A shift to volunteering in the NFP sector

Friday, August 18, 2017

Australia is a nation of volunteers. According to the latest Census results, almost one in five (19%) Australians volunteer through an organisation or group, which equates to 3.6 million Australians and is an increase of 2% since the 2011 Census. Our Australian Community Trends Report showed that this increases to 1 in 3 (34%) among Australians who give financially to charitable organisations.

There is an increasing desire of Australians to be involved in charitable organisations in an experiential way. This is particularly true among young people, who desire to go on a journey, have a tangible experience and develop a partnership, not just a transactional relationship of donating money and the charity does the work. The ability of an organisation to engage a donor on multiple levels and take them on a journey can increase loyalty and generosity towards the organisation. When Australians give of their time not just their money, there is an increasing sense of partnership and advocacy with the organisation they are engaging with.

Key motivators for volunteering

When it comes to volunteering, responsibility and satisfaction are the key motivators for volunteers with more than half (51%) indicating that they do so because of the feeling they get when they volunteer, or because they feel it is their responsibility to give back to the community (51%). Almost half (49%) are also motivated by their desire to make the world a better place.

Regular Vs. one-off

Australian charitable givers are volunteering more regularely than just a one-off. 61% of respondents indicated that they regularly give of their time, helping out once a month (24%) or at least a few times a year (37%). Two in five (39%) volunteer on a more sporadic basis with one-off activities such as Clean up Australia Day.

Time-poor students and young workers are more commonly participating in once-off activities while the older generations in retirement are more likely to volunteer very regularly for one or more charities. 35% of the Baby Boomers and 40% of Australians from the Builder generation who are charitable givers volunteer regularly for one or more charities. This compares to just 13% of Gen Y and 21% of Gen X. These young generations are more likely to participate in on-off activities instead of regularly volunteering (47% Gen Y and 41% Gen X).

How charities can engage consistent volunteers

The below mind-map shows some of the key strategies not-for-profits can use to engage consistent volunteers.

Challenges

The challenge recognised by charitable organisations is the time and administration costs incurred with the management of volunteers. Some charities find it challenging to accommodate volunteers within their operations while others rely heavily on volunteers for the execution of their services or programs. Overall, the sector recognises that if it can navigate the challenges, there the countless opportunities for everyday Australians to both give back and have their own lives enriched through voluntary engagement with the not-for-profit sector.

Methodology

Results are from a nationally representative survey of 1,510 Australians who give financially to charitable organisations at least once per year (80% of the total Australian population), as well as six focus groups and 14 expert interviews. Research conducted in September 2016.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

