A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Australian Population ease of travel apartments VET sector resilience ashley mckenzie skills australia Tuesday Trend Real Estate unaffordable property learn states ultimo narcissism Channel Seven Christmas season hopes Western Australia food mobile trends of 2016 mythbusting baby Australians average aussie Melbourne society trends neutral bay suburban living leadership workshop work mates purpose world youth day brand slideshare optus Northern Beaches Christian School jobs CPI daily commute The Daily Edition Northern Beaches father's day shopper's pick trends of 2017 moderators guide social shifts survey men tattoos consumerism builders fears sentiments local communities faith water responsive mentor thrive learning styles presentations know the times identity brands Aussie ageing royal baby huffington post Wagga Wagga Hills Shire Council 2020 Assistant Store Manager suburbs Australian communities 2015 demographics HSC Kiwi Mark McCrindle belief social research Netflix Gen X DESTEL supply and demand Australian demographics Generation X newspaper Charlotte ACF Gen Y public holiday high density apartments professional presenters weather social issues research services workplace culture poker master new office future proofing workshop transport church January 26th the hills mateship non profit networking sydney event mccrindle in the media James Ward Social Trend quote story baby names report pharmacies living tableau urban living IT Specialists SRE WA community engagement average Australian social life wealth distribution perth local community GPO award winner keynote speaker rising house prices EFF personal growth 2016 census results World Water Day travel community event financial fears Christchurch financial future friends debt learning social media social commentary relevant population growth #censusfail 2016 census spend SMART employers statistics pyrmont twentyseventeen car digital "know the times" children parents impact breakfast population Bathburst demographic transformations training eliane financial independence government schools litter Merry Christmas home owner mccrindle tea income gen z contiki overcast jobs of the future rental stress urban teacher English renter of the future christianity research report divorce Sydney Christmas lunch lifestyle forecasting Australian Dream census 2016 PSI consumer hills shire shopping centre Hornsby Shire Council Generation Y census data Sydney keynote speaker not-for-profit publication careers budget Andrew Duffin millenials social house price rise 1994 mccrindle research showreel demographic trends Scouts child care rise of local FPA balance Canberra blaxland collaboration cooking conference Australia Day 2017 owning a home brisbane CBD logan NBRS wellbeing dream family university household census fail holidays rent Love ipswich award omnibus house price baby name trends keynote sydneycity dreaming crows nest Australian Bureau of Statistics Valentine’s Day storytelling speakers pack affordable capital cities weekly earnings education economy facts Australian Trends change names Myth school students environment dessert tips earnings victoria 1980 micro apartments education future report focus group capital city research pack goal forecast professional services technology TAS toys business performance greatness charity meetings wedding grandparents micro Do It Yourself Australia Day Deaths society earn housing FOMO buildings the hills shire house prices marrickville sunburnt country repayments home national crime rates Queensland going out presentation monarchy ideas work 2017 workplace salary business index real infographic outsourcing changing face of sydney leader Northern Territory area Skilling sydney speaker Financial Planning Association vegemite energy hello fresh 10 years travelling McCrindle Speakers Territory local teleworking February 16 offenders cold celebration group session social researcher school 24 million online shopping medicine analysis staff culturally diverse hills mccrindle sunny days collaborative Financial Planning Association of Australia young people Duchess of Cambridge households state earning housing growth ACF 2016 marriages engage 2014 internet professional safe aged care puzzle entrepreneur educated vegetarian sports teachers typical australian 2013 wolloomooloo hornsby conference speaker school satisfaction ageing population social lives sydneysiders city selfie Australian Census snapshot cica study housing market organisational culture train royal family Wellington demographer schools students population milestone global generations deloitte professional development System's Architect australian social research education research Engineering Manager women communicate leadership cartodb royal influence define woolworths tea challenge mortgage middle class wealth baby names events suburb marriage speaker communication high school Births baby names australia report property market menai trend fresh google goals generation alpha renting conferences parenting social impact future proof ABS Wodonga conference presentation career young australians happiness data TDE media activity spirituality politics annual income public speaker trends analyst Geoff Brailey Population Clock faux-cilise marketing researcher Queensland: QLD domestic the great screenage engagement 1968 life news Research Executive anzac sydney metro cancelling plans emerging generations national private wealth Word Up office opening land of the middle class Caregiver easy rider brand experience media commentary video rain emerging technologies entrepreneurial sydneysider royal public speaking thought leadership Australia street bus shbc cars average sydneysider religion event work-life mother's day cancel plans sector megatrends financial aussie culture community Australian Families shifts business affordability urban living index future of shopping authenticity post rationalism waverton NSW social commentator organisations learner DIY wealth and income distribution educhat new york times retirement Sydney Hills Business Chamber youth ashley fell seasons bureau easter emerging trends teaching participants communities infographic wall SA priorities tertiary education home ownership baby name insights results sydney hills online group high density social enquiry 2016 professional speaker national wealth unemployment report census results plans futurist sun New South Wales SMSF generational trends culture office social researchers sustainable social trends research visualisation australian communities forum faux-ciliser aged care REIV Conference cost of living experience future of work infographics in depth interviews google for education debate pharmacy qualitative research Kirsten Brewer christmas Channel 7 Real Estate Institute of Victoria daily telegraph village residents Northern beaches Event Australian Communities Trends future dare to dream Vocational education market research NT wages 2012 long weekend year 12 coffee generation low density bondi moreton bay housing trends criminal VIC crime investment clothing couple stats apartment divorce rate kate middleton education future global financial crisis alpha language eliane miles darwin 24,000,000 innovative townhouses the australian dream screenage personalities prince george population map New Zeland Crime Rates data analyst volunteers demographic Australian Home Financial Planning Week mythbusters baby name predictions socialites entrepreneurs of today the changing face of Macquarie University entertainment media urban taskforce friendship cancelling event manly teach property price sector wide study financial dreams Research Director paying to work sector wide forum global program office space nfp Australian schools equip Work place university degree geomapping trends cloudy days 1975 workforce commuters mining boom optimistic Tasmania students families commute australians staying home more housing affordability faux-cilising economic healthy future data visualisation case study mover and shaker Education Future Forum Aussies tuesday internship world cultural diversity shopping summer intern high density living New Zealand research gender not for profit future of education trades social analysis lalor park increasing densification speakers generation Z graphs baby boom hobart growth demography optus my business awards Tuesday Trends princess charlotte proactive socialising focus groups tv Christmas presents visualisation communications VET stay home etiquette motivate christian staying in rich norwest the average aussie NEETs environmental scanning rule keeper wage customer finance 23 million cost media release follow employment poor in the media social change product education sector REIV National Conference NBRS Architecture Adelaide cultural diveristy holiday year 7 curiosity millennials census insight millionth acf15 ACT cash small business wealth and income baby boomers relational gold coast ferry australian communities trends report investor winter blues growing population meals house resource potts point ethnography list student generations winter future-proof visual investing youth unemployment survey design internships panel interactive grave decision gen alpha 40 million South Australia The ABC of XYZ Res Vis JOMO research data trend tuesday innovation recap click Royals

Archive