2016 Australian Communities Forum Recap

Tuesday, October 18, 2016

Last Thursday, McCrindle Research and R2L&Associates were proud to present the Sydney Australian Communities Forum (ACF) at Customs House in Sydney. The ACF featured 15 brilliant speakers and 4 jam-packed sessions.


We began the day with tea and coffee on arrival before kicking off our first session, which focused on the research results from the Australian Communities Trends Report into Australia's not-for-profit sector. Before we launched into the findings we received a warm welcome from the honourable Catherine Cusack MLC, Parliamentary secretary to the Premier of NSW, and Professor Kerryn Phelps AM, Deputy Lord Mayor on behalf of our principal event sponsor, the City of Sydney.

SESSION 1 - introduction

Mark McCrindle opened Session 1 with an introduction to Australia's generational landscape and gave a snapshot of the key factors influencing Australian communities and some surprising findings from the just-completed Australian Communities Report. Mark provided an overview of giving in Australia, indicating that 4 in 5 Australians give financially to charities / not-for-profits, and that 1 in 4 give at least once a month.

McCrindle Team Leader of Analytics, Annie Phillips continued to share about the quantitative insights from the research, identifying the top 7 causes Australians support (Children's charities, medical research, animal welfare, disaster response in Australia, disability, homelessness and mental health), the 5 charity essentials and the top communication channels. Annie also provided an explanation of the Net Promotor Score (29) and Net Culture Score (21) for the sector, which were both very high.

Sophie Rention, Research Executive at McCrindle then communicated some of the key qualitative findings from the Australian Communities Trends Report. Sophie highlighted the key blockers (e.g. complex giving process) and enablers (e.g. personal connection) to charitable giving for Australians, as well as the next steps for charities including creating multi-tiered levels of engagement, community building, effective communication of results and fun and engaging experiences. 

We then heard from John Rose, principal at R2L&Associates about what this research means for community organisations and how they can best respond to the findings. In his insights and applications John reminded our delegates that in the midst of changes in the marketplace, trust and relevance is essential. John then presented 5 key issues for charities to keep in mind when engaging with the ever-changing supporter which included aligning, defining, communicating, engaging and leading.

Each of our delegates also received a copy of The Australian Communities Trends Infographic which contains the top line findings from the national study into Australian giving and how charities can engage.


SESSION 2 - keynotes

After a networking break over morning tea Eliane Miles, Research Director at McCrindle shared an engaging keynote presentation on Leading teams and managing change in transformative times. In the post linear, post literate and post logical workforce, Eliane reminded us that to engage and inspire our workplaces we need to ensure a culture of contribution, challenge and celebration within our teams. To attract and retain, to lead and inspire, we need to cultivate authenticity. 

Our next keynote, Josh Hawkins emphasised the importance of creativity in social media and marketing campaigns. Josh showed us that creative and fun campaigns are the ones that get cut through. Josh also inspired us to be authentic with our marketing and leadership to under 30's. Through humour, engaging videos and key takeaways, Josh's presentation reminded us that when you "Give someone a task you'll get what you ask for". But when you "Give them a vision you'll get more than you could ever ask for". 

Our final keynote speaker before lunch was Ivan Motley, found of .id The Population Experts. Specialising in using data to inform decisions and shape the future, Ivan and his team talked us through how analytics can shape the quality of education, housing, health, the environment and education. Using some practical case studies, the id. team showed us why we should be using local data to understand our communities, and how information and data can help transform communities.

SESSION 3 - streams

Stream 1: Understanding Australian Communities

In this stream Geoff Brailey, Research Executive at McCrindle began by giving an overview of the next generation of volunteers and donors, and tips on how to engage and motivate them. This was followed by Nic Bolto who encouraged us to do the hard work as leaders and how to effectively implement insights in organisations. Our last stream speaker for this session was James Ward, a Director at NBRS Architecture who showed us, through a case study, how understanding spaces and building communities can help to improve people's lives.

Stream 2: Engaging Australian Communities

In Stream 2, McCrindle Team Leader of Communications Ashley McKenzie began this session by giving practical tips and insights on how to communicate complex data in message saturated times. Following on was Salvation Army officer Bryce Davies who shared how The Salvation Army build community in areas of social challenge by creating communities focused on respect, encouragement and belonging. Our final stream 2 speaker Greg Low, co-founder of R2L&Associates gave us five essentials to make your next marketing or fundraising campaign thrive.


