2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.

 

We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.


SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.


McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.


Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 


We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.

 

SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 


Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 


Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.


SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


SESSION 4

Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 


Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  


Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  



We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Highlights from #TuesdayTrend

Tuesday, August 30, 2016

As Australia’s social researchers, we take the pulse of the nation. We research communities. We survey society. We analyse the trends. And we communicate the findings.

Every Tuesday we release a trend about Australia for #TuesdayTrend. Here are some of our recent #TuesdayTrends, highlighting fun facts about Australia. Be sure to follow, share and interact with us on Instagram, Twitter and Facebook.



ABOUT RESEARCH VISUALISATION


In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.

For more information, please get in touch – we’d love to hear from you:

W: researchvisualisation.com

E: info@researchvisualisation.com

P: +61 2 8824 3422

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

local communities HSC EFF trends of 2017 Crime Rates clothing Christmas presents NBRS Netflix capital city weekly earnings list ashley fell TDE change the australian dream trends office population investing high density apartments housing growth insights social researcher work dream 2013 Wellington national private wealth presentation New Zealand healthy future futurist victoria young australians storytelling publication Generation X curiosity survey Australia Day Births jobs alpha year 12 demographer forum google keynote speaker dreaming mining boom media commentary royal baby area focus group social lives school satisfaction world youth day Northern Beaches Christian School learn the hills shire financial future Hornsby Shire Council relational not-for-profit educated Melbourne online 23 million men NSW participants Canberra social learning styles shbc village data train 2016 insight Queensland housing trends future of education sydney event mccrindle in the media nfp Queensland: QLD thrive VET sector world tea fears society population map mother's day employment social issues 1968 learner Northern Beaches Australian Home Valentine’s Day sun education future report sustainable logan property price Christchurch suburb Tasmania eliane customer optimistic spirituality pyrmont trend tuesday young people personal growth annual income faux-ciliser capital cities sector wide study baby names cancelling plans know the times community event Assistant Store Manager baby names report lalor park FPA owning a home youth unemployment entertainment ultimo professional services generation generation alpha post rationalism Adelaide staff paying to work analysis emerging technologies office space happiness living infographic wall students Social Trend ageing population Work place women communication Charlotte social researchers follow demographics culture faux-cilising vegetarian hopes shopper's pick trends analyst holiday priorities church faux-cilise meals cash data visualisation 2020 story FOMO mccrindle SMART housing market Gen X statistics earning marketing growing population resource huffington post households residents not for profit friends motivate researcher acf15 English social change speakers generational trends Financial Planning Association of Australia VET sector pharmacies cultural diversity gender innovative award winner population growth urban outsourcing tips potts point couple rent cloudy days 24 million socialites weather mythbusting cost of living 1975 professional house price rise mccrindle research South Australia baby boomers New Zeland learning average aussie Australian Dream house prices global sydneysiders leadership workshop Australian demographics supply and demand program cooking collaborative baby name predictions Education Future Forum aussie culture online shopping unemployment housing home owner keynote tuesday goal salary Population Clock travel define Aussies vegemite food perth woolworths research visualisation NBRS Architecture australian social research meetings easter conference speaker politics family thought leadership greatness group Australians case study land of the middle class Tuesday Trends kate middleton teacher investor school students marrickville Tuesday Trend public speaking going out investment economic urban living gen z royal influence environmental scanning future-proof winter transport energy tableau commuters education income 2017 local shopping interactive media release demographic trends wolloomooloo visualisation housing affordability manly the hills forecast Australian Census baby name trends equip intern Australian communities the average aussie unaffordable hills shire states trades home coffee parents offenders Australian Bureau of Statistics jobs of the future social impact brands Channel Seven rising house prices ipswich wealth and income water Caregiver 2014 Real Estate careers plans relevant celebration sunny days blaxland typical australian graphs bondi social commentator conference System's Architect cancelling event emerging trends education sector middle class research data business work-life Financial Planning Association business index daily telegraph Australia Day 2017 Bathburst financial fears facts visual teachers Northern beaches Event Andrew Duffin Wagga Wagga authenticity CBD affordable social research hobart monarchy earnings government culturally diverse future proofing NT ageing Royals australia workforce changing face of sydney life Res Vis university degree Research Executive balance TAS WA PSI optus my business awards responsive Wodonga NEETs Do It Yourself global generations cancel plans gold coast retirement cartodb The Daily Edition apartment McCrindle Speakers seasons census selfie ferry state property market baby wage suburbs megatrends long weekend social trends fresh rain mover and shaker brisbane safe volunteers events tv renter of the future tertiary education census fail communications commute office opening wealth social commentary moreton bay city menai group session public speaker norwest study census 2016 SA bureau consumerism Skilling bus financial independence experience resilience criminal collaboration professional speaker demographic transformations teaching news education future mythbusters house workplace culture household global financial crisis poker master school anzac February 16 small business summer ABS etiquette Sydney Hills Business Chamber identity educhat qualitative research engage trends of 2016 focus groups community millionth mccrindle tea video princess charlotte media leadership "know the times" brand experience internships children poor conference presentation award entrepreneur sentiments cold high density townhouses future workshop Australian Trends grandparents sunburnt country litter charity rich Merry Christmas socialising work mates professional development Mark McCrindle census results marriage social media staying in future of work rental stress innovation 2012 wedding entrepreneurs of today Northern Territory cost goals newspaper Christmas season click forecasting Western Australia sydney metro moderators guide internship Engineering Manager new office Gen Y Hills Shire Council rule keeper conferences sydney hills Generation Y student mentor tattoos royal family REIV National Conference January 26th finance youth high density living sydneycity families baby names australia report recap #censusfail brand Aussie slideshare 2016 census results Channel 7 hornsby millennials engagement World Water Day media activity training gen alpha environment Real Estate Institute of Victoria house price divorce ethnography waverton panel report millenials Word Up Love SMSF employers financial dreams infographic renting Territory grave decision schools schools students property proactive 10 years Australian Population Australian Families Australian Communities Trends overcast 2015 cars financial aged care puzzle 1980 technology Geoff Brailey baby name GPO omnibus buildings mateship social enquiry Sydney keynote speaker australian communities trends report survey design pharmacy deloitte belief debate crime holidays christian networking repayments divorce rate marriages Deaths the changing face of Vocational education consumer mortgage ACT 1994 parenting daily commute research pack high school teleworking father's day social life snapshot generation Z REIV Conference shifts non profit generations New South Wales easy rider stay home communicate sector wide presentations community engagement friendship names breakfast 24,000,000 toys prince george emerging generations ideas budget medicine affordability product increasing densification winter blues Kirsten Brewer travelling growth car urban taskforce ease of travel wealth distribution wellbeing data analyst economy darwin IT Specialists entrepreneurial social analysis organisational culture event ACF 2016 urban living index crows nest social shifts challenge quote in the media year 7 demographic James Ward new york times domestic australian communities forum research DESTEL teach JOMO religion baby boom royal market research suburban living ACF 40 million future proof Australian schools hello fresh real Kiwi skills university national wealth society trends faith geomapping personalities home ownership Scouts dessert dare to dream christianity child care Financial Planning Week christmas national crime rates in depth interviews Duchess of Cambridge eliane miles The ABC of XYZ debt narcissism builders organisations workplace spend Myth sports public holiday Sydney sydney speaker results twentyseventeen aged care wages VIC internet Christmas lunch DIY low density neutral bay optus Macquarie University language rise of local career ashley mckenzie communities population milestone trend leader google for education 2016 census education research contiki research services research report wealth and income distribution business performance digital mobile stats australians staying home more lifestyle earn

Archive