The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


analysis communities high density apartments charity NT city google shbc public speaking education research Melbourne generational trends thrive suburbs networking Assistant Store Manager leader story survey design Love population growth census results australians staying home more population Kirsten Brewer baby names presentation conferences energy anzac coffee rent Adelaide housing trends cancelling plans poor rule keeper wealth and income Tuesday Trend innovation debt Australian Families sydney speaker overcast focus groups video economic 2020 housing focus group year 12 social lives wealth social trends socialites TDE low density Scouts emerging technologies sports GPO Wagga Wagga greatness 24,000,000 Australian Trends workshop business index newspaper media sunburnt country 1980 twentyseventeen Northern Beaches Christian School healthy future aussie culture monarchy earning program Engineering Manager social shifts office domestic baby boomers in the media community research pack Aussies entrepreneurial speakers New South Wales budget logan workplace young australians royal baby vegetarian parents report school students The Daily Edition Western Australia mother's day sydneycity future proof woolworths local communities hills shire grandparents goal social commentary engagement tattoos tips non profit dare to dream organisational culture group session average aussie growth cost sun forecast winter blues JOMO tableau 2013 mccrindle in the media work mates facts award NEETs menai demographics wedding demographer employment Australia Day Royals society cloudy days workforce brand high density spend cars define workplace culture daily commute trends of 2017 Merry Christmas demographic potts point government census fail hopes learning happiness Financial Planning Week living culturally diverse cooking mccrindle research commuters communication online emerging generations marriages social enquiry contiki affordable selfie conference speaker apartment dreaming personal growth goals politics interactive housing affordability organisations retirement quote census 2016 survey financial fears SMSF change DIY pharmacies blaxland HSC panel generations thought leadership Channel Seven infographic mccrindle NSW socialising marriage 2017 gen z finance career nfp property society trends slideshare entertainment consumerism land of the middle class leadership workshop housing growth 2014 bus forecasting volunteers ethnography CBD World Water Day summer economy social life shifts Australian Census deloitte challenge royal influence mateship optus 10 years cash education sector Queensland: QLD demographic transformations faux-ciliser generation Z research services Wellington moreton bay mortgage Generation X events youth faux-cilise post rationalism ACF Financial Planning Association of Australia Res Vis offenders fresh cold February 16 baby bondi pharmacy income rising house prices wage sydneysiders children participants long weekend ashley fell narcissism population map sydney metro cancel plans hobart cancelling event brisbane snapshot Queensland stats community engagement researcher FPA ease of travel wealth and income distribution medicine investment innovative entrepreneur research visualisation growing population church balance presentations cartodb Tuesday Trends group family demographic trends Duchess of Cambridge trends of 2016 future proofing Gen Y media commentary renting #censusfail social researcher teacher conference moderators guide australian social research data Christchurch world youth day students property market research data Mark McCrindle future of education skills the average aussie huffington post Territory Sydney follow property price vegemite global home bureau baby name entrepreneurs of today divorce easter learning styles the changing face of trends analyst friends mentor learner insight aged care puzzle alpha child care trend social analysis real rise of local millennials professional development VIC families news social commentator daily telegraph Canberra neutral bay Social Trend litter 2012 Valentine’s Day Christmas lunch know the times teachers financial independence environmental scanning australian communities trends report Australian Communities Trends event Christmas presents new york times rental stress Northern beaches Event REIV Conference ACF 2016 residents Births Word Up area authenticity village typical australian New Zeland gold coast megatrends social issues sector wide study new office environment states royal renter of the future sustainable education future market research financial future office space local owning a home plans gender data visualisation professional speaker future-proof Do It Yourself meals January 26th omnibus 1968 Real Estate capital city internet trend tuesday meetings weekly earnings TAS urban Geoff Brailey eliane miles 2015 gen alpha names SA Financial Planning Association house education christmas geomapping Research Executive tertiary education global financial crisis 24 million McCrindle Speakers households going out prince george middle class engage collaboration earnings Myth Christmas season Population Clock 1975 results jobs religion baby name trends sector sunny days Australia Day 2017 data analyst crows nest generation alpha consumer crime university townhouses research mythbusters 23 million paying to work seasons millionth South Australia social impact relational darwin infographic wall investor dream generation award winner global generations transport Bathburst christian kate middleton work outsourcing 2016 census "know the times" insights investing brand experience stay home national crime rates cost of living recap staying in Northern Territory fears national wealth Gen X repayments housing market relevant faux-cilising waverton emerging trends ACT employers hello fresh New Zealand internship in depth interviews world suburb teach Aussie urban living celebration community event Northern Beaches wealth distribution lalor park responsive weather wolloomooloo perth Australian communities unaffordable marrickville intern census google for education publication financial dreams tuesday mccrindle tea EFF professional ipswich small business victoria youth unemployment holidays public speaker internships commute 2016 careers changing face of sydney office opening norwest FOMO Australian schools royal family unemployment tea travel tv sector wide buildings home owner easy rider Caregiver men Deaths debate social change teaching study collaborative marketing social research australian communities forum ashley mckenzie earn shopping university degree australia education future report brands conference presentation suburban living poker master visual Australian Bureau of Statistics product REIV National Conference teleworking keynote winter statistics mover and shaker 2016 census results millenials equip proactive Channel 7 identity wellbeing ferry PSI experience trends motivate DESTEL communicate educated divorce rate eliane 40 million baby name predictions financial future household case study Real Estate Institute of Victoria social not for profit digital not-for-profit Australian demographics annual income Australians communications year 7 Wodonga Generation Y parenting training wages professional services rich leadership Kiwi Hornsby Shire Council house price car Netflix house prices WA social researchers cultural diversity graphs mining boom 1994 schools school satisfaction lifestyle ageing population resilience online shopping optimistic life friendship hornsby ultimo work-life father's day etiquette business high density living educhat supply and demand young people urban taskforce national private wealth princess charlotte ABS keynote speaker culture salary acf15 Crime Rates visualisation dessert social media pyrmont school Sydney keynote speaker Australian Dream couple holiday list English safe curiosity high school student food aged care storytelling learn Tasmania home ownership Australian Home schools students resource state toys Charlotte travelling System's Architect mythbusting personalities customer ageing mobile ideas Education Future Forum jobs of the future future of work click builders urban living index criminal media activity staff optus my business awards rain sydney event futurist capital cities clothing media release qualitative research christianity priorities public holiday language The ABC of XYZ population milestone water IT Specialists the australian dream affordability technology sentiments baby boom manly increasing densification women house price rise train shopper's pick forum