education sector daily telegraph trends of 2017 suburban living the changing face of annual income trend tuesday Australian community trends spend teach Netflix impact The Daily Edition community engagement Elderslie-Harrington park debt mortgage social impact stats DESTEL TAS earn ACT Report collaborative Christmas in Australia cancel plans car teaching house price earnings shbc screenage growing population ipswich business index Births winter business TEDx Speaker speaker culturally diverse sydneysider NFP event pharmacies work-life manly rule keeper Sydney Lifestyle Study commuting Assistant Store Manager SA social change interactive middle class publication nativity scene Caregiver owning a home US professional speaker social researchers leader divorce rate average aussie investing litter Research Director facts gen z brands micro apartments emerging trends employmee education future report digital leadership Gen Y innovation Education Future Forum storytelling employmer balance sydney metro renting ageing Charlotte hopes tattoos global generations poor Northern Beaches Christian School survey financial Mark McCrindle home ownership Wagga Wagga Western Australia australian community trends report teleworking holidays Real Estate know the times data visualisation waverton selfie Australia street father's day grandparents intern Northern Territory residents children sydney speaker charity bus long weekend Wodonga bureau innovative brisbane careers office space overcast the lucky country engage young people Australian Dream census fail marriages financial planning city generation property price engagement culture property Geoff Brailey public holiday baby names australia report Population Clock Christmas day weather micro future of work care support mythbusting economy travelling Northern beaches Event australian Black Friday Sales research dreaming high density healthy future relevant authenticity group session internship gig economy employers social analyst study households digital economy Cobbitty-Leppington forecasting community environment jobs conference presentation business performance TEDx couple professional development Christmas data wages futurist cooking ABS moreton bay learn employment going out volunteering challenge school national private wealth contiki poker master work 2013 low density sunburnt country ashley fell Mark McCrindle in the media wellbeing growth hornsby media activity mateship property market Scouts home story the great screenage Australian Families office younger generations rich financial dreams domestic twentyseventeen future of shopping ethnography geomapping dessert capital city social media social trends professional presenters baby name trends screenagers public speaking small business housing growth Financial Planning Week christmas 2017 Australian schools Royals Australian Home millenials high density apartments entrepreneur Lower Hunter Region CBD VET sector gold coast sector wide REIV National Conference ultimo snapshot pyrmont university Duchess of Cambridge New Zeland networking World Water Day property development quote trend ACF 2016 menai media release darwin cultural diversity shopper's pick Do It Yourself McCridle Adelaide Territory clothing woolworths royal salary Christmas season online January 26th thrive office opening urban taskforce Social Trend Myth mccrinlde educhat Australian communities showreel staying in Christmas research SRE Res Vis average sydneysider tertiary education Jura Coffee Melbourne marrickville NBRS Architecture jobs of the future wage NBRS Tuesday Trends motivate generation alpha events socialites professional services PSI program millennials public transport royal baby the hills baby christmas trees EFF Channel Seven blaxland future of education stay home home owner McCrindle Speakers dream dare to dream organisational culture curiosity FOMO career Sydney’s south west sports choice workers world youth day states Mount Annan-Currant Hill cultural diveristy bondi Black Friday in Australia analysis social life generation Z survey design learning styles proactive define money australian communities trends report ACF cloudy days follow changing face of sydney Willowdale 2015 the australian dream 24,000,000 presentation global financial crisis population milestone learner James Ward debate participants Lower Hunter work from home casual socialising Northern Beaches organisations house water trends of 2016 giving generational trends conference JOMO monarchy future-proof nfp gen alpha baby boomers royal family commuters baby name predictions Christmas day average Australian faux-ciliser CPI village norwest Financial Planning Association of Australia public speaker education future sydney property market award safe forecast outsourcing not for profit GPO social research communications shopping Research Executive mccrindle product recap tips parenting sector wide study statistics customer research report Australian Census affordability social issues mother's day TED cica Crime Rates year 7 family kate middleton suburbs research services qualitative research workplace culture investor financial independence teacher finance women live the dream financial future faith future living presentations 24 million friendship aged care puzzle society donate rent repayments baby name cost of living increasing densification social researcher online shopping suburb Sydney population Real Estate Institute of Victoria wedding parents ferry winter blues high school 2016 census results population growth train neutral bay insight speakers pack 10 years social commentator Performance Sentiment Index speakers resource mover and shaker seasons greetings Engineering Manager local communities Black Friday young australians generations sydneycity pharmacy personal growth Financial Planning Association FPA lalor park report The ABC of XYZ research data earning wealth distribution workforce research on coffee census brand experience social rain trades eliane communities mythbusters Valentine’s Day acf15 workplace coffee australian real estate communication Vocational education energy goals resilience house prices slideshare focus group christian census results click meetings wealth logan cars unaffordable google rental stress keynote speaker 23 million skills wolloomooloo infographics toys transport 2016 census mccrindle tea marriage charities coffee lovers potts point learning infographic wall global education demography 40 million vegetarian builders huffington post investment men cancelling event schools students narcissism demographic trends growth of sydney Gen X hunger religion google for education who is generation z 2020 #censusfail aged care WA keynote state ACF2017 eliane miles housing trends in depth interviews ageing population housing affordability volunteering data friends food bank newspaper Sydney keynote speaker economic apartments optus SMSF faux-cilise happiness training etiquette dreams conference speaker sun gig students demographics hobart educated holiday names gender Wellington Generation Y NSW australians staying home more divorce baby names moderators guide REIV Conference population map sustainable world breakfast life Queensland news social commentary housing education research cold fresh 1980 research visualisation child care politics house price rise fears australia technology VET wealth and income social enquiry youth Christmas Stats February 16 greatness tv society trends What is food insecurity? capital cities new office perth families Word Up university degree equip internet New South Wales prince george McCrindle Speaker school satisfaction entrepreneurial NT 1994 income Jura Australia daily commute Love hills grave decision future proofing Kirsten Brewer omnibus mccrindle research census data baby boom urban crows nest sydney market 1975 Maxim Accounting anzac 2016 schools sydney event NEETs purpose Australian Trends the average aussie results housing market australian social research megatrends mobile Hills Shire Council typical australian entertainment Generation X visual crime faux-cilising cartodb not for profit research demographic transformations easter media commentary New Zealand priorities community event identity cancelling plans rise of local celebration Queensland: QLD national wealth ashley mckenzie leadership workshop Tasmania townhouses Gen Z Expert summer System's Architect travel forum wealth and income distribution Skilling weather urban development communicate Aussies Channel 7 in the media Australia Day 2017 staff insights donation paying to work work mates VIC consumer post rationalism case study Macquarie University renter of the future shifts mining boom sentiments McCrindle Keynote Speakers video shopping centre real social lives optus my business awards hills shire belief tea future proof christianity Work place language area group tableau sunny days social analysis year 12 Australian Bureau of Statistics spirituality mentor demographer lifestyle unemployment wealth inequality trends analyst brand Deaths government easy rider optimistic IT Specialists food trends responsive victoria consumerism Christmas presents ACT offenders graphs royal influence 1968 aussie culture Australians urban living TED talk conferences Tuesday Trend Merry Christmas affordable researcher English DIY Christchurch social shifts list panel volunteers hello fresh Kiwi mccrindle in the media Andrew Duffin church demographic plans happy holidays sector research pack HSC local SMART school students entrepreneurs of today Bathburst marketing high density living teachers data analyst global retail cash sydney hills goal Australia Day relational ideas criminal ease of travel thought leadership South Australia rising house prices speajer millionth alpha census 2016 medicine new york times emerging generations weekly earnings deloitte ACF17 2014 chairty vegemite environmental scanning experience sydneysiders retirement cost focus groups baby names report professional personalities 2012 national crime rates the hills shire infographic Australian demographics urban living index household buildings population change meals budget Sydney food insecurity market research commute non profit workshop student christmas local community Australian Communities Trends collaboration land of the middle class visualisation Hunter Valley volunteer Christmas lunch financial fears 2017 tuesday Australian Population emerging technologies Sydney Hills Business Chamber Aussie Retail data apartment not-for-profit supply and demand seasons "know the times" internships princess charlotte award winner Canberra Hornsby Shire Council youth unemployment TDE media event australian communities forum Business analysis

Archive