Generational Analysis & What Defines a Generation

Thursday, February 14, 2013

While we can't understand each of the world's 7 billion people, or Australia's 23 million, we can come to understand people, our community, and our world in a nuanced way through methods of segmentation. Mark McCrindle, social researcher and director of McCrindle Research explains in this video about generational analysis and what defines a generation.

For more videos click here to visit the McCrindle Research YouTube Channel.

Books by Mark McCrindle: Word Up, The Power of Good, The ABC of XYZ [CHRISTMAS SPECIAL]

Tuesday, November 27, 2012

What's that? Less than a month to go before Christmas? While we're sure we're not the only ones wondering where 2012 went, we know you'll appreciate this!

From now until Christmas, we've pulled down the prices of all three of our books on sale. You can grab The ABC of XYZ: Understanding the Global Generations, The Power of Good: True stories of great kindness from total strangers, and Word Up: A Lexicon and Guide to Communication in the 21st Century, all by Mark McCrindle

Buy one book for $25
Buy any two books for $35
Buy all three books for $40

Shop online now or call the McCrindle offices on +61 2 8824 3422 to make an order! Kgo!
(bulk orders are taken over the phone)

Christmas Special | McCrindle Research Books: Word Up, The Power of Good, The ABC of XYZ

Leading and Managing: What's the difference?

Monday, April 02, 2012

With changing generations comes changing attitudes, relations and styles of communication. In Mark McCrindle's book The ABC of XYZ , the chapter Leading and Managing explores this further.

  1. If an employee is summoned to the employer’s room, he must remain standing until his chief indicates a seat. At the conclusion of the interview he must leave as quietly as possible, closing the door gently after him. 
  2. If a junior meets his employer in the lift or in the street he should bow, but must not enter into conversation unless first addressed. 
  3. If an employee has a need to send a letter to his chief he should commence it with the words ‘Dear sir’ and conclude with the words ‘Yours obediently’.

- Australian Etiquette, 1959

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce.  

Leading and Managing: McCrindle Research

The ABC of XYZ: Generation Alpha

Tuesday, March 27, 2012

Predictions made by futurists decades ago... by the late 1990s we would all be working from a home office, rendering parking problems and traffic jams a thing of the past! By the 2000s, thanks to the labour-saving devices in the office, we would only be working, on average, three-and-a-half days a week!

Demographics give us insight into the future of our nation and allow us to make some forecasts about what future generations might be like. 

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce. 

Beyond Z, Meet Generation Alpha: McCrindle Research

McCrindle Research: Generations Defined

Friday, March 23, 2012

"Gen Y-ers are not used to blunt and negative feedback.  At primary school sports carnivals even those coming last received a participation ribbon."

In this chapter of Mark McCrindle's 'The ABC of XYZ', Mark looks at the key strategies of motivating and communicating with the current and upcoming generations, particularly in the workplace setting.

For more excerpts from Mark McCrindle's books, head over to our Free Resources page!

