Scouts Australia Project in Review

Tuesday, June 09, 2015

Organisations must respond to the times to remain relevant amidst significant demographic shifts, cultural change, and generational transitions.

Scouts Australia is the nation’s largest youth organisation with a membership of 52,000 youth members. The not-for-profit recently commissioned McCrindle to guide the direction of a major Youth Program Review (YPR) through a three-phase project, helping Scouts to engage with the needs and desires of Australian families, their perceptions of Scouting, and what families are looking for in a contemporary youth organisation.

Engaging Stakeholders for Strategic Organisational Change

RESEARCH AIMS

Through conducting nation-wide research, Scouts Australia sought to determine future directions and develop a detailed understanding of the wider community to:

  • Ensure the values of Scouts Australia engage with those of 21st Century Australia
  • Create a program that meets the needs of their appropriate youth target market

RESEARCH TOOLS

As part of the research, a number of methodologies and tools were utilised:

  • Awareness and Perception Brand Testing: Testing the perceptions, attitudes, awareness of Australians and Scouting families towards Scouting.
  • Competitor Analysis: Defining how the Scouts Australia brand is perceived in comparison to other Australian youth development, extracurricular, and sport organisations.
  • Segmentation Analysis: Comparing Scouts families with Australian families nationally and differences in their values for Australian youth.
  • Demographic Forecasting & Trends Analysis: Understanding the factors that shape and influence Generation Z from a demographic and social trends perspective.


RESEARCH OUTPUTS

Phase 1 provided qualitative insights through a series of focus groups with current and former Scouts members and Scouting parents, testing Scouting’s current landscape and the changes needed in the program, thus setting the foundation for the Phase 2 and Phase 3 research.

Phase 2 sought to define the needs and desires of Australian families for a national youth program through a comprehensive national study of 1,078 Australian parents with children aged 6 to 18, asking parents about their values and what a youth program should look like for a 21st century Australia. These results were compared to the perspectives of 1,858 Scouts parents.

Phase 3 featured a demographic and social trends scoping study on Generation Z and Generation Alpha incorporating McCrindle data, Australian Bureau of Statistics data, and trend analysis from McCrindle’s generational experts.

The McCrindle team visualised and presented the results of all three phases at national and state executive meetings throughout 2014 to engage key stakeholders with the strategic changes required to shape the new Scouts program.

RESEARCH IMPACT

The Scouts Australia YPR team is using the research as a key engagement piece with Scouts members and their families. The results have led to significant discussions among members and decision-makers on what it could look like to provide a highly sought after youth program for 21st century Gen Zs.

“One chief commissioner suggested this is the best research we have ever completed. Your work has assisted in giving credibility to the YPR and strengthening the belief of others for the need to have the YPR.” – Scouts


SECTOR-WIDE NOT-FOR-PROFIT STUDY

In 2015, McCrindle is conducting a sector-wides study for Australian not-for-profit organisations and charities entitled the Australian Community Trends Report. Organisations are invited to participate and sign up by 30 June, 2015.

MCCRINDLE RESEARCH SOLUTIONS

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. See our Research Pack for more information on our services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

