A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


professional professional presenters Christmas season workforce futurist coffee sports blaxland households google for education New Zealand Aussie earnings EFF sector wide professional speaker property market tertiary education case study survey population growth office opening mccrindle in the media 2013 national wealth moreton bay communications debate outsourcing Engineering Manager dreaming renting university degree 2016 baby name 23 million schools students new office analysis in the media responsive aussie culture average Australian finance Caregiver train relational megatrends showreel high density living experience February 16 1975 housing hills shire forecasting employers cold twentyseventeen life sydney metro Channel Seven apartments women Education Future Forum trends of 2016 the changing face of travel cica Australian Home Duchess of Cambridge workplace culture victoria Kirsten Brewer research pack Tuesday Trends future proofing paying to work thrive investment sector wide study Australian communities water average aussie youth growth statistics online conference greatness hello fresh TAS research services millionth learner relevant goals urban urban taskforce local community census results youth unemployment in depth interviews Generation Y trends analyst post rationalism interactive social motivate tattoos earning Love purpose tuesday hornsby men English SA mover and shaker skills sector Aussies award winner healthy future public speaker social impact 24 million marriage Christmas lunch graphs home ownership clothing investor ultimo collaborative cost wealth and income potts point shifts grandparents qualitative research tv 2015 ageing Work place society mccrindle baby name trends Deaths PSI cars teachers medicine moderators guide local communities facts contiki staff plans learning marriages eliane socialising social commentary trends of 2017 Macquarie University high school consumer nfp events norwest VET sector politics customer change Australian Dream rain seasons darwin not-for-profit CBD student sustainable brisbane gen alpha 2016 census results Western Australia program 2017 hobart royal influence Sydney keynote speaker society trends Tuesday Trend REIV Conference FOMO charity New Zeland brand experience infographic summer domestic typical australian living christianity meetings award micro apartments Australian Trends property survey design Australian demographics generation criminal media release fresh manly census 1994 tea offenders cancelling plans Australian schools trends Australia street optimistic huffington post millenials Vocational education results hills thought leadership innovative Australian Bureau of Statistics visualisation Tasmania leadership workshop new york times Northern Territory generational trends global financial crisis VET staying in property price litter event baby names low density brands cooking ferry poor Births identity Assistant Store Manager townhouses world mccrindle tea going out recap professional services annual income VIC rising house prices winter capital city product cancel plans baby name predictions #censusfail investing social commentator Real Estate Institute of Victoria eliane miles ACT Australia Day 2017 young people business index 2014 population milestone geomapping Real Estate lalor park HSC DESTEL area salary REIV National Conference wealth census 2016 1980 forecast training focus groups house price rise sydneycity affordability children rule keeper poker master builders the hills office buildings technology future of work state Australian Families holidays 2012 cultural diveristy students mythbusters speakers pack families shbc lifestyle New South Wales world youth day digital demography 2016 census conference presentation trades travelling office space know the times tips faux-cilising mobile average sydneysider stats resource princess charlotte not for profit social researchers crime australian communities forum employment volunteers impact insight language school satisfaction celebration stay home learn financial future income sunburnt country mother's day brand equip research visualisation follow Melbourne shopper's pick ipswich marketing research data careers "know the times" communication dessert keynote environment wealth and income distribution market research wages suburb challenge Wodonga weather Netflix meals capital cities Myth teacher middle class Channel 7 priorities transport ashley mckenzie Queensland Kiwi safe mortgage demographic transformations Merry Christmas WA Gen X publication emerging generations teaching learning styles generation alpha alpha entrepreneurial economy names work-life Crime Rates demographics cloudy days cultural diversity Australians global baby names report internet Australian Population gender growing population food waverton young australians Hornsby Shire Council house high density workshop shopping centre mythbusting personalities pharmacy Generation X Australia Day cartodb Sydney future proof Financial Planning Association Geoff Brailey wolloomooloo NBRS Architecture happiness innovation keynote speaker culture report family easy rider wedding IT Specialists infographic wall media activity participants Sydney Hills Business Chamber neutral bay infographics trend tuesday curiosity screenage sydney speaker organisations ideas professional development financial dreams emerging technologies Population Clock visual future mining boom define household marrickville social enquiry internship education research spirituality Wagga Wagga panel easter JOMO Hills Shire Council the hills shire kate middleton focus group faux-ciliser Mark McCrindle generation Z selfie royal demographic trends bus friends overcast sentiments leadership 10 years social change apartment tableau group session future-proof insights video SMSF demographic retirement January 26th land of the middle class deloitte social media states friendship belief research report quote school entrepreneurs of today prince george commuters education future entrepreneur rental stress crows nest storytelling career daily commute australians staying home more renter of the future Northern Beaches Christian School ageing population housing affordability teach housing trends researcher NBRS engage forum news royal baby Northern beaches Event ACF 2016 increasing densification social research jobs father's day weekly earnings parenting baby names australia report group SRE Social Trend cost of living educhat Territory menai data analyst affordable public speaking System's Architect wellbeing socialites media commentary business Australian Census Res Vis slideshare repayments house prices rent social analysis shopping trend anzac Australian Communities Trends business performance ashley fell acf15 local unaffordable NT public holiday the great screenage ethnography NEETs Financial Planning Week work click economic social life earn university Bathburst financial independence educated Royals ACF divorce rate baby boomers population home toys google village The Daily Edition Financial Planning Association of Australia financial fears house price study Queensland: QLD social lives gold coast royal family budget education residents dream australia monarchy small business education future report Christchurch urban living hopes 40 million omnibus unemployment divorce collaboration personal growth pharmacies Do It Yourself faux-cilise real australian communities trends report holiday home owner authenticity conferences wealth distribution optus year 12 social shifts winter blues NSW mentor daily telegraph grave decision proactive SMART year 7 data sun national private wealth 24,000,000 emerging trends James Ward christmas mateship newspaper government etiquette social trends Christmas presents faith workplace jobs of the future story 2020 supply and demand cancelling event breakfast vegetarian goal logan consumerism aged care puzzle community event demographer fears data visualisation commute debt dare to dream schools presentations Valentine’s Day Research Executive online shopping engagement couple car sydneysiders intern child care long weekend sydneysider internships Skilling christian global generations census fail narcissism World Water Day leader optus my business awards micro bureau community engagement future of shopping Northern Beaches financial social researcher TDE education sector rise of local parents vegemite gen z DIY bondi Research Director rich cash Adelaide media owning a home Canberra Scouts wage community snapshot australian social research urban living index Wellington suburbs the australian dream non profit research future of education Word Up balance social issues population map work mates changing face of sydney sydney event sydney hills the average aussie baby generations environmental scanning organisational culture entertainment McCrindle Speakers The ABC of XYZ suburban living conference speaker ABS South Australia energy ease of travel teleworking CPI housing growth sunny days millennials resilience baby boom Gen Y high density apartments culturally diverse GPO communities housing market perth Charlotte list communicate aged care Andrew Duffin mccrindle research 1968 spend speakers speaker networking religion presentation FPA national crime rates woolworths church city school students census data pyrmont