The Top 5 Trends for 2017

Wednesday, January 11, 2017

Rise of Local

As our cities grow, Australians are adopting approaches we see in other mega cities where a local rather than a citywide identity emerges. Australia’s capitals are becoming cities of villages or regions where residents live, work and interact in a part of their city rather than the traditional commuter approach of suburb living but CBD working. The year ahead will see the rise of the walkable community, the ongoing gathering at the local shopping strip and the growth in local entertainment precincts rather than the city-centre destinations that used to dominate. As unit living increases along with population growth, Australians are looking to meet the timeless human needs of relational health and community connection in their geographical context. From knowing the local barista to supporting the local grocer, increased events in local parks, increased patronage at local clubs and venues and growth in volunteering to support community groups, 2017 will see the rise of local.

Growth of Lifestyle Cities

Last year Sydney hit the population milestone of 5 million and Melbourne is not only growing faster but it is seeing house price increases exceed that of Sydney. The size and associated costs of living in Australia’s global cities is bringing to the fore the benefits of Australia’s lifestyle cities. These are the regional cities that have the employment, shopping and housing options of the big cities but populations not in the millions but the more sustainable hundred thousand or so. In NSW, cities like Newcastle and Wollongong have reinvented themselves from the industrial cities of the 20th Century to be innovation hubs, university towns, and small business friendly 21st Century lifestyle cities. With property prices a third less than Sydney, it is little surprise that these cities are growing at twice the national population growth rate and are seeing recent house price growth exceed that of Sydney. Beyond these cities, regional centres like Wagga Wagga, Bathurst and Albury Wodonga are also growing faster than the national average. In Victoria the lifestyle cities include Geelong, Bendigo and Ballarat and are the state’s fastest growing regions while in Queensland the lifestyle cities include the very fast growing Gold Coast and the Sunshine Coast as well as the inland city of Toowoomba and in the West the cities of Bunbury and Busselton make the list.

DIY Everything

Australia has always had a strong can-do attitude and a weekend DIY project in a property-obsessed nation is part of the suburban life. However with tips and tutorials just a few clicks away, and a how-to YouTube video on everything, Australians are extending the DIY approach beyond just handyman skills. From DIY legal processes like property conveyancing, to arranging complex holidays once the domain of travel agents, to the increased consulting of “Dr Google”, Australians are doing their own research and planning in an effort to save money and solve their own problems. In an era where there is an app for everything from instrument tuning to wedding invitation designing, Australians feel more empowered through technology, more informed through online resources and more motivated to save money and so 2017 will see the ongoing rise of DIY everything.

The Gig-Economy

In the span of a generation, the proportion of Australians working on a part-time or casual basis has tripled from 1 in 10 to more than 3 in 10 today. However in the last year or so, online services like Uber, Airtasker, Freelancer and Deliveroo have ushered in the “gig-economy” and more of this generation will end up being freelancers, contractors or contingent workers than ever before. Recent research shows that a third of the national workforce currently participates in contingent work, and more than 3 in 4 employers believe that it will be the norm for people to pick up extra work through job related websites or apps. Technology and new employment options have made it possible, businesses looking to manage their staff costs and liabilities are driving it and Generations Y and Z who value variety, flexibility and opportunity over job security will make the gig economy mainstream in 2017.

Post rationalism

Last year the electorates of the UK and the US showed the political class not to take their votes for granted and that bombarding people with information and expert opinion will not in itself change minds. 2017 will see the continued rise of the post rational era where it is the heart- not just the head that influences customers, staff members and voters. The 2016 Word of the Year was “post-truth” showing that the power to influence is not in the data and statistics but in the story and social validation. Note that this is not an era of “irrationalism” in that society has more knowledge available and Australians are increasingly more formally educated- rather, it is an era where the rationale alone does not alone decide the matter. Those who can communicate with an emotional, visual and relational connection will do better than those who just have a rational connection.

