Myth Busting and Fact Checking – Analysis of 5 statements on Australia’s Demographics

Wednesday, January 27, 2016

We've set out to do some myth-busting on Australian demographics just in time for Australia Day. From the "land of the long weekend" to "Australia as the sunburnt country", social researcher, Mark McCrindle reveals the facts on Australian demographics.

There are more New Zealanders living in Australia than in wellington

In 2014, 617,000 New Zealand born individuals were recorded to be living in Australia. New Zealand’s 3 largest cities by population are Auckland with over 1.4 million, Wellington (398,300) and Christchurch (381, 800). Therefore, there are far more New Zealanders that call Australia home than Wellington or Christchurch home.

Yet at the same time, 62,712 Australian-born individuals lived in New Zealand with approximately 20,000 Australian-born individuals living in Auckland.

In the month of April 2015, there was a net inflow of 100 migrants from Australia to New Zealand. This was the first month that NZ experienced a net gain of individuals from Australia since 1991.

Even though the growth of New Zealanders living in Australia has slowed, there are indeed more New Zealanders living in Australia than the entire populations of Wellington and Christchurch.

Australia, the land of the long weekend

While Australia is sometimes called the land of the long weekend, the number of public holidays in Australia still falls well behind many other countries around the world. India, has 21 public holidays a year, ranking them the country with the most public holidays. This is followed by South-East Asian countries which average between 11 and 15 public holidays a year. On the other end of the spectrum, the UK, Spain and Canada only have 8 public holidays a year. Furthermore, under Australian workplace law, full time employees are granted 20 annual leave days per year, while workers in Germany, France, Italy and Spain, Sweden, Denmark and Finland are given 30 days of leave.

In most years, Australia has 3 long weekends (Easter Monday, Labour day and Queens birthday), and while there are other countries with more holidays and annual leave, it is certainly part of our national culture that Australians make the most of these long weekend holidays offered throughout the year.

Australia as the ‘sunburnt country’

A ‘Sunburnt Country’ might be categorised by a hot and dry climate. While Australia has gained its reputation as the sunburnt country from the famous poem “My Country”, how does it fair among the other countries around the world?

With a scale from 1 to 11 for UV levels, Sydney has an average UV level of 6.2 over the year while Darwin has the highest average level of 10.75. On the other side of the world, cities like Los Angeles also recorded average UV levels of 6.3, but Paris only registered an average UV level of 3.5 over the year.

From 2011-15, Australia averaged 534mm of rainfall, but the US and UK recorded 715 and 1,220 mm of rainfall respectively.

Australia definitely has mid to high UV levels and a national rainfall far below most other developed nations. Therefore, the poetic term of Australia as the sunburnt country can be validated.

Do half of all marriages end up in divorce in Australia?

As of 2014, the number of marriages in Australia (121,197) was 9% more than the number of marriages 10 years ago. This accounted for a rate of 5.2 marriages per 1000 individuals however, over the same decade, the number of divorces in 2014 (46,498) declined by 4% since 1994, with only 2.0 divorces per 1000 individuals.

Therefore, the current divorce rate is just 38.4% of the current marriage rate and the divorce rate is falling faster than the marriage rate. Additionally, the length of those marriages that end is increasing, with the median duration to divorce being extended to 12 years compared to just 10.9-years in 1994.

Consequently, based on this analysis, it is not the case that half of all marriages end in divorce, but based on comparing national marriage and divorce rates, it can be estimated that around 1 in 3 marriages will end in divorce.  

Australia is a small business nation

The Australian Bureau of Statistics defines small businesses as those that employ between 5 and 19 people, and generally a term that encompasses micro-businesses, which employ between 1-4 people and non-employing businesses.

As of June 2014, 61% of all Australian businesses are non employing businesses. Of the employing businesses, 27% are microbusinesses, 10% are small businesses (5-19 employees), almost 2% are medium businesses (20-199 employees) and just under 1% are large businesses (200 or more).

