Scouts Australia Project in Review

Tuesday, June 09, 2015

Organisations must respond to the times to remain relevant amidst significant demographic shifts, cultural change, and generational transitions.

Scouts Australia is the nation’s largest youth organisation with a membership of 52,000 youth members. The not-for-profit recently commissioned McCrindle to guide the direction of a major Youth Program Review (YPR) through a three-phase project, helping Scouts to engage with the needs and desires of Australian families, their perceptions of Scouting, and what families are looking for in a contemporary youth organisation.

Engaging Stakeholders for Strategic Organisational Change

RESEARCH AIMS

Through conducting nation-wide research, Scouts Australia sought to determine future directions and develop a detailed understanding of the wider community to:

  • Ensure the values of Scouts Australia engage with those of 21st Century Australia
  • Create a program that meets the needs of their appropriate youth target market

RESEARCH TOOLS

As part of the research, a number of methodologies and tools were utilised:

  • Awareness and Perception Brand Testing: Testing the perceptions, attitudes, awareness of Australians and Scouting families towards Scouting.
  • Competitor Analysis: Defining how the Scouts Australia brand is perceived in comparison to other Australian youth development, extracurricular, and sport organisations.
  • Segmentation Analysis: Comparing Scouts families with Australian families nationally and differences in their values for Australian youth.
  • Demographic Forecasting & Trends Analysis: Understanding the factors that shape and influence Generation Z from a demographic and social trends perspective.


RESEARCH OUTPUTS

Phase 1 provided qualitative insights through a series of focus groups with current and former Scouts members and Scouting parents, testing Scouting’s current landscape and the changes needed in the program, thus setting the foundation for the Phase 2 and Phase 3 research.

Phase 2 sought to define the needs and desires of Australian families for a national youth program through a comprehensive national study of 1,078 Australian parents with children aged 6 to 18, asking parents about their values and what a youth program should look like for a 21st century Australia. These results were compared to the perspectives of 1,858 Scouts parents.

Phase 3 featured a demographic and social trends scoping study on Generation Z and Generation Alpha incorporating McCrindle data, Australian Bureau of Statistics data, and trend analysis from McCrindle’s generational experts.

The McCrindle team visualised and presented the results of all three phases at national and state executive meetings throughout 2014 to engage key stakeholders with the strategic changes required to shape the new Scouts program.

RESEARCH IMPACT

The Scouts Australia YPR team is using the research as a key engagement piece with Scouts members and their families. The results have led to significant discussions among members and decision-makers on what it could look like to provide a highly sought after youth program for 21st century Gen Zs.

“One chief commissioner suggested this is the best research we have ever completed. Your work has assisted in giving credibility to the YPR and strengthening the belief of others for the need to have the YPR.” – Scouts


SECTOR-WIDE NOT-FOR-PROFIT STUDY

In 2015, McCrindle is conducting a sector-wides study for Australian not-for-profit organisations and charities entitled the Australian Community Trends Report. Organisations are invited to participate and sign up by 30 June, 2015.

MCCRINDLE RESEARCH SOLUTIONS

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. See our Research Pack for more information on our services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

