A Snapshot of the Changes Transforming Real Estate

Tuesday, September 06, 2016

Change. It’s happening all around us, and it’s easy to be intimidated by the scope and scale of it, but if we can observe the trends and the shifts, then we don’t have to become victims of change but rather we can proactively respond. That’s what’s key. Having the confidence to move forward strategically and proactively, to embrace the trends rather than hide from them.

Earlier this year Mark McCrindle presented Understanding the Times, Shaping the Trends: A Snapshot of the Changes Transforming Real Estate at the Real Estate Institute of Victoria National 2016 Conference. Here are some of his thoughts on trends shaping the Real Estate Industry.

How are generational differences impacting the REAL Estate industry?

Generationally, it is more important than ever to understand the six generations that we have in Australia. While the younger generations might not be active clients in terms of real estate vendors, they do influence parental purchasing and decisions a lot.

We can sometimes pre-qualify people based on our perception of where they’re at in their life stage, but actually there are a lot of people in their late 70’s who are still active in property, perhaps downsizing to buy their next place. Then you’ve got someone in their early 20’s who’s maybe not buying their own place, but perhaps looking at an expensive home because they will be living in that home with their parents. We have to understand the diversity of the generations and all of them may well be active influencers in the buying decision.

Do you have any recommendations on how the Real Estate industry can engage their community?

Sometimes the best connections are actual connections, not just personal ones. The events, the openings, the events where we invite the community along and talk about the area and what’s happening. That brand experience, where people can come to meet and greet with free pizza or cocktails, that sort of thing is what works well, people are looking for that social interaction.

Any tips for those working in real estate?

Well I’d sum it up with the 4 R’s of Real Estate in the 21st Century:


Keep it real and authentic


To adjust and adapt


Keep it relational in terms of how we connect


We can’t just rely on yesterday’s wins, we have to adjust and adapt to remain responsive to the needs of today


Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


friendship demographic trends Love jobs of the future Channel 7 insight in depth interviews Research Director megatrends year 12 village CBD stay home online 1968 2017 water toys royal family anzac social impact men Melbourne ACF national crime rates rise of local national private wealth marriages giving grandparents faux-cilising aged care puzzle commuting transport 23 million christianity FOMO James Ward Western Australia going out Jura Coffee Christmas day SMART christian australia hills shire online shopping population milestone work-life wellbeing event educhat Andrew Duffin VIC younger generations mother's day food insecurity tableau 1995 language Hills Shire Council leader medicine energy urban development small business sentiments tattoos young people Mark McCrindle in the media buildings 1975 local NBRS Architecture mentor teacher culturally diverse social change SMSF Willowdale Engineering Manager ethnography staying in twentyseventeen qualitative research housing trends networking leadersip royal influence hills communications research collaboration Retail community not for profit wolloomooloo dreams speakers pack 1994 charity global generations community engagement volunteer identity authenticity professional development school casual mccrindle research trends analyst environment housing affordability communities award winner Financial Planning Week global retail Macquarie University social issues baby names report princess charlotte know the times not for profit research Australian Bureau of Statistics data graphs baby boomers research data logan Mark McCrindle high density apartments gig economy food wealth distribution christmas 2017 mythbusters environmental scanning dream menai sports quote crime the average aussie christmas trends future of work Jura Australia baby name surname leadership workshop cancelling plans Northern beaches Event consumerism goals Australian Trends NFP event Mount Annan-Currant Hill TED social research social commentary English sydney event financial independence australian community trends report survey the lucky country case study trades investment business live the dream selfie Cobbitty-Leppington family poor professional presenters speaker in the media social analyst residents faux-ciliser long weekend world ACF 2016 google Netflix slideshare innovative unemployment sunburnt country brands research pack follow ferry the australian dream rising house prices generational trends social analysis area meals local community ease of travel Channel Seven fresh home Hornsby Shire Council Christmas presents greatness child care IT Specialists moderators guide balance recap Christmas day weather future proofing Geoff Brailey parents personal growth social trends employment life affordable seasons greetings Territory future of education ideas CPI proactive Aussie urban living shbc nfp surnames do people still change their surname after marriage? infographics retirement PSI cost showreel Deaths story divorce rate GPO omnibus VET sector young australians Australian Dream sydney property market property market chairty Financial Planning Association of Australia house price rise storytelling schools students ashley mckenzie average sydneysider Charlotte safe panel mccrindle tea Christmas research healthy future maiden winter forecasting the hills shire weekly earnings renting not-for-profit mobile office space christmas trees Australian demographics bureau dare to dream shifts award Business analysis growing population social researchers forecast public transport ipswich data analyst trends of 2017 2009 Population Clock "know the times" Christmas in Australia 2016 census results personalities presentations curiosity high density communicate social media debate study insights social commentator equip consumer survey design car demographic report census 2016 visualisation happy holidays ageing paying to work communication Northern Beaches demographic transformations education January 26th media mccrindle in the media population growth grave decision Performance Sentiment Index Real Estate overcast organisations statistics moreton bay relevant Skilling engage lalor park professional speaker learning styles sydney speaker Tuesday Trend wealth and income distribution geomapping 2014 ACF17 Myth spirituality Caregiver employers digital holidays sustainable politics Sydney shopping centre data visualisation contiki forum church indonesia huffington post holiday emerging generations house price university degree builders media release REIV National Conference census results SA perth hunger JOMO optus my business awards define wedding aussie culture dreaming urban living index 2020 click Christchurch deloitte digital economy food bank Do It Yourself social lives NSW FPA apartment eliane eliane miles couple resilience cancel plans real research on coffee culture population map Merry Christmas owning a home thought leadership poker master schools darwin US unaffordable affordability future of shopping screenagers sector education future report australians staying home more stats Australian Families easter Real Estate Institute of Victoria entrepreneurs of today sector wide events investor group session belief property price emerging trends McCrindle Speaker cold social Valentine’s Day community event NEETs 2015 nativity scene cost of living focus group screenage brisbane changing face of sydney HR new york times cartodb choice workers global generation wealth inequality experience names NT parenting debt demography households Sydney population home owner average Australian the great screenage the hills 2016 WA Tuesday Trends manly Black Friday in Australia domestic visual divorce media activity public holiday new office teaching teach financial future happiness royal baby presentation entertainment social shifts fears collaborative housing market keynote speaker economy sydney metro cultural diversity newspaper offenders neutral bay skills census fail Scouts victoria Sydney keynote speaker post rationalism society ashley fell future What is food insecurity? sunny days South Australia New South Wales professional services Lower Hunter sector wide study faux-cilise spend list organisational culture potts point demographics professional Education Future Forum Adelaide research visualisation research services baby name predictions Australian Census baby name trends financial planning futurist student donate rent plans travelling litter video baby names australia report rule keeper speakers participants Kirsten Brewer urban TDE travel earning Australian schools lifestyle youth engagement sydneysider global financial crisis breakfast HSC marrickville learner Social Trend trend tuesday cash Res Vis micro apartments generation mortgage sydney market cultural diveristy global conferences school students snapshot work household crows nest 2012 dessert urban taskforce rain Wagga Wagga narcissism daily commute future proof house 40 million outsourcing home ownership friends religion finance global generaion ACT pharmacy 1980 optimistic pharmacies living census prince george capital cities thrive financial dreams Work place australian communities trends report ageing population social researcher sun work mates housing Understanding and Engaging with Generation Z 10 years winter blues brand experience cica mateship ACF2017 Black Friday customer motivate office Australia street The Daily Edition Royals product census data Elderslie-Harrington park Gen Y summer Christmas season Tasmania etiquette daily telegraph father's day employmer wealth property technology entrepreneur TED talk growth of sydney jobs government work from home millenials volunteering data the changing face of Kiwi Sydney Lifestyle Study trends of 2016 property development New Zeland tips waverton 2013 purpose commute faith mining boom education sector socialites world youth day TAS education future millionth acf15 conference speaker money Christmas Stats conference presentation demographer house prices goal Queensland: QLD innovation marriage norwest shopping volunteering TEDx townhouses System's Architect NBRS millennials focus groups maiden names McCrindle Keynote Speakers public speaker Canberra royal analysis income social enquiry generations socialising monarchy australian Australians coffee lovers results USA news Generation X volunteers Aussies Australian Home Crime Rates business performance Financial Planning Association tuesday budget intern conference hello fresh high density living blaxland micro mccrindle tv renter of the future media commentary DIY Northern Beaches Christian School supply and demand Lower Hunter Region workplace culture hobart cloudy days teachers Generation Y non profit training Wodonga care support celebration middle class #censusfail impact suburban living future-proof Black Friday Sales land of the middle class infographic wall marketing group facts program entrepreneurial infographic suburbs economic high school who is generation z Gen Z Expert Christmas lunch emerging technologies priorities charities women resource staff researcher learning employmee sydneysiders increasing densification gig average aussie gold coast internships responsive rental stress baby names university Vocational education Northern Territory internship gen alpha McCrindle Speakers mccrinlde educated ultimo education research World Water Day wages baby Assistant Store Manager population woolworths meetings salary cooking earnings challenge New Zealand social life india VET business index tertiary education students career states 24 million tea investing Australia Day 2017 workshop keynote TEDx Speaker seasons sydneycity city mover and shaker state financial SRE shopper's pick wealth and income hornsby careers typical australian cancelling event housing growth generation Z criminal learn relational baby boom cars February 16 families Australian Communities Trends local communities interactive Australia Day McCridle leadership clothing Births speajer Queensland hopes vegetarian Duchess of Cambridge weather optus REIV Conference workplace pyrmont ACT Report alpha vegemite apartments train growth Sydney Hills Business Chamber publication workforce The ABC of XYZ research report EFF Christmas data bondi Australian community trends suburb market research australian real estate 24,000,000 kate middleton Australian communities 2016 census year 7 office opening school satisfaction society trends annual income australian communities forum children china easy rider capital city public speaking bus Wellington commuters ABS aged care wage earn youth unemployment brand sydney hills mythbusting Gen X Hunter Valley generation alpha Maxim Accounting australian social research gender repayments gen z internet DESTEL Australian Population Sydney’s south west trend google for education Research Executive rich Word Up donation low density change coffee Bathburst financial fears teleworking national wealth