Therefore, small businesses (including micro and non-employers) account for 98% of all actively trading businesses in Australia, there are almost 2.1 million of these small or micro enterprises, so Australia is indeed a small business nation. 


ABOUT MARK MCCRINDLE

Mark is an award-winning social researcher, best-selling author, TedX speaker and influential thought leader, and is regularly commissioned to deliver strategy and advice to the boards and executive committees of some of Australia’s leading organisations.

Mark’s understanding of the key social trends as well as his engaging communication style places him in high demand in the press, on radio and on television shows, such as Sunrise, Today, The Morning Show, ABC News 24 and A Current Affair.

His research firm counts amongst its clients more than 100 of Australia’s largest companies and his highly valued reports and infographics have developed his regard as a data scientist, demographer, futurist and social commentator.


DOWNLOAD MARK'S SPEAKING PACK HERE

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

investment micro apartments TDE moreton bay cancelling plans consumerism Australian communities marrickville changing face of sydney states trends analyst emerging technologies trend leadership workshop VET sector Kiwi product cooking demographic growth housing follow Australian Census Love anzac property price university Merry Christmas futurist unaffordable Tuesday Trend conference presentation Work place real media commentary 23 million pharmacy education identity report 2020 home world workplace Australian demographics grandparents Wodonga property market events CPI DIY collaborative wellbeing cancelling event market research leader weather millionth aged care REIV Conference workforce technology mythbusters GPO mover and shaker Caregiver careers sun award visual safe future of shopping millenials world youth day student household insights ultimo sunburnt country men sydneycity population map innovative Northern Beaches income neutral bay SMSF mccrindle in the media potts point ease of travel NEETs demographic trends buildings house NT focus group not for profit belief resilience generation deloitte friends domestic baby name mobile environmental scanning Skilling internet Duchess of Cambridge teach wolloomooloo holidays Christmas lunch meals grave decision Myth responsive the average aussie 1980 census fail baby name trends Education Future Forum participants princess charlotte infographic wall Tasmania Australian Families debt offenders trends of 2017 tableau Christmas season SMART capital cities new office brisbane baby name predictions easy rider Macquarie University poor collaboration focus groups ashley mckenzie research data Engineering Manager future-proof Gen X gold coast baby names report moderators guide budget Charlotte office space learn growing population wealth and income menai apartment professional development earnings school bureau culturally diverse sydney metro weekly earnings cultural diversity James Ward interactive data sector wide study business names sydney hills suburb sydney event future of education thrive VET census 2016 ACF google typical australian new york times capital city child care social media media release cost marketing mythbusting selfie pyrmont Australian Home emerging generations WA educhat office Aussie trends data analyst Scouts retirement proactive faux-cilise cancel plans organisations rising house prices pharmacies global financial crisis workshop Western Australia brands paying to work social intern residents tea happiness 2017 Geoff Brailey results case study Word Up culture housing trends lalor park census faux-ciliser high density apartments cloudy days trades social lives snapshot Generation Y financial independence researcher crime sector showreel purpose mateship rich baby names australia report Sydney McCrindle Speakers high density living experience kate middleton cartodb wages FPA google for education global generations 1968 wealth and income distribution staff social researcher Channel 7 know the times young people brand experience learning styles economic sustainable #censusfail society trends ACT perth hills shire australian social research Royals shopper's pick generation Z internships tips future of work priorities hello fresh criminal omnibus winter blues research report shbc house prices non profit house price rise australian communities forum social trends Netflix cash christian education future demographic transformations work office opening post rationalism Adelaide mccrindle litter bondi energy DESTEL ethnography population growth urban living index staying in Northern Beaches Christian School norwest outsourcing impact media click eliane the great screenage Queensland: QLD Melbourne relational ageing population Australian Communities Trends Vocational education learning rental stress school satisfaction royal baby fresh suburbs bus 1994 wealth social life meetings living trends of 2016 skills shopping centre Gen Y women group speakers huffington post relevant optimistic 2016 car tertiary education the hills brand presentations tuesday news the changing face of wedding public holiday government