Happy Valentine’s Day from McCrindle

Friday, February 12, 2016

While many think the tradition of marriage in Australia is declining, it is interesting to note that the number of marriages in Australia has been rising for more than a decade, now exceeding around 120,000. With Valentine’s Day just around the corner, we decided to further investigate some other facts about love and marriage in Australia.

Median age of marriage on the rise

The median age at marriage for males is 29.9 years, while for females it is 28.3 years, an increase of 0.1 years since 2013. Median age at marriage has remained stable for both males and females in recent years.

For both males and females in 2014, the highest age–specific marriage rates were for people between 25–29 years of age, with 41.4 marriages per 1,000 males and 48.9 marriages per 1,000 females.

Do half of all marriages in Australia end in divorce?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.

Fun facts about Valentine’s Day

  • Facebook says last year more than 75,000 Australians updated their relationship in the days that followed Valentine’s Day as singles connected up and couples committed to each other for life.
  • About 1 billion Valentine’s Day cards are exchanged each year. This makes it the second largest seasonal card sending time of the year (after Christmas).
  • 73 percent of people who buy flowers for Valentine's Day are men, while only 27 percent are women.
  • Valentine’s Day is the most popular non/holiday non-weekend day of the year on which Australians marry (exceeding 800 weddings) (ABS Cat 3310.0)
  • Valentine's Day is a lead up to what in Australia has become the most popular month in which to get married, March, although Spring (September, October and November) is still the most popular season (ABS Cat 3310.0)

Happy Valentine’s Day from McCrindle!


