Scouts Australia Project in Review

Tuesday, June 09, 2015

Organisations must respond to the times to remain relevant amidst significant demographic shifts, cultural change, and generational transitions.

Scouts Australia is the nation’s largest youth organisation with a membership of 52,000 youth members. The not-for-profit recently commissioned McCrindle to guide the direction of a major Youth Program Review (YPR) through a three-phase project, helping Scouts to engage with the needs and desires of Australian families, their perceptions of Scouting, and what families are looking for in a contemporary youth organisation.

Engaging Stakeholders for Strategic Organisational Change

RESEARCH AIMS

Through conducting nation-wide research, Scouts Australia sought to determine future directions and develop a detailed understanding of the wider community to:

  • Ensure the values of Scouts Australia engage with those of 21st Century Australia
  • Create a program that meets the needs of their appropriate youth target market

RESEARCH TOOLS

As part of the research, a number of methodologies and tools were utilised:

  • Awareness and Perception Brand Testing: Testing the perceptions, attitudes, awareness of Australians and Scouting families towards Scouting.
  • Competitor Analysis: Defining how the Scouts Australia brand is perceived in comparison to other Australian youth development, extracurricular, and sport organisations.
  • Segmentation Analysis: Comparing Scouts families with Australian families nationally and differences in their values for Australian youth.
  • Demographic Forecasting & Trends Analysis: Understanding the factors that shape and influence Generation Z from a demographic and social trends perspective.


RESEARCH OUTPUTS

Phase 1 provided qualitative insights through a series of focus groups with current and former Scouts members and Scouting parents, testing Scouting’s current landscape and the changes needed in the program, thus setting the foundation for the Phase 2 and Phase 3 research.

Phase 2 sought to define the needs and desires of Australian families for a national youth program through a comprehensive national study of 1,078 Australian parents with children aged 6 to 18, asking parents about their values and what a youth program should look like for a 21st century Australia. These results were compared to the perspectives of 1,858 Scouts parents.

Phase 3 featured a demographic and social trends scoping study on Generation Z and Generation Alpha incorporating McCrindle data, Australian Bureau of Statistics data, and trend analysis from McCrindle’s generational experts.

The McCrindle team visualised and presented the results of all three phases at national and state executive meetings throughout 2014 to engage key stakeholders with the strategic changes required to shape the new Scouts program.

RESEARCH IMPACT

The Scouts Australia YPR team is using the research as a key engagement piece with Scouts members and their families. The results have led to significant discussions among members and decision-makers on what it could look like to provide a highly sought after youth program for 21st century Gen Zs.

“One chief commissioner suggested this is the best research we have ever completed. Your work has assisted in giving credibility to the YPR and strengthening the belief of others for the need to have the YPR.” – Scouts


SECTOR-WIDE NOT-FOR-PROFIT STUDY

In 2015, McCrindle is conducting a sector-wides study for Australian not-for-profit organisations and charities entitled the Australian Community Trends Report. Organisations are invited to participate and sign up by 30 June, 2015.

MCCRINDLE RESEARCH SOLUTIONS

At McCrindle we are engaged by some of the leading brands and most effective organisations across Australia and internationally to help them understand the ever-changing external environment in which they operate and to assist them in identifying and responding to the key trends. See our Research Pack for more information on our services.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