jobs of the future financial dreams affordable schools students commute youth unemployment qualitative research sports Christchurch 2016 census Financial Planning Association financial future facts business performance generations 1975 life FOMO monarchy 24 million New South Wales digital NBRS Architecture forecast house price politics acf15 baby boomers salary victoria townhouses children housing market volunteers list professional presenters dessert tattoos organisational culture SRE Res Vis 40 million low density 2012 daily telegraph school students mccrindle tea VIC 2013 Tuesday Trends economy career story REIV National Conference Australian schools etiquette professional analysis NSW medicine personalities marriage goals youth not-for-profit emerging trends The Daily Edition 2014 eliane miles entertainment the australian dream global January 26th survey design The ABC of XYZ ashley fell micro local mining boom dare to dream religion group session define education research millennials national crime rates Population Clock water census data twentyseventeen future rule keeper breakfast Australians woolworths Hills Shire Council state ideas social commentary socialising australia System's Architect Canberra language property socialites stats city divorce rate social enquiry JOMO Wagga Wagga consumer "know the times" aged care puzzle contiki leadership commuters village stay home hobart social impact speakers pack overcast Kirsten Brewer forecasting English local community employers employment 2015 prince george Australian Bureau of Statistics challenge travel 10 years population Sydney keynote speaker households ACF 2016 equip suburban living young australians Generation X holiday Births Real Estate Institute of Victoria internship divorce social change supply and demand daily commute research debate home ownership conference demographer February 16 national private wealth conference speaker infographic population milestone newspaper panel gender mortgage unemployment Research Executive in depth interviews SA financial resource local communities shopping business index research pack high density NBRS event teacher environment small business housing growth christianity increasing densification apartments owning a home baby hornsby teaching easter work-life going out Research Director innovation rain wealth distribution generation alpha gen z urban taskforce blaxland financial fears mother's day engage online communicate nfp Northern Territory family insight families professional speaker investing urban trend tuesday data visualisation faith narcissism entrepreneur finance community charity average Australian communications video investor darwin education future report 24,000,000 mccrindle research customer Sydney Hills Business Chamber CBD cost of living alpha australian communities trends report geomapping Do It Yourself balance logan shifts Social Trend PSI entrepreneurs of today keynote builders christmas communication future proof renter of the future Deaths baby names transport IT Specialists Real Estate personal growth plans manly demography training spend cold entrepreneurial Mark McCrindle hills in the media presentation South Australia recap vegetarian research visualisation baby boom work mates dream change Hornsby Shire Council greatness land of the middle class New Zealand food year 7 renting average aussie census results coffee engagement TAS crows nest program conferences sydneysiders affordability Bathburst earn urban living infographics Australian Dream online shopping Australia street Queensland area ageing community engagement research services education sector statistics quote graphs lifestyle mentor parenting toys travelling gen alpha year 12 jobs wage social issues earning community event slideshare public speaking Christmas presents Financial Planning Week thought leadership Andrew Duffin social shifts storytelling schools survey the hills shire generational trends Australia Day 2017 HSC teleworking vegemite communities healthy future professional services sector wide parents average sydneysider hopes friendship Northern beaches Event marriages social research spirituality sydneysider motivate train ferry annual income Financial Planning Association of Australia clothing forum Aussies social commentator cica celebration tv national wealth curiosity visualisation optus my business awards poker master australians staying home more Crime Rates students rise of local megatrends demographics teachers sydney speaker educated faux-cilising Wellington sentiments fears cars social analysis father's day public speaker summer workplace culture study church sunny days Territory speaker royal family World Water Day long weekend EFF learner keynote speaker goal social researchers Australia Day optus New Zeland future proofing media activity cultural diveristy society aussie culture Australian Population home owner university degree ABS screenage housing affordability Assistant Store Manager repayments rent couple waverton 2016 census results winter seasons high school publication networking Valentine’s Day Australian Trends middle class authenticity dreaming ipswich royal influence Channel Seven royal award winner

Archive