The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

speaker research pack conference presentation population map sydneysider goals easy rider interactive social analysis story grave decision dreaming careers water plans year 7 FOMO aged care puzzle Business analysis wealth generations trends area JOMO culture jobs of the future McCridle February 16 average sydneysider keynote speaker census Hornsby Shire Council economy perth cica live the dream Geoff Brailey wealth and income sustainable the hills shire showreel young australians organisations 2016 census results population brand experience mobile English mining boom IT Specialists case study waverton meals Australian schools What is food insecurity? learning ferry Northern Territory emerging technologies growth millennials Christmas season TEDx TED talk community event monarchy technology christmas financial fears travelling collaborative living ideas social enquiry screenage manly define hobart rent moderators guide sector wide curiosity social commentator trends analyst cost ethnography NBRS Architecture gender Australian Home motivate Western Australia australian communities trends report Melbourne baby boomers the changing face of in depth interviews supply and demand cold potts point royal baby training Gen X personalities demography media activity innovative income screenagers Engineering Manager economic Channel 7 society trends pharmacies local community woolworths entrepreneurial emerging generations royal family Education Future Forum dessert Willowdale Social Trend Australia Day 2017 global presentations grandparents Kirsten Brewer retirement social change 40 million business performance tuesday Tuesday Trends Crime Rates earnings work mates family food bank volunteering data micro apartments office states VIC 24,000,000 future proofing optus my business awards work from home generation alpha resilience Northern Beaches Christian School skills future-proof future of shopping brands sunburnt country Valentine’s Day sydney speaker conferences australia conference speaker cloudy days learner professional small business suburb The Daily Edition investor property price salary participants social commentary New Zealand Hunter Valley The ABC of XYZ networking wealth distribution teacher townhouses low density engagement professional development earn 1994 report business unemployment 2016 darwin Myth employment stay home intern Australia Day moreton bay Australian Census rental stress overcast GPO world youth day consumer not for profit research money Cobbitty-Leppington social lives house 2015 quote research visualisation statistics church non profit social impact census 2016 pharmacy online shopping baby name predictions data visualisation faux-ciliser men resource Australians fresh friendship housing affordability schools media release Australian communities Australia street Lower Hunter generation Z high school housing learn VET sector financial planning personal growth Northern beaches Event the great screenage school students energy marriages mateship events wage demographic trends sydney metro consumerism youth market research Love online January 26th students slideshare hello fresh cost of living winter storytelling high density social research sports program Tasmania gen alpha focus groups "know the times" goal Australian demographics giving long weekend professional presenters cartodb cancelling event australian social research public transport challenge newspaper Channel Seven PSI school deloitte HSC trends of 2016 REIV Conference volunteering google research services ABS eliane miles insights Generation Y healthy future schools students capital city #censusfail demographics cultural diversity research Australian community trends anzac hills infographic housing growth vegemite changing face of sydney demographic transformations offenders ACF 2016 speajer Queensland Wellington research on coffee rising house prices data analyst teachers career suburbs gen z cars meetings coffee lovers focus group 2014 Christmas presents dare to dream outsourcing australian real estate daily commute teach future proof nfp Mark McCrindle in the media state customer local TED aussie culture politics debate organisational culture FPA professional speaker post rationalism 2016 census leader mccrindle tea holidays huffington post megatrends hornsby criminal alpha norwest relevant food insecurity Financial Planning Week ACF2017 domestic financial future commuting wellbeing population milestone average Australian balance insight Sydney Hills Business Chamber friends etiquette the australian dream commute Births SMSF Work place repayments identity staying in finance sydneysiders forum spend poker master snapshot going out Mark McCrindle earning 1968 public speaking SA cancelling plans social researchers South Australia research report sydney hills urban taskforce brisbane daily telegraph 24 million follow ultimo forecast James Ward learning styles typical australian contiki wolloomooloo educhat young people royal office space investing unaffordable Word Up mccrindle in the media social issues seasons weekly earnings Canberra ACT Report train