Generational Analysis & What Defines a Generation

Thursday, February 14, 2013

While we can't understand each of the world's 7 billion people, or Australia's 23 million, we can come to understand people, our community, and our world in a nuanced way through methods of segmentation. Mark McCrindle, social researcher and director of McCrindle Research explains in this video about generational analysis and what defines a generation.

For more videos click here to visit the McCrindle Research YouTube Channel.

Books by Mark McCrindle: Word Up, The Power of Good, The ABC of XYZ [CHRISTMAS SPECIAL]

Tuesday, November 27, 2012

What's that? Less than a month to go before Christmas? While we're sure we're not the only ones wondering where 2012 went, we know you'll appreciate this!

From now until Christmas, we've pulled down the prices of all three of our books on sale. You can grab The ABC of XYZ: Understanding the Global Generations, The Power of Good: True stories of great kindness from total strangers, and Word Up: A Lexicon and Guide to Communication in the 21st Century, all by Mark McCrindle

Buy one book for $25
Buy any two books for $35
Buy all three books for $40

Shop online now or call the McCrindle offices on +61 2 8824 3422 to make an order! Kgo!
(bulk orders are taken over the phone)

Christmas Special | McCrindle Research Books: Word Up, The Power of Good, The ABC of XYZ

Leading and Managing: What's the difference?

Monday, April 02, 2012

With changing generations comes changing attitudes, relations and styles of communication. In Mark McCrindle's book The ABC of XYZ , the chapter Leading and Managing explores this further.

  1. If an employee is summoned to the employer’s room, he must remain standing until his chief indicates a seat. At the conclusion of the interview he must leave as quietly as possible, closing the door gently after him. 
  2. If a junior meets his employer in the lift or in the street he should bow, but must not enter into conversation unless first addressed. 
  3. If an employee has a need to send a letter to his chief he should commence it with the words ‘Dear sir’ and conclude with the words ‘Yours obediently’.

- Australian Etiquette, 1959

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce.  

Leading and Managing: McCrindle Research

The ABC of XYZ: Generation Alpha

Tuesday, March 27, 2012

Predictions made by futurists decades ago... by the late 1990s we would all be working from a home office, rendering parking problems and traffic jams a thing of the past! By the 2000s, thanks to the labour-saving devices in the office, we would only be working, on average, three-and-a-half days a week!

Demographics give us insight into the future of our nation and allow us to make some forecasts about what future generations might be like. 

Mark McCrindle's book The ABC of XYZ gives insights and practical strategies to help parents, teachers and managers bridge the gaps and engage with each generation. However, this book is more than a research-based reference work or valuable 'how to' guide - it is also a very interesting read with facts and lists to which members of each generation will reminisce. 

Beyond Z, Meet Generation Alpha: McCrindle Research

McCrindle Research: Generations Defined

Friday, March 23, 2012

"Gen Y-ers are not used to blunt and negative feedback.  At primary school sports carnivals even those coming last received a participation ribbon."

In this chapter of Mark McCrindle's 'The ABC of XYZ', Mark looks at the key strategies of motivating and communicating with the current and upcoming generations, particularly in the workplace setting.

For more excerpts from Mark McCrindle's books, head over to our Free Resources page!

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