hills Channel 7 cancel plans optus Gen Y brand rising house prices typical australian charities hills shire apartments Myth church System's Architect experience renter of the future mccrindle in the media census 2016 tattoos digital high density living TEDx Speaker outsourcing Australian Dream Generation X US happiness financial fears culturally diverse coffee lovers Wagga Wagga holiday cash trends of 2017 McCrindle Speaker census results presentations social research high school potts point future proofing Love cooking local moreton bay Merry Christmas crows nest winter winter blues cica paying to work proactive ACF 2016 vegetarian hello fresh income study lalor park wedding baby christmas conference online the hills shire public speaking office opening conference speaker priorities Wellington christian responsive learner professional services Netflix trend tuesday entrepreneur christmas 2017 social award winner unaffordable growth of sydney year 12 mobile housing training marrickville authenticity SA volunteering Duchess of Cambridge goal market research Tuesday Trend relevant Scouts mateship spend repayments greatness global retail property Kirsten Brewer global generations monarchy New South Wales future of work australians staying home more survey design collaborative generational trends parenting award commute dessert hopes micro organisational culture cartodb ideas education sector population map Do It Yourself baby names australia report gold coast weather SMSF poker master socialising demographer employment ABS australia divorce households local community social impact australian communities trends report demography nfp social researcher resource bureau contiki internet happy holidays cost PSI 2013 growing population village gen z cultural diveristy gig finance Australian schools year 7 New Zeland eliane miles anzac culture hornsby work-life VET schools students event 1968 Mount Annan-Currant Hill debt research selfie surname keynote speaker conference presentation politics dreams generations university degree micro apartments housing affordability bondi teachers sydney speaker resilience Sydney staying in employmer salary HSC school DESTEL marriages logan social life events tuesday wages pyrmont SMART Sydney keynote speaker unemployment cancelling plans 1975 baby boom speajer australian marketing annual income high density Northern Beaches Christian School Australian Bureau of Statistics teach motivate leader volunteers pharmacy rent blaxland moderators guide millennials Maxim Accounting publication speaker education research know the times middle class January 26th community infographics Western Australia cancelling event economic focus group professional development social researchers workplace home ownership Canberra product mccrindle research rise of local home celebration choice workers data analyst career geomapping house price rise property market research report Australian Families Tuesday Trends omnibus professional speaker NBRS Architecture seasons #censusfail media commentary dream education hunger VET sector trends business "know the times" teaching focus groups post rationalism plans 2012 average aussie personal growth sector budget social change housing growth NSW slideshare owning a home social issues Territory case study student sydney hills young australians screenagers grandparents equip men parents engage not for profit manly 1994 2016 census results SRE surnames 1980 housing market Skilling gen alpha fears townhouses participants Northern beaches Event society train REIV National Conference Aussies EFF chairty youth unemployment Australian communities FOMO school students story Education Future Forum survey Australia Day 2017 princess charlotte Christchurch apartment Hornsby Shire Council thought leadership technology mining boom Channel Seven waverton weekly earnings Adelaide Sydney Lifestyle Study residents sydneysiders REIV Conference social commentary real royal family sydney property market media communities Deaths house price Caregiver healthy future national wealth Kiwi easter small business home owner millionth national crime rates future menai sydney metro aged care ageing housing trends Mark McCrindle safe sydneycity world group session business performance commuters office space work mates financial dreams aussie culture Macquarie University increasing densification hills average Australian mccrindle tea researcher australian community trends report non profit debate australian social research wealth distribution water tea rich Assistant Store Manager care support teacher narcissism trend Northern Territory quote prince george meals wellbeing group university sydneysider future of shopping breakfast neutral bay educhat baby names report cost of living domestic Black Friday Sales shopping in the media JOMO the australian dream public transport 2016 census Vocational education Work place consumerism 2016 Financial Planning Association of Australia census The ABC of XYZ Black Friday meetings Lower Hunter renting DIY bus wage shopping centre belief criminal deloitte summer mythbusting food insecurity national private wealth snapshot report recap keynote affordability maiden sustainable Aussie perth ACT ipswich Black Friday in Australia changing face of sydney state population growth Valentine’s Day Lower Hunter Region TED talk Christmas in Australia 2015 communication Willowdale relational New Zealand VIC gender baby name trends society trends Christmas lunch workshop etiquette the lucky country Research Executive household Jura Coffee travel workplace culture investment TED demographics 2017 brisbane rental stress Word Up low density change tips emerging technologies data wealth inequality impact customer socialites ACF2017 define world youth day the great screenage sunburnt country McCridle ashley fell daily telegraph social commentator spirituality trends analyst networking census data financial investing baby boomers cultural diversity panel social media Real Estate Christmas data the average aussie curiosity presentation insight ferry English research data giving life Tasmania generation stats retirement follow area Queensland: QLD ACT Report earn casual charity Australian community trends suburb earning 24 million organisations Australian Census ACF mccrinlde fresh 40 million ease of travel Sydney Hills Business Chamber wolloomooloo car McCrindle Speakers capital city Christmas day gig economy royal influence conferences poor affordable Christmas Stats employers trades Real Estate Institute of Victoria wealth dare to dream communications tertiary education average sydneysider hobart collaboration forum long weekend crime Australian Communities Trends future proof research on coffee states Elderslie-Harrington park data visualisation speakers pack professional presenters high density apartments research pack brand experience mccrindle buildings engagement communicate education future Crime Rates TDE friends community event Australian Population cold insights medicine woolworths australian communities forum ageing population TEDx Australia street royal baby generation alpha Research Director Hills Shire Council Australian demographics Generation Y optus my business awards children rule keeper urban living index storytelling results community engagement infographic wall generation Z Australian Home visual ashley mckenzie investor education future report Royals in depth interviews screenage