A shift to volunteering in the NFP sector

Friday, August 18, 2017

Australia is a nation of volunteers. According to the latest Census results, almost one in five (19%) Australians volunteer through an organisation or group, which equates to 3.6 million Australians and is an increase of 2% since the 2011 Census. Our Australian Community Trends Report showed that this increases to 1 in 3 (34%) among Australians who give financially to charitable organisations.

There is an increasing desire of Australians to be involved in charitable organisations in an experiential way. This is particularly true among young people, who desire to go on a journey, have a tangible experience and develop a partnership, not just a transactional relationship of donating money and the charity does the work. The ability of an organisation to engage a donor on multiple levels and take them on a journey can increase loyalty and generosity towards the organisation. When Australians give of their time not just their money, there is an increasing sense of partnership and advocacy with the organisation they are engaging with.

Key motivators for volunteering

When it comes to volunteering, responsibility and satisfaction are the key motivators for volunteers with more than half (51%) indicating that they do so because of the feeling they get when they volunteer, or because they feel it is their responsibility to give back to the community (51%). Almost half (49%) are also motivated by their desire to make the world a better place.

Regular Vs. one-off

Australian charitable givers are volunteering more regularely than just a one-off. 61% of respondents indicated that they regularly give of their time, helping out once a month (24%) or at least a few times a year (37%). Two in five (39%) volunteer on a more sporadic basis with one-off activities such as Clean up Australia Day.

Time-poor students and young workers are more commonly participating in once-off activities while the older generations in retirement are more likely to volunteer very regularly for one or more charities. 35% of the Baby Boomers and 40% of Australians from the Builder generation who are charitable givers volunteer regularly for one or more charities. This compares to just 13% of Gen Y and 21% of Gen X. These young generations are more likely to participate in on-off activities instead of regularly volunteering (47% Gen Y and 41% Gen X).

How charities can engage consistent volunteers

The below mind-map shows some of the key strategies not-for-profits can use to engage consistent volunteers.

Challenges

The challenge recognised by charitable organisations is the time and administration costs incurred with the management of volunteers. Some charities find it challenging to accommodate volunteers within their operations while others rely heavily on volunteers for the execution of their services or programs. Overall, the sector recognises that if it can navigate the challenges, there the countless opportunities for everyday Australians to both give back and have their own lives enriched through voluntary engagement with the not-for-profit sector.

Methodology

Results are from a nationally representative survey of 1,510 Australians who give financially to charitable organisations at least once per year (80% of the total Australian population), as well as six focus groups and 14 expert interviews. Research conducted in September 2016.

Welcome to our blog...

We have a passion for research that tells a story, that can be presented visually, that brings about change and improves organisations. And we hope these resources help you know the times.

Our Social Media Sites

Facebook | McCrindle Research Social Media YouTube | McCrindle Research Social Media Twitter | McCrindle Research Social Media Flickr | McCrindle Research Social Media Pinterest | McCrindle Research Social Media Google Plus | McCrindle Research Social Media LinkedIn | McCrindle Research Social Media Mark McCrindle Slideshare


