New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare

Last 150 Articles


The ABC of XYZ moreton bay language mover and shaker tableau forecasting salary aussie culture the australian dream trend Valentine’s Day average aussie interactive workforce population map sector Financial Planning Association rent typical australian menai Scouts learning styles alpha australian communities forum budget 10 years lifestyle Sydney keynote speaker faux-cilise event pharmacies research data research report Australia street social life social research cost of living workplace mining boom going out global generations newspaper internship Australian Census business index NT Charlotte TED talk cancelling event gig economy Christchurch Royals VET ease of travel #censusfail buildings bondi employmee Aussie car aged care puzzle leadership workshop survey water snapshot royal influence food insecurity goals recap housing affordability Gen Y CPI dreaming communication Christmas lunch facts engage NFP event live the dream happiness Northern Beaches Christian School TDE education future 2020 Melbourne outsourcing Australian Trends home ownership Northern Beaches ashley fell baby impact brands vegemite change Adelaide life TED potts point Canberra bureau 2014 skills presentations study trend tuesday crows nest students Kirsten Brewer graphs coffee lovers food bank builders career Queensland: QLD population growth Do It Yourself social commentary Work place purpose cold in the media volunteers transport non profit princess charlotte coffee baby name trends donate hopes cartodb teacher brand keynote speaker bus affordability research on coffee church consumer Wagga Wagga apartment real mythbusting grave decision national crime rates names schools students entertainment Caregiver royal family faux-ciliser moderators guide mccrindle tea conference speaker Merry Christmas staff relational not for profit research meals culturally diverse suburban living cultural diveristy millenials WA shopping centre Kiwi panel internships men entrepreneurial educated supply and demand January 26th DIY millionth Real Estate wedding marriages twentyseventeen blaxland jobs of the future office space Queensland children 2016 ABS future speakers pack student social impact entrepreneurs of today FOMO teach NEETs high density apartments emerging generations eliane office faux-cilising year 12 property holiday politics cloudy days Research Executive choice workers analysis education research gen alpha friendship online South Australia ACT Report low density REIV National Conference award fears optus my business awards etiquette click Australian community trends mccrindle professional development rising house prices healthy future safe social enquiry clothing urban living christmas the hills shire micro TAS cica the changing face of communicate new office Australia Day 2017 data analyst Assistant Store Manager Sydney Hills Business Chamber sydney metro Christmas presents keynote rich quote volunteering housing market wellbeing storytelling family REIV Conference presentation 24,000,000 media belief the average aussie group Geoff Brailey paying to work EFF mccrindle in the media huffington post parenting mccrindle research future of education Love customer census 2016 video ACF 2016 seasons economy omnibus aged care state manly renter of the future post rationalism insight easter gold coast dare to dream parents ideas baby name predictions litter infographic training 24 million ACT Tuesday Trends house price mentor sports not for profit Elderslie-Harrington park Australian Dream emerging technologies google for education national wealth teachers Financial Planning Association of Australia researcher school students social issues social change in depth interviews wages collaborative poker master social researchers Australians shifts dreams retirement education growth logan kate middleton high density living stay home youth unemployment Willowdale divorce population donation food trends local brisbane economic demographer australian social research apartments 2015 charities Generation X resource ACF17 internet baby names australia report census results travelling university degree VIC participants 23 million owning a home learn February 16 responsive future of shopping townhouses cultural diversity megatrends cancelling plans global financial crisis tattoos emerging trends commute baby name thrive unemployment personalities schools perth Generation Y insights know the times TEDx households public speaking wealth and income distribution generation alpha social commentator global fresh environmental scanning social shifts royal baby 40 million young people future proofing communications visualisation conferences data toys trends of 2017 Australian communities Jura Coffee rule keeper tips learner thought leadership spend sunburnt country balance 1975 high density teleworking 2012 consumerism national private wealth workplace culture urban taskforce growing population HSC infographic wall define housing Australian Bureau of Statistics FPA entrepreneur couple Vocational education stats "know the times" casual Cobbitty-Leppington Duchess of Cambridge deloitte focus group shopper's pick news sentiments increasing densification financial fears ACF affordable research pack google digital Northern beaches Event victoria rise of local ACF2017 debate middle class innovative demography rain living suburbs social trends analyst families James Ward business performance cars not-for-profit train 1968 weekly earnings social analysis online shopping grandparents research Res Vis sydney speaker winter Gen X screenage crime qualitative research school satisfaction business youth property price optimistic results Channel Seven plans ashley mckenzie GPO educhat sydneysiders neutral bay millennials case study social researcher Channel 7 proactive motivate New South Wales 2017 Jura Australia community Skilling sydneycity media activity group session JOMO personal growth organisations waverton Word Up professional wealth inequality society trends Financial Planning Week challenge vegetarian futurist eliane miles DESTEL employmer sector wide states collaboration ultimo friends professional services The Daily Edition society sun australian real estate education sector hornsby future-proof dream engagement learning shopping domestic mother's day employers 1994 generation Z Education Future Forum What is food insecurity? Crime Rates future of work year 7 demographics unaffordable charity australian community trends report priorities Australian schools Sydney census teaching mateship jobs Macquarie University house focus groups renting Wellington local communities chairty census fail sunny days marketing conference presentation hunger dessert ipswich SMSF shbc royal sydneysider workshop social lives investing village community engagement volunteering data media release Australian Population cost tertiary education new york times australian relevant christian sydney event baby names report home school report Sydney’s south west narcissism Northern Territory suburb prince george culture media commentary offenders housing growth product Australian Home story repayments marriage rental stress city resilience demographic long weekend darwin forum care support SMART mythbusters careers generation visual changing face of sydney 2016 census results employment McCrindle Speakers communities ageing population tea hello fresh Births social media cancel plans future proof greatness criminal list acf15 financial planning land of the middle class wealth McCridle Deaths staying in investment CBD tv Wodonga authenticity baby boom slideshare australian communities trends report small business Australian demographics sydney hills giving 2016 census Mount Annan-Currant Hill average sydneysider norwest environment easy rider house price rise monarchy events Population Clock survey design 1980 cash volunteer lalor park Tuesday Trend goal celebration social trends winter blues cooking property market commuters curiosity generational trends finance showreel program world sustainable micro apartments ethnography Netflix equip Australian Communities Trends New Zealand financial dreams demographic transformations daily commute local community house prices australia data visualisation average Australian Hills Shire Council work-life world youth day work mates the lucky country young australians gen z population milestone urban Myth follow optus leadership Engineering Manager Mark McCrindle residents SA weather faith father's day area mobile home owner selfie demographic trends intern financial future woolworths socialites speakers experience christianity speajer publication trades wealth distribution Aussies System's Architect pyrmont education future report financial mortgage tuesday speaker hobart research services the great screenage professional speaker public speaker work community event women hills brand experience infographics the hills Western Australia hills shire nfp medicine contiki leader daily telegraph Research Director investor annual income gender earn high school geomapping marrickville capital cities sector wide study overcast Australia Day IT Specialists australians staying home more wage technology Hornsby Shire Council Christmas season religion baby names wolloomooloo spirituality Australian Families innovation earning office opening research visualisation organisational culture NBRS Territory summer 2013 earnings professional presenters ferry New Zeland urban living index debt PSI Real Estate Institute of Victoria statistics meetings Tasmania pharmacy NBRS Architecture travel market research World Water Day anzac holidays university identity baby boomers NSW award winner socialising poor census data household conference forecast breakfast divorce rate gig trends of 2016 government capital city child care SRE public holiday wealth and income VET sector housing trends Andrew Duffin networking income Bathburst energy ageing English financial independence money Social Trend generations