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Adelaide youth unemployment men wealth and income future of work cartodb year 12 village sydneysiders Tuesday Trends communication video parenting meetings ageing population children winter collaboration focus group sector wide study cash authenticity Res Vis moreton bay acf15 victoria retirement Northern Territory typical australian visual high density rent potts point royal baby poor divorce Australians ACT names McCrindle Speakers millenials happiness Aussies tattoos national wealth Australian Bureau of Statistics residents seasons 2014 social change demographic shopper's pick professional Real Estate Institute of Victoria optimistic optus Melbourne home career toys forecast social commentary high density apartments wage Tasmania workshop staying in global financial crisis australia relational sunburnt country participants Western Australia easter entertainment debt Territory millionth Queensland: QLD conference experience Kirsten Brewer Queensland newspaper ACF 2016 family social researchers data visualisation young australians responsive wealth and income distribution education 2017 slideshare Channel 7 land of the middle class generational trends anzac Gen Y conferences facts resilience brand experience Merry Christmas Geoff Brailey wages students priorities events Hornsby Shire Council work mates TAS mythbusting list father's day mccrindle tea leader know the times Kiwi social commentator English new office presentation growth hobart increasing densification innovation hills shire faux-cilise equip Australian Communities Trends interactive Population Clock capital city charity learn teacher royal family cooking state Assistant Store Manager challenge The Daily Edition future-proof Northern Beaches EFF aged care work-life greatness kate middleton panel learning emerging trends shopping survey design innovative affordability new york times tea clothing baby name trends demographic trends data internships commute consumer Royals home ownership gender Australian schools rental stress brands logan future finance ultimo property WA event media HSC society tv cloudy days low density mover and shaker customer education research environmental scanning focus groups geomapping 40 million case study house prices language food friends weather meals Financial Planning Association of Australia 2013 economic skills mccrindle media release world organisations Duchess of Cambridge suburbs apartment high school fresh australian communities forum royal influence future proofing System's Architect summer daily telegraph christmas hello fresh workplace social analysis monarchy australian social research bondi social lives learning styles schools students aussie culture baby boomers sydney event ideas gen alpha litter year 7 sector wide student Charlotte identity socialites NEETs social trends global generations Australia Day education future vegemite workforce business NT organisational culture "know the times" social enquiry news wolloomooloo define 2012 Financial Planning Week house price rise brisbane market research sydneycity budget training The ABC of XYZ media commentary mccrindle research the australian dream urban group builders mythbusters mobile entrepreneurial local communities Northern Beaches Christian School February 16 grandparents going out society trends shbc demographic transformations urban taskforce SA middle class urban living index census city research pack divorce rate Bathburst Channel Seven manly etiquette TDE safe school education sector non profit award domestic business index easy rider income follow stay home religion Wodonga dreaming forum life house megatrends data analyst renter of the future ageing dream mentor employment spend salary conference presentation Births online shopping work program 23 million Engineering Manager winter blues eliane miles dare to dream growing population internet Myth communicate deloitte survey CBD unemployment holiday crows nest buildings housing trends office politics wedding researcher overcast ipswich proactive fears faux-ciliser renting eliane workplace culture statistics lalor park friendship teleworking consumerism gold coast curiosity owning a home baby goals employers princess charlotte housing market professional speaker investing lifestyle Scouts baby names Sydney qualitative research visualisation future proof speakers sentiments Christmas presents alpha office space Canberra dessert long weekend recap house price sustainable world youth day earnings environment insight sunny days social shifts area cancelling event sydney speaker intern ACF energy cost of living blaxland GPO in depth interviews forecasting thrive research visualisation christianity educhat church community engagement investor jobs of the future generation alpha FPA careers google for education Do It Yourself women Gen X aged care puzzle debate Caregiver storytelling transport research publication norwest neutral bay parents volunteers cars housing growth media activity generations online 1968 youth gen z google report capital cities collaborative national private wealth January 26th resource presentations learner change states generation not for profit tuesday wealth distribution annual income Mark McCrindle townhouses criminal future of education Northern beaches Event Australian Families population PSI pharmacy Australian communities economy wealth research services relevant narcissism FOMO SMSF stats not-for-profit REIV National Conference property market population milestone school satisfaction balance housing millennials trend tuesday Education Future Forum 1980 Research Executive average aussie entrepreneurs of today social life ethnography repayments conference speaker home owner teachers trends of 2016 2015 national crime rates darwin Tuesday Trend teaching cost leadership marrickville staff trend Financial Planning Association sports Generation Y hopes woolworths rule keeper Australian demographics results networking tertiary education 2020 mateship urban living financial property price holidays personal growth paying to work trends of 2017 marriages marriage cancel plans Australian Trends ABS Australian Dream poker master pyrmont Aussie rise of local optus my business awards financial dreams mccrindle in the media REIV Conference goal New South Wales social impact australians staying home more Deaths entrepreneur socialising graphs tips coffee waverton child care in the media rain supply and demand cold office opening celebration prince george click outsourcing menai educated personalities cultural diversity ashley mckenzie post rationalism rich hornsby plans mortgage snapshot DESTEL leadership workshop affordable Love 24,000,000 2016 suburban living research data NSW weekly earnings internship government huffington post royal financial independence shifts 1994 Sydney keynote speaker nfp public holiday public speaking ease of travel jobs emerging technologies omnibus earn digital school students crime teach communications university wellbeing earning futurist motivate Christmas lunch New Zealand real pharmacies families quote analysis emerging generations unaffordable rising house prices New Zeland community demographer tableau product financial future Wellington JOMO generation Z population growth social research Valentine’s Day DIY daily commute Christmas season South Australia medicine healthy future global households perth marketing mother's day bureau household Australian Census infographic small business thought leadership IT Specialists mining boom 10 years selfie young people baby name predictions living keynote speaker technology social media water suburb sector social researcher australian communities trends report trends vegetarian Crime Rates culture engage the changing face of faux-cilising ashley fell World Water Day study Netflix Generation X Australian Home Wagga Wagga Australia Day 2017 Social Trend community event local university degree twentyseventeen engagement cancelling plans 1975 baby boom demographics investment sun VIC trends analyst housing affordability education future report 24 million Word Up baby name insights Real Estate keynote infographic wall social moderators guide brand Christchurch group session offenders high density living communities couple professional development population map schools