sentiments prince george divorce rate neutral bay 1975 Deaths fears 1980 23 million analysis New South Wales global financial crisis blaxland forecasting casual Sydney population employmee thought leadership media sydney event cash ashley mckenzie the average aussie marketing Adelaide Real Estate car SRE dream buildings leadership workshop Gen Y gig bondi EFF victoria DIY couple Maxim Accounting innovation new office rule keeper internet ashley fell panel Australian Communities Trends Christchurch experience Lower Hunter Region litter census fail Duchess of Cambridge infographic wall local communities baby names australia report McCrindle Speakers house price not-for-profit wedding pyrmont language eliane student group session visualisation infographics princess charlotte google for education socialising trend environmental scanning ACF employers travel the hills 2013 micro charities affordable names mccrindle high density living father's day Northern Beaches publication parenting entertainment housing market crime millenials marriage ageing population CPI public holiday Performance Sentiment Index future tertiary education rise of local marrickville charity acf15 religion food mythbusters mother's day narcissism Assistant Store Manager socialites world future of education new york times Elderslie-Harrington park presentation New Zeland university degree omnibus sun parents government households Bathburst high density apartments faux-cilise toys demographer facts lifestyle urban living index 2017 shbc coffee the lucky country collaboration generation graphs kate middleton global generations mover and shaker winter blues safe house prices communicate apartments greatness chairty home ownership child care environment ACT Hills Shire Council school satisfaction Generation X Sydney keynote speaker speakers NBRS jobs baby name trends cancel plans royal influence christianity Charlotte bureau SMART owning a home financial Macquarie University who is generation z Jura Australia not for profit cooking visual workshop World Water Day Tuesday Trend Real Estate Institute of Victoria internships optus educated christian tv shopper's pick future of work wealth inequality divorce urban NT ipswich australian communities forum 10 years clothing happiness DESTEL NFP event Christmas lunch volunteer medicine workplace Australian Population baby names report Territory families Financial Planning Association of Australia TAS responsive VET real renting Netflix baby name list national crime rates Research Director population growth shopping urban living residents property community engagement average aussie mortgage demographic investment children suburban living celebration leadership relational brand national private wealth annual income in the media Australian Trends award winner Skilling spirituality hunger office opening Sydney’s south west builders donate baby names sydneycity mccrindle research Res Vis social analyst trades equip national wealth shopping centre Aussie financial dreams communication award stats summer volunteers land of the middle class ease of travel purpose census data Jura Coffee Australian Families thrive Do It Yourself breakfast internship housing trends apartment millionth logan rain twentyseventeen news conference Wodonga vegetarian transport generational trends ACF17 tattoos engage weather women survey design australian community trends report teaching ageing employmer Sydney 2012 education sector Royals survey video Andrew Duffin mccrinlde workforce Financial Planning Association financial independence researcher Mount Annan-Currant Hill social trends mentor rich staff increasing densification middle class gig economy culturally diverse recap education property market entrepreneurs of today change aged care Aussies teleworking Caregiver year 12 social shifts renter of the future paying to work results priorities education future report 2020 Wagga Wagga faux-cilising poor easter social media emerging trends social life Kiwi gold coast wages data communications NEETs dreams Australian Bureau of Statistics sector wide study Vocational education research data lalor park belief budget city australians staying home more geomapping baby boom Australian Dream authenticity growing population know the times selfie proactive household speakers pack cultural diveristy CBD workplace culture Research Executive village entrepreneur impact tips media commentary group NSW youth unemployment holiday capital cities sunny days keynote futurist TDE work-life wealth and income distribution shifts university click qualitative research Scouts trends of 2017 product social menai optimistic growth of sydney business index donation System's Architect trend tuesday education research bus Population Clock communities hopes faith professional services younger generations affordability mythbusting care support social researcher work hills shire baby study REIV National Conference choice workers community digital house price rise tableau census results education future commuters public speaker home owner event society tea sector australian Merry Christmas crows nest debt home life WA Queensland: QLD

Archive