New research reveals Aussies are 'faux-cialisers'

Wednesday, November 02, 2016

It’s official. A night on the couch bingeing on a favourite TV series is the best kind of night! New research reveals we love treating ourselves to an indulgent night in, and we regularly bail on plans made with friends, work mates and family in the process. It’s called faux-cialising and it’s rampant across Australia!

We were delighted to partner with Connoisseur Desserts to conduct new research into Australians aged 18 and over, and their social habits. According to the research, 73% of Aussies aged 18 and over regularly faux-cilise – cancelling social plans just to stay home to watch TV and experience the night they would have had via social media.

So what has prompted the rise of the faux-cialiser? Mark McCrindle points to a hectic work schedule, the comforts of home, and entertainment at our fingertips, which is making faux-cilising a growing trend in our (increasingly less) social lives.

The research shows Australians fall into four categories when it comes to their attitudes and behaviours towards social plans:

The Socialites

FOMO (fear of missing out) is very real and increasingly this group is predominantly men, aged 25 – 54 (the group least likely to faux-cialise).

The Wait and Sees

Commitment-phobes who are men and women represented by 43% of 35-54 year olds (who do admit to faux-ialising regularly).

The Bailers

Legitimising a night on the couch as the entertainment option of choice. This group is embracing faux-cialism and is strongly represented by women (64%) aged 35-54 (72%).

The Homebodies

Those who preferring to stay home all of the time and are embracing JOMO (joy of missing out) as a way of life (79% aged 35+). This type of faux-cialiser is equally represented by both men and women.

Highlights from the research show that despite these nuances, the typical Australian is making pretty similar choices when it comes to their social lives and (not) going on a night out.

Home is where the heart is

When asked what night was their favourite night of the week to stay in, a whopping 45% of Australians reported they prefer to always stay home. Only 1% said they’d prefer to go out every night. 

Plans Schmans

When we do make plans, we’re displaying a real fear of commitment! While we initially get excited about the opportunity to socialise on a night out, 62% of us will stall on making a decision, preferring to wait to see how we feel closer to the time or on the day. This rings true across all age brackets.

Dropping in

77% of us report to dropping in on social events just to show our faces all, a lot or some of the time. Not surprisingly, the Homebodies and Bailers are the most likely to do the drop in. For nearly 20% of 20-34 year olds, a ‘drop in’ often means attending more than one event on a night out – really making the most of the rare occasion to socialise out of home.

Me time

Self-care is the main motivation for cancelling plans with 42% feeling the need to relax and recharge and another 40% seeking the peace and quiet of a night in. Bad weather (30%) and not being bothered to get dressed up (26%) are the next most popular reasons to bail.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