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


marketing study retirement Kirsten Brewer Australian Bureau of Statistics Res Vis balance Mark McCrindle insights business performance research buildings train census results media activity JOMO Wellington selfie holiday friendship ferry 2013 baby boomers CBD ethnography breakfast innovation visualisation students tips tuesday grandparents the hills global financial crisis sunny days kate middleton SRE brand experience Christmas lunch ashley mckenzie collaboration earnings facts communication the changing face of sector research data suburban living professional professional speaker NEETs transport going out housing growth learning styles social life blaxland young people Sydney Hills Business Chamber New Zeland outsourcing curiosity sydney event meetings ideas cancel plans food social researcher renter of the future public speaker VET not-for-profit generation Z property define apartment community engagement 1980 visual clothing online shopping survey design summer state Australians population milestone public holiday public speaking global generations cica average Australian seasons mccrindle tea research report apartments royal influence student TDE NT cost analysis census 2016 royal family personalities Gen Y Engineering Manager church housing affordability Tuesday Trend Northern beaches Event professional services finance screenage resilience work politics hopes future proof Myth NBRS world youth day storytelling demographic transformations mythbusting Melbourne Research Director professional presenters coffee trends Social Trend Canberra goals trades Royals 24,000,000 environmental scanning communications lifestyle social commentary optus Northern Territory office space ACF 2016 wages deloitte greatness DIY travel townhouses Caregiver news entrepreneurial workplace mining boom perth Australian schools know the times residents brisbane WA relational list lalor park rich child care housing hobart communicate researcher learn TED 1994 ACT Australian Trends optus my business awards skills shopping centre education future data analyst futurist investing bondi house price rise workforce follow statistics wealth water parenting urban living engagement staying in weekly earnings future of education vegetarian media commentary Gen X high school internet 10 years fears property market earn school average aussie 23 million overcast Financial Planning Association data visualisation society trends suburb supply and demand easy rider CPI toys socialising case study group session 40 million twentyseventeen office opening property price demographics research visualisation communities cultural diveristy post rationalism global Skilling wealth and income distribution NBRS Architecture teach faux-ciliser trends analyst sydneycity infographics future of shopping community DESTEL interactive mateship optimistic cars dreaming Hornsby Shire Council census data eliane World Water Day Education Future Forum rent social analysis internships friends Financial Planning Week celebration australia daily telegraph Valentine’s Day repayments 2012 generational trends brand brands baby names australia report Western Australia New Zealand Christchurch car customer bus financial dreams Northern Beaches in depth interviews career rising house prices divorce rate community event wolloomooloo young australians household generation alpha research pack wage population growth keynote shifts gen z sentiments dream alpha affordable income Merry Christmas hello fresh SMART princess charlotte media release mother's day easter entrepreneur debt norwest mythbusters village vegemite home entertainment tableau faux-cilising Sydney Wagga Wagga wealth distribution Word Up households the average aussie trends of 2016 australians staying home more TEDx survey marriage ACF17 February 16 local James Ward publication Tuesday Trends ACF2017 urban taskforce mccrindle logan shopping darwin 1968 australian communities trends report baby names report nfp GPO educated Population Clock gold coast life consumerism sports commuters geomapping christianity social enquiry thrive small business Tasmania English sydney hills commute Aussie results baby names middle class emerging technologies REIV National Conference royal baby australian communities forum Research Executive technology urban living index sustainable collaborative careers unaffordable university high density apartments new york times future Financial Planning Association of Australia university degree shopper's pick house prices SMSF Australian Dream demographic trends REIV Conference experience google for education educhat school satisfaction ACF salary eliane miles in the media workshop growing population safe baby "know the times" trends of 2017 organisational culture professional development rise of local FPA generation insight work-life Adelaide cold Netflix South Australia baby name emerging trends Scouts sunburnt country participants employers 2016 census results census fail sector wide study capital cities online megatrends future proofing research services population map healthy future year 7 focus group real paying to work Australian Home click tea poor media faux-cilise rental stress new office internship Australia Day 2017 local communities sector wide McCrindle Speakers jobs the australian dream women society Australia Day Real Estate Institute of Victoria financial fears Channel Seven investor consumer pharmacies workplace culture resource national wealth christmas winter Love cartodb economy challenge report prince george authenticity narcissism dare to dream urban national private wealth responsive cost of living trend names #censusfail business index omnibus teacher education future report System's Architect goal tattoos Aussies ABS social issues qualitative research schools the hills shire cancelling event Northern Beaches Christian School presentation social national crime rates trend tuesday Births quote Australian Families Christmas season employment The Daily Edition focus groups manly crime HSC wedding 2014 Hills Shire Council generations infographic mccrindle in the media fresh medicine crows nest Australian communities jobs of the future market research hills infographic wall mentor rain gen alpha baby boom marrickville PSI leadership workshop mccrindle research royal house demography program VET sector suburbs census business Generation X weather Channel 7 Wodonga winter blues christian cloudy days waverton leadership conferences ageing population baby name trends home owner ease of travel New South Wales spirituality emerging generations product speaker grave decision debate Vocational education speakers acf15 rule keeper plans home ownership long weekend TED talk impact housing trends city award winner culture social trends Macquarie University volunteers snapshot future of work Queensland: QLD entrepreneurs of today 2015 recap Australia street pharmacy criminal showreel millenials high density digital potts point Andrew Duffin high density living Territory proactive financial socialites ipswich tertiary education Assistant Store Manager 2016 unemployment EFF holidays living education research marriages presentations social research personal growth Australian demographics newspaper cooking sydney metro January 26th earning Deaths training purpose hornsby 2016 census networking owning a home social commentator aussie culture australian social research ultimo happiness annual income culturally diverse bureau 24 million Sydney keynote speaker work mates typical australian couple ashley fell renting Generation Y intern Charlotte area VIC growth social change poker master etiquette event sydney speaker travelling organisations contiki mortgage father's day population video teleworking sydneysider world stay home IT Specialists youth states leader Duchess of Cambridge Do It Yourself panel aged care Kiwi changing face of sydney low density capital city motivate local community anzac social lives school students financial independence NSW affordability dessert charity house price teaching teachers Australian Communities Trends belief office cancelling plans neutral bay ageing domestic offenders youth unemployment 2020 year 12 wellbeing wealth and income identity moreton bay speakers pack social media FOMO investment menai non profit keynote speaker 1975 slideshare pyrmont Bathburst energy schools students children engage learner shbc government group Australian Census meals conference Geoff Brailey TAS religion baby name predictions moderators guide conference presentation men economic future-proof social shifts demographic forum education staff micro award parents story millionth Queensland forecast Crime Rates Real Estate cash demographer equip events mover and shaker data social researchers education sector family thought leadership aged care puzzle relevant land of the middle class australian budget chairty conference speaker language environment graphs stats the great screenage mobile woolworths tv increasing densification cultural diversity SA 2017 learning change financial future families hills shire not for profit google average sydneysider The ABC of XYZ daily commute litter spend micro apartments sydneysiders housing market huffington post builders innovative priorities gender social impact faith sun Australian Population Christmas presents victoria monarchy forecasting Work place divorce millennials