Watch Mark's full interview on The Daily Edition here

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


crows nest engage sports rental stress mobile internet wealth and income mover and shaker google finance authenticity Res Vis work tea teach public speaking retirement System's Architect the changing face of sydney event Australian Census collaboration buildings JOMO trends parenting Royals group session urban housing market Christmas presents mentor goal mccrindle tea mccrindle socialising learning jobs media activity demographic transformations faux-cilise poker master dare to dream home divorce property priorities sustainable Financial Planning Association McCrindle Speakers Geoff Brailey shifts NSW social life small business cost of living neutral bay friendship population milestone perth list learn crime sunburnt country innovation national crime rates suburbs REIV Conference Northern Territory local weekly earnings baby name trends year 12 prince george tuesday HSC public holiday Canberra cold communities clothing brands 1968 Gen X teacher volunteers research ABS high density apartments internship australian social research alpha education future report thrive baby name acf15 futurist daily telegraph royal hello fresh baby boomers Wodonga future proof trends analyst housing growth gen z financial dreams wellbeing consumerism national wealth winter researcher paying to work online holiday digital young people focus group Myth engagement Australian communities keynote speaker Do It Yourself mccrindle research university degree work mates townhouses socialites Australian demographics in depth interviews anzac NEETs world training resource The ABC of XYZ Engineering Manager families apartment Adelaide unemployment cash lalor park video facts housing trends royal influence population growth religion coffee report personalities conference conference speaker wealth global generations shbc IT Specialists media Charlotte Scouts Northern beaches Event EFF case study economy parents sun skills research visualisation financial personal growth home ownership staff affordability Melbourne brisbane 1994 housing generation alpha statistics ACT Merry Christmas Queensland woolworths research pack WA 2014 Australian Bureau of Statistics children data analyst Australia Day house price Netflix communication life huffington post wolloomooloo stats results not-for-profit Tasmania going out grandparents faux-ciliser event non profit Sydney emerging technologies PSI mccrindle in the media education research events newspaper criminal schools presentation tips national private wealth infographic daily commute wages celebration ipswich internships hills shire government NT Christmas season Australian Communities Trends family men income hobart teaching learner optus visual product conference presentation Australian Dream Sydney keynote speaker customer living tertiary education state consumer global TDE Financial Planning Association of Australia plans organisations Valentine’s Day toys cancelling plans church households typical australian ideas society cloudy days leadership workshop 2012 Duchess of Cambridge tv market research collaborative logan Wagga Wagga Aussies property price community engagement royal baby future of work domestic Education Future Forum manly brand experience Word Up year 7 owning a home twentyseventeen offenders deloitte relational wealth distribution New Zeland area mythbusters students house prices Generation X community Population Clock rule keeper in the media Channel Seven earn language divorce rate responsive technology transport aussie culture professional tattoos faux-cilising nfp emerging generations fears data happiness easy rider cultural diversity professional speaker education sector social research spend overcast mother's day eliane social researcher Territory proactive baby boom financial independence budget water analysis home owner sector wide study waverton school students growing population research data Births Caregiver Australians demographer snapshot easter megatrends teachers residents urban taskforce victoria school satisfaction sector ease of travel geomapping sydney speaker learning styles Love entrepreneurs of today rent speakers royal family ACF 2016 social lives Australia Day 2017 recap social commentator google for education click organisational culture holidays schools students pyrmont generation Z culture millennials ethnography ACF South Australia sydneycity local communities entrepreneur Crime Rates forum summer balance qualitative research define Aussie Financial Planning Week millionth names know the times cancel plans networking 1975 bondi Real Estate average aussie focus groups Deaths house eliane miles not for profit selfie Gen Y gold coast panel ashley mckenzie demographic trends marriages leadership moreton bay data visualisation World Water Day christianity career communicate suburb investor social social trends darwin generational trends ultimo social analysis careers January 26th CBD entrepreneurial quote rising house prices future-proof renting generation cooking fresh weather real Kirsten Brewer goals communications February 16 poor Bathburst Western Australia optimistic Tuesday Trend 24,000,000 growth graphs high school census energy change DESTEL interactive low density sector wide marriage child care "know the times" wealth and income distribution New Zealand educhat 1980 gen alpha thought leadership news 40 million cartodb ageing population REIV National Conference demographic group business index repayments entertainment environment emerging trends forecasting cancelling event winter blues publication post rationalism relevant identity shopper's pick insights workshop brand society trends survey design earnings Christchurch 2013 experience 2020 social researchers annual income dessert mortgage social media business cost Northern Beaches moderators guide staying in sydneysiders mining boom trends of 2016 intern global financial crisis states jobs of the future urban living narcissism unaffordable participants ashley fell insight land of the middle class lifestyle potts point friends visualisation builders FOMO education 24 million Research Executive presentations program social impact baby names household employers increasing densification christmas online shopping dream 10 years Queensland: QLD vegetarian menai mateship media commentary gender etiquette blaxland Assistant Store Manager safe follow affordable baby name predictions wedding village couple australia media release university FPA new york times social change father's day GPO resilience economic trend educated millenials cars high density motivate trends of 2017 future proofing DIY young australians monarchy English leader stay home Australian Trends Generation Y social commentary rain VIC professional development innovative australian communities forum survey marrickville Tuesday Trends study australians staying home more investment australian communities trends report Australian schools tableau equip environmental scanning youth greatness The Daily Edition work-life charity slideshare hopes social shifts social enquiry workplace culture youth unemployment baby Channel 7 women 23 million property market employment city trend tuesday 2017 capital city teleworking workplace 2015 population student commute generations optus my business awards population map debate Real Estate Institute of Victoria rise of local renter of the future suburban living salary workforce demographics shopping outsourcing urban living index curiosity sunny days Australian Families meals dreaming omnibus SA challenge capital cities mythbusting food future Christmas lunch princess charlotte award litter sentiments financial future New South Wales marketing seasons school future of education TAS Mark McCrindle community event hornsby housing affordability Australian Home Social Trend Kiwi world youth day middle class politics Wellington keynote Northern Beaches Christian School long weekend vegemite kate middleton Hornsby Shire Council rich 2016 debt high density living research services education future