A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

the australian dream sector motivate data visualisation Australian schools Gen X households acf15 Australian Census area future of education workplace culture staff suburban living newspaper infographic education research online shopping Adelaide world optus Australians educhat research pack forecasting language workplace intern skills cloudy days future proof Education Future Forum communicate dream urban living index students click housing divorce demographic trends shopper's pick cancel plans tertiary education thought leadership goal presentation budget 2012 The Daily Edition shbc global state Kiwi charity victoria 23 million sydneysiders sun brands participants experience public speaking office Northern Beaches storytelling Queensland baby boom growing population ideas technology data analyst sunny days recap entrepreneur public holiday university list average aussie learning styles know the times Real Estate Institute of Victoria seasons sustainable Australian Home SA challenge study quote wellbeing media activity tips jobs results millenials tableau brisbane local IT Specialists organisations consumer teachers norwest insight 2014 wealth distribution high school mccrindle Financial Planning Week TDE household potts point faux-cilise mentor priorities investing suburbs litter Res Vis earning rising house prices real google learn children baby name predictions offenders child care holidays geomapping ageing population huffington post tuesday living Love mining boom manly product easter social research research visualisation mobile entrepreneurial Christmas presents CBD celebration futurist crows nest paying to work neutral bay Australian Bureau of Statistics rent Northern beaches Event 2017 Geoff Brailey business index social shifts collaborative repayments work mates organisational culture social researchers Charlotte Real Estate investment 2016 Aussie population growth urban living faux-cilising stay home healthy future internships emerging generations research services ACF Aussies high density apartments future-proof Population Clock spend housing trends Tuesday Trend networking friends daily telegraph SMSF easy rider blaxland infographic wall news social media dreaming Research Executive Australian demographics student moreton bay VIC media ashley fell teach equip statistics Royals program 24 million debt australians staying home more youth unemployment focus groups cultural diversity earnings balance Generation X lalor park village owning a home society schools market research jobs of the future city father's day personal growth suburb google for education education Duchess of Cambridge new york times parenting pharmacies baby name trends cooking renting debate demographic deloitte responsive couple house price rise population map future Australian Trends wealth World Water Day sector wide study Australian Dream politics Sydney keynote speaker long weekend hornsby mateship property price Wodonga nfp collaboration social trends trends of 2016 Gen Y workshop cars 1968 staying in follow The ABC of XYZ events trends of 2017 ageing tattoos visual teleworking demographer property market consumerism generation unaffordable 10 years low density cost education future report media release work-life workforce parents religion eliane miles keynote speaker PSI research social impact interactive school youth social clothing life housing growth royal influence Mark McCrindle cartodb Australian Families social enquiry rental stress visualisation data builders Channel 7 meals 1980 world youth day baby boomers socialites Myth young australians high density living Australian communities internship socialising salary wealth and income wage JOMO poker master annual income Scouts greatness etiquette social lives employment generations trend panel toys australian communities forum bureau government Bathburst divorce rate Tuesday Trends demographic transformations marriages global financial crisis marrickville women year 7 buildings housing affordability middle class wedding rich summer award Do It Yourself relevant financial independence Crime Rates educated aussie culture New Zealand townhouses daily commute meetings small business education future home owner event conferences christmas February 16 mccrindle tea South Australia training Australia Day 2017 English internet WA System's Architect gen z ease of travel FPA leadership workshop Northern Territory marketing generation Z relational lifestyle Australia Day earn income in depth interviews woolworths university degree gold coast retirement property census hobart weekly earnings sector wide non profit renter of the future wages sydney event aged care home New Zeland princess charlotte young people selfie media commentary video baby EFF plans communication Valentine’s Day national private wealth Social Trend careers culture Word Up social commentary anzac resilience environment family NT church sentiments employers curiosity group session local communities sydney speaker proactive the changing face of coffee future of work mortgage community event mccrindle research millionth researcher community engagement 24,000,000 brand weather fresh house faux-ciliser house prices vegemite analysis NEETs kate middleton GPO 1975 keynote optimistic pyrmont Kirsten Brewer financial dreams australia teacher cancelling plans rain hills shire Queensland: QLD business learning medicine Territory unemployment monarchy slideshare survey design going out australian communities trends report states snapshot DIY learner crime eliane in the media friendship waverton graphs HSC financial hello fresh finance gen alpha Tasmania volunteers resource authenticity 2020 community publication conference speaker megatrends high density wealth and income distribution communications rule keeper insights Melbourne professional Sydney cost of living cold McCrindle Speakers NSW professional speaker environmental scanning case study ACT perth happiness prince george holiday bondi names 40 million social change energy customer forum ethnography criminal thrive growth dare to dream overcast research data society trends conference presentation omnibus personalities baby name mythbusting engagement tea career Merry Christmas tv group communities baby names christianity social commentator DESTEL ABS not-for-profit Australian Communities Trends shifts forecast royal baby goals January 26th marriage entrepreneurs of today vegetarian REIV Conference families leader housing market digital ACF 2016 2013 online brand experience trends affordability ashley mckenzie menai pharmacy financial future "know the times" men supply and demand innovation emerging trends food Hornsby Shire Council ipswich conference water post rationalism office space aged care puzzle capital city qualitative research cash fears future proofing optus my business awards gender winter typical australian schools students Financial Planning Association population demographics dessert commute apartment Western Australia presentations Births house price poor Canberra Northern Beaches Christian School sunburnt country innovative royal affordable teaching logan speakers social life generation alpha New South Wales survey home ownership Wagga Wagga work generational trends TAS global generations mother's day increasing densification cancelling event Deaths FOMO stats grandparents Channel Seven 2015 trends analyst focus group 1994 transport REIV National Conference Christmas season social researcher investor capital cities Financial Planning Association of Australia leadership urban taskforce twentyseventeen shopping identity population milestone facts Christmas lunch Generation Y winter blues narcissism outsourcing Engineering Manager national wealth Assistant Store Manager domestic emerging technologies school students mythbusters urban land of the middle class entertainment millennials social analysis australian social research wolloomooloo mover and shaker define new office school satisfaction national crime rates alpha year 12 safe economic economy sports professional development darwin sydneycity ultimo change trend tuesday report engage Wellington royal family not for profit education sector Netflix Caregiver hopes office opening Christchurch rise of local mccrindle in the media residents moderators guide

Archive