aged care puzzle greatness Duchess of Cambridge generational trends new office presentation residents google households going out high school brand careers leader sector travelling FOMO litter names February 16 VIC curiosity education future national wealth visual technology data visualisation mccrindle world transport social enquiry Australians education future report Do It Yourself entrepreneurial demographic transformations optimistic megatrends Australia Day market research royal baby Aussies communication population map recap teleworking population growth qualitative research McCrindle Speakers learning styles social shifts urban living index 2017 2016 earn Generation Y mythbusters researcher average aussie 2012 identity suburb financial post rationalism debt crime hopes quote lalor park home global generations balance economy non profit spend safe brand experience generation Z sydney hills JOMO new york times Sydney keynote speaker millionth contiki the australian dream socialites women Northern beaches Event public speaker social change growth ageing population government meals australian social research social media teaching housing market energy jobs pharmacy online James Ward rule keeper story retirement holiday culture workplace cloudy days Australian Communities Trends demographic demographics Engineering Manager PSI online shopping tips seasons jobs of the future parents local communities Northern Territory grave decision investor divorce rate property market networking deloitte brands research report innovative survey design communicate New Zealand study NBRS Architecture office opening work-life engage mccrindle in the media living menai waverton trends of 2016 financial independence grandparents increasing densification cartodb social life census economic selfie society leadership workshop sustainable emerging generations innovation professional services January 26th marriages future long weekend 1975 charity Scouts dreaming Gen Y cost of living tea System's Architect rain conference speaker Queensland marketing winter blues #censusfail Northern Beaches futurist change 23 million housing social researchers video Australian schools Australia Day 2017 house price sunburnt country workplace culture wealth distribution award winner culturally diverse hello fresh slideshare sydneycity Skilling social lives NEETs Netflix woolworths learn speakers staff gender 24,000,000 define Kirsten Brewer training society trends divorce follow professional ageing social commentator ABS EFF digital finance event Financial Planning Association list young australians educated 2020 norwest blaxland relational eliane train conferences future of work VET Australian Population GPO Sydney communications staying in social analysis social housing trends pyrmont christianity wage education research moderators guide Australian demographics internships house price rise investment food rising house prices Canberra internet states Tuesday Trend presentations goal Deaths housing growth small business hills shire criminal panel apartment parenting mortgage wolloomooloo Caregiver kate middleton REIV National Conference travel internship ultimo holidays Hornsby Shire Council wealth and income Crime Rates Northern Beaches Christian School New South Wales relevant gen alpha office space poker master "know the times" Christmas lunch friendship narcissism collaboration social impact organisational culture rental stress HSC not-for-profit baby name baby name predictions Births typical australian demographic trends events in the media the hills award etiquette potts point youth unemployment Education Future Forum Australian Bureau of Statistics dream debate rich logan teach entrepreneurs of today global financial crisis paying to work life Australian Census 2016 census results census fail fresh year 7 shopping moreton bay trends analyst media release Real Estate Institute of Victoria ferry owning a home mining boom consumer shifts optus volunteers communities unemployment cash insights suburbs sports conference presentation offenders renter of the future global royal influence vegemite house prices breakfast coffee office politics click case study faith Aussie local data analyst wedding home owner village business Merry Christmas education the hills shire census results Macquarie University affordable commute 1968 mythbusting mccrindle research media activity Word Up Sydney Hills Business Chamber fears SMART alpha Tasmania youth forecast social research affordability trades university social researcher commuters Vocational education leadership acf15 insight the average aussie income keynote Geoff Brailey emerging trends WA Social Trend cancelling event socialising community ACF repayments Christmas presents equip community event challenge lifestyle dare to dream baby names report keynote speaker Australian Families eliane miles royal family crows nest tattoos high density living 40 million stats celebration twentyseventeen cancel plans newspaper Western Australia education sector area 1980 Andrew Duffin ACF 2016 social issues aussie culture language urban trend employment statistics teacher townhouses Melbourne shopper's pick dessert experience 10 years environmental scanning sydney speaker conference state optus my business awards professional speaker tertiary education stay home focus groups pharmacies 2016 census earning New Zeland poor supply and demand national crime rates teachers Assistant Store Manager ethnography schools students future-proof budget faux-cilising focus group nfp national private wealth in depth interviews Kiwi land of the middle class school students snapshot sector wide study learning 24 million students sydney metro generations manly australian communities forum priorities resilience car sydneysiders property group session workforce mobile capital city financial future Adelaide world youth day customer church weekly earnings hobart omnibus Australian Dream analysis research pack CBD Queensland: QLD bondi salary work daily telegraph Wodonga annual income proactive sentiments baby names report darwin NSW aged care mateship real business performance mentor learner friends cold schools mover and shaker clothing easy rider daily commute graphs professional development Gen X changing face of sydney population milestone FPA Res Vis media christmas growing population sector wide monarchy census 2016 storytelling australia social trends religion capital cities baby boomers Territory work mates trends baby boom forecasting not for profit emerging technologies Wagga Wagga collaborative spirituality city program community engagement wages engagement publication Valentine’s Day future of education goals school IT Specialists outsourcing motivate property price vegetarian public speaking thought leadership NBRS news earnings wealth and income distribution organisations anzac bus renting unaffordable young people entertainment school satisfaction English educhat Generation X skills rent career DIY 2015 child care water Financial Planning Association of Australia DESTEL bureau weather Charlotte intern perth couple hornsby australians staying home more SA faux-cilise cooking employers South Australia ideas urban living princess charlotte cars public holiday baby future proof entrepreneur cultural diversity housing affordability TDE low density results Population Clock sydney event business index family wealth geomapping participants sun gen z survey tuesday research services 1994 baby name trends australian communities trends report ashley fell urban taskforce millennials interactive university degree Wellington Australian communities responsive neutral bay social commentary facts wellbeing suburban living thrive media commentary Tuesday Trends sunny days ACT Work place mccrindle tea ipswich data research know the times VET sector google for education baby names australia report 2013 Channel 7 Australian Home royal visualisation Myth population Financial Planning Week children belief The Daily Edition REIV Conference research visualisation gold coast group buildings future proofing father's day medicine demographer financial fears 2014 environment authenticity brisbane christian Australian Trends The ABC of XYZ Hills Shire Council ashley mckenzie Channel Seven overcast personalities summer marrickville resource domestic mother's day student easter shbc TAS meetings year 12 toys healthy future tableau World Water Day Royals millenials prince george men builders workshop high density Research Executive research data Bathburst generation alpha infographic wall high density apartments generation Christchurch home ownership SMSF infographic plans middle class trend tuesday house tv huffington post faux-ciliser trends of 2017 household forum Love cancelling plans consumerism victoria investing families cost NT personal growth ease of travel Christmas season rise of local happiness Real Estate financial dreams winter product the changing face of marriage Mark McCrindle

Archive