The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Generation Y and Housing Affordability

Monday, October 24, 2016

As Australia’s leading social researchers, the senior research team at McCrindle are actively involved in media commentary. Last week our Principal, Mark McCrindle and Team Leader of Communications, Ashley McKenzie were featured in the media about Generation Y and their ability to access the housing market in Sydney.

Generation Y are today’s 22 – 36 year olds, and make up 22% of the Australian population (5.22 million). They also make up the largest cohort in the current workforce (34%). Gen Y’s are comprised of today’s parents, senior leaders, influencers, and increasingly wealth accumulators. With 1 in 3 being university educated (compared to 1 in 5 Baby Boomers), they have grown up in shifting times and are digital in nature, global in outlook and are living in accelerated demographic times.

While Generation Y are often accused of living a lavish lifestyle, which supposedly locks them out of the property market, it is important to remember that traditional expense categories such as food, transport, health and housing costs are higher for younger people today than that experienced by their parents at the same age. A generation ago the average house price was 5 times annual average earnings while today the average house price is 13 times the average annual full-time earnings.

Here is a quick snapshot of last week’s media coverage:

Housing Affordability Debate

"From the Baby Boomer perspective, they worked hard, they earned what they had but I can also see the Gen Y perspective. The reality is that it's a lot harder to buy a home, the costs have gone up. Gen Y do have to pay off the debt of their degree and there are new categories of spend; technology, internet and phone, costs that their parents didn’t have."  

Parental help becoming essential for young people trying to buy property

"Ms McKenzie, who works for social researcher Mark McCrindle, said borrowing from parents was becoming Sydney’s “new normal”. “Baby Boomers control about 50 per cent of the nation’s wealth so it makes sense young people look to their parents for help,” she said." 

For any media enquiries please email us at, or call our offices on +61 2 8824 3422. To arrange a media interview or if you are a journalist and would like to receive our media updates, please email

A Snapshot of Australia's Housing Market

Monday, August 01, 2016

Owning a home is the great Australian dream, but with 30% of Australians renting, could our love affair with bricks and mortar be turning sour? Our Aussie states go head to head as we compare affordability for buyers and renters.

How many Australians own their home outright and how many have a mortgage?

2 in 5 (40%) Australians are trying to own their own home and slowly pay it off, with the smallest category of all, 28%, being lucky enough to have paid off their home in full.

How do the capital cities compare when it comes to renting an apartment?

As you would expect, Sydney ranks as the most expensive city, costed at about $500 per week for your average apartment. Amazingly, Darwin is up there as well due to more more demand than supply and with not the same investment in stock. Meanwhile, if you move down to Hobart, it is almost half that, paying about $270 per week, and Adelaide not much beyond that at $370.

What if you are looking to buy a home, how much is that?

Sydney is still leading Australia by a long way with almost a $1,000,000 median house price. A distant second is Melbourne, at over $800,000. If you look down to Hobart, the median house price is $357,000, so that means using the money spent on a home in Sydney, you could buy about 3 homes in Hobart – and a pretty good lifestyle down there as well.

Looking at Australia as a whole, what is the percentage of apartments to houses?

About 3 in 4 Australians live in a detached home, so that’s traditionally been the Aussie dream. Then you have about 14% who live in apartments and 10% in townhouses. We are starting to see a change though, with a quarter of Australians now living in medium to high density housing. At the moment if you look at new housing approvals, it's 1 in 3, so it has gone up. If you look at Sydney and Melbourne, 2 in 3 new housing approvals are in medium to high density living. So we are starting to get more densified, with an increase in vertical communities compared to the more traditional horizontal ones, and that’s where we are headed in the future.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