prince george video business index Aussie financial ACF2017 retirement toys social research Caregiver father's day younger generations culture gen z Elderslie-Harrington park media release money Australian Dream non profit Black Friday lifestyle brands communities Charlotte rich know the times global seasons greetings education future report holidays leadership workshop conferences christianity Research Director meetings Cobbitty-Leppington communications demographer The Daily Edition religion learning staying in New Zealand HSC SA shopping centre sector wide easter CPI media activity women australian community trends report pharmacies owning a home conference market research What is food insecurity? mythbusting faux-cilising social life australian communities forum christmas trees baby boom micro apartments news VET balance blaxland Australian Families kate middleton entrepreneur Queensland: QLD customer the australian dream innovation tuesday Do It Yourself results curiosity growth of sydney mccrinlde deloitte Financial Planning Week states economy training Performance Sentiment Index population twentyseventeen internships urban tattoos ferry 2016 census results mccrindle tea coffee Jura Coffee financial future anzac townhouses McCrindle Speaker weather living Territory social impact gen alpha staff demographics engage teleworking resilience infographic crows nest language emerging technologies motivate Sydney’s south west engagement property development 24,000,000 divorce rate trades commuters ease of travel post rationalism mortgage moreton bay greatness children McCridle 2017 survey Maxim Accounting financial planning Mark McCrindle communication dream builders high density living sydneycity domestic teach eliane miles Australian Trends celebration etiquette Northern beaches Event average aussie NSW Christmas data Duchess of Cambridge public holiday suburb sector parenting faux-cilise mccrindle Christmas research winter ageing insights vegemite not for profit research visual royal family EFF rule keeper housing trends focus group wage social commentator state Gen X hornsby Christmas day weather Melbourne Res Vis global generations teacher Christmas lunch social outsourcing career family global financial crisis grandparents dreams mentor careers internship politics millenials social commentary Word Up lalor park statistics study stay home Mount Annan-Currant Hill increasing densification emerging trends 2016 census house price rise US SRE not-for-profit New Zeland sydney metro generation office opening leader Christmas in Australia financial dreams NFP event youth unemployment sentiments cica REIV National Conference housing growth Christmas day ACF 2016 household millennials choice workers social media learn mythbusters newspaper names darwin australia employment belief rent GPO volunteering data Retail DESTEL coffee lovers donation property price stats earning housing culturally diverse DIY ipswich sydney property market infographic wall brisbane sunburnt country typical australian community event generation Z spirituality VET sector donate commuting waverton year 7 Social Trend sustainable trends of 2017 resource wolloomooloo Andrew Duffin ABS house prices travelling norwest purpose menai house price Australian Communities Trends investor screenagers bus mining boom rental stress cancelling event Australian Bureau of Statistics speakers wealth learner priorities brand buildings cloudy days data visualisation local community analysis Valentine’s Day new office students events ACT poker master mccrindle in the media volunteers food bank Aussies high school university marrickville future of education mateship cars earn faux-ciliser change offenders Australian Population car census product Tasmania 2014 10 years proactive quote gig residents village education future ACF consumer slideshare office space wages English 1968 future of work VIC eliane weekly earnings census 2016 Christmas Stats suburban living environment personalities experience collaborative debt workplace culture Hunter Valley shbc sydneysiders challenge generation alpha meals business pyrmont SMSF goal economic housing market potts point clothing employmer census results conference speaker youth entrepreneurs of today CBD school satisfaction long weekend research services census data trends omnibus Geoff Brailey investing Sydney Hills Business Chamber entertainment keynote dessert Lower Hunter Region Real Estate future NBRS Architecture group session South Australia the average aussie baby boomers The ABC of XYZ Jura Australia online shopping earnings infographics contiki business performance ethnography 23 million snapshot Financial Planning Association of Australia breakfast panel social researcher world Generation Y affordability tea middle class NEETs Western Australia 2016 narcissism care support digital student logan crime research data thought leadership technology generations young people plans ACT Report national wealth January 26th property demography speaker group families trends analyst Australian Home presentations sun define generational trends christmas #censusfail nfp charities research pack neutral bay dare to dream Work place Lower Hunter population growth bureau educhat sydney event school energy research visualisation fears ideas baby name predictions future proof Australian Census Assistant Store Manager growth personal growth new york times happy holidays schools students participants sydney hills brand experience daily commute research on coffee office education Love ageing population year 12 Mark McCrindle in the media organisations 40 million teaching in the media sydneysider hunger hobart Vocational education showreel the hills online google average Australian chairty supply and demand Births "know the times" TEDx local Sydney workplace public speaking presentation medicine perth safe selfie professional development work-life marriage fresh entrepreneurial Northern Territory tv Sydney Lifestyle Study Bathburst Channel Seven unaffordable shopping Sydney keynote speaker princess charlotte aged care Australian community trends food insecurity water focus groups Business analysis dreaming alpha acf15 storytelling real australian social research cost baby name trends ultimo social issues Macquarie University young australians apartment australians staying home more the changing face of urban living socialising social trends employers wedding optimistic IT Specialists cancel plans sports Canberra cold work salary recap media media commentary Real Estate Institute of Victoria impact data Black Friday Sales shopper's pick megatrends cooking trends of 2016 sunny days cash learning styles moderators guide sector wide study future of shopping bondi Queensland baby names australia report woolworths identity story city national crime rates friendship church award winner average sydneysider hills shire Tuesday Trend nativity scene google for education Australian communities optus poor Gen Z Expert wealth distribution high density capital city royal friends home ownership 2013 wealth and income distribution criminal daily telegraph event royal influence community engagement Australia Day Myth gender summer giving budget micro Northern Beaches in depth interviews jobs of the future organisational culture child care sydney market not for profit Willowdale easy rider finance workforce internet local communities aussie culture future proofing mccrindle research social shifts networking marriages wellbeing community System's Architect sydney speaker home trend seasons royal baby February 16 public transport pharmacy Channel 7 workshop Education Future Forum optus my business awards innovative train couple geomapping volunteering communicate global retail parents school students work mates annual income Kirsten Brewer small business Netflix keynote speaker Financial Planning Association hopes gig economy vegetarian REIV Conference Christmas presents urban living index Gen Y social lives Australia Day 2017 Christchurch public speaker home owner australian investment cartodb award volunteer leadership Kiwi baby name divorce Population Clock Merry Christmas Research Executive suburbs going out census fail commute 1994 population map ashley mckenzie tertiary education casual tips World Water Day cultural diveristy Hornsby Shire Council FOMO cost of living travel McCrindle Speakers research report low density graphs NBRS responsive forum changing face of sydney renter of the future report goals insight WA click list mother's day transport population milestone 2020 society trends huffington post Wellington spend New South Wales digital economy aged care puzzle financial independence Christmas season households visualisation TED talk land of the middle class researcher baby capital cities educated futurist manly winter blues emerging generations future-proof mover and shaker australian communities trends report James Ward ACF17 national private wealth Australian demographics jobs Australians education research socialites wealth and income cancelling plans victoria collaboration Australia street area property market data analyst Hills Shire Council demographic transformations Scouts growing population FPA trend tuesday schools Australian schools debate the lucky country baby names house christmas 2017 healthy future consumerism research 1980 Wodonga Generation X baby names report affordable qualitative research marketing housing affordability renting forecasting rise of local men intern hello fresh case study food demographic trends government live the dream social analysis mobile PSI millionth overcast conference presentation Black Friday in Australia TED authenticity program TAS income NT hills Wagga Wagga who is generation z Engineering Manager faith ashley fell relational forecast demographic social change holiday professional environmental scanning social enquiry Tuesday Trends Royals cultural diversity wealth inequality JOMO equip urban development happiness thrive financial fears 1975 interactive gold coast shifts education sector repayments work from home Crime Rates speakers pack 2012 McCrindle Keynote Speakers university degree Sydney population social researchers 2015 life urban taskforce facts teachers Adelaide Skilling australian real estate skills professional services TDE rising house prices unemployment society professional speaker monarchy world youth day relevant TEDx Speaker 24 million Deaths speajer apartments follow professional presenters social analyst christian rain screenage Northern Beaches Christian School publication SMART the great screenage tableau charity grave decision paying to work high density apartments litter survey design employmee the hills shire

Archive