A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.



How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:

REAL

Keep it real and authentic

RELEVANT

To adjust and adapt

RELATIONAL

Keep it relational in terms of how we connect

RESPONSIVE

We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

Social Trend staff New Zeland post rationalism wellbeing investor Mark McCrindle outsourcing Generation X financial planning conferences social researcher 2016 census results Australian Home marketing group 1980 public speaker sunny days researcher gig school satisfaction dessert census data forum collaborative moreton bay global teaching poker master coffee curiosity children renting Channel Seven finance entertainment entrepreneur lifestyle meals demographic transformations investment Christmas lunch litter 24 million media Tuesday Trends sector contiki alpha community event Australian schools conference not-for-profit charity divorce rate IT Specialists infographic wall internship housing trends screenage Queensland average aussie local community faux-cilise demographic trends tableau mythbusters sydney metro repayments trends of 2016 kate middleton property market social research office opening micro apartments volunteering financial fears conference presentation careers australian communities forum new york times relevant The Daily Edition goal Wodonga Sydney keynote speaker purpose the hills shire dream follow business performance sports shifts year 7 charities teach PSI darwin mentor australian marrickville long weekend facts education future social issues baby name ageing population micro grave decision tea professional development Education Future Forum Melbourne FPA village Christchurch gen alpha university lalor park supply and demand mover and shaker millenials paying to work business trend narcissism Kirsten Brewer Engineering Manager millennials teleworking rule keeper dreams group session vegetarian entrepreneurs of today tuesday suburbs money census results household future of work McCrindle Speakers research Assistant Store Manager training data analyst australia recap monarchy menai sun brand experience gig economy business index aged care celebration transport population growth baby report Real Estate huffington post australian community trends report research visualisation Scouts perth professional services Vocational education leadership workshop baby boom couple workplace culture teacher 1968 sydneysider brand jobs of the future Caregiver staying in internships snapshot Channel 7 research report February 16 Australian Dream states education sector future proof ACT households Research Director demographic holidays daily commute stats baby names australia report financial dreams Queensland: QLD click Charlotte emerging technologies cash SMSF tips food Research Executive cultural diversity anzac baby name predictions FOMO sydney event Hornsby Shire Council Royals offenders community engagement visualisation language australian communities trends report domestic hello fresh non profit Bathburst healthy future CPI socialites System's Architect happiness breakfast dreaming Births employment Canberra quote workshop research pack leader educhat TED future New Zealand live the dream manly potts point social researchers new office ease of travel royal influence wealth and income distribution urban living responsive social lives society trends Myth DESTEL environment property Love Sydney rising house prices capital cities keynote speaker Tasmania NFP event urban living index etiquette media release government growing population challenge social shifts cooking nfp optus Gen X urban taskforce volunteers affordability focus groups ferry mortgage christianity James Ward social enquiry wedding news 2012 princess charlotte thought leadership australians staying home more the australian dream not for profit aussie culture bureau marriage Gen Y educated tertiary education Wellington infographic grandparents engage ABS the changing face of casual Real Estate Institute of Victoria environmental scanning low density social life average Australian presentation wages social trends cancelling plans belief housing market VET sector mccrindle tea education typical australian Western Australia student spirituality slideshare summer 40 million year 12 twentyseventeen daily telegraph conference speaker results census travel Australia street father's day shopping centre future of education youth unemployment Australian community trends change financial ashley fell marriages meetings aged care puzzle 23 million ipswich poor going out future-proof interactive Valentine’s Day newspaper Australian Families winter blues google for education increasing densification baby names report clothing DIY SA 24,000,000 home earn housing growth rental stress product car chairty sydneysiders commute organisational culture young people Australian Bureau of Statistics event cold visual survey design Australian Trends motivate builders learning styles TAS online innovative friends VET Deaths NEETs story housing wealth Australians mccrindle in the media royal family census 2016 Australian communities award goals trades house prices Work place wolloomooloo Australian Communities Trends mythbusting eliane census fail townhouses know the times debt Word Up future proofing the average aussie easter vegemite mobile high density living sydney hills earning university degree residents buildings ACF 2016 overcast culturally diverse deloitte online shopping victoria hopes market research fresh baby name trends child care christian local communities work hills generational trends SMART Australia Day 2017 schools students travelling identity life australian social research easy rider sector wide SRE participants local office space woolworths commuters keynote hobart Kiwi urban Northern beaches Event Financial Planning Week innovation geomapping affordable trends plans neutral bay norwest suburb national wealth Australian Population pharmacy high density apartments workplace Do It Yourself mccrindle panel religion employers optus my business awards brands internet cost of living professional speaker omnibus owning a home millionth small business state social change authenticity sustainable Skilling selfie tattoos office collaboration speakers workforce ethnography public speaking high density population milestone Christmas season Australian demographics 2016 census friendship professional debate city Crime Rates school communications 2016 sydneycity sunburnt country TED talk economic JOMO suburban living skills education research Aussies care support trend tuesday shopping Sydney Hills Business Chamber the great screenage ashley mckenzie society weekly earnings VIC capital city google "know the times" ageing global financial crisis royal baby criminal trends of 2017 waverton Australian Census emerging trends Financial Planning Association media activity royal emerging generations REIV Conference Population Clock GPO World Water Day bus crows nest events high school demography logan investing Christmas presents Generation Y pyrmont unemployment rent cancel plans in depth interviews communication career sentiments financial future retirement NT balance Financial Planning Association of Australia culture global generations seasons stay home energy prince george brisbane choice workers 2013 cloudy days safe program EFF men Territory ultimo home owner HSC rise of local world youth day Hills Shire Council earnings weather middle class shopper's pick research data entrepreneurial rich parents communicate socialising Northern Territory Tuesday Trend professional presenters living pharmacies annual income futurist youth qualitative research work-life divorce forecast acf15 Netflix house sector wide study Australia Day fears speaker Geoff Brailey cica list Merry Christmas house price presentations apartment Andrew Duffin population crime gen z families Northern Beaches Duchess of Cambridge Res Vis consumer TEDx award winner English financial independence gender social media land of the middle class The ABC of XYZ shbc cancelling event statistics ACF REIV National Conference social commentator income experience rain gold coast digital changing face of sydney NBRS Architecture Macquarie University customer faith analysis baby names medicine TDE housing affordability social commentary optimistic work mates mateship wealth distribution NBRS Adelaide focus group area 2017 2020 property price demographer South Australia define cartodb storytelling moderators guide unaffordable jobs data survey renter of the future volunteering data insight teachers resource sydney speaker networking megatrends generation alpha faux-cilising hornsby education future report showreel water faux-ciliser Wagga Wagga Northern Beaches Christian School generations relational school students equip tv thrive 2014 wage greatness study house price rise real Aussie future of shopping resilience community 2015 trends analyst train world learn winter cultural diveristy generation volunteer personalities economy average sydneysider ACF2017 hills shire young australians case study cost publication baby boomers infographics apartments growth video proactive bondi ACF17 January 26th the hills learning social impact toys speakers pack politics technology eliane miles dare to dream family blaxland population map 1975 impact #censusfail leadership students salary NSW WA christmas holiday ideas communities mother's day in the media public holiday data visualisation names spend personal growth generation Z intern women church social priorities social analysis CBD learner cars wealth and income national private wealth demographics parenting mining boom engagement organisations media commentary 1994 forecasting schools national crime rates research services budget 10 years mccrindle research consumerism insights New South Wales home ownership graphs

Archive