The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


demography Australia Day 2017 repayments culture baby names australia report workplace ipswich cica internet geomapping australian social research aged care consumer Hornsby Shire Council rent food 2017 bus group social research Christmas season Territory hornsby renter of the future state housing trends Financial Planning Association digital investing VET Social Trend mother's day trends analyst the changing face of home owner Macquarie University CPI sunburnt country property travelling dessert ashley mckenzie young australians belief ethnography research visualisation Canberra social lives social researchers office opening micro apartments brand experience wealth public speaker generational trends rental stress professional speaker post rationalism growth households government narcissism Research Executive earnings keynote intern village crows nest christianity charity community engagement cash English mateship shopping program income increasing densification future-proof 1980 google communication Christmas lunch Births neutral bay not-for-profit teacher jobs ACT cooking Work place lifestyle engage social analysis community Crime Rates graphs infographic wall students thrive student area low density publication gen alpha Channel Seven interactive equip Skilling contiki urban living entrepreneurs of today offenders survey cultural diversity sports market research woolworths goals global generations research pack Assistant Store Manager qualitative research quote bondi curiosity population map presentation sector wide manly social trends results debt Education Future Forum language Christchurch infographic states group session Geoff Brailey trends of 2017 internship entrepreneur sydney event real google for education World Water Day Northern Beaches Christian School tea royal family wolloomooloo changing face of sydney sydney metro professional development keynote speaker baby boom Northern Beaches christian local mccrindle tea mover and shaker faux-ciliser work mates REIV Conference census data analysis mobile business performance facts careers focus groups research data news toys leadership workshop research report learning styles buildings SA non profit census local communities outsourcing Charlotte marrickville Myth high density living owning a home 1975 in the media breakfast unaffordable trends house price rise demographic world youth day wage mining boom young people national private wealth Hills Shire Council education research Australian Bureau of Statistics rise of local trend tuesday education sector high density apartments HSC parenting know the times sector baby boomers kate middleton travel Caregiver video shopper's pick online shopping futurist house price summer brands conference presentation ageing study personal growth award trend business index learner dream average Australian family Australian Communities Trends teaching data affordable eliane miles wealth and income distribution investor slideshare faux-cilising child care potts point shifts Tasmania finance Gen Y wages nfp pharmacies pyrmont trades Australian Dream TAS stay home tuesday social impact professional services participants change 2014 christmas leadership greatness deloitte consumerism divorce rate James Ward budget local community focus group earn vegemite optimistic office daily telegraph hello fresh mythbusting baby name predictions holidays technology statistics teachers Word Up Australian schools brand February 16 darwin rising house prices city tableau social life housing VET sector jobs of the future housing growth social enquiry resource NBRS grave decision daily commute future of shopping gender snapshot pharmacy events tertiary education Melbourne survey design newspaper purpose business year 7 Financial Planning Week waverton friends social commentator generation Love dreaming gold coast the australian dream 24,000,000 2020 population volunteers wealth and income employment online collaboration average sydneysider customer capital cities recap Australian Trends cost of living litter mortgage VIC mccrindle research church public speaking future organisational culture earning friendship education future safe follow sydney hills REIV National Conference easy rider visualisation aged care puzzle property price environment demographic transformations teach housing affordability New Zeland sun engagement Wagga Wagga land of the middle class annual income train goal youth baby names report debate financial fears in depth interviews case study fresh university NT ashley fell couple Australians parents norwest baby household Christmas presents easter #censusfail media activity 40 million generations New South Wales Queensland: QLD brisbane innovation 1994 media wellbeing 10 years training conferences clothing schools students experience housing market IT Specialists growing population financial dreams megatrends cancelling plans social commentary community event conference optus victoria cloudy days socialites Tuesday Trend social media educhat Sydney Hills Business Chamber tattoos micro career educated holiday workshop winter SMSF Western Australia cultural diveristy meetings Valentine’s Day Australian Home hills shire sector wide study demographics sunny days life population milestone optus my business awards the hills shire storytelling Bathburst men entrepreneurial vegetarian average aussie cancel plans story Scouts Sydney hobart divorce Real Estate Do It Yourself baby name trends Northern beaches Event financial future Kirsten Brewer January 26th new office grandparents environmental scanning not for profit Australian Population australian communities forum research services networking shbc System's Architect national crime rates global marriages 23 million residents moreton bay Queensland thought leadership townhouses families conference speaker Adelaide GPO future of work entertainment FOMO insight CBD The ABC of XYZ gen z Kiwi workplace culture emerging technologies education future report cost emerging trends researcher women forum Duchess of Cambridge australians staying home more energy coffee cold twentyseventeen The Daily Edition report product generation alpha ABS urban list workforce australia society trends innovative 2015 logan mccrindle visual rich relevant aussie culture royal baby cartodb event paying to work ACF 2016 24 million domestic poor weekly earnings work Real Estate Institute of Victoria wealth distribution investment impact world crime economic small business Royals commuters wedding identity the hills economy Northern Territory social change builders forecasting ease of travel challenge millenials marketing TDE alpha baby names marriage royal influence house rule keeper define politics youth unemployment generation Z McCrindle Speakers shopping centre house prices New Zealand media release stats millennials WA data visualisation suburban living ultimo fears living tv future proof EFF 1968 learn school satisfaction balance priorities typical australian huffington post society ideas lalor park social shifts plans Res Vis social researcher presentations ACF eliane South Australia celebration NBRS Architecture names transport education sydneysider anzac award winner happiness staying in national wealth Wellington communities poker master future proofing sydneysiders meals rain internships Wodonga car demographic trends financial independence "know the times" employers the average aussie culturally diverse emerging generations princess charlotte Engineering Manager Financial Planning Association of Australia high school suburbs office space future of education Channel 7 mythbusters Andrew Duffin proactive communicate 2013 salary monarchy acf15 FPA Aussie SRE trends of 2016 criminal personalities forecast NEETs census 2016 water sentiments retirement insights sydney speaker authenticity religion Merry Christmas seasons collaborative faith affordability australian communities trends report leader click weather going out Generation X children speakers etiquette media commentary social JOMO census fail millionth royal learning social issues sydneycity population growth suburb staff year 12 spirituality PSI Population Clock NSW census results prince george renting teleworking Australian demographics demographer unemployment moderators guide ageing population data analyst Mark McCrindle high density selfie 2012 dare to dream capital city apartments 2016 census results cars 2016 skills research urban taskforce father's day property market responsive blaxland Aussies new york times baby name socialising mccrindle in the media medicine urban living index home long weekend sustainable university degree public holiday hopes ferry Australia Day Tuesday Trends tips DIY cancelling event menai financial Australian Families overcast omnibus work-life Gen X DESTEL schools bureau school students spend healthy future perth home ownership organisations motivate relational middle class resilience winter blues Netflix school Deaths Sydney keynote speaker apartment Vocational education global financial crisis SMART faux-cilise supply and demand Australian communities Australian Census communications 2016 census panel commute Generation Y professional mentor