The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Canberra contiki travelling ultimo emerging trends small business skills darwin long weekend Kiwi facts ashley mckenzie news world resource award gen z SMSF global generations Real Estate Institute of Victoria forum insight lalor park wedding names millenials house price rise cancel plans train SMART pharmacies renting mortgage education sector Bathburst government meals social researchers professional development commute generations ABS high density apartments System's Architect entrepreneur infographic wall university degree 23 million demographic trends pharmacy cost of living rich paying to work baby names cloudy days JOMO repayments food #censusfail prince george vegemite economy GPO technology bureau belief schools students economic daily commute Australian Census renter of the future James Ward cars study ashley fell owning a home Melbourne business communities investing youth unemployment visualisation FOMO Sydney Hills Business Chamber happiness ideas religion wealth and income Netflix emerging technologies rain going out define suburb financial conference speaker Western Australia Geoff Brailey social research group session sector Sydney keynote speaker learner Generation Y the changing face of 1980 Births follow tattoos WA house price capital cities Financial Planning Association Australian Bureau of Statistics spend christian Tasmania Res Vis innovation young people Do It Yourself know the times selfie workplace culture digital school students graphs Royals 1975 learn TAS baby name predictions Assistant Store Manager debt New South Wales sector wide entertainment breakfast 2017 daily telegraph rise of local 2013 income population map motivate mccrindle Scouts average aussie medicine unemployment identity Population Clock the hills shire baby names australia report TDE marriages story educated "know the times" mccrindle tea Australian Dream 40 million global NBRS Architecture low density demographic transformations hills shire weekly earnings plans pyrmont Australians career future proofing father's day research pack video sydney hills baby boomers Tuesday Trends supply and demand business index slideshare innovative language etiquette office opening personalities ageing sydney event online shopping 2012 waverton Andrew Duffin suburbs land of the middle class Social Trend engagement housing affordability baby boom rental stress Work place group NEETs bus VET tv training organisational culture staff christianity focus group learning wolloomooloo census 2016 not for profit future of work christmas townhouses area social researcher Wellington consumerism researcher population growth brand experience young australians australians staying home more balance recap media release child care Caregiver narcissism insights conference financial dreams ipswich high density year 12 Macquarie University stay home parents online learning styles divorce rate SA school South Australia sydney metro list office space education future report social analysis royal faux-cilising relational entrepreneurs of today internships commuters brand sentiments Gen Y earn kate middleton EFF 2014 twentyseventeen trends of 2016 non profit 1994 aged care socialites healthy future events holidays social trends employers panel domestic publication stats monarchy sunny days Valentine’s Day social lives litter research visualisation living community event eliane miles charity NSW toys woolworths survey design DIY results generation cooking quote residents environment poor the average aussie collaborative gen alpha millennials eliane mover and shaker community tertiary education greatness household New Zealand media commentary royal influence hello fresh wealth distribution home owner lifestyle mobile buildings 2016 Queensland visual product communication children capital city financial independence challenge house prices presentation optus my business awards friends millionth culturally diverse McCrindle Speakers manly student workshop property market socialising crime rising house prices Real Estate victoria experience English population milestone 24,000,000 authenticity local communities middle class demographics Australian Communities Trends winter blues church employment public speaker Financial Planning Association of Australia safe state teleworking society baby name trends Australian Trends teacher salary census fail Financial Planning Week event census results spirituality builders housing urban taskforce jobs housing trends tableau professional services anzac menai DESTEL Northern beaches Event weather school satisfaction australian communities trends report presentations royal family sydneysiders Gen X data visualisation Generation X bondi city housing market in the media Merry Christmas social issues year 7 aussie culture grandparents emerging generations google celebration rule keeper engage media activity baby name 2020 the australian dream princess charlotte housing growth winter debate new office blaxland research data students perth ferry Christmas presents NBRS research services education research cancelling event staying in trend tuesday generation alpha earning VIC thrive hornsby investor nfp priorities crows nest states wages Skilling demographer Channel Seven workplace couple Australian communities goal acf15 professional speaker FPA VET sector holiday budget new york times sustainable financial fears deloitte program customer affordability social commentary work mates Mark McCrindle property cultural diversity retirement google for education sydney speaker social media NT forecast travel social Australian Families mining boom social shifts family water Vocational education high density living storytelling seasons forecasting urban living index organisations huffington post dreaming relevant post rationalism ageing population Aussie communications faith generation Z 10 years potts point transport outsourcing data investment education future tuesday easy rider social change futurist village not-for-profit marriage shbc life future World Water Day gender car internship mccrindle in the media parenting brands house leader faux-cilise proactive IT Specialists suburban living generational trends tips ACF REIV Conference education sun Territory wellbeing growing population dare to dream national wealth report teachers speakers Charlotte geomapping men brisbane optimistic award winner social enquiry Queensland: QLD Kirsten Brewer trades dessert apartment Australian Population trend future proof census hobart neutral bay home Deaths fresh social life typical australian growth sydneycity Hornsby Shire Council Crime Rates faux-ciliser social impact trends curiosity property price educhat wealth and income distribution teach The Daily Edition Channel 7 shopping tea urban Engineering Manager survey overcast alpha resilience keynote 24 million REIV National Conference coffee snapshot qualitative research demographic shopper's pick national private wealth Christchurch changing face of sydney CBD poker master change moderators guide keynote speaker leadership analysis cold research Australia Day 2017 marketing norwest New Zeland wealth networking Australian schools criminal vegetarian university internet January 26th participants schools PSI summer office fears households wage meetings Wagga Wagga communicate data analyst Christmas season Australian demographics local grave decision future-proof mythbusters Christmas lunch divorce australian social research Northern Beaches Christian School research report goals equip politics ACT marrickville hopes population royal baby shifts Wodonga Word Up youth women mateship newspaper megatrends finance global financial crisis collaboration February 16 ethnography 2016 census unaffordable rent sports social commentator baby names report interactive cash cost financial future trends of 2017 1968 australian communities forum statistics focus groups high school professional ease of travel aged care puzzle world youth day mythbusting affordable HSC media intern ACF 2016 jobs of the future society trends cancelling plans case study conferences baby australia workforce public holiday work in depth interviews logan community engagement Myth volunteers moreton bay conference presentation Adelaide leadership workshop clothing mother's day energy future of education Education Future Forum Australia Day Australian Home culture increasing densification offenders thought leadership trends analyst Northern Beaches optus Northern Territory gold coast families mentor Duchess of Cambridge responsive Tuesday Trend Love 2015 cartodb consumer Aussies Research Executive friendship Hills Shire Council Sydney sunburnt country teaching mccrindle research easter entrepreneurial environmental scanning home ownership earnings dream work-life sector wide study national crime rates 2016 census results omnibus business performance careers personal growth public speaking The ABC of XYZ market research click annual income infographic real the hills urban living