tips baby name predictions visual mother's day Education Future Forum census results community goal coffee school students generations DIY tea New Zeland event meals states property price ageing trend media release SA ABS mining boom breakfast CPI learning events 1980 faux-ciliser participants staff australian communities forum education research brands debt couple youth Tasmania investor seasons blaxland social researchers Do It Yourself Res Vis wolloomooloo ashley mckenzie data analyst average sydneysider ACT community event Northern Beaches Christian School in depth interviews cost of living conference speaker national private wealth sydney event 2015 recap cancelling event perth high school renting educhat apartment forecasting low density census 2016 going out urban living index marriage politics aged care Wagga Wagga families kate middleton video relational Crime Rates offenders "know the times" SMART micro communications the australian dream tattoos repayments grave decision Mark McCrindle house price rise authenticity FOMO research data REIV National Conference award winner future food New Zealand wage HSC healthy future rent future of education trends of 2016 trend tuesday presentation millionth divorce rate Gen Y affordability population milestone February 16 wellbeing state TED talk engage post rationalism January 26th Population Clock professional speaker moreton bay Andrew Duffin publication royal family ethnography baby name transport culture futurist workplace culture 24 million entrepreneurs of today belief 1994 sports speaker hills shire future of work local community divorce Territory housing growth weekly earnings national wealth conferences NBRS FPA households domestic population growth daily telegraph deloitte google suburban living car Channel Seven tv cash workplace capital cities study financial dreams vegemite VET public speaker forum marketing leadership workshop baby boom responsive digital women business performance cultural diversity optus my business awards summer media environment faith society trends census population map toys workshop internships World Water Day cold resilience Melbourne collaborative rising house prices buildings work mates family keynote speaker shifts tertiary education entrepreneurial poor wealth and income changing face of sydney Merry Christmas wealth and income distribution growth mythbusters youth unemployment visualisation house Real Estate Financial Planning Association of Australia emerging trends skills define suburb rise of local Northern beaches Event spend group session educated ashley fell life impact Hornsby Shire Council earnings relevant financial future media commentary research visualisation not-for-profit the hills shire wedding Gen X program innovation financial fears Engineering Manager news learn travelling investing bondi Wodonga Netflix young australians water baby names report shopping conference intern EFF cultural diveristy insights 2012 work-life Sydney property land of the middle class click public speaking in the media teaching social lives ease of travel shopping centre sector engagement Wellington australian social research average Australian unaffordable Christmas season eliane miles pharmacy DESTEL Christmas lunch aussie culture household consumer South Australia product business index gender social media paying to work growing population community engagement trends of 2017 salary emerging technologies demographic trends speakers pack McCrindle Speakers analysis presentations fresh australia equip commute school Australian schools Christmas presents winter blues Geoff Brailey society monarchy Caregiver education sector shopper's pick Social Trend religion student 2016 census results vegetarian social researcher Australian Dream dreaming Australian Census showreel small business mobile population survey design mythbusting property market waverton plans VET sector challenge Hills Shire Council hobart Vocational education Australia Day non profit REIV Conference budget happiness residents mentor city social issues curiosity millenials demographics experience priorities Australians report professional development 2016 Sydney Hills Business Chamber speakers research report faux-cilise Births social research ultimo cooking infographic work qualitative research TDE millennials mateship research services christmas church cartodb technology demographic transformations prince george lalor park infographic wall office middle class screenage national crime rates increasing densification Tuesday Trends house price schools students 2013 social impact owning a home mover and shaker bureau optus contiki list NSW brand #censusfail online stats 40 million year 7 story survey organisational culture norwest housing market grandparents generation alpha professional services google for education employers social trends PSI sunny days income woolworths storytelling Bathburst economy not for profit train social commentary children ACF suburbs greatness stay home focus groups twentyseventeen Western Australia internet training urban living huffington post logan high density living culturally diverse education future average aussie social enquiry NT renter of the future Sydney keynote speaker royal personalities data teleworking Generation X wealth local group Australian Bureau of Statistics micro apartments office opening potts point crime Real Estate Institute of Victoria university capital city tuesday Kiwi case study father's day darwin GPO future-proof university degree entertainment neutral bay rental stress Deaths education mccrindle in the media village English SMSF hills research education future report 2014 demography outsourcing baby rich organisations focus group public holiday change 2017 follow sun optimistic quote acf15 real generation award cost cloudy days communication mccrindle research Macquarie University resource urban the great screenage government census fail baby names australia report rule keeper easy rider nfp young people Queensland learner TEDx media activity social commentator bus Skilling faux-cilising IT Specialists investment typical australian eliane moderators guide market research dessert Australian demographics parents Aussies workforce teachers 2016 census volunteers Generation Y new york times medicine office space weather earning teacher Australian Trends careers marriages meetings lifestyle research pack hopes australian communities trends report facts professional schools apartments innovative friends dream consumerism sydneycity socialising retirement Channel 7 builders New South Wales Love Assistant Store Manager geomapping JOMO 1975 balance high density apartments hello fresh language spirituality Word Up Australian Families charity sydneysider poker master global generations litter winter Christchurch forecast motivate Canberra collaboration ACF 2016 princess charlotte cica trends analyst home WA Australia Day 2017 omnibus etiquette online shopping hornsby Northern Beaches sydney metro ageing population 1968 aged care puzzle shbc demographer friendship the average aussie christian mccrindle newspaper 2020 easter teach men Royals ideas economic Research Executive entrepreneur cancelling plans royal baby living Research Director alpha townhouses learning styles dare to dream daily commute networking australians staying home more crows nest tableau TED future of shopping interactive area trends demographic NEETs leader criminal TAS emerging generations Australian Communities Trends mortgage gold coast menai house prices future proofing generation Z data visualisation brand experience names NBRS Architecture business annual income sydney speaker pyrmont clothing Australian Population future proof baby name trends Kirsten Brewer commuters personal growth leadership financial environmental scanning pharmacies gen z thought leadership jobs of the future infographics staying in narcissism Financial Planning Week baby boomers students conference presentation career affordable identity the changing face of 24,000,000 sector wide study 10 years world youth day manly jobs royal influence ipswich System's Architect Australian communities parenting debate megatrends Duchess of Cambridge communities baby names high density internship sustainable Australian Home cancel plans ferry Tuesday Trend SRE supply and demand new office local communities housing statistics finance James Ward sector wide The ABC of XYZ wages Charlotte urban taskforce census data mccrindle tea insight 23 million slideshare social shifts thrive CBD home ownership sydneysiders trades purpose sentiments year 12 christianity employment professional presenters selfie unemployment graphs financial independence holidays proactive earn energy the hills global school satisfaction long weekend Valentine’s Day gen alpha results Financial Planning Association Scouts goals Aussie housing affordability social change housing trends Australia street travel fears safe anzac child care keynote social analysis VIC generational trends cars Work place sunburnt country snapshot Myth marrickville world holiday sydney hills wealth distribution brisbane Northern Territory home owner The Daily Edition celebration customer know the times social life panel communicate overcast socialites Adelaide Queensland: QLD global financial crisis rain victoria researcher social