The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

retirement twentyseventeen marketing tuesday rental stress families hills shire jobs population map VET dessert GPO REIV Conference the changing face of property price baby boomers insight mother's day live the dream relational society trends home Northern Beaches Queensland: QLD future proof townhouses potts point ACF17 gig economy mythbusting earnings mythbusters impact ACT Report youth Channel Seven communications blaxland train shbc prince george weekly earnings donate huffington post data analyst teachers participants hornsby transport McCrindle Speakers Sydney Hills Business Chamber young australians house prices Generation Y mobile population milestone personal growth fears study monarchy meals demographics Western Australia proactive Wodonga couple mateship Research Director data visualisation Australians Andrew Duffin purpose Financial Planning Association staying in economy wealth online shopping 24 million public holiday 1994 follow community event commuters social enquiry generations generation alpha sunburnt country unaffordable office contiki apartments Tuesday Trend spirituality Financial Planning Association of Australia relevant trends analyst Canberra perth census fail recap leadership cancelling event Willowdale social commentary Do It Yourself mccrindle tea research services cancel plans plans bureau national wealth HSC social analysis DIY CBD Jura Australia research pack employmer selfie wages renter of the future demographic trends volunteering data Tasmania google for education property focus groups typical australian sydneycity workshop Australian Dream Macquarie University not-for-profit home owner SA census results faux-ciliser names presentation work-life gold coast keynote women generation Z baby name trends organisations forecast online hobart engage urban living index wealth inequality future of education the lucky country average sydneysider choice workers anzac SRE Real Estate geomapping 2016 census results wage marriage cash Kiwi gender australian social research government entertainment school suburbs parents 1980 WA outsourcing cica rain Australian Communities Trends cultural diveristy sydneysider owning a home offenders schools students JOMO workplace culture goals urban ease of travel australian real estate sydney event aged care investor healthy future happiness salary woolworths internet manly generational trends innovative 2014 forum change schools gig financial independence coffee education future investing Myth know the times student snapshot marriages Population Clock ideas home ownership Australia Day 2017 tea Assistant Store Manager housing affordability culture demographic DESTEL 2013 training household media donation communicate winter blues social impact innovation charities employers NFP event hills priorities thrive growing population capital city quote high school Royals IT Specialists baby names Engineering Manager thought leadership food sydney metro vegetarian christmas cars Love EFF faux-cilise trend tuesday brisbane victoria eliane miles university pharmacy Australian Home event vegemite city language sector TDE workplace care support princess charlotte sydney speaker real Real Estate Institute of Victoria trades award winner debt year 12 property market chairty ageing population entrepreneurial high density apartments baby name predictions brand menai click January 26th Merry Christmas father's day finance ethnography Australian Bureau of Statistics australian car local 2012 micro debate Mark McCrindle summer Wellington royal influence dreams interactive megatrends young people social commentator collaboration curiosity communication emerging generations Australian Families family safe educhat divorce rate work annual income financial dreams the australian dream norwest 2017 Gen Y Crime Rates high density living TEDx deloitte visual Christmas presents financial fears shopping supply and demand Caregiver What is food insecurity? daily telegraph divorce the great screenage learning Generation X housing hunger low density christian emerging technologies Australian Population social researcher paying to work technology moreton bay christianity Deaths Melbourne business index award baby boom cultural diversity australian community trends report residents the hills shire researcher social issues Christmas season volunteers financial future learn environmental scanning domestic public speaking showreel food insecurity trend 1975 New Zeland long weekend travel English wellbeing capital cities office opening Word Up global generations holidays list narcissism Vocational education sunny days mentor South Australia cancelling plans Aussies engagement millenials micro apartments staff celebration small business coffee lovers brands giving Res Vis spend ferry 23 million children consumerism in the media Elderslie-Harrington park weather ashley fell Queensland casual market research financial planning Births research on coffee cost baby church households earn bondi in depth interviews professional Tuesday Trends community leader parenting TAS rent greatness future of work statistics global financial crisis breakfast ageing teacher Duchess of Cambridge economic qualitative research social life aussie culture income holiday ACF 2016 digital energy careers darwin housing market school students kate middleton New Zealand child care community engagement crows nest lifestyle australia state youth unemployment rich money PSI sustainable #censusfail increasing densification local communities employmee professional development ACT the hills program slideshare mover and shaker mccrindle experience census data demographic transformations mccrindle research sydney hills rising house prices results men average aussie data Australian communities group baby name commute google internship TED speakers pack renting The ABC of XYZ professional services career presentations land of the middle class etiquette NSW optus leadership workshop easter mortgage McCridle sun 1968 royal optus my business awards 2016 census urban taskforce generation acf15 NBRS national crime rates changing face of sydney school satisfaction VIC infographics daily commute authenticity baby names report Education Future Forum ashley mckenzie networking aged care puzzle new york times intern media release mining boom Christmas lunch millionth hello fresh personalities analysis conference The Daily Edition graphs gen alpha Gen X motivate collaborative affordable media activity report medicine February 16 alpha investment employment cloudy days speajer charity future proofing 2015 clothing Bathburst conference speaker the average aussie census 2016 goal royal family TED talk responsive VET sector food bank REIV National Conference tips future-proof bus tertiary education resource Australian Trends infographic wall cost of living keynote speaker publication unemployment group session customer storytelling public speaker 40 million trends census neutral bay trends of 2017 identity urban living conferences Northern Territory teleworking Jura Coffee life Social Trend australians staying home more university degree Kirsten Brewer grandparents NEETs James Ward business performance tv future of shopping infographic social media workforce financial Geoff Brailey national private wealth rule keeper focus group FOMO brand experience house price rise cartodb fresh high density gen z Australia Day social shifts Research Executive professional speaker poor hopes Mount Annan-Currant Hill wealth and income case study seasons population growth housing growth crime waverton education sector village communities panel criminal wealth distribution world youth day shopper's pick wedding travelling omnibus social trends dare to dream sports trends of 2016 social lives jobs of the future social change future balance office space religion Charlotte belief grave decision logan faux-cilising meetings Channel 7 survey volunteering education Skilling toys Sydney’s south west cooking speakers ACF Scouts survey design newspaper politics dreaming consumer NT water not for profit Netflix litter learner friends Hornsby Shire Council housing trends "know the times" teaching Aussie facts environment shifts video socialites earning learning styles research Australia street winter pharmacies not for profit research middle class wealth and income distribution tattoos insights equip screenage ABS media commentary sector wide Cobbitty-Leppington average Australian Christchurch FPA Adelaide volunteer research visualisation social researchers culturally diverse work mates System's Architect entrepreneur business global states Australian Census rise of local sector wide study CPI optimistic World Water Day challenge suburban living baby names australia report living demography ultimo apartment population Sydney new office 2016 educated mccrindle in the media stay home events define dream sydneysiders year 7 news overcast Wagga Wagga budget New South Wales socialising shopping centre skills affordability local community futurist research report marrickville pyrmont world resilience visualisation organisational culture lalor park education research builders non profit house nfp demographer Northern beaches Event repayments house price teach suburb SMART growth research data society sentiments australian communities trends report social conference presentation buildings tableau Work place education future report 10 years eliane 2020 product stats Australian schools Australian demographics Northern Beaches Christian School post rationalism easy rider speaker millennials Valentine’s Day SMSF Territory entrepreneurs of today story area cold internships students moderators guide poker master faith forecasting Sydney keynote speaker going out NBRS Architecture 24,000,000 royal baby Financial Planning Week australian communities forum professional presenters emerging trends ACF2017 ipswich Australian community trends wolloomooloo Hills Shire Council social research friendship

Archive