A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


System's Architect baby name trends living crows nest gold coast transport budget census social researcher quote mortgage neutral bay global generations buildings marriages trends analyst parenting jobs tea public holiday generation alpha state NSW workshop financial January 26th meals sunny days World Water Day data visualisation communication not-for-profit presentation focus groups young australians long weekend media activity daily commute FOMO workplace culture entertainment manly recap leadership workshop christianity rich university Melbourne business index personal growth baby 2020 increasing densification Queensland: QLD social life sydney speaker ABS Charlotte sentiments geomapping logan Wagga Wagga entrepreneurial communities Queensland acf15 home owner demographer Netflix holiday moderators guide parents Merry Christmas average aussie media commentary learning marketing snapshot dessert sydney event professional speaker plans family royal baby blaxland Research Executive Bathburst children future of education house challenge analysis ultimo national private wealth goal generational trends customer entrepreneur award conference speaker global investment going out waverton Financial Planning Association DIY schools students education future brands non profit Scouts area IT Specialists trends emerging technologies resource February 16 Channel Seven publication happiness emerging trends proactive life perth Territory house price Australia Day affordability collaborative communications educhat 24 million poor wealth and income 1975 nfp ideas financial dreams baby names Sydney high density father's day high school Australians generations mentor women housing growth year 7 townhouses deloitte Sydney keynote speaker shifts megatrends define Myth trends of 2016 millenials collaboration typical australian conference presentation charity Canberra ashley mckenzie innovative debate cost of living woolworths weekly earnings 2017 tableau teacher australian social research qualitative research rain networking mccrindle tea cooking social enquiry communicate urban taskforce learner visualisation business victoria wealth schools grandparents potts point men affordable retirement ACF 2016 faux-cilise mother's day princess charlotte NT research pack community engagement outsourcing community event Northern Territory middle class eliane students celebration social media Australian communities urban living index google for education aussie culture social research population milestone results stats tertiary education resilience Kiwi data rule keeper futurist news relational Adelaide apartment world social trends teleworking follow australia home capital cities rising house prices sector wide study teachers states ageing population hobart google child care commute domestic Royals cost The Daily Edition education future report intern learning styles huffington post coffee marrickville cars government Aussies Love school students FPA wealth and income distribution crime interactive mining boom 2013 consumer youth ACF Aussie lalor park Gen Y stay home shbc Population Clock New Zealand capital city leader study annual income balance gender fresh school satisfaction slideshare REIV National Conference australians staying home more research Word Up socialising Geoff Brailey prince george menai royal family Tasmania Christmas lunch tattoos online etiquette 2015 kate middleton 40 million work-life case study trend village wages sydneycity research visualisation employers alpha the changing face of toys winter trends of 2017 unaffordable hello fresh religion rise of local divorce rate personalities event Hornsby Shire Council city young people CBD baby boomers EFF visual bondi public speaking future of work optus cloudy days PSI mythbusters TDE local repayments Australian Home Christchurch Western Australia hornsby engagement growing population list Northern Beaches Christian School households finance leadership baby boom church socialites student youth unemployment ethnography consumerism paying to work Channel 7 learn australian communities trends report report Australian Families VIC economy research services dream internet tuesday speakers anzac Social Trend Mark McCrindle moreton bay social researchers equip divorce Generation Y property market social commentator wellbeing priorities 1968 brand cancel plans video research data mover and shaker society thought leadership new york times greatness HSC year 12 population growth easy rider post rationalism population survey design social commentary insight royal influence Res Vis workforce data analyst work mates financial future Australian Census motivate suburban living tips future-proof cancelling plans Duchess of Cambridge salary brand experience earnings in depth interviews millennials monarchy know the times poker master home ownership Kirsten Brewer ACT program cartodb staff Wodonga product suburb dreaming REIV Conference social change friends demographic high density living eliane miles millionth Generation X mythbusting market research Financial Planning Association of Australia twentyseventeen New Zeland earn optimistic lifestyle language sports narcissism property mccrindle Tuesday Trend Australian demographics food real royal organisational culture Valentine’s Day sun group session future ease of travel mccrindle research work statistics digital sustainable household politics Real Estate teaching Australian schools growth selfie trend tuesday tv responsive sunburnt country brisbane social lives identity employment families financial independence demographics baby name predictions SA wolloomooloo volunteers rent participants Crime Rates high density apartments training cultural diversity vegetarian TAS Christmas presents mateship sector demographic trends in the media gen alpha seasons professional click debt professional development marriage safe 10 years social analysis cancelling event housing market online shopping investor sydneysiders experience McCrindle Speakers Northern Beaches facts faux-ciliser suburbs authenticity fears wedding engage organisations survey residents Wellington mobile winter blues hopes teach spend social impact researcher The ABC of XYZ criminal focus group national crime rates environment JOMO Australian Trends weather South Australia generation events workplace internship 24,000,000 clothing rental stress NEETs Births social education research cash housing affordability 1980 education sector career urban Financial Planning Week English Christmas season cold emerging generations australian communities forum world youth day technology conference faux-cilising couple dare to dream presentations unemployment offenders Australian Dream goals 1994 house prices Australian Bureau of Statistics litter media housing trends pyrmont Education Future Forum entrepreneurs of today overcast urban living daily telegraph relevant generation Z staying in national wealth low density 2014 graphs environmental scanning small business forecasting educated names global financial crisis 2012 shopper's pick builders baby name future proof university degree darwin Caregiver Tuesday Trends GPO friendship internships infographic income forum media release demographic transformations 2016 holidays mccrindle in the media Australian Communities Trends "know the times" economic DESTEL property price panel culture population map sector wide social shifts wealth distribution curiosity WA not for profit Australia Day 2017 group omnibus Engineering Manager keynote speaker school Assistant Store Manager owning a home education summer water renter of the future innovation gen z careers community vegemite Northern beaches Event easter thrive Gen X change Real Estate Institute of Victoria future proofing New South Wales land of the middle class ipswich 23 million optus my business awards skills housing jobs of the future renting local communities hills shire keynote ashley fell society trends christmas insights newspaper energy shopping Deaths Do It Yourself