christmas mateship census urban taskforce group young australians Australian demographics Australian schools Mark McCrindle easter ideas sydney hills Christmas season social researchers click snapshot screenage choice workers follow communication urban living index schools menai pyrmont geomapping sentiments travelling the great screenage statistics high density student potts point house price trends of 2017 sunny days pharmacies social impact entertainment repayments NBRS Architecture dare to dream wealth and income financial planning names Myth learn clothing optimistic education research ashley fell affordability slideshare office product local community collaboration overcast generations ethnography contiki baby name predictions community engagement Melbourne communications spirituality wealth and income distribution innovative data visualisation 10 years australians staying home more qualitative research cancel plans megatrends long weekend future-proof faith charity participants blaxland perth hills shire ACF domestic The Daily Edition speaker group session wealth social researcher fresh alpha ACF17 optus teachers conference social commentator summer tableau weather mccrindle tea keynote faux-cilising sydney metro Geoff Brailey Charlotte Generation Y FPA growing population huffington post life publication baby names australia report education father's day Wagga Wagga business performance graphs educhat Tuesday Trend census fail The ABC of XYZ social change gen alpha generation Z FOMO report internet Aussies baby name census results finance suburbs darwin entrepreneur property price earning capital cities cultural diveristy Territory rental stress Real Estate Institute of Victoria social trends ageing future of education local communities panel conferences NT easy rider social media celebration DESTEL commuters goal mythbusting learner changing face of sydney supply and demand the hills shire resilience PSI breakfast Australian Census aussie culture conference presentation ABS Christmas lunch Gen Y Work place culturally diverse rise of local Australian Families baby names career city focus groups unemployment paying to work holiday travel results bondi water Western Australia careers train princess charlotte Real Estate unaffordable workforce customer Engineering Manager Aussie brisbane TAS marrickville google Crime Rates faux-cilise internship gender economy investment conference speaker church consumerism litter offenders child care eliane trades world royal baby cooking Royals 1980 learning global generations sector wide study greatness Wellington define work-life religion crows nest millennials media release twentyseventeen rich educated cancelling plans vegetarian care support Duchess of Cambridge urban media commentary parents cost financial independence eliane miles 1968 equip infographics coffee bus futurist volunteer hornsby financial future weekly earnings speakers logan program norwest Sydney sunburnt country curiosity survey design financial fears women household presentation housing growth national wealth responsive royal influence Australian Home insight tuesday school students demographer leadership workshop Assistant Store Manager ease of travel debt winter insights future of work home ownership divorce cost of living young people high density apartments System's Architect 2020 wolloomooloo families cartodb dessert event engagement organisational culture etiquette cica technology language area seasons home owner australian social research retirement ACT mccrindle monarchy workplace hopes Australian community trends SMART future proof socialising nfp work employment australian communities trends report trend Research Director chairty university households 24,000,000 sector middle class brand annual income salary bureau Financial Planning Week townhouses Channel 7 Queensland Christchurch volunteers Queensland: QLD work mates professional presenters environment English CPI crime population gold coast in depth interviews media Tuesday Trends data analyst baby name trends criminal interactive going out motivate showreel apartment professional services 23 million not for profit teaching online shopping social shifts Macquarie University McCrindle Speakers shopping centre suburb 2013 focus group dream 2016 census results culture average Australian demographic transformations gig consumer Tasmania typical australian news sydney event medicine challenge healthy future poker master leader Do It Yourself car New Zealand proactive Australia street safe collaborative renting NFP event dreams casual social lives Channel Seven Hornsby Shire Council January 26th marriages communities rent royal family Kiwi not-for-profit know the times jobs millionth stats office space moreton bay kate middleton employers environmental scanning Australian Trends Australia Day market research in the media sydneysiders list personalities 2016 home Scouts investing pharmacy neutral bay belief living woolworths REIV Conference research data #censusfail growth cold wages national crime rates aged care rising house prices baby narcissism emerging technologies New Zeland stay home training staying in Vocational education the changing face of parenting youth unemployment Canberra census 2016 affordable World Water Day research visualisation TDE education sector TEDx Australia Day 2017 CBD capital city royal the australian dream Skilling transport Social Trend social enquiry brand experience priorities generation GPO baby boomers story society trends James Ward australian community trends report charities winter blues Christmas presents increasing densification optus my business awards income mortgage quote schools students tattoos 2012 sydneycity manly apartments meetings mother's day micro apartments outsourcing future proofing WA generation alpha tea holidays innovation socialites gig economy the average aussie Australians visual Northern Beaches Christian School 1994 australian communities forum professional speaker housing village property non profit research pack 2016 census food mover and shaker 40 million thrive cash sports communicate research services youth low density Netflix organisations year 12 TED talk shbc marriage New South Wales Bathburst community event renter of the future money dreaming demography future ACF 2016 children NBRS grave decision NEETs fears goals shifts micro EFF victoria earnings 24 million society forecast baby boom mythbusters relevant award winner Births Population Clock local digital mentor deloitte resource business entrepreneurs of today house Deaths property market education future report award commute VET population growth research wellbeing investor christianity Res Vis wealth distribution VIC Financial Planning Association of Australia 2014 NSW REIV National Conference Caregiver SRE Andrew Duffin rain Love office opening spend cars school satisfaction social commentary university degree rule keeper poor brands suburban living lalor park engage events urban living millenials jobs of the future omnibus sector wide vegemite business index students housing affordability ipswich authenticity energy shopper's pick mccrindle research social research IT Specialists generational trends hills Hills Shire Council staff demographic trends entrepreneurial Northern beaches Event house price rise google for education land of the middle class public speaker infographic wall teach skills Northern Beaches meals wedding Kirsten Brewer wage sydney speaker mccrindle in the media Australian Dream data keynote speaker shopping daily commute financial buildings workshop Word Up Wodonga researcher social analysis social life ACF2017 1975 live the dream lifestyle forum balance South Australia family trends of 2016 mobile demographic forecasting debate Australian communities experience post rationalism education future housing trends house prices presentations storytelling global financial crisis volunteering builders future of shopping waverton residents baby names report change financial dreams emerging generations personal growth networking 2017 friends intern Generation X average sydneysider happiness Research Executive facts Financial Planning Association mining boom analysis HSC earn impact friendship 2015 Sydney keynote speaker state average aussie SA men marketing teacher Adelaide new office tips infographic VET sector moderators guide volunteering data census data public speaking politics sydneysider gen z February 16 the hills australia speakers pack workplace culture public holiday hello fresh social trends analyst Australian Bureau of Statistics national private wealth relational daily telegraph global population milestone toys owning a home aged care puzzle purpose media activity case study Valentine’s Day thought leadership population map states cultural diversity sustainable tv video trend tuesday ultimo grandparents visualisation online "know the times" Northern Territory Merry Christmas year 7 real acf15 learning styles demographics school faux-ciliser australian emerging trends study cloudy days SMSF leadership teleworking housing market ashley mckenzie newspaper selfie research report world youth day new york times government ageing population prince george cancelling event ferry plans Gen X divorce rate hobart social issues budget internships anzac professional Australian Population Sydney Hills Business Chamber high density living couple recap christian professional development DIY trends economic JOMO community sun survey Education Future Forum tertiary education Australian Communities Trends identity small business high school TED

Archive