Last 150 Articles


Tags

bureau Australia street responsive entrepreneurs of today living school satisfaction Elderslie-Harrington park purpose forum national wealth australian communities trends report analysis TED talk food employment Financial Planning Association of Australia contiki mythbusters energy insight car shbc demographic trends Financial Planning Association Performance Sentiment Index VIC belief rental stress baby name australian community trends report winter blues TED mobile grandparents NEETs millenials sentiments workplace culture coffee area workplace professional presenters donation schools future-proof public holiday gold coast world earnings Cobbitty-Leppington Sydney Christmas season demographic transformations Australian Home public speaker leadership Australian Bureau of Statistics brands Australian Dream cultural diversity brand experience consumerism Wellington ease of travel commuters qualitative research changing face of sydney micro coffee lovers balance society census data storytelling organisational culture 40 million housing growth research services australian communities forum Mark McCrindle financial Skilling conference speaker February 16 innovative wedding going out Tuesday Trends national crime rates vegemite friendship trades faux-cilising real new office professional speaker survey design sunburnt country daily telegraph speakers Mount Annan-Currant Hill NFP event thought leadership baby boom news the hills shire customer meals workshop mateship future of work employmee emerging trends city professional development VET names demographic sector wide SA focus group communities salary politics education future report women holiday charity cancelling event income pyrmont property market typical australian Sydney Hills Business Chamber students presentation sydney hills identity 2016 census results financial independence overcast christmas social commentary GPO equip cartodb consumer future proof housing market earn ACF17 food bank not for profit research renting 2013 local communities product ultimo ideas greatness global financial crisis panel commuting rent quote baby name trends environmental scanning social research mccrindle research Lower Hunter Region South Australia urban living urban taskforce impact SMSF the great screenage holidays list geomapping shifts TDE land of the middle class data analyst home mentor commute 1975 wealth and income distribution family screenagers January 26th Territory darwin ashley mckenzie australian real estate giving interactive research data entertainment fresh futurist poker master speakers pack population milestone SRE ACF2017 conference census 2016 jobs investor Merry Christmas in depth interviews dare to dream Christmas lunch 2015 Engineering Manager Aussie EFF Queensland: QLD social trends social change English tattoos ACT Report selfie REIV National Conference pharmacy clothing mccrindle Vocational education publication Crime Rates SMART friends year 12 future of shopping debt Western Australia apartment census fail Social Trend presentations results Channel Seven ashley fell in the media faux-ciliser etiquette not for profit average aussie wolloomooloo Gen Y unemployment google student Christmas presents young australians Northern Beaches community event capital city transport year 7 Australian Population Macquarie University anzac affordable mining boom REIV Conference curiosity Jura Coffee ageing population budget cash teach sydney speaker life national private wealth high density apartments TAS who is generation z money Hornsby Shire Council property price growth of sydney baby boomers digital media commentary repayments kate middleton baby names australia report home ownership house price communicate educated generational trends sydney event trends jobs of the future the changing face of professional generation alpha hobart high school baby name predictions Financial Planning Week demography brand volunteering data NSW high density royal family educhat The Daily Edition future Mark McCrindle in the media Sydney keynote speaker tuesday case study HSC summer gig career property VET sector story teaching cooking financial future safe 2017 event megatrends keynote faith community engagement charities toys ABS 1968 business index deloitte school students rich neutral bay Work place future of education Charlotte bondi Willowdale intern government technology social impact mccrindle tea father's day millennials tableau the australian dream Word Up click social sun university PSI royal census internships DESTEL sports gen z 24 million dreams retirement tertiary education affordability Geoff Brailey social issues weekly earnings entrepreneurial trends of 2017 speaker NBRS Architecture Assistant Store Manager Love slideshare post rationalism Adelaide change organisations increasing densification market research average sydneysider gen alpha aged care puzzle Bathburst workforce data ipswich media activity System's Architect Business analysis NT spirituality trend tuesday Real Estate population map domestic average Australian capital cities meetings mythbusting Lower Hunter offenders gig economy sustainable emerging technologies mover and shaker celebration child care entrepreneur learn ethnography Northern Territory goals home owner social analysis debate house What is food insecurity? cloudy days report bus "know the times" wages shopping wellbeing low density 2020 census results church alpha divorce communication local daily commute volunteer population children economy work from home norwest baby business performance award winner IT Specialists wealth distribution Australian communities Duchess of Cambridge marketing generations cost media release Australian demographics society trends James Ward healthy future sunny days tv research pack victoria perth work-life cars marrickville Australia Day 2017 spend new york times award nfp moreton bay experience sydneysider crows nest google for education socialising travelling research report Netflix owning a home Northern Beaches Christian School optus unaffordable collaborative travel forecast global generations social researchers New Zeland dreaming visualisation Maxim Accounting statistics urban Research Director Aussies high density living resource Tuesday Trend Scouts JOMO training online shopping staff social life sydneycity paying to work careers seasons sydneysiders WA village Channel 7 #censusfail growing population video environment Andrew Duffin families keynote speaker learning Australian community trends rule keeper teachers resilience networking christianity shopper's pick dessert millionth study program mortgage emerging generations cica data visualisation men suburban living state Gen X New South Wales CBD brisbane renter of the future insights grave decision World Water Day Australian Trends residents aged care Tasmania graphs food insecurity investing Christchurch rain office opening investment Melbourne group session office learner mccrinlde events care support define Generation X collaboration poor baby names report gender engagement local community suburb hills donate marriages trend leader christian finance cancel plans generation Z housing australian social research tea Queensland proactive culture micro apartments stay home hopes teleworking prince george hunger trends analyst education research cold easter house price rise Australian schools twentyseventeen parents showreel Australian Communities Trends The ABC of XYZ employers Hunter Valley speajer wealth and income cultural diveristy youth middle class Caregiver Do It Yourself builders professional services demographer focus groups couple Wagga Wagga research visualisation optimistic 23 million Australia Day criminal Kirsten Brewer 2014 wealth inequality long weekend the lucky country Kiwi trends of 2016 goal Australians mccrindle in the media infographics language townhouses winter sydney metro sector wide study waverton communications hornsby cost of living eliane choice workers relevant infographic wall public transport know the times generation financial planning 2016 census DIY personalities non profit weather Education Future Forum water suburbs Royals personal growth the hills optus my business awards Australian Families survey population growth australian staying in apartments wage shopping centre ACF pharmacies sector small business internship snapshot socialites live the dream rise of local Northern beaches Event leadership workshop university degree motivate participants supply and demand social analyst rising house prices future proofing challenge households urban living index researcher buildings royal baby young people manly newspaper relational social enquiry education sector social media economic omnibus medicine infographic ACF 2016 hello fresh work Valentine’s Day financial dreams wealth blaxland public speaking logan woolworths McCridle dream monarchy earning work mates growth teacher global train Myth demographics research on coffee ACT outsourcing breakfast Sydney population parenting lifestyle potts point follow education future social researcher conference presentation huffington post housing trends vegetarian employmer ferry office space NBRS forecasting household learning styles school not-for-profit recap princess charlotte Jura Australia acf15 litter 24,000,000 australians staying home more the average aussie Deaths Research Executive cancelling plans stats thrive skills ageing hills shire Sydney’s south west royal influence innovation fears chairty visual Generation Y 2012 financial fears divorce rate Births housing affordability schools students Hills Shire Council authenticity 10 years research CPI FPA mother's day annual income tips casual 1980 volunteering house prices online easy rider social shifts education internet media FOMO community facts 1994 menai plans eliane miles business Wodonga religion happiness McCrindle Speakers states 2016 world youth day younger generations Population Clock Australian Census aussie culture lalor park Real Estate Institute of Victoria social lives faux-cilise youth unemployment screenage marriage narcissism volunteers australia social commentator New Zealand conferences TEDx group Canberra engage culturally diverse baby names priorities crime moderators guide Res Vis

Archive