Following afternoon tea and some great networking, we gathered back together to hear from our last two speakers, Caitlin Barrett from Love Mercy and Andy Gourley from Red Frogs. 

Caitlin Barrett, CEO of the Love Mercy Foundation kicked off our afternoon session by telling us the engaging story of how Love Mercy was founded after Australian Olympian met Ugandan Olympian and former child soldier Julius Achon. After sharing the vision and mission of Love Mercy, Caitlin shared how they engage the community through telling personal stories, the importance of finding the right audience for the right story and telling the right details to provide an experience.  

Our last speaker for the day was Andy Gourley, founder and director of Red Frogs Australia. After having founded Red Frogs in 1997, Red Frogs is now the largest support network in Australia for Schoolies, festivals and universities. Through the use of engaging stories and hard-hitting realities, Andy effectively communicated how Red Frogs was founded and the crucial role they play in safeguarding vulnerable young people at events like Schoolies and festivals.  

We would like to thank all of our speakers and delegates for making the 2016 Australian Communities Forum a fantastic event. A big thank you to our sponsors, The City of Sydney, Pro Bono Australia, Hope 103.2 and ConnectingUp as well for your support in making this event happen.

Highlights from #TuesdayTrend

Tuesday, August 30, 2016

As Australia’s social researchers, we take the pulse of the nation. We research communities. We survey society. We analyse the trends. And we communicate the findings.

Every Tuesday we release a trend about Australia for #TuesdayTrend. Here are some of our recent #TuesdayTrends, highlighting fun facts about Australia. Be sure to follow, share and interact with us on Instagram, Twitter and Facebook.


In a world of big data- we’re for visual data. We believe in the democratisation of information- that research should be accessible to everyone not just to the stats junkies. We’re passionate about turning tables into visuals, data into videos and reports into presentations. As researchers, we understand the methods but we’re also designers and we know what will communicate, and how to best engage. We’re in the business of making you look good and your data make sense.

For more information, please get in touch – we’d love to hear from you:

W: researchvisualisation.com

E: info@researchvisualisation.com

P: +61 2 8824 3422

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


40 million earn future-proof stats Northern Beaches Christian School baby name trends ultimo curiosity google marriages wellbeing social impact living community event geomapping divorce rate insight paying to work baby name residents easy rider professional The Daily Edition Generation X data analyst brand wolloomooloo mythbusting global generations internship SA communicate visualisation hobart 2017 internet omnibus wealth distribution in the media blaxland survey divorce Queensland: QLD national crime rates emerging technologies debate baby name predictions 2012 Financial Planning Week the changing face of baby boomers conference speaker social researcher Australian Families Adelaide generation Z teaching future workplace energy not-for-profit optus my business awards digital 1980 wedding know the times Tuesday Trends Sydney keynote speaker brisbane cloudy days food Aussies teacher Christmas presents investment engagement trends of 2016 rich 24 million media Kirsten Brewer eliane miles capital cities demographic trends mobile national wealth Australian Bureau of Statistics social life wealth and income population map acf15 moderators guide Aussie hills shire wages hornsby Australian Trends NSW young people criminal budget home owner summer social research friendship business index learn Royals emerging generations HSC Generation Y Australian Home urban gen z resource 24,000,000 innovative dreaming earnings Research Executive English Charlotte spend daily telegraph holiday research work mates customer Deaths cold social trends leader local rule keeper Engineering Manager home ownership FPA future of education mythbusters faux-cilising Tuesday Trend affordable population growth tattoos sydneysiders royal baby balance baby names townhouses marrickville house price Channel Seven national private wealth analysis family sun housing affordability Social Trend sector wide friends keynote speaker social Population Clock brand experience sentiments gold coast prince george visual retirement socialites ipswich Word Up teachers suburban living weather socialising meals future proof social change equip qualitative research education future Love affordability work-life Crime Rates overcast young australians safe environment non profit forecasting entrepreneurial school Channel 7 twentyseventeen demographic transformations education emerging trends social commentator relational Real Estate Institute of Victoria area mccrindle in the media online 2014 focus group ACT etiquette cost housing trends CBD South Australia year 7 Australian Census presentation resilience baby boom shopping mother's day renting NEETs jobs of the future personalities going out demographics Sydney toys home narcissism Gen Y learning styles generational trends ageing population bondi offenders low density educhat builders average aussie parenting poor millennials world clothing greatness events group society owning a home jobs Financial Planning Association leadership property market optus rising house prices new york times staying in JOMO VIC celebration Australia Day 2017 media release state Assistant Store Manager future proofing huffington post financial Australian schools tea employers daily commute follow youth entrepreneur students infographic households Australian Dream ABS financial dreams crows nest insights sunburnt country school satisfaction women wealth and income distribution wealth authenticity couple social lives relevant language skills volunteers menai village newspaper not for profit generations rental stress neutral bay global urban living index high density living ACF 2016 deloitte politics selfie Australians investor alpha shbc house prices work February 16 Netflix dream researcher Real Estate tv suburb high density growth case study Christmas lunch high school royal cancel plans apartment cancelling plans New South Wales community engagement Valentine’s Day in depth interviews vegemite demographic product waverton crime Australian Communities Trends Wagga Wagga futurist monarchy Duchess of Cambridge australian communities forum australian social research typical australian data mccrindle tea gen alpha rise of local holidays sector housing growth growing population population milestone optimistic organisations WA leadership workshop group session slideshare GPO moreton bay Geoff Brailey news ashley mckenzie youth unemployment tuesday land of the middle class unemployment children housing conference presentation mentor income January 26th happiness Kiwi Queensland participants educated System's Architect trend lifestyle plans house kate middleton research pack australian communities trends report year 12 community life outsourcing financial future faux-cilise Res Vis fresh winter interactive define woolworths 23 million potts point economy employment education sector faux-ciliser 2015 10 years 2013 Australian communities Australia Day marriage cultural diversity public holiday report dessert Christmas season real anzac baby google for education dare to dream panel PSI sydney event collaboration sydney speaker australia 2020 cars teach social enquiry video schools tertiary education cancelling event sustainable university degree recap facts ACF ideas student organisational culture Merry Christmas mateship names sports learner sydneycity tableau Northern beaches Event networking tips Education Future Forum post rationalism Christchurch Canberra keynote mccrindle mining boom australians staying home more high density apartments families Financial Planning Association of Australia communication FOMO annual income litter brands proactive Caregiver research visualisation quote gender city social media ethnography future of work transport New Zealand property price education future report McCrindle Speakers religion church Northern Territory survey design internships mortgage urban taskforce weekly earnings Wodonga rain aussie culture 2016 seasons financial independence states 1968 sunny days trends analyst repayments entrepreneurs of today goals entertainment consumerism staff training results World Water Day professional speaker society trends online shopping education research click finance renter of the future property consumer focus groups trend tuesday royal family public speaking engage Wellington university motivate middle class REIV Conference EFF New Zeland buildings social researchers NT logan communities ashley fell perth learning career TDE professional development millenials manly population environmental scanning intern workforce identity cash DIY princess charlotte rent Australian demographics Tasmania trends mccrindle research increasing densification pyrmont capital city business communications Western Australia unaffordable census social shifts charity teleworking stay home thought leadership household generation TAS Gen X winter blues school students research data Births ease of travel technology christianity victoria child care Do It Yourself speakers forum 1994 change careers Scouts local communities suburbs data visualisation cooking statistics Northern Beaches urban living generation alpha workshop "know the times" workplace culture global financial crisis debt Mark McCrindle schools students shopper's pick poker master study innovation megatrends media commentary domestic Territory vegetarian coffee social analysis fears program housing market thrive snapshot REIV National Conference eliane culture social commentary conference hopes marketing father's day DESTEL men graphs Myth cartodb media activity Melbourne christmas presentations salary world youth day grandparents research services demographer Bathburst easter water lalor park The ABC of XYZ market research government IT Specialists challenge personal growth mover and shaker economic small business millionth cost of living Hornsby Shire Council long weekend hello fresh trends of 2017 event 1975 list award nfp experience goal sector wide study darwin priorities parents collaborative publication royal influence shifts commute responsive