The Water Report: 20 Years of World Water Day [INFOGRAPHIC]

Friday, March 22, 2013

Water consumption and cost thumbnail imageWorld Water Day is celebrated every year on 22 March to focus the world’s attention to issues surrounding freshwater and the sustainable management of freshwater resources.

The United Nations Conference on Environment and Development (UNCED) recommended this international day in 1992, with the first ever World Water Day celebrated exactly two decades ago on 22 March 1993. This year’s theme for World Water Day is cooperation around water – using water as an instrument of peace by promoting an interdisciplinary approach to sharing this precious resource around the globe.

Here at McCrindle Research, we wondered what Australians had to say about water as a resource priority, water costs, and the use of water per Australian individual.

Water: Precious But Over-Priced

Our recent nationwide survey shows that 4 out of every 5 Australians say that the cost of water is too expensive. Australians value water provision, availability and affordability less than they value access to medical care, and more than they value electricity.

Water Views and Values

How does water consumption and cost compare per person across the Australian states and territories? South Australians pay the most for household water bills per person, while Victorians pay the least. In terms of water consumption, individuals in the Northern Territory use the most while individuals in Victoria use the least at just 55kL per person per year (ABS). In terms of water use in the home, Sydneysiders use 27 percent of water outdoors, 24 percent for showers, 20 percent in the laundry, 16 percent for flushing toilets, 10 percent on kitchen and bathroom taps and 3 percent on baths (Sydney Water).


This research was conducted by McCrindle Research through a national study of Australians which received 540+ responses (detailed demographics below). Figures on consumption and price reflect household expenditures, not government expenditures, and reflect Urban Distributed water only. Sources: McCrindle Research, ABS Cat. 4610.0, Water Account, Australia, 2010-2011, and Sydney Water.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