ideas university degree safe System's Architect Jura Australia public transport Geoff Brailey world participants intern renting optus sector wide screenage Jura Coffee research report emerging technologies contiki consumer staying in clothing cancelling event hornsby housing market high density living socialising trades 1994 showreel Australian Communities Trends visualisation monarchy society millenials cooking Tasmania online house travelling McCridle school princess charlotte 2017 earn skills business tableau 24,000,000 suburban living omnibus victoria investor challenge communicate Channel 7 online shopping personal growth Wellington survey generation alpha January 26th school students census results local deloitte generation Z click James Ward Netflix data visualisation earnings Queensland baby 1968 easy rider the changing face of professional speaker criminal capital city greatness research parenting Myth forecast dreaming experience business index proactive Population Clock faith Social Trend house prices women demographics ageing entrepreneur McCrindle Speakers hobart teaching ACF sector goal nfp youth donation event menai learn trends ABS national crime rates manly anzac social shifts Financial Planning Association of Australia Western Australia australian communities forum narcissism generations not for profit friends australians staying home more employment repayments The Daily Edition purpose renter of the future Bathburst crows nest The ABC of XYZ facts identity owning a home baby names report leader Tuesday Trend technology digital young australians Australia Day 2017 cultural diveristy Real Estate Institute of Victoria aged care puzzle social trends the great screenage affordability training environmental scanning spend apartments sun TED Wagga Wagga Births real population social impact year 12 new office households keynote educhat paying to work growth family wolloomooloo finance workforce hills rule keeper Hornsby Shire Council Engineering Manager media organisational culture kate middleton sector wide study social NSW snapshot high density apartments father's day curiosity annual income Melbourne Wodonga Australian Trends the australian dream royal holiday ACF2017 tips workplace Charlotte supply and demand mobile Merry Christmas financial future sydneycity year 7 10 years follow state trends analyst quote selfie census fail average aussie data social life financial fears politics entertainment work mates Research Executive internet chairty census 2016 home owner FPA Res Vis buildings DIY Sydney award winner society trends Work place Gen Y city friendship litter Australian Census 2016 census demographic transformations priorities teachers financial dreams organisations screenagers conference speaker ethnography teleworking water demographic wealth Elderslie-Harrington park house price rise Mark McCrindle storytelling money increasing densification gig economy social issues Assistant Store Manager commute Lower Hunter educated know the times futurist the hills shire speaker infographic wall men Mark McCrindle in the media 2020 choice workers brand NBRS education future report What is food insecurity? leadership NFP event residents toys housing affordability gen z student public speaking ashley mckenzie wedding language economy jobs of the future census data huffington post shopping centre speakers pack news Lower Hunter Region future happiness lalor park pyrmont entrepreneurs of today food insecurity office opening professional development tuesday faux-ciliser builders mythbusters "know the times" research on coffee winter baby names church logan not-for-profit workplace culture financial Northern Territory presentation Channel Seven brand experience bureau New South Wales mccrindle tea lifestyle Kirsten Brewer panel personalities interactive potts point rising house prices home ownership in the media post rationalism household moderators guide 1975 cost of living ipswich daily commute Gen X rent learning future of education video acf15 local community Kiwi DESTEL forecasting tattoos visual careers professional services wealth distribution australian community trends report offenders coffee lovers mccrindle in the media career fears conference eliane 23 million property market townhouses education research authenticity employmee cars dreams non profit census domestic economic aussie culture tea brands jobs teacher cancel plans stats socialites hills shire commuting overcast earning donate who is generation z property price internships infographic gen alpha insights volunteers australian social research sydney hills future proofing energy report social enquiry Queensland: QLD change emerging trends keynote speaker wages crime forum REIV Conference sydney speaker budget Love Do It Yourself living employers research pack PSI speajer divorce rate global financial crisis capital cities younger generations youth unemployment brisbane Hunter Valley mccrindle cartodb ultimo average Australian Northern Beaches Christian School growing population relevant Royals national wealth royal influence learning styles not for profit research relational leadership workshop baby name travel IT Specialists hunger innovative TEDx focus groups research services CBD New Zealand norwest giving high school baby name trends events land of the middle class ACF17 ACF 2016 cash EFF social commentary marriages vegetarian social analyst students blaxland CPI neutral bay balance workshop TDE Maxim Accounting pharmacy education future housing trends australian real estate cancelling plans micro education perth plans stay home faux-cilise seasons high density casual Australian Population Word Up SMART celebration researcher cultural diversity communications Tuesday Trends media activity australian communities trends report Northern beaches Event ACT Report impact list Real Estate culturally diverse work from home social change internship research data medicine social media optus my business awards the lucky country case study hopes financial planning graphs collaborative analysis English twentyseventeen NBRS Architecture mythbusting baby boom 2014 2012 names VIC future of shopping social research future of work wealth inequality aged care cost meetings define commuters millionth live the dream community generation 2016 Valentine’s Day statistics demographer parents Caregiver Aussie Generation Y mover and shaker group focus group winter blues suburbs low density newspaper HSC meals Andrew Duffin 40 million states Christmas lunch affordable belief award weather google google for education area motivate SMSF learner Australian communities communication financial independence Generation X wealth and income distribution presentations Australian community trends shbc poor wellbeing group session engagement dare to dream NT Mount Annan-Currant Hill World Water Day population map home going out unemployment employmer engage royal baby thought leadership Willowdale Australian schools FOMO work social researcher sunburnt country equip care support baby names australia report trend gender mother's day South Australia dessert dream rental stress resilience TAS Sydney Hills Business Chamber eliane miles investment TED talk entrepreneurial food bank faux-cilising future-proof train trend tuesday Northern Beaches shopping Australian Dream community engagement average sydneysider Australia Day demography child care bondi SA survey design market research Research Director conference presentation Christmas presents program car 2016 census results trends of 2017 village world youth day couple marketing small business Canberra education sector office space salary product responsive mentor Christmas season gold coast changing face of sydney 2013 WA grandparents February 16 environment VET collaboration mccrinlde qualitative research mateship urban royal family apartment ACT staff ashley fell etiquette volunteering the hills divorce Deaths government rise of local Australian Bureau of Statistics 2015 schools students easter debate social researchers christian income micro apartments new york times millennials customer bus moreton bay waverton volunteering data grave decision transport innovation gig sydney metro vegemite Adelaide life fresh Sydney population charity New Zeland urban taskforce speakers research visualisation global generations Australia street sunny days networking breakfast australian Hills Shire Council ageing population megatrends school satisfaction social commentator thrive sustainable cloudy days population milestone mining boom rain Crime Rates hello fresh Duchess of Cambridge emerging generations insight 24 million urban living index community event recap data analyst middle class Christchurch media commentary Cobbitty-Leppington typical australian Australian demographics investing study Macquarie University geomapping wealth and income house price public holiday food professional presenters Australian Families housing healthy future daily telegraph Vocational education social lives weekly earnings spirituality public speaker summer woolworths consumerism social analysis teach australia families rich marriage Aussies Sydney keynote speaker tv housing growth volunteer demographic trends property Business analysis future proof the average aussie sydneysiders retirement Financial Planning Week Australian Home national private wealth business performance JOMO young people work-life media release poker master SRE publication generational trends mortgage long weekend christianity outsourcing unaffordable Skilling marrickville population growth story NEETs VET sector sports charities in depth interviews communities cold ease of travel Territory mccrindle research Australians holidays sydney event GPO darwin sydneysider alpha religion global tertiary education christmas baby boomers culture debt children growth of sydney ferry suburb coffee slideshare Sydney’s south west pharmacies urban living conferences shifts Financial Planning Association results Scouts wage #censusfail optimistic REIV National Conference resource goals baby name predictions Performance Sentiment Index cica sentiments prince george shopper's pick infographics 1980 office trends of 2016 university Education Future Forum local communities professional schools

Archive