A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


Queensland: QLD gen alpha Mount Annan-Currant Hill professional faux-ciliser Australia Day public transport PSI marrickville royal family faux-cilising Kiwi social commentary speakers pack ethnography suburb Social Trend challenge overcast Channel 7 generation alpha youth unemployment infographics brands EFF home ownership etiquette Melbourne happiness money participants education optus my business awards survey design keynote local community commuting census google national private wealth education future report coffee lovers Sydney’s south west food bank weather social media FOMO Wodonga earn events Mark McCrindle panel couple group screenage Northern Territory professional presenters crime friends dessert school students demographic transformations graphs cold households trades collaboration organisational culture interactive schools students Gen Y national wealth relational donation consumer World Water Day CPI local communities futurist goals wolloomooloo customer community story tuesday education sector the lucky country socialites future of education who is generation z DESTEL investor offenders dreams 1980 New Zealand Financial Planning Association communities social going out ACF2017 townhouses TEDx not for profit statistics economic Kirsten Brewer ideas hills media commentary The Daily Edition entertainment typical australian public holiday families speajer Myth Business analysis engage baby name trends career clothing organisations Lower Hunter investment Valentine’s Day school satisfaction water careers hello fresh Financial Planning Week entrepreneurial small business housing growth employers monarchy Christmas lunch hunger royal baby video social impact TDE coffee contiki cloudy days impact marriage huffington post census data Aussie Australian Bureau of Statistics Australian Families darwin mccrindle in the media mentor TED student forecast renter of the future sydney event research micro urban taskforce gender dream growth of sydney society trends Canberra communications 40 million census 2016 children finance research data mccrindle rent commuters Tasmania future of work media release investing WA business work VET pharmacies rising house prices volunteers change quote society global easter Hornsby Shire Council demographic geomapping group session national crime rates social researcher young australians trends of 2016 Australians Northern Beaches Christian School program researcher younger generations urban living 1994 mover and shaker sydneysiders high density weekly earnings repayments REIV National Conference mccrindle tea proactive public speaker Australian Home celebration 2016 census housing trends NBRS Architecture online mother's day Caregiver rental stress domestic NFP event teacher Cobbitty-Leppington commute environment English tertiary education workplace culture high school Res Vis home sydneysider prince george trend tuesday wealth distribution menai house price in depth interviews innovation census fail cancel plans twentyseventeen ageing population divorce australian communities forum casual high density apartments 2017 Education Future Forum Australian Trends teleworking recap Do It Yourself schools Geoff Brailey financial future Royals sydneycity South Australia Merry Christmas energy narcissism February 16 giving ACT survey slideshare Australian Population logan baby megatrends house fears cash social issues food insecurity Australian demographics internet trends SRE economy Financial Planning Association of Australia shopper's pick balance healthy future manly dare to dream Willowdale demographic trends earnings social analysis curiosity dreaming ageing Engineering Manager Real Estate seasons transport employment Australian community trends REIV Conference year 12 thought leadership life pyrmont generations school middle class DIY conference speaker poker master cost cultural diversity social analyst training collaborative insights eliane miles trend IT Specialists faux-cilise work mates bondi global generations employmer Jura Coffee authenticity mortgage professional services plans wealth child care household tableau volunteering data workshop church daily commute James Ward emerging trends millennials mateship post rationalism volunteering housing ACF 2016 gold coast friendship forum lalor park states follow apartment bureau Jura Australia rule keeper ABS personalities population map summer business performance politics gig royal influence spirituality family australian vegemite the changing face of screenagers Real Estate Institute of Victoria father's day publication responsive media activity Australia Day 2017 young people property rise of local 2016 census results personal growth Performance Sentiment Index optus event work-life speaker population Australia street australia social researchers wealth and income Population Clock 10 years belief ipswich presentation australian community trends report Netflix workplace safe forecasting purpose Western Australia staying in the average aussie chairty SA the australian dream ease of travel poor demographer Generation X 24,000,000 NT leadership