communities ABS summer hello fresh Mark McCrindle communicate storytelling CBD wage Word Up list career year 12 future workshop long weekend moderators guide states environmental scanning average aussie social researchers cash February 16 DESTEL survey design faux-cilise conference culture young australians mobile princess charlotte society trends national wealth alpha TAS 10 years social commentator students property norwest Wellington millennials life Australian Home NEETs demographer shopper's pick TDE technology results sunny days Adelaide mateship population milestone mccrindle IT Specialists Bathburst January 26th identity twentyseventeen analysis New Zealand couple marrickville manly google for education professional development year 7 focus group media Canberra research services housing trends land of the middle class skills 40 million The ABC of XYZ builders relational media commentary ACT Tuesday Trends religion organisational culture neutral bay darwin baby names mccrindle research townhouses young people baby name speakers careers population growth insight suburbs demographic teach sun Births education sector shbc Research Executive Netflix consumerism data analyst leader monarchy slideshare bureau internship baby name trends 2013 potts point holidays world high density training Australian schools eliane miles finance newspaper wedding hills shire research visualisation employers cloudy days ageing commute area Australian Dream housing vegetarian REIV Conference motivate global generations PSI education future Australians water ideas university degree shopping public holiday households Hornsby Shire Council workforce internships family middle class social trends trends of 2016 Northern Beaches Christian School baby education research Kiwi healthy future Social Trend digital grandparents cold new york times baby boom Assistant Store Manager public speaking researcher housing growth supply and demand affordability weather trends analyst Financial Planning Association of Australia menai Generation Y housing market ACF 2016 study Aussie huffington post trends of 2017 going out responsive consumer 24 million blaxland forum video men 2014 household goals learning styles WA System's Architect sydney event graphs parenting crime megatrends GPO keynote speaker urban living mover and shaker financial dare to dream winter blues leadership innovation global financial crisis Channel Seven rental stress child care Gen X meals award Wagga Wagga Tuesday Trend Caregiver poker master rise of local staying in Queensland: QLD toys media release professional data visualisation Engineering Manager divorce rate celebration schools students charity experience wealth and income distribution cost of living 2015 social trends meetings Valentine’s Day generation alpha Channel 7 snapshot lalor park faux-cilising social commentary office space wealth mining boom divorce visualisation wealth distribution capital city Charlotte recap community event baby name predictions australian communities trends report NT income economy mythbusting Christmas season teachers EFF increasing densification royal influence future of work online shopping sustainable rent church emerging technologies futurist visual presentations student paying to work Merry Christmas transport christmas geomapping ease of travel social shifts friends tips Australian Trends customer repayments capital cities business index research trend work-life Financial Planning Association youth news volunteers Kirsten Brewer ashley mckenzie daily commute kate middleton earn high school Western Australia politics conference speaker case study click professional speaker Northern Territory event Crime Rates socialites sector wide study australian communities forum networking Sydney tattoos not for profit jobs Aussies father's day JOMO market research vegemite work social change presentation typical australian language Gen Y sunburnt country equip affordable clothing Geoff Brailey urban thought leadership sydney speaker Australian demographics teacher wolloomooloo social life australia authenticity energy group session brands communication tea prince george staff youth unemployment rain optimistic investing employment in the media royal family learner unemployment non profit owning a home children selfie dreaming city christianity conference presentation annual income Real Estate Institute of Victoria Res Vis Australia Day 2017 REIV National Conference holiday millenials engagement leadership workshop Territory brand residents royal waverton deloitte Deaths demographic trends national crime rates collaborative global focus groups future of education collaboration sector stats Wodonga media activity small business socialising group village local dream not-for-profit google financial dreams families HSC winter education educhat hornsby cars domestic ashley fell local communities 2012 ACF jobs of the future retirement Duchess of Cambridge happiness renter of the future budget victoria demographics thrive fresh house prices seasons hobart home ownership community Australian Communities Trends daily telegraph cultural diversity lifestyle research pack Education Future Forum house price moreton bay 24,000,000 statistics high density living Royals overcast rising house prices poor 1975 Christmas lunch goal rule keeper qualitative research change optus pharmacies social enquiry Do It Yourself property price research data low density Tasmania social research 2016 australian social research forecasting the changing face of future proofing business Scouts mccrindle tea wellbeing friendship food The Daily Edition suburb Northern beaches Event 1980 internet population marketing in depth interviews investment personalities 2017 ethnography investor engage home fears New Zeland renting gen alpha greatness women personal growth Christchurch names baby boomers Queensland salary entrepreneurial tuesday easter gold coast sentiments apartment priorities outsourcing litter survey FPA learn debate wages brisbane rich housing affordability cancel plans coffee 1994 financial future cancelling event South Australia suburban living Myth 23 million state world youth day entrepreneurs of today future-proof Financial Planning Week report economic organisations tableau Northern Beaches FOMO wealth and income school earning logan emerging generations tertiary education quote work mates medicine university data real anzac "know the times" VIC Australian Families teaching conferences faux-ciliser forecast unaffordable brand experience balance Melbourne social lives Australian Census McCrindle Speakers offenders marriages tv mccrindle in the media aged care office safe online cooking generation Z education future report ageing population etiquette easy rider mythbusters insights criminal debt know the times schools optus my business awards Australia Day Sydney keynote speaker narcissism aged care puzzle Love sports population map society mortgage World Water Day plans spend panel royal baby social analysis educated product acf15 mother's day school students Generation X shifts cartodb australians staying home more financial independence cost gender demographic transformations SMSF infographic wall high density apartments resource Christmas presents property market aussie culture gen z New South Wales social impact the australian dream define parents weekly earnings Australian Bureau of Statistics participants curiosity millionth intern 2020 perth publication census social media resilience sector wide omnibus Population Clock marriage teleworking bondi eliane office opening stay home growing population pharmacy new office post rationalism growth home owner workplace culture future proof generational trends events program social researcher entertainment innovative community engagement entrepreneur buildings follow interactive generations house price rise communications ultimo infographic school satisfaction workplace generation Australian communities nfp house 1968 trend tuesday proactive keynote woolworths environment hopes DIY urban living index SA ipswich learning challenge government dessert mentor Real Estate living relevant pyrmont national private wealth facts crows nest sydneysiders urban taskforce NSW sydneycity English emerging trends cancelling plans earnings