urban living index debate lifestyle land of the middle class wage parenting qualitative research professional development stats know the times infographic wall retirement product FPA the hills shire blaxland SMSF Andrew Duffin university Duchess of Cambridge Skilling TED talk snapshot sydney metro System's Architect live the dream residents sunny days urban future skills award winner living charity study students learning Northern beaches Event NSW financial fears wedding resource media housing market sydney speaker volunteer social life christianity affordable litter norwest Queensland communication budget hills shire baby boom resilience networking demography ultimo relevant holiday cancelling event Sydney keynote speaker world youth day buildings sun Love teachers internship in the media data sector wide community engagement Sydney Hills Business Chamber ACT Report breakfast brisbane moderators guide train emerging technologies SMART long weekend intern social enquiry mobile state Hills Shire Council kate middleton daily telegraph spend ferry mythbusters Christchurch internships house price rise anzac Wagga Wagga keynote speaker rich 24 million city tattoos baby name predictions medicine market research Australian Census care support work from home religion names village holidays sports Australian communities paying to work social change increasing densification 2015 ashley mckenzie language grandparents storytelling speakers aussie culture royal motivate Wellington cartodb renting population milestone NBRS not for profit research average aussie property market Aussies 1968 news communicate eliane acf15 princess charlotte Channel Seven world social shifts office space 2012 gig economy sustainable digital leader faith public speaking alpha social research average sydneysider Maxim Accounting generation Z educated socialising wealth and income distribution future-proof food 2013 aged care puzzle shopping centre click crows nest Crime Rates unemployment Australian Dream What is food insecurity? capital cities baby names newspaper toys victoria showreel Generation Y cancelling plans property price Sydney micro apartments list youth rain high density living conference presentation grave decision millionth Christmas season research on coffee employmee Christmas presents criminal year 7 affordability educhat GPO learner hopes learning styles staff baby names report 2014 jobs the great screenage Work place define 2020 christmas sunburnt country infographic aged care NEETs Births hobart trends analyst generational trends moreton bay McCrindle Speakers case study google for education census results education research innovative australians staying home more business index Vocational education donate global financial crisis meals #censusfail financial dreams optimistic tv community event fresh wealth inequality men new office equip Elderslie-Harrington park changing face of sydney conference meetings financial independence identity office entrepreneur neutral bay woolworths suburban living tea real jobs of the future Hunter Valley sector presentations Australian schools financial planning cooking report goal leadership workshop Word Up Lower Hunter Region capital city data visualisation experience winter suburbs christian research pack australian communities trends report trends of 2017 new york times Territory average Australian Mark McCrindle in the media population growth car house prices government award cultural diveristy low density culturally diverse supply and demand demographics ACF17 pharmacy Gen X annual income the hills mining boom VIC future of shopping focus group priorities social lives online shopping Research Executive environmental scanning future proofing earning generation workforce perth emerging generations Deaths marketing travelling Charlotte financial women "know the times" hornsby australian real estate stay home culture non profit technology baby name insight results baby names australia report omnibus deloitte HSC sydney hills JOMO easy rider cica future proof consumerism marriages thrive ACF area social trends waverton mccrinlde owning a home outsourcing home owner social commentator builders 23 million potts point brand experience Assistant Store Manager data analyst not-for-profit millenials ashley fell university degree winter blues focus groups visualisation housing affordability Adelaide Tuesday Trends visual sentiments selfie gen z shifts 2016 sector wide study wellbeing bus mccrindle research charities Macquarie University cars CBD shopping cost of living parents entrepreneurs of today teach apartments growing population Research Director Australian Communities Trends debt growth income vegetarian office opening January 26th unaffordable conferences divorce rate salary mythbusting brand local teaching Scouts research report McCridle travel New South Wales Sydney population choice workers wages research services engagement TAS learn research visualisation New Zeland 1975 shbc australian social research The ABC of XYZ baby boomers facts tips VET sector analysis greatness professional speaker Bathburst Northern Beaches Tuesday Trend education future nfp